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University of Houston-Downtown Issues Digital Marketing RFP

UHD is looking for a digital agency that is a certified Google Agency partner to manage both its organic search engine optimization (SEO) and pay-per-click (PPC) digital campaigns. The successful vendor will have a strong track record of managing search engine marketing campaigns to support lead generation and enrollment marketing for business schools. Background: Founded […]

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How To Promote A New Press Release

While press releases might not be the most exciting or novel form of marketing available today, they’re still one of the most effective. Used correctly, a press release can build a company’s credibility, develop connections between a brand and respected industry publications, and drive more customers towards an emerging organization. One of the biggest problems […]

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Long Island Commission for Aquifer Protection Seeks Media Agency

The Long Island Commission for Aquifer Protection (LICAP) is issuing a Request for Proposals for a comprehensive media campaign to encourage drinking water conservation on Long Island and to educate Long Islanders about their vital groundwater supply. Background: The Long Island Commission for Aquifer Protection (LICAP) is a bi-county entity formed to address both quality […]

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NC Department of Justice Issues Media RFP

The NC Department of Justice seeks a qualified Vendor to submit ideas and proposals for a media campaign, related to the states Good Samaritan laws. Drug overdose – especially from prescription pain pills, heroin, and fentanyl – is the leading cause of accidental death in North Carolina, killing more than four people a day in […]

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University of Maine Issues Branding and Marketing RFP

The Maine Center For Graduate Professional Studies is seeking proposals to implement a regionally-targeted, image-building campaign as defined in this document. Maine Center wants to partner with a well-established media firm. An ideal partner would have successful experience working within higher education, would have produced high-quality media at the national and regional level and would […]

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Four tips on transforming employees into leaders

Being a good leader means making the right decisions, managing your employees effectively and solving complex problems. However, if you want to be a GREAT leader, you need to add one more thing to your repertoire – Great leaders create more great leaders. They equip their employees with the management skills necessary for making informed […]

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Sam Houston State University Issues Direct Marketing RFP

Sam Houston State University and the Sam Houston State University Enrollment Management Division, through this Request for Proposal, are seeking a qualified vendor(s) to provide complete and comprehensive direct marketing and enrollment management services to support recruitment of undergraduate and graduate constituencies. Background: For more than 137 years, Sam Houston State University has been preparing […]

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Minnesota State Colleges & Universities Issues Media Buyer RFP

Minnesota State Colleges and Universities Issues Media Buyer RFP   Purpose Century College is requesting proposals to provide media buying services.   Background   Minnesota State Colleges and Universities is the fifth-largest system of higher education in the United States. It is comprised of 31 two-year and four-year state colleges and universities with 54 campuses […]

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Sound Transit Issues Marketing and Advertising RFP

Sound Transit is requesting Proposals from firms to provide marketing/advertising services who will research and identify target markets; develop integrated marketing and digital marketing strategies; develop and implement advertising campaigns across multiple channels, including media purchases, creative product development, and print, digital and audio-visual production; plan and conduct digital marketing campaigns; and evaluate the effectiveness […]

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