Town of Bristol Issues Branding and Marketing RFP
The Town of Bristol is seeking a professional firm or consultant to work on creating a unique brand, web and print collateral to market the Town, and to teach us how to execute the identified strategies.
Bristol, New Hampshire, incorporated in 1819, is a beautiful New England town that encompasses the southern portion of Newfound Lake, the fifth largest lake in the State. Bristol is located just twenty five miles northwest of Concord, New Hampshire, New Hampshire’s capital. Bristol offers all the benefits of small town living, remaining close to major recreational attractions and business centers. The Town of Bristol has a year round population of approximately 3,300 and a seasonal summer population of approximately 6,500 inhabitants. Town employees, those involved in local government and all of the many volunteers who give so generously of their time are dedicated to providing the best possible service to our residents, businesses, and visitors.
Scope of Work:
The Town of Bristol is seeking a professional firm or consultant to work with us on creating a unique brand, web and print collateral to market the Town, and to teach us how to execute the identified strategies.The Town wishes to engage a firm or consultant to complete the following. Here’s the technical mumbo jumbo written by a non-technical person not in your field. (So, feel free to take liberties here!)
•Phase 1 (should include facilitating couple meetings with a key group of the Town): ◦Develop a “company” profile of the Town
◦Create our identity (research, analysis, positioning, etc.)
•Phase 2 (should include facilitating a couple meetings with a key group of the Town): ◦Distinguish positioning attributes by their individual strength and combined strength after determining the strongest brand by order of mention/highlighting
◦Buyer analysis who we can target our brand to
◦Marketing collateral and direction on locations/channels where they should be distributed.
(Design a suite of materials such
◦Other items: Adwords we can use, social medial digital concepts, and the like.
◦Teach community and business leaders how to be brand ambassadors and to get greatest participation to support the brand
Note 1: The Town is also in the process of building a new website and developing an economic development chapter of its master plan. The selected firm or consultant will be asked to work with key staff to communicate with website team on any copy improvements that could be made.
April 24th, 2019.