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John Deere hoping for a big year

Iconic farm equipment manufacturer John Deere & Co. recently raised its sales projections for 2018, saying the agricultural and construction markets are looking up, and Deere is poised to take advantage. News of the projections sent Deere & Co. stock climbing. This is great news for a brand that’s been mired in four consecutive years […]

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State of Nevada Seeks Public Relations Agency of Record

The State of Nevada Purchasing Division, on behalf of the Division of Tourism, a Division of the Department of Tourism and Cultural Affairs (NDTCA) is seeking an integrated marketing firm/vendor, or combination of discipline-related expert firms/vendors, to help it achieve its mission, vision and goals (as identified in the Department’s Strategic Plan).  The Division of […]

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STATE OF ALASKA: Social Marketing Services RFP Issued

Purpose: The Department of Health and Social Services, Division of Public Health, Section of Chronic Disease Prevention and Health Promotion (CDPHP) is soliciting proposals to develop, create, place, and provide comprehensive, statewide public education campaigns that prevent and reduce chronic disease and injuries, prevent and reduce risk factors, as well as promote health. The successful […]

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Don’t let correlation cause a bad connection

You’ve heard it before: “Correlation does NOT equal causation.” Just because it follows, doesn’t mean it connects. The same can be true in public relations and marketing. And, if we fail to respect this, we can easily confuse our audience and delude ourselves. How easily can this get out of hand? Consider the following correlations […]

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The Cajon Valley Union School District

MARKETING SERVICES Purpose: The District is soliciting proposals for marketing services to publicize and strengthen the brand of the District as well as its individual schools and special programs. Specifically, the goal is to increase student enrollment at schools with room for growth by attracting students to enroll from surrounding areas as well as enrolling […]

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How Blockchain Can Be Used to Revolutionize Leading Industries

Cryptocurrency is all the rage in many discussions. Whether it is up or down, Bitcoin, Ethereum and other cryptocurrencies have revolutionized how the world views money and transaction. All of these currencies are built on a relatively new technology known as blockchain. It’s a method of keeping records that decentralizes information and makes fraud virtually […]

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The Numbers of Financial Communications

For those interested in a career in financial communications, it’s time to up your game with numbers, percentages, ratios, and so much more. Of course communications skills need to be great too, but the better you get along with numbers, the more likely you’ll find success in this sector. Dealing with Consumers and Employees As […]

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Towson University Seeks Integrated Marketing Services

    Towson University seeks a full-service marketing and strategic communications agency, on a retainer basis, to provide a variety of services including: market research, marketing (digital/direct/experiential/grassroots), brand development, multichannel campaign planning, creative concept development, graphic and design services, advertising/media planning and buying, video and multimedia production, public relations and strategic communications strategy and planning, […]

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Marketing Support and Graphic Design Services RFP Issued

Purpose: The City of Roseville (hereinafter “City”), is soliciting proposals for a Utilities Communications/Marketing Support and Graphic Design Services. The Utilities Communications/Marketing Support and Graphic Design Services would be provided to Roseville’s two community owned utilities -Environmental Utilities (EU) and Roseville Electric Utility (RE). Environmental Utilities provides water, wastewater, solid waste and recycled water utility […]

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Racism & Lab Grown Diamonds

Usually, making headlines at Fashion Week is a good thing. Not always. Right at the height of Paris Fashion Week, Miroslava Duma (fashion blogger and entrepreneur) and Ulyana Sergeenko (couture fashion designer) blundered their way to the forefront of the fashion industry when they posted and engaged in tone deaf and racist discourse. Amazingly, despite […]

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