social media

Why create an entire campaign geared towards the LGBTQ+ community? How about their over $1 Trillion in buying power in the US today? To top that, the median income of a same-sex couple is 23% above that of straight households. And most importantly to a business? LGBTQ+ consumers are more than twice as loyal to brands they trust. However, plenty of companies still struggle in their approach to advertising and incorporating LGBTQ+ audiences in their efforts. Between including certain groups of LGBTQ+ representation in their campaigns and failing to include or even target all others, there’s plenty of room for... Read More >

In the age of social media platforms, companies have found themselves at a great advantage because they allow for reaching numerous people at a moment’s notice. However, before implementing a social media marketing campaign all companies have to conduct research, plan, and create the campaign itself and then keep track of various metrics to see how well it is performing. Despite all the preparations carried out beforehand, sometimes it’s easy for marketers to make small mistakes, but as long as they learn from them and improve in the future the campaigns are going to be successful. Additionally, no matter the... Read More >

Building brand awareness around a company and its products or services through various social media platforms is the core of social media marketing. The end goal of any social media marketing campaign can be to increase traffic to a company’s website, increase product or service visibility, find more customers, or simply to get more followers on those platforms. These days social media platforms have become the fastest way for companies to spread the word to their customers about any new products and services. Additionally, millions of people around the world spend quite a bit of their time on social media... Read More >

As a marketing platform with a lot of potential, Instagram has the ability to bring together plenty of businesses and consumers. In fact, it’s consistently ranked as one of the most popular social media platforms, with over a billion users around the world who enjoy the visual focus of the app. There are several ways that companies can successfully employ Instagram marketing. These are strategies that can position businesses as a part of the global digital community and help them reach a large number of consumers. Business Instagram Account The first step in utilizing Instagram as a marketing platform for... Read More >

The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands - some are even using the app to create full-blown businesses. However, the growth in popularity of the platform hasn’t only been benefitting the newcomers, as plenty of traditional media companies have also benefited from TikTok. Companies such as Yahoo News, The Washington Post, and many others, have started turning to the app in very successful attempts to reach new audiences. Many brands have been following suit by adapting the existing content into short-form videos that can fit the app’s format... Read More >

More and more businesses are turning their focus towards digital marketing, and specifically public relations, in an attempt to boost their credibility and visibility with the target audience. One of the best ways to get a company's name in front of a lot of people, as well as build thought leadership, is through PR. However, companies that are looking to get more media coverage as a part of their marketing strategies can improve their odds by doing some of the work ahead of time. One of the things that companies should be considering before they get more media coverage is... Read More >

A ban was announced this year on Australian news stories being viewed or shared on the social media platform Facebook. This came after the Australian government drafted a law that would force tech giants Facebook and Google to pay for Australian news and journalism. How the Social Media Giant Will Move Forward Facebook announced this week that they will lift a controversial ban on viewing and sharing of Australian news stories on their platform. Facebook has struck an agreement with the Australian government this month that will make the online giant pay for using Australian journalism. This comes as a... Read More >

Looking for a quick way to gain more followers? According to the social media scheduling tool, Tailwind, running a contest on Instagram can gain a brand 70% more followers in just one quarter than not hosting one. The statistic was the result of analyzing more than 60,000 Instagram posts. Another discovery was that contests on Instagram receive 64 times more comments and 3 ½ times more likes than regular posts. Tailwind found that after spending an average of 2 ½ minutes on a contest app, 94.46% of users share the promotion. 62.13% tell friends and encourage them to enter as... Read More >

TikTok is a phenomenon – and brands are clamoring with how to market on Tiktok and reach consumers on this vital platform.  Many different thoughts on how to succeed on marketing on TikTok and implications of Brand Tiktok. "Brands who are laser-focused on cementing their cultural presence and impact across social are turning to influencer marketing through platforms such as TikTok. Through TikTok, brands build awareness, expand to existing audiences, or reach newer markets across TikTok. The beauty of TikTok is that it's home to audiences of all ages, and has a considerably strong Gen-Z user base. Influencer marketing is one... Read More >

Being able to buy and sell digital ad space in real-time by using automated bidding and placement platforms is called programmatic advertising. Most digital marketers already understand how important programmatic advertising is for a business. Not all understand how to use it correctly. This type of advertising allows businesses to create very targeted ad campaigns and make great use of their marketing budgets to reach as many people as possible that are going to be interested in that product or service. While the specifics of the platforms can vary, the fundamentals of programmatic advertising are always the same. First, the... Read More >