In the latest move to transform the web into one giant advertisement, Google has launched their own form of social ads. However, what appears to be a … Continue reading
Latest PR News
5 Ways to Use the Holiday Season to Your Business Advantage
Christmas is almost here! Are you making the most of it for your business? Whether you realize it or not, the holiday season is a season rich in marketing opportunities. Below, consider five specific ways you can still use this time of year to your business advantage, even now: 1. Holiday Social Media Content According […]
Giving Tuesday [by Richard Edelman]
About 15 months ago, I had lunch with Henry Timms, interim executive director for the 92nd Street Y in New York City. He had a wonderful notion: that America was looking for a new way to give back. His notion, “Giving Tuesday,” would be the opening salvo of the giving season, as many Americans open their wallets in the last few weeks of the year. Our firm helped with pro bono PR and with connections to our clients.
10 Killer Promotions from Some of the World’s Best-Known Brands
These ten popular names from the entertainment, business, fashion and food worlds have all offered excellent products that both promoted their brand and proved useful to consumers.
Ten Ways Amazon’s Warehouse Operations Will Blow Your Mind
Amazon’s daily orders are enough to make any retailer green with envy, but it isn’t just numbers that make the behemoth that is Amazon eye-popping.
Edelman Announces Executive Appointments – Gail Becker and Alan VanderMolen
Edelman has named Gail Becker president of strategic partnerships and global integration, effective immediately.
Google’s Latest Revenue Frankenstein: The Real “Why” Behind + Posts
In the latest move to transform the web into one giant advertisement, Google has launched their own form of social ads. However, what appears to be a convoluted form of Facebook competition, is another indicator of “why” Google betrayed ten million publishers and SMEs.
PR Test Cases: It’s Not All Greek to Us
The last few months we’ve been conducting a series of test cases to once and for all prove out the overall effectiveness of public relations within the scope of an overall business communications success story.
Staff Surveys Can Help Increase Staff Retention Rates
Considering that increased staff turnover rates can cost companies a lot of money, the only key to long-term success is represented by employee retention. The basic component which guarantees that employee retention rates are maintained at a superior level involves identifying the right opportunities of letting your employees know that they can express their ideas and opinions freely.
Discover the 7 secrets to vastly improve your negotiations
The Merriam-Webster Dictionary informs us that a negotiation is a formal conversation between two or more people who are trying to reach an agreement. There comes a point in life when everyone has to negotiate; whether we’re bargaining with the grocery vendor from across the street or with a business partner from a Wall Street company, one thing’s clear: we want to win. The truth is that those who have efficient negotiation skills will be able to save time and money to close a great deal.
