The Town of Bristol is seeking a professional firm or consultant to work on creating a unique brand, web and print collateral to market the Town, and to teach us how to execute the identified strategies.
Bristol, New Hampshire, incorporated in 1819, is a beautiful
New England town that encompasses the southern portion of Newfound Lake, the
fifth largest lake in the State. Bristol is located just twenty five
miles northwest of Concord, New Hampshire, New Hampshire’s capital. Bristol
offers all the benefits of small town living, remaining close to major
recreational attractions and business centers. The Town of Bristol has a
year round population of approximately 3,300 and a seasonal summer population
of approximately 6,500 inhabitants. Town employees, those involved in local
government and all of the many volunteers who give so generously of their time
are dedicated to providing the best possible service to our residents,
businesses, and visitors.
Scope of Work:
The Town of Bristol is seeking a professional firm or
consultant to work with us on creating a unique brand, web and print collateral
to market the Town, and to teach us how to execute the identified
strategies.The Town wishes to engage a firm or consultant to complete the
following. Here’s the technical mumbo jumbo written by a non-technical person
not in your field. (So, feel free to take liberties here!)
•Phase 1 (should include facilitating couple meetings with a key group of the Town): ◦Develop a “company” profile of the Town
•Phase 2 (should include facilitating a couple meetings with a key group of the Town): ◦Distinguish positioning attributes by their individual strength and combined strength after determining the strongest brand by order of mention/highlighting
◦Buyer analysis who we can target our brand to
◦Marketing collateral and direction on locations/channels where they should be distributed.
(Design a suite of materials such as: tourist map, rack card, logo, tagline, direct mailer, ephemera, brochure, short video, radio spot. You tell us what’s best within the budget. Signage package for Central Square business district. We understand the cost of materials and printing may need to come under a separate scope and fee.)
◦Other items: Adwords we can use, social medial digital concepts, and the like.
◦Teach community and business leaders how to be brand ambassadors and to get greatest participation to support the brand
Note 1: The Town is also in the process of building a new
website and developing an economic development chapter of its master plan. The selected
firm or consultant will be asked to work with key staff to communicate with
website team on any copy improvements that could be made.