Latest PR News

news-jacking

A PR Pro’s Guide to Newsjacking

People see articles everywhere with titles such as five marketing lessons from the Asian games or four things eBay’s billion dollar payday can do to inspire B2B marketers. Uniquely crafted takes on a current event attract a reader to visit a company’s website to read more. These articles and others like them are part of […]

women-in-pr

Top Women in Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they affect the field across the […]

media-relations-public-relations

Public Relations vs. Media Relations

Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. Media relations accomplishes one goal, and public relations accomplishes another. Public Relations Public relations act of connecting and communicating with all the various publics that a business or organization may have formed a relationship. These […]

Facebook Pages organic reach at all time low.

Facebook Organic Reach at All Time Low

Many Facebook business page managers noticed a significant decline in organic reach in the past few months. The situation is frustrating for business owners counting on Facebook to reach their consumers, but for Facebook, the focus seems to be more on the types of content that bring more value for the fans. Page managers are […]

ROI

10 Ways to Measure the ROI of Public Relations

PR ROI cannot be reduced to a simple accounting equation. An additional, intangible value, needs to be considered, and this value may take a while till it becomes “cash.” And because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.

media-monitoring

100 Media Monitoring Tools for PR

Although there are hundreds of media monitoring tools available online, some are very hard to find. We put together a collection of 100 such sources (software, applications and service providers), some free, some that require a fee. When it comes to media monitoring and analytics, it’s really hard to choose. Some offer in-depth features, but […]

u-haul-famous-marketing

 Brilliant U-Haul Social Marketing Campaign

Just in time for the holiday giving season, U-Haul – a name synonymous with do-it-yourself moving – has kicked off an exciting #UHaulFamous photo-sharing campaign that raises money for charity while celebrating the adventure of moving.    From now until December 31, 2014, when you Instagram a photo of your own moving adventure with the […]

ronn-torossian-Is-Anyone-Listening

Is Anyone Listening Anymore?

In “Giving”, President Bill Clinton’s book, he writes of an African tribe he encountered that had a unique way of greeting each other. When someone says, “Hello,” the other person responds with, “I see you.”  In today’s ADD-driven generation, when we are constantly distracted with handheld devices, the very art of listening is something which […]

ZOA-Dinner

ZOA and Mort Klein Honored by Largest Audience in its History

Ted Cruz, Alan Dershowitz, John Hagee, Bernard Marcus, Among Speakers Loudly Supporting Israel and Klein “He has the heart of a lion, and the voice of Moses,” is how the United States Senator from Texas Ted Cruz described Zionist Organization of America’s President Mort Klein.  At a dinner attended by over 1100 people Sunday night, […]

workplace-tips

Get Ahead in the Workplace with these 4 Simple Tips!

Motivate the Team Success in public relations is all about keeping people motivated who are creative. Understanding how to find the most creative people that on the team and keep them focused on doing their best work is one of the signs of relations leadership. Having the ability to find strengths of every team member […]

tech-trends-2015

Biggest Tech Trends of 2015 To Watch Out For  

Most of us can barely comprehend the enormous shifts in technology over the past year or two. These shifts promise to shape our economy and the way we live our day-to-day lives for decades to come. Automation. Robotics. 3D printing. Even cheap new computer chips that are barely visible to the naked eye. Here are […]

college-donation

$1 Million Gift to MU to Support Community Journalism

Gift will support conferences, research on helping small, local newspapers COLUMBIA, Mo. – Walter B. Potter Jr., a resident of Falls Church, Va., has committed $1 million to the University of Missouri School of Journalism to supplement the Walter B. Potter Fund for Innovation in Local Journalism, established in 2010. The endowment supports teaching and […]