AI Agents & Agentic AI
Pendulum Launches Agentic AI for PR
Seattle's Pendulum Intelligence launches an agentic AI suite for communications teams — Ask Pendulum, plus a stack of autonomous agents for trend discovery, monitoring, and executive briefs.
Tag
social listening
Social Media
Social Listening Mistakes: Four Gaps Between Adoption and Competence
Sixty percent of brands run social listening. Less than ten percent run it well. The four common mistakes \u2014 brand-only queries, campaign blindness, legacy platform footprint, AI prompt layer ignored.
Insights & Strategy
The Importance of Monitoring Media and Trending Topics
Media monitoring is the discipline of knowing what is being said about a brand, a competitor, or a category — and knowing it fast enough to act on. The five coverage layers, the tooling landscape, and what separates the programs that work.
Social Media
Viralheat: The Predictive Social Analytics Pioneer That Became CisionOne
Viralheat: predictive social analytics pioneer, founded 2011 by Raj Kadam and Vishal Sankhla, acquired by Cision March 2015. The technology became CisionOne.
Social Media
Social Media Monitoring and Brand Reputation: How Brandwatch, Sprinklr, and Meltwater Track What the Internet Says About You
Brandwatch, Sprinklr, Meltwater, and Talkwalker power modern brand reputation monitoring. How the social listening category works in 2026 — and the AI-engine retrieval gap that none of them cover yet.