Latest PR News

growing a career in Public Relations

From Intern to Account Executive: How to Grow a Career in PR

Securing a position as an intern takes well-planned strategies. From an objective point of view, an intern is in a good position to make the step from intern to account executive. There are several points to consider to achieve this goal. College students should be vigilant of potential internships available in top firms during semester […]

women-in-pr

Top Women In Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they affect the field across the […]

ROI

10 Ways to Measure the ROI of Public Relations

PR ROI cannot be reduced to a simple accounting equation. An additional, intangible value, needs to be considered, and this value may take a while till it becomes “cash.” And because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.

ellen first dates

NBC’s First Dates by Executive Producer Ellen DeGeneres Casting

Tuesday, March 31, 2015 11:20 AM New Television Casting: NBC’s First Dates by Executive Producer Ellen DeGeneres NBC GOES ON 8 ‘FIRST DATES’ AS NETWORK ORDERS POPULAR U.K. FORMAT TO SERIES BEGINS CASTING Ellen DeGeneres-Executive Produced Series Will Explore All of the Simple Wonder of a First Date. Online casting has begun in and around […]

google mobile algorithm

Understanding Google’s Upcoming Mobile-Friendly Algorithm Changes

Come April 21, 2015, megalithic search engine Google will divide the HTTP world into the Haves and the Have Nots, into those that are mobile-friendly and those that are not. There is no spectrum of mobile-friendliness. In an effort to woo the 60 percent of its traffic that search by smartphone, tablet and “phablet,” Google […]

ANTI VACCINE MOVEMENT

The Vaccine Wars: PR Winners and Losers

The vaccination and anti-vaccination movements have waged battle against each other for decades. In February 1998, Andrew Wakefield published a medical paper that described a link between the MMR vaccine and autism. Few people realize that the anti-vaccination movement existed long before that paper. Science matters little to the general public because perception takes precedent. […]

workplace value

4 Ways to Increase your Workplace Value

The economy of today is complex, and this means that it is quite tricky to keep or find work even for those employees who are well qualified. With the increasing number of talented individuals seeking opportunities, you have to work extra hard so as to keep your job and also climb up the desired corporate […]

marketing 2.0

Marketing 2.0: What Does This Mean for PR Professionals?

Working in public relations as a PR specialist requires the innate ability to showcase brands while promoting companies in a positive light. Understanding marketing 2.0 and how to effectively move forward with new tactics and methods is a way to outshine competitors while making a professional name for yourself within the industry. Understanding Digital Analytics […]

5wpr

A Look Inside the Agency: 5WPR

5W Public Relations Agency Re-Launches Website, Unveils New Look And Layout 5W Public Relations, a top 20 PR agency in the US, has announced the re-launch of its website, www.5wpr.com. The new website showcases a fresh look and feel as well as a new user-friendly layout. The new site’s fully responsive design continues to highlight […]