The Public Relations News Portal
An Average Day of a Fashion PR Publicist Keeping up with fashion trends is difficult enough for the average fashionista. For fashion publicity, it’s akin to an Olympic track race with the goal of winning the Gold Medal. The day might begin with reviewing newly established fashion houses. These are generally the best sources to […]
Securing a position as an intern takes well-planned strategies. From an objective point of view, an intern is in a good position to make the step from intern to account executive. There are several points to consider to achieve this goal. College students should be vigilant of potential internships available in top firms during semester […]
The world of hip-hop stars, and rappers in particular is quite unique. This is exemplified the best when arguments and confrontations, otherwise known as “beefs”, erupt between opposing rappers on the hip-hop scene. Of course these confrontations occur on a fairly regular basis, so much so it has made some people wonder if some of […]
As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they affect the field across the […]
Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. Media relations accomplishes one goal, and public relations accomplishes another. Public Relations Public relations act of connecting and communicating with all the various publics that a business or organization may have formed a relationship. These […]
PR ROI cannot be reduced to a simple accounting equation. An additional, intangible value, needs to be considered, and this value may take a while till it becomes “cash.” And because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.
Business has a lot of moving parts. To be successful, you need to have them all lined up right and working properly without any kinks in the process. All that machinery – metaphorical and otherwise – can feel so complicated it seems to need constant babysitting. But, in management, there are simpler – and vastly […]
The Los Angeles Business Journal will publish its annual list of Public Relations Firms on April 20, 2015. This list will be ranked by number of L.A. County PR professionals. Please take a few minutes to respond via online submission NO LATER THAN Friday, March 27. Some data may already be completed if your company […]
The jury is back, and it has been for years. Big Data can help you drive revenue to your business. But it’s not a magic elixir or a miracle cure. It will need help. Your help. And, since it’s your business we figure you will be amenable to lending a hand. 1 – Understand what’s […]
An Average Day of a Fashion PR Publicist Keeping up with fashion trends is difficult enough for the average fashionista. For fashion publicity, it’s akin to an Olympic track race with the goal of winning the Gold Medal. The day might begin with reviewing newly established fashion houses. These are generally the best sources to […]
Here is this weeks PR News highlights from the team at Everything-PR: New York: Sparkpr landed the organic fair trade tea brand Steaz. Spark plans to raise awareness for Steaz in tandem with social AOR Moosylvania and brand ambassador Darrell Revis, formerly of the NY Jets, now playing for NFL Champs the Patriots. Washington, D.C.: […]
Amazon has just announced the launch of a new tool that can add fun and excitement for marketing your brand. Promoted as “the first self-service giveaway tool,” Amazon Giveaway allows you to easily offer a prize that your customers and prospects can enter to win in just a few steps. Step 1: Create an Amazon […]