Weber Shandwick

IPG Hired by Electric Motor Corporation

2009-12-19 by Richard D. Pace
interpublic group pr ipg

Electric Moto Corporation, a technology and lifestyle company, has just hired the IPG Group to serve as their agency of record. Based out of New York, IPG will be handling the launch of Electric Moto Corporation's latest project, a zero emissions 72 Volt Dual sport electric motorcycle. The motorcycle fills a need for greener options outside of electric cars and IPG will be promoting the new vehicle. IPG, a full service marketing firm, will be working to boost the interest of investors in Electric Moto Corporation, as well as increase brand awareness and pave the way for future launches of... Read More >

Weber Shandwick: Say What You Mean Damnit!

2009-01-15 by Richard D. Pace
Weber Shandwick Office

This PR blunder comes from a PR agency in Leeds, Yorkshire, England. According to the Yorkshire Post, Weber Shandwick, a local PR firm, was hired by a paint manufacturer Tor Coatings to be their PR. Evidently the paint company did not need a PR firm that could write a press release, let alone provide a title for it, as the released title appeared like this: "PR Agency gains new paint contract" Evidently, Paul Bowers, director of this Weber Shandwick office, was so pleased he went on to toot the company's horn further by speaking of landing other key clients in... Read More >

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