ronn torossian

Use These Tips to Give Your Social Media Strategy a Facelift A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals alike, a strong social media calendar can take a load of stress and work off the table. But sometimes it’s easy to get stuck in a bit of a content rut. Surely anyone familiar with managing social media knows this struggle all too well. Content is king, but it can certainly be challenging to stay on the creative ball week in and week out.... Read More >

Is Cause Marketing A Good Approach for Your Business? Marketing by appealing to or supporting a cause is on the rise. Why is this? Consumers are increasingly averse to marketing gimmicks and publicity stunts, and they want to find a true connection with the businesses they patronize. But before just jumping on the bandwagon and finding a cause to support and insert into marketing materials, first take the time to identify whether or not cause marketing is the right fit. Not every business will be able to seamlessly integrate cause marketing. Remember, it’s worse to come across to consumers and... Read More >

Managing Tone in Marketing Messaging and Customer Engagement It’s a common occurrence. All too often, in today’s age of social media prevalence, brands get into virtual shouting matches with users who are combative behind a screen. Or, customers themselves get into virtual spats in the comments on a post. It happens more often than not, unfortunately. And whether or not it’s a pleasant experience, the underlying lesson to be learned here is that tone and messaging absolutely do matter when it comes to managing a business and having a corresponding online presence. What all goes into “tone” and “messaging”, as... Read More >

How Social Media Can Help Brands Improve Customer Service Somehow, somewhere along the line, consumer behavior shifted away from calling a business on the phone to simply pulling up their website or social media on their mobile device. Now, businesses can have a strong presence in a customer’s mind without that person even setting foot outside of their home. This omnipresence can be beneficial, particularly when it comes to customer service. Think of it this way: previously (and, for some businesses, still), a customer had to dial a toll-free number and navigate a tricky series of automated menu options with... Read More >

Staying In the Game: How Marketers Can Stay On Trend without Losing Their Roots Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to evolve and grow as marketing trends come and go, and sometimes she still admits that she gets a bit “old school” with her strategy. Not every marketing professional can say they’ve held the same career for as long as Sandy has. What has caused Sandy to have ongoing success? A willingness to grow and adapt, but without forgetting to evaluate each... Read More >

Ronn Torossian Brings His Expertise to Harvard Business School Ronn Torossian hardly needs an introduction In the world of public relations. Ronn has cultivated a reputation of being a results-driven public relations professional capable of taking on even the most formidable challenges.  Named twice to 40 Under 40 lists cultivated by Advertising Ageand PR Week, Torossian quickly built a name for himself as a force to be reckoned with as a publicist.  Torossian has been named PR Executive of the Year by the American Business Awards and has also been a finalist for the Ernst & Young Entrepreneur of the Year award.... Read More >

Over the past several years, it’s become chic in the industry to dump on SXSW. The renowned Austin business festival is all out of steam, bereft of ideas, and all-around stale… or so the critics would have us believe. And, in point of fact, some big tech companies and other brands have – very publicly – opted to skip out on the event in recent years. But is this the beginning of the end for SXSW, or is this just a shift in focus? And, if it’s the latter, how can brands use smart PR to maximize their results at... Read More >

It’s been decades since tennis sensation Boris Becker made international headlines. In those days, he was a phenom on the court, capturing the attention of tennis fans the world over as he won multiple Wimbledon titles. The recent mention of Becker in the headlines paints a very different picture. Becker is embroiled in a bankruptcy case, and his attorneys are making what some are calling a highly unconventional argument: their client is immune to prosecution thanks to diplomatic immunity. The explanation for this argument hinges on how the courts view Becker’s time as an unpaid attache for the Central African... Read More >

Public Relations jobs can be exciting, satisfying, and interesting for those lucky enough to launch a successful career in the industry. Unfortunately, it's worth noting that the world of PR is notoriously difficult to get into because there are so many marketing professionals and journalist majors out there looking for a chance to make their mark on the world. While PR will require a great deal of tenacity and enthusiasm from anyone who gets involved in the sector, passion isn't enough to get a graduate the job of their dreams. Those who want to make sure that they impress potential... Read More >

In one of the most bizarre headlines in recent years, a Florida woman is claiming officials from Spirit Airlines compelled her to flush her pet hamster down an airport toilet because the tiny rodent was not allowed on the flight with her. From there, the story gets even stranger. Because the woman, Belen Aldecosea, is claiming the hamster was an “emotional support” pet and thus should have been allowed on the plane. No Pets Allowed According to the Associated Press, Aldecosea, a college student on her way home for a visit, called Spirit Airlines more than once to confirm that... Read More >