Latest PR News

news-jacking

A PR Pro’s Guide to Newsjacking

People see articles everywhere with titles such as five marketing lessons from the Asian games or four things eBay’s billion dollar payday can do to inspire B2B marketers. Uniquely crafted takes on a current event attract a reader to visit a company’s website to read more. These articles and others like them are part of […]

women-in-pr

Top Women in Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they affect the field across the […]

media-relations-public-relations

Public Relations vs. Media Relations

Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. Media relations accomplishes one goal, and public relations accomplishes another. Public Relations Public relations act of connecting and communicating with all the various publics that a business or organization may have formed a relationship. These […]

Facebook Pages organic reach at all time low.

Facebook Organic Reach at All Time Low

Many Facebook business page managers noticed a significant decline in organic reach in the past few months. The situation is frustrating for business owners counting on Facebook to reach their consumers, but for Facebook, the focus seems to be more on the types of content that bring more value for the fans. Page managers are […]

ROI

10 Ways to Measure the ROI of Public Relations

PR ROI cannot be reduced to a simple accounting equation. An additional, intangible value, needs to be considered, and this value may take a while till it becomes “cash.” And because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.

media-monitoring

100 Media Monitoring Tools for PR

Although there are hundreds of media monitoring tools available online, some are very hard to find. We put together a collection of 100 such sources (software, applications and service providers), some free, some that require a fee. When it comes to media monitoring and analytics, it’s really hard to choose. Some offer in-depth features, but […]

i-love-ny

I Love New York Needs a PR Agency

As exclusively learned by Everything PR, The NY State Department of Economic Development is seeking a PR firm for the State’s iconic I LOVE NEW YORK campaign. RFP: I love NY Seeking PR Firm for State’s Iconic I Love NY Campaign from EverythingPR The New York State Department of Economic Development (hereafter referred to as […]

legal-communications

Legal Communicators: Marlen Kruzhov, And Others..

Here is a list of quotes of great Legal Communicators of our time… “Presenting clearly is key to legal success.”  Marlen Kruzhkov “Ideally, lawyers should speak in a way that catches and holds the attention of the audience in a pleasing manner; the lawyer’s voice, appearance, and delivery should match and reinforce the content of […]

pr-news

PR Elite Award Standout Categories

Another year is winding down and the PR News Agency has dispensed another set of Elite Awards to firms in twenty-nine categories. Every agency and firm nominated for a 2014 Elite Award showed outstanding innovation and client satisfaction and the winner of each category truly had a great year. However, winners in three categories deserve […]

ebola-hospital

Ebola Hospital in America & Muslim Brotherhood Share A PR Agency

Texas Health Presbyterian Hospital who has recently apologized for how they handled Ebola has hired Burson-Marsteller. According to the New York Times today, “For Texas Health Presbyterian Hospital, the last two and a half weeks have been a nightmare without end. And with the announcement early Wednesday that a second nurse who cared for Mr. […]

Art-Stevens

Art Stevens Announces Formation of The Stevens Group

Art Stevens, co-managing partner of SGP Worldwide (StevensGouldPincus) has announced the formation of The Stevens Group. Serving as its founder and managing partner, Stevens will provide such services to PR agencies and organizations as mergers and acquisitions facilitation, consulting, personal asset management, business development, profitability enhancement, operational streamlining, key employee retention, and leadership coaching and […]

dj-fenix

DJ Fenix Is Putin’s DJ… Who Do Other Politicians Love?

While we now know that DJ Fenix is the favorite DJ of President Putin of Russia, what are the musical choices of other politicians? Some thoughts: “I loved music and thought I could be very good, but I knew I would never be John Coltrane or Stan Getz.” Bill Clinton “Every so often, I feel […]