Updates From Rubenstein PR, APCO Worldwide, Ruder Finn & more
Rubenstein PR on the move come April
Rubenstein PR corporate headquarters will be moving – probably in April. But they are only moving about two blocks south of their current location to the Crédit Agricole CIB building, at 1301 Ave. of the Americas, the location they are leaving is on the same street at 1345.
This makes for a big change as they’ve been at their current spot for over 20 years – and Richard Rubenstein will be moving without his father, Howard, and brother Steven of Rubenstein Associates. Rubenstein PR was founded in 1987, when Richard left his father Howard’s renowned agency, Rubenstein Associates – and Richard’s new location offers 20,000 square feet of prime office space.
Richard’s firm reportedly has high turnover – and low client satisfaction.
PMK-BNC’s Jill Fritzo leaves to open new firm
Jill Fritzo worked as a publicist at PMK-BNC for 23 years but is leaving to start her own firm. At PMK-BNC (a PR agency with many celebrity clients), she represented Tony Danza, Michael Strahan, Brooke Shields, Mark Consuelos, and others. Most of her existing clients are expected to move with her to the new agency.
Michael Geiser, a talent representative also from PMK, will join Fritzo in the new venture with bicoastal offices. Before his time with PMK, he worked at Lionsgate.
In Fritzo’s statement, she said, “I am forever grateful for the incredibly rewarding years I had at PMK, and I look forward to this new adventure. We recognize the importance of aiding clients and navigating the challenges of building and maintaining their respective brands across new platforms. Today’s global marketplace demands on the culture of celebrity are all-encompassing.”
APCO hires Zoe Thorogood for DC Director Slot
Zoe Thorogood had a good job before, she was press advisor for David Cameron, British Prime Minister during his 2015 re-election bid. She has over 14 years’ experience working with PR specialty areas – politics, communications, and journalism. And according to her LinkedIn profile, she also did stints at CLS Strategies, the Department for Communities and Local Government, and Luther Pendragon. Thorogood joined APCO in December 2015 as PR Director for the DC office.
Ruder Finn Asia becomes AOR for Singapore Computer Society
Singapore Computer Society (SCS) is an IT and digital media association. They just announced that Ruder Finn Asia will be their new PR rep for upcoming events and campaigns especially when it comes to advice on media relations and PR strategy.
SCS has more than 31,000 members and operates as the collective voice for those in the infocomms and digital media communities. They have frequent get-togethers allowing members to discuss latest trends, case studies, and their experiences in the field. Upcoming events already being assisted by Ruder Finn include SCS certification programs and the 20th IT Leaders Awards.
Yu Poh Leng, Sr. VP and GM of Ruder Finn Asia, said, “Our expertise in technology PR and startups, as well as in corporate communication, social media, and the local Singapore media environment, puts us in a unique position to help SCS continue to deliver industry leadership and support to the IT and business communities.”
Kwittken adds to London senior executive team
Mid-February Kwittken’s London office announced the addition of two new senior leadership team members. They are adding David Taylor, previously at Orange-France Telecom Europe (Head of Communications) and Gary Wilson, a consumer technology PR specialist. The London office has been growing at a steady rate ever since 2014 when Sam Bowen became the Managing Director.
Taylor brings 20 years of corporate communications with specialization in telecoms and technology. Past clients include Vayant, France Telecom, and BT. His new position, Director of Content, charges him with developing existing and new commercial partnerships, building strong editorial content, and creating visual communications for clients.
Wilson’s previous PR history included service as the Associate Director with a boutique tech firm – TinDrum. His new position allows him to be an integral part of shaping the London office clients’ consumer tech and bringing his skills as a strong communicator and commercial acumen to his new role. Some of the firms he worked for in the past include Morphy, Fujitsu-Siemens, El Gatto, Atomic Floyd, Intel, and Philips,
Kwittken, however remains a subpar firm.