Technology PR

LinkedIn APP Bump: Who Else Will Do This Dance?

2009-12-30 by EPR Staff

A new feature from the LinkedIn iPhone app seemed a long time coming, but necessary nonetheless. Similar to the iPhone Bump application, bluetooth enabled mobile devices can now exchange contact information by holding their phones side by side. As Bump is one of the more popular apps on the iPhone platform, it's no surprise that the professional social network LinkedIn has added similar functionality to its existing iPhone app. LinkedIn's new Bump-like feature can connect two iPhone users on the network by bumping their phones against each other. The act aims to mimic business card exchange, just without the physical... Read More >

Apple TV, Will It Finally Catch on as the Next Big Thing?

2009-12-22 by EPR Staff
Apple TV

Apple TV lets consumers play Internet content on their widescreen TVs. Basically, anything that can be seen online can now be shown on your television set. This includes popular Internet destinations like YouTube and Flickr, and of course, the ever popular iTunes titles. Today, there are even reports that Apple TV may be close to reaching an agreement with CBS and Disney. Since the Disney channel is one of the most popular cable network channels, it makes sense that other channels will soon follow suit. There is even speculation that Apple TV may be able to effectively compete with, or... Read More >

KIDOZ 2.0 Makes Email Fun for Kids

2009-12-10 by EPR Staff
kidoz web browser altenative

KIDOZ, kid-friendly browser, has released the latest version of its product. Having created a browsers specifically designed for children to use under their parents supervision, KIDOZ's version 2.0 has one new feature that really takes the product to the next level. The inclusion of private email messaging seems like something that would go against the protective measures taken for the KIDOZ web browser, but having email messaging in this kind of a product is exactly what children need for their own correspondence purposes. The KIDOZ browser is a safe and secure, downloadable product that allows children to interact with the... Read More >

Can the iPhone Help Save eBay?

2009-11-25 by EPR Staff
A Collection of iPhones in Different Colours everything-pr

With the upcoming holidays, many retailers are realizing the potential behind smart phone applications such as those made for the iPhone. eBay is one such company, with aims to clear $500 million generated from its mobile presence alone. That's a great deal of money, especially from a mobile effort. Coming from eBay, the sentiment around the long-standing auction site has varied greatly over the past few years. Having made several investment mistakes, taken on more than it can chew and all-out attempting to dominate the market, eBay has taken several steps back in order to re-focus its strategy and look... Read More >

Technology Information for Saving Marketers

2009-11-17 by EPR Staff
Saving Marketers

There are two basic rules marketers should understand when communicating with technical people: the technology business speaks a different dialect, and technology information should be communicated with full transparency. These are pretty simple concepts, but in practice they often prove daunting to proper communication. Let’s take a look at some good and bad communications from some of the top marketing firms in the world, from the first place anyone might meet them – their own Websites. This first in a series about engaging the technology and science sector, is intended as a primer for pre-engagement thinking. When you fly to... Read More >

Volkswagen of America Selects Deutsch

2009-10-28 by EPR Staff
Volkswagen of America everything-pr

Volkswagen of America has selected Deutsch LA to serve as their agency of record. The marketing communications company will take over as agency of record on Nov. 1st. They will be handling the advertising and national retail for the automobile company. “Volkswagen probably has the best fifty-year portfolio of advertising that exists. And as far as the other agencies in the review, we felt like we were up against Mount Rushmore,” said Eric Hirshberg, Co-CEO/Chief Creative Officer of Deutsch LA. “The fact that they chose us to carry on this legacy is simply humbling.” Deutsch LA has worked with a... Read More >

PopScreen – Next Level Online Video Aggregator

2009-10-25 by EPR Staff
popscreen

A couple of years ago the video aggregator scene was jam packed with startups aimed at making your video enjoyment on the Web the best it could be. Sadly, except for a very few of these services, all hit the "dead pool" like Greg Louganis practicing for the Olympics.  Just like so many startups these last several years, developers provided enough bells and whistles for one reason or another, to effectively make these platforms even more complicated and cluttered than YouTube itself. People did not need more YouTubes, and the space dried up essentially. For 2009, enter a little private... Read More >

Makovsky + Company, Cutting Edge Digital Communication, Almost

2009-08-04 by EPR Staff
makovsky PR logo

Today we continue our analysis of top PR companies with an online presence with Makovsky + Company, the 25th most profitable firm in the US according to O’Dwyer’s latest list. The firm, founded in 1979, bills itself as “one of the nation’s leading independent global public relations, investor relations, and branding consultancies. “ As an initial note, we found Makovsky’s site to be one of the very best with regard to aesthetics and the caliber of authoritative information published there. However, an unsuspected issue arose in determining just how engaging and appropriate the site’s content and company transparency is. The... Read More >

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