social media

A global network focused on women in the creative industries, SheSays, has now launched a campaign calling on firms to shift their parental leave and pay benefits for working dads. While the British government introduced a shared parental leave and pay policy in 2015, SheSays says most businesses are focusing on advocating the benefits of parental leave only to mothers, meaning that uptake by fathers has been minimal. This is remarkably out of step with the policy itself: the changes mean both parents are able to share up to 50 weeks leave and 37 weeks of pay between them. Running... Read More >

Why’s The Middle Market Job Market So Stagnant? Mid-market companies, those with annual revenues between $100 million and $3 billion did quite well in the second quarter of 2019 according to figures recently released by the U.S. Chamber of Commerce. In spite of this growth, hiring rates were down. Why was that the case?  According to the Chamber, it was due to a decrease in the number of available workers. What’s interesting in the report is that the Chamber also cited a reduction of “willing” workers and an increase in companies unwilling to pay higher wages to replace the boomers... Read More >

Career Spot: Political Social Media Strategist In recent years, social media has emerged to play a pivotal role in transforming the ways in which people engage in politics, and how politics itself operates as a function in society. Considering the digital platform it depends on, social media has given political parties and politicians the chance to establish direct connections with an almost limitless audience at a much lesser cost than old-school door-knocking techniques. Indeed, modern-day political social networking carries with it the kind of reach that traditional political realms could not have even imagined. If this is an area that... Read More >

Use These Tips to Give Your Social Media Strategy a Facelift A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals alike, a strong social media calendar can take a load of stress and work off the table. But sometimes it’s easy to get stuck in a bit of a content rut. Surely anyone familiar with managing social media knows this struggle all too well. Content is king, but it can certainly be challenging to stay on the creative ball week in and week out.... Read More >

Does Every Business Need a Website or Social Media Presence? Shelly is a public relations professional who works on her own, freelancing for clients and representing businesses whenever the need arises. Formerly an executive director at a popular PR firm, Shelly decided that it was time to strike out on her own and make her own decisions. With decades of experience under her belt and plenty of networking connections on her contact list, Shelly feels confident that she’ll be able to drum up her own client roster fairly quickly. This proves to be true. Soon enough, she finds herself with... Read More >

Vox Staffers are Tweeting their CEO Earlier this month, dozens of Vox Media staffers took to Twitter to share their personal stories about what it has been like to work at the digital media giant. A host of reporters, editors and other staffers addressed their tweets to CEO Jim Bankoff to share how proud they were of their work they had done, and how instrumental the company had been to their careers. They also wrote, however, about chronically low wages (reporters based in Washington DC, for example, can expect a measly salary of $30,000 a year), salary discrepancies, a lack... Read More >

How Social Media Can Help Brands Improve Customer Service Somehow, somewhere along the line, consumer behavior shifted away from calling a business on the phone to simply pulling up their website or social media on their mobile device. Now, businesses can have a strong presence in a customer’s mind without that person even setting foot outside of their home. This omnipresence can be beneficial, particularly when it comes to customer service. Think of it this way: previously (and, for some businesses, still), a customer had to dial a toll-free number and navigate a tricky series of automated menu options with... Read More >

How to Run an Instagram Contest Whether you’re a well-established brand or just getting started, an Instagram contest is an increasingly popular social media strategy - and for good reason. Everyone loves freebies, and Instagram contests prove their mettle time and time again in being able to engage existing followers while drawing in new customers at the same time. When mapping out our Instagram contest, keep in mind the platform’s contest rules. In summary, they assert: ●        You cannot imply that Instagram is affiliated with the contest; ●        You can’t ask users to tag themselves or others in pictures that don’t actually... Read More >

With the popularity of social media and other shortened forms of digital media, many business owners find themselves questioning whether or not having a website is a worthwhile expense. While the cost of keeping a website up to date — and that of developing it in the first place — can be overwhelming to some, the investment is worthwhile in the long run. We’ll break down the reasons why. A Website Is a Central Information Hub Let’s say that a business offering a service such as home cleaning is debating building a website. Is it sufficient to have a Facebook page... Read More >

Getting the Most Out of Instagram Hashtags Hashtags have carved an interesting path in the world of social media: starting off on Twitter, they never quite took off on Facebook, and have instead become the backbone of Instagram marketing. Just the mere adding of # symbol to your post can turn any word or phrase into a clickable, followable topic, with the entire Instagram world at your fingertips. After users click on a hashtag, they are taken to all the public posts associated with that hashtag, and are even given the option of following hashtags that interest them. By doing... Read More >