Website RFP Issued By American Land Title Association


The American Land Title Association (ALTA) will hire a firm to help us redesign our main website, unite several external sites, and improve our functionality, analytics, and user experience. This firm will also help ALTA modernize several components on the backend to improve the staff experience and help develop standards and procedures for web content.


The American Land Title Association, founded in 1907, is the national trade association representing more than 6,400 title insurance companies, title and settlement agents, independent abstracters, title searchers, and real estate attorneys. With offices throughout the United States, ALTA members conduct title searches, examinations, closings, and issue title insurance that protects real property owners and mortgage lenders against losses from defects in titles. ALTA also has a member category for vendor/suppliers. ALTA exists to help our members excel in a changing business and regulatory environment. To accomplish our mission, we advocate on behalf of our members’ and the industry’s interests, provide education and information to our members, offer networking opportunities, and create and promote professional industry standards

Scope of Work:

A successful website redesign will incoporate these major items:

• New front door: We need a new homepage and structure that allows people

to find their solution from our large amount of available information. They

need to clearly select their desired path – for example, as a consumer vs.

ALTA member vs. policymaker; while educating as to the statement of

purpose for both ALTA and the title industry and highlighting the relevance

of our current strategic priorities.

• Website as a communication tool: We want to build a website from the

perspective of our members and take a deep dive into information that is on

the website and decide if it is the right place for this information. Develop a

minimum set of standards for new content on the website. Just because we

have it doesn’t mean it belongs on the website – and if it does belong,

provide a structure for determining the best way to present it.

• Curated user experience: Our website has many products and services for

our members, non-members, and our Policy Forms License Holders, to name

a few. We would like to find a way to give users access to their most used and

valued pages in a subtle way that does not interfere with the site structure or

main navigation.

• Better integration with our new platforms: ALTA has undeveloped

capabilities with our new AMS and Marketing Automation Software and we’re

looking to add a new CMS to this arsenal. With all these new toys and ways to

communicate with our members comes chances for siloed data. We want to

avoid this. All proposed CMS products must integrate with the Impexium


• 21st century CMS: ALTA’s current CMS platform is a truly one of a kind, built

from the ground up the labor of love, but we feel it is time to consider a new

CMS. A new CMS will address these major buckets:

o Content Building: Ease of building additional menus, pages, and

content, all within a responsive page layout/design

o Data Analytics (ALTA is willing to consider a paid-for service)

Due Date:

August 6, 2021


Shawn Sullivan, Director of digital and print media at

Relevant agencies to consider include Magrino pr and Finn Partners.

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