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Old rivalries die hard, and Russian-American propaganda rivalries stretch as far back as the beginning of the Soviet Union. In 2015, that rivalry still exists, and an increase in tensions between the two nations...
For any business or organization, public relations is often one of the main keys to success. Having a good public image and interacting well with customers, clients, and others can go far in determining...
5WPR CEO Ronn Torossian and Everything-PR News contributor, Ronn Torossian, breaks down if the latest FIFA reforms are a little too late Anyone can make a mistake, and, sometimes, you have to pay a...
How can you tell if your PR is working, and what is your return on investment (“ROI”) for the money you spend on PR? ROI on PR is not as easy to measure as...
As a refresh of a post I wrote a few years ago which now has close to 100,000 reads about the top 10 PR & Marketing books. We assume you have already read the...
You want to start your own business – great idea. Now, make a plan. What will you sell? How will you sell it, and how much will you need to sell to support yourself...
– Ronn Torossian discusses the limitless potential smartphone’s present in creating effective serendipitous marketing moments – Your smartphone is an almost limitless personal brand marketing tool. If you are one of the infinitesimally small percentage of people...
The annual bacchanal of basketball we call March Madness is about to begin. This celebration of college hoops is not only a major distraction for much of America, but it is also a major...
Recently, a reporter asked billionaire Mark Cuban a simple question that revealed quite a bit about both Cuban’s personality as well as offering some insight into the secrets of his success. That question? What...
Unless you never listen to the news and avoid social media like telemarketers, then you know veteran news anchor Brian Williams got himself in a bit of a bind recently. After telling a story,...
