Ronn Torossian on Brand Angelina Jolie
With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.
Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations
Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.
Our World in Pictures This Week: May 12, 2013
From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.
People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help
As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?
Russia the Ally, All Old Soldiers Salute You Today
Today is just another day for most people in the world. But 68 years ago events spiraled ever chaotically and frenzied, into a future our forefather’s could not imagine. As an American, and as a citizen of the world, Russia’s celebration of victory in World War Two today should, I am sure, be all of ours – the people of the world. The so-called Great Patriotic War the Soviet Union and Russia won, was a victory for all of us.

Legendary Pictures Buys Its Very Own FIVE33 Marketing
2013-05-17 By Phil Butler
In entertainment related PR news, Thomas Tull and Legendary Pictures has just acquired in just acquired strategic marketers FIVE33. The Los Angeles and London based marketing firm will be integrated into the overall Legendary scheme of operations according to the company news via Deadline Hollywood.

5WPR Grows Business 20% in Q1 Alone: Who Says PR is Doomed?
2013-05-17 By Liliana Dumitru-Steffens
Ronn Torossian’s 5WPR is one of New York’s and America’s most influential PR firms. The agency announced today Q1 2013 versus Q1 2012 growth in excess of twenty percent. Sporting such heavyweight clients as ; Welch’s Fruit Snacks, Krups, Cold-EEZE and many more, 5W is rock solid positioned as one of the industry’s leading private PR firms.

Simon Kelner: No Bollocks, but New PR Nevertheless?
2013-05-17 By Phil Butler
Coming Soon for businesses in need of PR in the UK, Seven Dials PR is a new agency set to launch under the direction of Simon Kelner, former editor-in-chief of the Independent. In an interesting turn observers are now focused on the emerging litany of communications figures and their endeavors. Are we destined to more BS or a lot less “bollocks” where the voices of business are concerned?

Verdin Marketing Takes Home 4 PRSA Awards
2013-05-17 By Liliana Dumitru-Steffens
The Public Relations Society of America (PRSA) has just awarded San Luis Obispo County marketing agency Verdin, four Awards for Excellence.

Is Our Privacy Being Pirated?
2013-05-17 By EPR Contributor
“Please read and agree to Terms & Conditions”: everyone’s favorite phrase when downloading or updating an app. Don’t lie to yourself, you’ve only read about eight combined words in all of those policies you’ve agreed to. Trust us, you’re not alone. Virtually no one reads those things.
General PR News

Legendary Pictures Buys Its Very Own FIVE33 Marketing
2013-05-17 By Phil Butler
In entertainment related PR news, Thomas Tull and Legendary Pictures has just acquired in just acquired strategic marketers FIVE33. The Los Angeles and London based marketing firm will be integrated into the overall Legendary scheme of operations according to the company news via Deadline Hollywood.

5WPR Grows Business 20% in Q1 Alone: Who Says PR is Doomed?
2013-05-17 By Liliana Dumitru-Steffens
Ronn Torossian’s 5WPR is one of New York’s and America’s most influential PR firms. The agency announced today Q1 2013 versus Q1 2012 growth in excess of twenty percent. Sporting such heavyweight clients as ; Welch’s Fruit Snacks, Krups, Cold-EEZE and many more, 5W is rock solid positioned as one of the industry’s leading private PR firms.

Simon Kelner: No Bollocks, but New PR Nevertheless?
2013-05-17 By Phil Butler
Coming Soon for businesses in need of PR in the UK, Seven Dials PR is a new agency set to launch under the direction of Simon Kelner, former editor-in-chief of the Independent. In an interesting turn observers are now focused on the emerging litany of communications figures and their endeavors. Are we destined to more BS or a lot less “bollocks” where the voices of business are concerned?

Ronn Torossian on Brand Angelina Jolie
2013-05-15 By Ronn Torossian
With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Gina Lollobrigida and Another Touch of Charity and Class
2013-05-14 By Phil Butler
Back in the heyday of Hollywood starlet’s name was bigger than Gina Lollobrigida, today the famed actress, artist, and photographer proves once again there’s no substitute for class. Gina is selling a large portion of her famed jewel collection for charity.
Mobile Technology

Emails and Social Networking Are US Internet Users’ Top Online Activities from Mobile Devices
2013-04-27 By Violeta-Loredana Pascal
There is a clear shift from desktops to mobile devices, as new studies show. A study carried out by The Media Behavior Institute and presented by emarketer.com reveals that the mobile phone is getting more and more users, followed by tablets. Desktops’ popularity drops constantly. 43.5% of the respondents mentioned using mobile phones in the [...]

How Enterprises Can Increase Productivity with Mobile Technologies
2013-03-21 By Neil Spencer
Mobile devices are here to stay. The challenge for enterprises is to contain the security risks so that the increased productivity, freedom and cost savings are not outweighed by the burdens.

Spain: Smartphones Trump Other Devices in Surfing the Internet
2013-03-15 By Corina Manea
In Spain, almost 4 out of 5 Internet users are surfing the web on smartphones, followed by laptop/netbook (80,9%) and desktop computer (78,8%) .

Mobile Highlights: Spindle Acquires MeNetwork, JDSU Buys Arieso
2013-03-09 By Liliana Dumitru-Steffens
There’s been a lot going on in the mobile industry last week, with many important movers and shakers to report. In the following, we brief you on two of the most important developments.

Mobile Devices Are Taking Over Content Creation
2013-03-07 By Liliana Dumitru-Steffens
Mobiles are no longer just communication means – they are used for media creation too. The question is: are marketers ready to take advantage of the trend?
















