It is a surety, there is no worse public relations for a country than the obliteration of its own culture and natural resources. Regardless of the … Continue reading
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It is a surety, there is no worse public relations for a country than the obliteration of its own culture and natural resources. Regardless of the pressures from inside or out, Brazil’s unfettered expansion into the rainforests there, the displacing of thousands of people, marks the worst kind of PR nightmare, the Belo Monte Dam project is a sore on the world.
Business people in general assume that good negotiators are aggressive and adversarial. According to them, if you want your partners to like you, you should agree with everything they say and don’t get involved in a negotiation. Believe it or not, that’s not the way to do it.
Christmas is almost here! Are you making the most of it for your business? Whether you realize it or not, the holiday season is a season rich in marketing opportunities. Below, consider five specific ways you can still use this time of year to your business advantage, even now: 1. Holiday Social Media Content According […]
About 15 months ago, I had lunch with Henry Timms, interim executive director for the 92nd Street Y in New York City. He had a wonderful notion: that America was looking for a new way to give back. His notion, “Giving Tuesday,” would be the opening salvo of the giving season, as many Americans open their wallets in the last few weeks of the year. Our firm helped with pro bono PR and with connections to our clients.
These ten popular names from the entertainment, business, fashion and food worlds have all offered excellent products that both promoted their brand and proved useful to consumers.
Amazon’s daily orders are enough to make any retailer green with envy, but it isn’t just numbers that make the behemoth that is Amazon eye-popping.