Ronn Torossian on Brand Angelina Jolie
With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.
Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations
Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.
Our World in Pictures This Week: May 12, 2013
From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.
People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help
As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?
Russia the Ally, All Old Soldiers Salute You Today
Today is just another day for most people in the world. But 68 years ago events spiraled ever chaotically and frenzied, into a future our forefather’s could not imagine. As an American, and as a citizen of the world, Russia’s celebration of victory in World War Two today should, I am sure, be all of ours – the people of the world. The so-called Great Patriotic War the Soviet Union and Russia won, was a victory for all of us.

Will Germany & China Go Unilateral On Trade of Photovoltaics?
2013-05-20 By Phil Butler
In EU news, German Vice Chancellor and Economy Minister Philipp Roesler has suggested the European Commission making what he terms a “grave mistake” where proposed import duties on imported China solar panels are concerned. However, while Roesler suggests the Commission should bolster trade relations, other experts agree Germany and the EU may well be better served backing off China imports in some areas.

Pinterest Makes Pins Richer, Introduces Text Details for Images
2013-05-20 By Mihaela Lica Butler
Pinterest has deals with popular websites, to categorize pins for products, movies and recipes according to their content, and providing the most useful text information to go with the image.

Travel Game Online Over: Google Slam Dunks Travel Suggestions
2013-05-20 By Phil Butler
It’s over. I hate to be the bearer of bad news for online travel agencies, but Google has just taken over the travel game. At least this is the case for anyone who believes a picture is worth 1,000 words – even more where SERPs are concerned. You don’t have to be Danny Sullivan or some other SEO guru to figure Google’s refinement of Top City Attractions an Expedia and other OTA killer.

Kars For Kids On Facebook Ad Uses for Nonprofits
2013-05-20 By EPR Contributor
Most nonprofits make use of Facebook by building pages and attracting fans. The nonprofit will hire a social media expert to engage the public there. There may be contests that specify that in order to be entered, users must “like” and “share” the page. Or the page may be enough of an attraction that people will like and share the page without contests or prodding.

The EU’s Biggest Security Threat: Security Spending
2013-05-19 By Phil Butler
In case “everyone” out there does not know, we are in the midst of a global economic crisis unlike anything the world has ever really seen. Mired down in a financial crisis that is visiting austerity administered like a beating on the poor and government retirees even, the EU sits differentiated from other stricken regions by its broken constituents. Added to this dangerously precarious situation, arms and security manufacturers’ sales have never been better. Yet Europe is at war with no one.
General PR News

Travel Game Online Over: Google Slam Dunks Travel Suggestions
2013-05-20 By Phil Butler
It’s over. I hate to be the bearer of bad news for online travel agencies, but Google has just taken over the travel game. At least this is the case for anyone who believes a picture is worth 1,000 words – even more where SERPs are concerned. You don’t have to be Danny Sullivan or some other SEO guru to figure Google’s refinement of Top City Attractions an Expedia and other OTA killer.

Legendary Pictures Buys Its Very Own FIVE33 Marketing
2013-05-17 By Phil Butler
In entertainment related PR news, Thomas Tull and Legendary Pictures has just acquired in just acquired strategic marketers FIVE33. The Los Angeles and London based marketing firm will be integrated into the overall Legendary scheme of operations according to the company news via Deadline Hollywood.

5WPR Grows Business 20% in Q1 Alone: Who Says PR is Doomed?
2013-05-17 By Liliana Dumitru-Steffens
Ronn Torossian’s 5WPR is one of New York’s and America’s most influential PR firms. The agency announced today Q1 2013 versus Q1 2012 growth in excess of twenty percent. Sporting such heavyweight clients as ; Welch’s Fruit Snacks, Krups, Cold-EEZE and many more, 5W is rock solid positioned as one of the industry’s leading private PR firms.

Simon Kelner: No Bollocks, but New PR Nevertheless?
2013-05-17 By Phil Butler
Coming Soon for businesses in need of PR in the UK, Seven Dials PR is a new agency set to launch under the direction of Simon Kelner, former editor-in-chief of the Independent. In an interesting turn observers are now focused on the emerging litany of communications figures and their endeavors. Are we destined to more BS or a lot less “bollocks” where the voices of business are concerned?

Ronn Torossian on Brand Angelina Jolie
2013-05-15 By Ronn Torossian
With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.
Mobile Technology

Emails and Social Networking Are US Internet Users’ Top Online Activities from Mobile Devices
2013-04-27 By Violeta-Loredana Pascal
There is a clear shift from desktops to mobile devices, as new studies show. A study carried out by The Media Behavior Institute and presented by emarketer.com reveals that the mobile phone is getting more and more users, followed by tablets. Desktops’ popularity drops constantly. 43.5% of the respondents mentioned using mobile phones in the [...]

How Enterprises Can Increase Productivity with Mobile Technologies
2013-03-21 By Neil Spencer
Mobile devices are here to stay. The challenge for enterprises is to contain the security risks so that the increased productivity, freedom and cost savings are not outweighed by the burdens.

Spain: Smartphones Trump Other Devices in Surfing the Internet
2013-03-15 By Corina Manea
In Spain, almost 4 out of 5 Internet users are surfing the web on smartphones, followed by laptop/netbook (80,9%) and desktop computer (78,8%) .

Mobile Highlights: Spindle Acquires MeNetwork, JDSU Buys Arieso
2013-03-09 By Liliana Dumitru-Steffens
There’s been a lot going on in the mobile industry last week, with many important movers and shakers to report. In the following, we brief you on two of the most important developments.

Mobile Devices Are Taking Over Content Creation
2013-03-07 By Liliana Dumitru-Steffens
Mobiles are no longer just communication means – they are used for media creation too. The question is: are marketers ready to take advantage of the trend?
















