social media

The Era of the News Feed is Over After a decade of executive instability, Mark Zuckerberg announced a series of dramatic changes last May. He moved two top executives in a bid to create a new blockchain division, and installed new heads at WhatsApp and the News Feed. He also appointed someone to run a new group dedicated to privacy initiatives, though this last move has flown very much under the radar ever since. Zuckerberg has become known in recent months for his substantive blog posts, but was uncharacteristically quiet about the strategy behind these moves. Now, the method behind... Read More >

Facebook’s Fall and what it means for your business The Federal Trade Commission is negotiating a multi-billion-dollar penalty for Facebook’s violations of its consent agreement. In the UK, Parliament physically compelled the turnover of secret Facebook documents that show an astonishing disregard for user privacy- and a knowing, intentional effort to violate laws on the use of personal information. The UK has requested that the FTC assist in its investigation. In Europe, Facebook is already under investigation for violations of the GDPR. Those investigations are coming along well. Facebook is already facing fines of €1.6 billion and has been fined... Read More >

Tips for Getting Instagram Followers and More Likes There is a lot of noise about how to get free Instagram followers, more likes, more shares, more engagement. A new report from Mention and HubSpot looked at more than 48 million Instagram posts, and it garnered a wealth of tips for your business growth needs. After analysing more than 48 million Instagram posts and 306,278 of the top users, HubSpot and Mention observed trends about Instagram engagement rates, hashtags, and other insights that matter to both brands and marketers. Here's some of what they found: 80 percent of major brands consider... Read More >

The importance of social media marketing for small local businesses There are over 327 million people in the United States. According to Statista, as of October 2018, there were 204 million Facebook users in the US. This means that approximately 2 in 3 people in the US were Facebook users at the time. Taking these numbers into account, it is evident the importance and benefits of social media marketing for businesses. Facebook and other social media platforms give small business a huge platform to promote their business and their brand. Engaging with social media can substantially increase a small businesses... Read More >

With its fair share of ups and downs - well, mostly downs - in the last year, Facebook is still reeling from its PR and image crisis. Concerns over privacy breaches and controversy over how its leadership handled issues are just a few of the problems the social networking site faces. Despite these issues, Facebook is still a major tool for marketing and a great way for businesses to reach new and old customers. Home to over two billion active monthly users, it would be irrational to rule out Facebook as a platform for spreading information about your business and... Read More >

In the modern business world, companies can't rely on a great price or an innovative product alone to help them stay ahead of the competition. Today's consumers judge companies based on the experiences that they can offer. This means that organizations need to spend more time and effort on building the right relationships with their target audience. By focusing on crucial relationships, business leaders can improve their chances of accessing all the benefits of brand loyalty and recurring customers within their organization. What's more, a business built on relationships is also far more likely to reap the benefits of word... Read More >

“A brand that captures your mind gains behavior and a brand that captures your heart gains commitment”, according to the brand strategist Scott Talgo. This definitely holds true for developing brands across different industries. In the tech industry, branding has been a hot topic lately with tech companies dominating the top brand charts - think of Google, Apple, Facebook or Amazon among a few. Having a strong brand means you’ve differentiated yourself from your competitors and you’re easily recognized amongst the plethora of tech products in circulation. This translates into greater trust, more loyalty, and better conversion rates. Here are... Read More >

A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural marketers – they jump from one marketing tactic to another without assessing their efforts will result in higher sales. If this sounds like you, then don’t stress. We’ve compiled a list of low-cost results-oriented techniques to help you improve your marketing strategy and help you reach your goals:   1.      Use surveys Before you start thinking of marketing tactics you want to implement, it is crucial... Read More >

Up and coming rappers feigning a “hardcore” background or criminal reputation is nothing new, and the genre itself has a long history of stars who were actual gang members, drug dealers, or other societal rebels reputed for criminal behavior. The mystique is so ingrained in the mythos of the culture that some modern rappers have even taken to staging incidents or taking part in, at least apparently, illegal behavior in order to earn “street cred” and engage fans. One of the more prolific purveyors of this fast-track to fame is the Brooklyn-born rapper 6ix9ine, who used social media to promote... Read More >

International business can get very political, and successful executives understand how to leverage PR panache in a way that effectively communicates their message while creating buy-in, or at least a better bargaining position. However, buy-in is just one aspect of the challenge facing the new Facebook head of global affairs and communications, Nick Clegg. Clegg is coming on board Facebook even as the premier social media company in the world is dealing with multiple scandals, while also trying to break into new international markets. Some are saying Clegg’s government experience—he was a top British liberal politician for many years—will help... Read More >