Veteran publisher and branded content expert, Jonathan A. Rheingold, named Chief Revenue Officer of Harris Publications, Inc. Harris is the one of the country’s largest publishers of print and digital content and a leader in experiential marketing programs.
As VP of Marvel Custom Solutions, Rheingold developed highly innovative, award-winning, advertising and marketing campaigns leveragingMarvel‘s legendary characters through storytelling for top international brands such as Adobe, Unilever and Lexus. His work at Harris will span across all properties including the premiere healthy living brand, Naturally, Danny Seo. Rheingold will be overseeing sponsorship, brand partnerships, advertising, and all forms of new monetization
“Jonathan brings a deep level of experience in the area of branded content, custom publishing and managing intellectual property. We are excited to have him as a key engine to our ever-expanding sponsorship and custom solutions business,” said Ben Harris, President of Harris Publications.
According to Mr. Rheingold Harris‘ best-selling music and movie Icon series (Pink Floyd, The Beatles, James Bond and numerous other classic entertainment book-a-zines) will package large scale integrated marketing solutions for advertisers. “The Icon series will offer brands numerous promotional opportunities such as behind the scenes content, special sections and curated events reaching its audience of highly coveted adults 21-49.” Icons Editor and founder of Backstory Live Events, Brad Tolinkski stated, “I am excited to develop with Jonathan and Ben great journalism that will enable brands to be a part of an organic conversation with our fans—a HHI consumer who is loyal to brands that care about his interests.”
“I am excited to bring my sales, publishing and entertainment marketing expertise to Harris who has an wide array of media brands, journalists, photographers, web developers and other amazing creatives whom I am stoked to work with. We plan to expand on the many multimodal opportunities that exist for our clients within the topics of music, science, entertainment, history, outdoor, auto, home decorating and healthy living to name a few. Our capabilities range from highly customized editorial and video to developing targeted events, recruiting social ambassadors, offering traditional advertising, and in the Fall we are excited about the launch of Naturally, Danny Seo, the Saturday morning TV show on CBS. Harris‘ special interest programming approach makes an emotional and highly engaged connection with multiple audiences” said Rheingold.