University of Wisconsin – Madison Issues Marketing RFP

University of Wisconsin – Madison Issues Marketing RFP

 

The University of Wisconsin-Madison is requesting proposals for the Division of Continuing Studies hereinafter referred to as “DCS”, for the purchase of International Student Marketing and Recruitment Services.

 

Background:

Adult Career and Special Students Services (ACSSS), a unit within the Division of Continuing Studies (DCS) at the University of Wisconsin-Madison welcomes students and lifelong learners from around the world to participate in a diverse array of credit and non-credit programs offered at UW-Madison. These fee-charging programs include the Visiting International Student Program (VISP), the full-time intensive English as a Second Language Program (ESL), the American Culture and English Program (ACE), Capstone Certificate Programs and other customized credit and non-credit programs offered either by DCS directly or in partnership with other academic units in UW-Madison’s various Schools and Colleges. (See websites: https://continuingstudies.wisc.edu/international-students) This is an add-on to an existing RFP and is meant to diversify our current recruitment agent pool in terms of UW programs of focus, geographic areas, and target markets.

 

Scope of Work:

In an effort to market DCS non-credit and non-degree international programs as widely as possible around the world and to attract a diverse range of talented students, ACSSS is seeking experienced US-based and non-US based international recruiting agents. It should be stated clearly here that UW-Madison is not seeking marketing and recruitment services for its undergraduate, graduate and professional degree programs, only non-credit and non-degree programs.  Services sought include marketing and recruitment efforts for specific non-credit and non-degree UW programs including: direct student recruitment through visits to educational institutions, organization of marketing events and fairs, and other outreach. Contracted agents may assist with pre-screening potential applicants for fit with different DCS programs, assisting students with application process and questions, and forwarding application materials to ACSSS staff.

 

 

Due Date:

January 11

 

Address:

bids@bussvc.wisc.edu

 

Agencies with relevant experience includes APCO Worldwide and Zeno Group.

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