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American tech companies have “enjoyed” a tenuous and complicated relationship with China for some time now. As one of the biggest and fastest growing emerging markets, China is a major target for American companies...
The fast food business is changing. Expectations are shifting, and consumers are demanding more quality in less time. Those who think that’s impossible are not likely to survive in the modern fast food marketplace....
2016 has already proven innovative for PR efforts by some agencies. The #perfectlyimperfect campaign sponsored by FCB Health, RX Mosaic Health, and Teva Women’s Health was used to help women in the 18-34 age...
The landscape of the mobile industry is changing. As the biggest players in the market close the gap on the longtime industry leader, each brand is looking for a way to bring customers over...
Online retailer Amazon plans to eventually deliver packages by drone, but they are starting at the other end of the spectrum this year with 40 Boeing 767s. Each Boeing, bearing the Amazon Prime Air logo,...
Remember last month when the recall of an exploding phone made Samsung the laughingstock of the mobile world? Well, that worm seems to have turned. First, some are reporting that the Galaxy’s top opponent in...
Many people are just plain terrified of big data, much as many were of personal computers back in the 1980s. It’s new, it’s different, and it seems incomprehensible. But we’ve progressed as a society,...
Lippe Taylor Adds Several New Execs Lippe Taylor (LP), founded by Maureen Lippe more than 20 years ago, is known for innovative PR and ad campaigns for health, fashion, lifestyle, and beauty sector clients....
Rogers and Cowan is part of the Interpublic Group of Companies (IPG) and is global, with their headquarters in Los Angeles and other offices in New York, Florida, and London. R&C opened their doors...
5WPR CEO Ronn Torossian comments on the future of Streaming Live Events. The continued success of streaming video content has many traditional TV networks trying to figure out how to jump on the bandwagon...
