Technology PR

Headline Media is an Israeli PR firm -, specializing in technology and innovation - taking high-growth companies to market leadership and positioning emerging tech ecosystems. While they focus on different markets, Europe and Asia maybe their best focus. Headline Media has helped hundreds of both global and growth stage startups, publicly traded companies, VCs, government innovation agencies, and municipal tech hubs capture the public’s imagination. Headline Media PR Clients Argus - A global supplier of embedded and connected software products for automotives. On January 7, 2019, they announced that they would be collaborating with NXP Semiconductors to bring the first... Read More >

It's amazing what Facebook does by way of "shortcutting" the process of meeting people. Just the other day I added an interesting fellow named Jason Silva, and he returned the favor. Imagine my surprise when adding a friendly face revealed the star of the Emmy Award winning Current TV. You gotta love Facebook, and I think you will like Jason Silva if you put on your thinking cap. Jason granted Everything PR News an interview to talk about his somewhat controversial (and imminently interesting) new documentary "Turning Into Gods." If the title itself does not do it for you, Jason... Read More >

If you are a marketer, it’s time to do some research on … Blockchain. It may be the wave of the near future in marketing to consumers as well as when buying ads. Let’s start with the most basic question, what is blockchain? It is probably one of the fastest growing markets currently available and is irrevocably connected with the Internet of Things. The entire market was recently quoted as being worth about $600 million but could grow to more than 10 times that amount in the next seven years or so. Jupiter Research said in a recent study that... Read More >

When it comes to making a commitment to renewable energy sources, Renault is really taking a stand. The automaker is promising that, within five years, at least half of its models will be either hybrid or fully-electric. But that’s not the only automotive category that Renault is working to find space in. The company is enthusiastically committed to investing in automation, what some have called “robo-vehicles.” These goals are all part of an intricate strategic plan Renault recently unveiled, a program that the company hopes will kick-start its revenue stream, increasing it nearly 20 billion euros over the next five... Read More >

There are a lot of mergers in the air. As Fox is trying to make good on its offer to buy Britain’s Sky TV network, Verizon is in the process of trying to collect Yahoo. And it looks like Verizon is a lot closer to making this happen than they were after shareholders approved a revised buyout agreement that would send Yahoo’s core assets over to Verizon’s keeping. When the acquisition is approved, market watchers say the next step for Verizon will be to merge Yahoo and AOL into a single digital company, changing the name to Oath. When that... Read More >

Officials who keep track of such things say about 6,000 pedestrians were killed last year because of distraction. The main culprit blamed, of course, was texting while driving, but, really, there are a lot of things that can distract drivers and cause accidents. Various automakers have put out campaigns hoping to encourage people not to drive distracted, and many municipalities and states have cracked down on texting and driving. Nissan is taking further steps. The company recently announced Signal Shield, an armrest equipped with a “Faraday Cage.” In case you’re not up on your tech-speak, a Faraday Cage blocks electric... Read More >

Despite a blistering barrage of recent criticism from investors, General Electric CEO Jeff Immelt isn’t shying away from sharing his vision for the future of GE. In a recent speech, Immelt made it clear that he believes US companies need to step up and change their attitude if they hope to compete with foreign firms. “(They need to) stop complaining and start competing,” Immelt said, in response to recent comments about how American companies are struggling to compete with overseas competition. Immelt did admit that the current free trade culture hadn’t really worked out for everyone, but, he said, isolationism... Read More >

Verizon has always been big on marketing and PR. A couple of years ago their campaign, then on the verge of becoming annoying, featured a guy moving about the country into unlikely places and asking  – “Can you hear me now?” He’s become the Sprint spokesman in yellow these days, presumably after a non-compete period, but since Verizon did such a great job with that campaign, it’s now working against them as Mr. Red has now become Mr. Yellow – a man well recognized because of all his map-covering ads for Verizon. So now, after taking a lot of hits... Read More >

Whether you work in a PR agency or do it for your sole proprietorship, tracking, sorting, and pulling information together to learn from collected data can be a headache. There are a few simple tricks in Microsoft Excel that really streamline the process. Here are a few to look over. Concatenate Formula You can generate more keywords using the concatenate formula. This is a great trick and saves a lot of time so you don’t have to try and figure out a bunch of keywords that could be used in social media posts for clients. If you are working with... Read More >

So far, AI has not garnered a good PR reputation. Both Bill Gates and Stephen Hawking believe that AI may be on a collision course with humans, and government organizations seem to feel much the same way, including The Committee on Legal Affairs of the European Parliament (part of the EU in Brussels). The UN, and the US Defense Department also have “Stop Killer Robot” movements regarding opposition to the possible use of autonomous weapons in war. The EU would like intelligent robots to be registered so they can assess their ethical character. It might be because of all those... Read More >