public relations news

This Week’s Public Relations News Highlights from Everything PR

Here is this weeks PR News highlights from the team at Everything-PR: Cohn & Wolfe, PR agency headed by Donna Imperato and held by WPP: Grey New York, will be AOR for Pandora Jewelry, a company dedicated to designing and producing luxurious jewelry at affordable prices. Third Street Media, led by Bill Harrison and Jacqueline […]

Latest PR News

Corporate Europe Observatory

Public Relations For Terrorists & PR Report On Working in PR For Dictators

A leading Brussels based think-tank, Corporate Europe Observatory just released a fascinating new report, entitled “Spin doctors to the autocrats: how European PR firms whitewash repressive regimes.” The full report dictates how European Public Relations companies work to protect and white-wash the work of nations throughout the world. Some of the more telling quotes: “Mother […]

growing a career in Public Relations

From Intern to Account Executive: How to Grow a Career in PR

Securing a position as an intern takes well-planned strategies. From an objective point of view, an intern is in a good position to make the step from intern to account executive. There are several points to consider to achieve this goal. College students should be vigilant of potential internships available in top firms during semester […]

Social Media Marketing

Social Media Marketing Trends for 2015

  2015 is bringing some incredibly innovative social media marketing trends to the forefront. The end of 2014 saw some of these techniques sneak up on the marketplace; however, this year will bring them in full force. Here are some of the trends that you should jump on top of if you are planning to […]

public relations in 2014

Public Relations: 2014 in Review

2014 was an incredible year in the world of public relations. A number of organizations and individuals made a splash on social media, while others were shaken by scandal and tragedy. From the shock of the Bill Cosby rape allegations to the glory of the ALS Ice Bucket Challenge, here are the PR stories that shook the […]


The PR implications of ‘Beef’ in Hip Hop

The world of hip-hop stars, and rappers in particular is quite unique. This is exemplified the best when arguments and confrontations, otherwise known as “beefs”, erupt between opposing rappers on the hip-hop scene. Of course these confrontations occur on a fairly regular basis, so much so it has made some people wonder if some of […]


Top Women In Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they affect the field across the […]


Public Relations vs. Media Relations

Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. Media relations accomplishes one goal, and public relations accomplishes another. Public Relations Public relations act of connecting and communicating with all the various publics that a business or organization may have formed a relationship. These […]


10 Ways to Measure the ROI of Public Relations

PR ROI cannot be reduced to a simple accounting equation. An additional, intangible value, needs to be considered, and this value may take a while till it becomes “cash.” And because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.


100 Media Monitoring Tools for PR in 2015

Although there are hundreds of media monitoring tools available online, some are very hard to find. We put together a collection of 100 such sources (software, applications and service providers), some free, some that require a fee. When it comes to media monitoring and analytics, it’s really hard to choose. Some offer in-depth features, but […]

public relations for startups

Public Relations for Startups

There are many important facets to a successful public relations campaigns for startup companies. One of the most important things to remember is that there is only one opportunity to make the first impression that but Timex with the audience. Therefore research must be done in order to establish which things the target demographic will […]

great williamsburg

Greater Williamsburg Is Seeking A PR Agency

One of America’s favorite family destinations, the Greater Williamsburg region includes Jamestown, Williamsburg and Yorktown, offering a unique juxtaposition of contemporary and historical experiences for all ages is seeking the services of a Public Relations Agency in their recently released Request for Proposal. Visitors can choose from hands-on interactive attractions, scenic outdoor adventures and sophisticated […]

content marketing public relations

Effectively Using Content Marketing in the Public Relations Industry

There are a number of things that people need to do in order to use content marketing in conjunction with their public relations team in order to improve the overall relationship they have with their customers. Content marketing is valuable because it encourages potential customers to stay engaged with the product or service provider which […]

brand building ronn torossian

Using Public Relations to Help Build your Brand

There are many important factors which allow companies to use public relations to build their brand. Using every bit of information to their advantage is the responsibility of any public relations professionals who is trying to make sure that the company reaches the next level. This means that research is necessary into every area of […]

fox and dish network

Fox News Needs to Rethink PR Strategy After Dish Debacle

The dispute between Dish Network and Fox News is over. Fox won the contract negotiations, but they did not make it out unscathed in the court of public opinion. Sure, their fanatical fan base likely forced the resolution. The heavy handed tactics used by Murdoch’s crew, however well they energized the base, have drawn familiar […]