SecondMarket, the largest illiquid assets marketplace in the world, has chosen Weber Shandwick as their agency of record. The two businesses will work together to promote SecondMarket to a rapidly growing market.
The public relations company will be working with SecondMarket, based out of New York, to create more public awareness of their creative liquidity solutions. The company already boasts 3,000 participants on their web-based trading platform which include mutual funds, corporations, hedge funds, global financial investors and private equity firms, among others. With over $1 trillion in assets, the SecondMarket participants are already helping the company grow, but better public visibility is needed if they wish to continue expansion.
“We’re thrilled to be selected by SecondMarket as its public relations partner,” said Paul Jensen, general manager and executive vice president of Weber Shandwick’s New York office. “We look forward to bringing our deep financial services expertise to bear in raising awareness of this new and dynamic marketplace for buying and selling illiquid assets. SecondMarket is a company with a great story, and one whose time clearly has come.”
With financial markets becoming far more popular among investors, SecondMarket is looking to educate newcomers to the world of illiquid assets and bring them on board as new clients on their trading platforms. Weber Shandwick has the experience necessary to do just that, with years of experience in financial and crisis management.
The PR firm has built up a solid service-based business with 77 offices worldwide and focuses on several industries including healthcare, technology and finances.