technology

PR Tips: Five Terms to Never Use to Market Technology

2009-10-18 by Richard D. Pace
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As a developer or PR of a startup company, have you ever wondered why your press releases or company docs do not always get results? Well, from a long time tech blogger, blog editor, and consulting perspective, it may be because your terminology is just plain outdated. Lame, might be a better way to describe the trend for some "communicators" to overuse phrases or terms that pretty much "label" even great technology or innovation improperly. What we are talking about here is basically a failure to differentiate a service or product from hordes of others by using "cliché" or hyped... Read More >

Makovsky + Company, Cutting Edge Digital Communication, Almost

2009-08-04 by Richard D. Pace
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Today we continue our analysis of top PR companies with an online presence with Makovsky + Company, the 25th most profitable firm in the US according to O’Dwyer’s latest list. The firm, founded in 1979, bills itself as “one of the nation’s leading independent global public relations, investor relations, and branding consultancies. “ As an initial note, we found Makovsky’s site to be one of the very best with regard to aesthetics and the caliber of authoritative information published there. However, an unsuspected issue arose in determining just how engaging and appropriate the site’s content and company transparency is. The... Read More >

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