Latest PR News

marketing

Revealed! 4 secrets of negotiations for powerful women

Is it true that women can’t bargain? As a matter of fact, women can master negotiations just as well as men. During a business meeting that involves negotiations, women don’t like to be antagonistic or importunate; they hate to intimidate an opponent because they don’t want to hurt feelings and create a hostile environment. Rather than […]

starbucks-marketing

NY Times article puts Starbucks on Blast

If you ever doubted the power of the media to influence change in a major business, Ronn Torossian says you need to know about the recent tilt between Starbucks and the New York Times. Both contenders are legitimate titans, both in business and in the Big Apple. There’s a Starbucks on every corner (sometimes two) […]

union-street-guest-house

Brutally Foolish PR Move Puts Hotel in Hot Water

It might end up being one of the most misguided PR mistakes of the year, and by now it’s likely you have heard about Union Street Guest House … but for all the wrong reasons. The hotel, located in a prime location on the Hudson River, decided it would be a stellar idea to actually […]

labor-dispute

When Business Battles Labor who wins the PR battle?

Sometimes, when it comes to corporate or consumer PR, a win – even a legitimate win – is anything but a victory. Recently, labor advocates celebrated a major win after a federal agency said, when considering liability issues,  McDonald’s corporate operations can be combined – or considered together – with its thousands of franchisees. Ronn […]

3 More Industries that love Big Data

There has been a ton of conversations and reams of articles written about how Big Data is benefitting the medical, financial, and insurance industry, as well as the public sector. But these are far from the only industries that are already benefitting from Big Data Analysis. It’s no secret that Utility Companies have begun switching […]

What of Mercer University alumnist Alina Eprimian's speak?

Ukraine Revokes Freedom of the Press for Americans?

Yesterday an American journalist working for Russian TV (RT) was deported from western Ukraine while covering new protests over Petro Poroshenko’s call to mobilize military there. Shelling civilian populations using US aid is nothing compared to abridging the very core of American ideals… the right to speak freely.

marketing

Revealed! 4 secrets of negotiations for powerful women

Is it true that women can’t bargain? As a matter of fact, women can master negotiations just as well as men. During a business meeting that involves negotiations, women don’t like to be antagonistic or importunate; they hate to intimidate an opponent because they don’t want to hurt feelings and create a hostile environment. Rather than […]

labor-dispute

When Business Battles Labor who wins the PR battle?

Sometimes, when it comes to corporate or consumer PR, a win – even a legitimate win – is anything but a victory. Recently, labor advocates celebrated a major win after a federal agency said, when considering liability issues,  McDonald’s corporate operations can be combined – or considered together – with its thousands of franchisees. Ronn […]

Cross talk

Can gossip ruin your employee engagement?

There’s a major difference between speaking about someone and speaking to someone at work. When you are collaborating, sharing ideas, and welcoming feedback you are speaking to that person (manager, colleague, boss, supervisor, etc); when you are speaking about the people in the office, you are gossiping. Gossip leads to decreased productivity because instead of doing something fruitful, you’re being distracted. Can chitchat ruin employee engagement? Yes, it can.