Search Engine Reputation Management: 101
By implementing a strong SERM strategy, companies can greatly increase their chances of customers discovering favorable listings, as well as squelch the negative press that might be hurting business.
Tagged: reputation management
Carnival Splendor PR Response to Fire Crisis
At approximately 6 am Monday morning (U.S. Pacific Standard Time), a fire was detected in the aft engine room aboard the cruise ship Carnival Splendor. The fire has been extinguished. There were no injuries to guests or crew.
Crisis PR: The Never-ending Toyota Recall Story
When you read news that Toyota is recalling about 1.53 million cars globally you can only wonder: why are they still making cars?
Corporate PR: BP Seeking New PR Head
Who is going to be BP’s new PR head, and what will happen with Andrew Gowers? One can only speculate.
The Bishop Eddie Long Scandal and Bad Timing
Just when the congregation of New Birth Missionary Baptist Church could use divine guidance, Bishop Eddie Long is emmersed in scandal. According to the news from Atlanta, two congregation members accuse Long of using his position to get sexual favors. Long’s attorneys deny the allegations, but regardless Long’s ministry will suffer a long and hard PR battle even if the allegations are false.
FTC Settles Complaint Against PR Firm for Using Fake Testimonials
The U.S. Federal Trade Commission has settled a complaint it made against a public relations firm Reverb Communications which accused them of using employees to pose as ordinary customers and post reviews of video games on Apple’s iTunes store. The settlement and requires Reverb to delete all misleading reviews and to never use such methods without proper disclosure.
China PR Crisis: 9-day Epic Traffic Jam Might Last for a Month
A nightmare for authorities and construction workers, the 9 day traffic jam in China which might be prolonged for up to a month is a gold mine for local entrepreneurs selling food and other goods to the drivers stuck on the interstate to Beijing in the Heibei Province.
Reputation Laundering Made in Britain
British PR agencies are earning millions advising foreign regimes whose controversial activities stained their countries’ images. We are talking about crimes against humanity, genocide, torture, censorship and more… and British PR companies that have no problem representing such entities.
Montana Fishburne: A Bad Road to Hollywood Celebrity
Acclaimed actor Laurence Fishburne’s daughter Montana reportedly intends to make a sex tape to launch her career. Mimicking Kim Kardashian may be one way to gain celebrity status, but it is hardly the best way. Fishburne supposedly signed to do a porn movie with Vivid Entertainment, the same company that released Kardashian’s home sex movie.
New Reputation Monitoring Service Launched – SMR by Yomego
Yomego has recently launched My Social Media Reputation, a service to measure brands’ online reputation and provide recommendations for improvement.
