outreach email

7 Tips for Your First Outreach Email

If you want your business to receive wide local coverage, getting in touch with a journalist is a wise move. As with any first impression, you only have one shot at getting it right. When contacting a journalist via email, do the following to ensure that you achieve positive results. Do the Ground Work Journalists […]

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marketing 2.0

Marketing 2.0: What Does This Mean for PR Professionals?

Working in public relations as a PR specialist requires the innate ability to showcase brands while promoting companies in a positive light. Understanding marketing 2.0 and how to effectively move forward with new tactics and methods is a way to outshine competitors while making a professional name for yourself within the industry. Understanding Digital Analytics […]

what is meerkat

Say Hello to Meerkat

If you use your iPhone to stream live videos to Twitter and other social media platforms, you’ve probably heard of Meerkat by now. It’s a new app designed for the iPhone and iPad IOS operating systems. With Meerkat, you can instantly stream live videos and conversations directly to your Twitter followers in real time. Followers […]

alpha brain onnit

The Possible Dangers of Health Supplements

If not for the heroic efforts of a fellow classmate, the life of a Wesleyan University student might have tragically ended. He and two other students were hospitalized on February 2010 for what what described as a bad batch of “Molly.” However, an investigation of the student’s dormitory rooms revealed that what they had taken […]

women-in-pr

Top Women In Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they affect the field across the […]

lemonade day everything-pr

Lemonade Day Request For Proposal for PR Agency

FROM OUR FOUNDERS The structure and values of the American family have changed dramatically over the last 50 years. The effects can be seen in divorce rates, high school dropout rates, drug & alcohol abuse, teen pregnancies, gangs & severe poverty. For many, it seems that the American Dream has been beyond reach, until now.

JEFF RAMSON

Jeff Ramson of PCG On Tips On Success With Financial Communications

Are you effectively communicating financial happenings in your business? If not, how can effective financial communications positively impact your business and bottom line? Communication done right will help shape your company and possibly your industry. You will see the benefit in your stock price or company valuation. Your operating performance should also increase. Lenders, partners, […]

outreach email

7 Tips for Your First Outreach Email

If you want your business to receive wide local coverage, getting in touch with a journalist is a wise move. As with any first impression, you only have one shot at getting it right. When contacting a journalist via email, do the following to ensure that you achieve positive results. Do the Ground Work Journalists […]

youtube ad model

Future of YouTube and its Advertising Model

YouTube is undoubtedly moving into a more advertising-oriented model. However, the basis of their advertising may be eroding. The company is in the enviable position of being the site that most people associate with high-quality video on the internet. The sheer profitability of their position is the reason why their stream has gradually become choked […]

big data mistake

4 Big Data Mistakes You Can’t Afford to Make by Gennady Barsky

Is there anything hotter than Big Data these days? Everyone seems to want in on the latest and greatest technological advance of this century. And, who can blame them? There are massive advantages to jumping on the Big Data bandwagon…as long as you do it the right way. Unfortunately, far too many people just dive […]