Eurovision 2013 and Why “What If” Won’t Ever Happen, Not Ever
This year’s Eurovision contest showed promise. Promise of human beings coming together in Europe, maybe across the world. Now, days after Denmark’s Emmelie de Forest, sanging the winning song in the finale, Only Teardrops the idea and ideology still enshrouds Europe. With Azerbaijan launching an investigation into its own voting schema, and an enrage Russian fan base, the Europe of medieval times just doesn’t seem so far off.
ZOA Calls for Israel Commentary on Netzarim Junction Affair
The Zionist Organization of America (ZOA) is calling for the state of Israel to hold a press conference to address a new investigation into what they say is a libelous past report on a Palestinian youth shooting.
EXCLUSIVE: Columbia Sportswear Sends Out RFP
Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.
Ronn Torossian on Brand Angelina Jolie
With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.
Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations
Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

Brand Innovators’ “40 Under 40″ Winners Announced
2013-05-22 By Cristina Drafta
Today Brand Innovators has announced the winners of their second annual “40 Under 40”, the Class of 2013 honors the 40 most influential brand marketers under age 40 in America.

How to Write the Epic (Pukka) Press Release
2013-05-22 By Liliana Dumitru-Steffens
The pukka press release is that special content that makes jurnos happy in the morning, that inspires them to cover a story, despite its clear commercial purpose.
Pitch Gets the Nod for Glasgow 2014 Games
2013-05-22 By Delia Gavrilescu
Pitch, a leading PR firm based in London, has been tagged by the Glasgow 2014 Commonwealth Games to run the games’ PR moves. According to Pitch news the firm will support Glasgow 2014′s lead up campaigns as well as the forthcoming ticketing program coming in August.

The 5WPR Challenge for Charity
2013-05-22 By Liliana Dumitru-Steffens
Keeping in mind that everyone in public relations loves the thrill of a challenge, Ronn Torossian’s 5WPR challenges the top 50 PR firms in America to match his firm’s office space.

EPR Author Spotlight: Lee Carlon and “Skin Deep”
2013-05-22 By Phil Butler
Lee Carlon writes short science fiction with a bit more than a tiny morsel of post-apocalyptic tone. I ran into, or rather traded “tweets” with the author yesterday. The short story you will read below, was previously published on Lee’s Clockwork Samurai, and is reprinted here by Lee’s kind permission. We hope you find the story as entertaining as we did. And now…
General PR News

How to Write the Epic (Pukka) Press Release
2013-05-22 By Liliana Dumitru-Steffens
The pukka press release is that special content that makes jurnos happy in the morning, that inspires them to cover a story, despite its clear commercial purpose.
Pitch Gets the Nod for Glasgow 2014 Games
2013-05-22 By Delia Gavrilescu
Pitch, a leading PR firm based in London, has been tagged by the Glasgow 2014 Commonwealth Games to run the games’ PR moves. According to Pitch news the firm will support Glasgow 2014′s lead up campaigns as well as the forthcoming ticketing program coming in August.

The 5WPR Challenge for Charity
2013-05-22 By Liliana Dumitru-Steffens
Keeping in mind that everyone in public relations loves the thrill of a challenge, Ronn Torossian’s 5WPR challenges the top 50 PR firms in America to match his firm’s office space.

Eurovision 2013 and Why “What If” Won’t Ever Happen, Not Ever
2013-05-22 By Phil Butler
This year’s Eurovision contest showed promise. Promise of human beings coming together in Europe, maybe across the world. Now, days after Denmark’s Emmelie de Forest, sanging the winning song in the finale, Only Teardrops the idea and ideology still enshrouds Europe. With Azerbaijan launching an investigation into its own voting schema, and an enrage Russian fan base, the Europe of medieval times just doesn’t seem so far off.

Shinzo Abe: Digging Down to Japan’s Most Valued Commodity, Community
2013-05-22 By Phil Butler
Good PR, or just plain good leadership, Japan’s Prime Minister Shinzo Abe just might be one of two world leaders in “choice” situations for positive change. In a recent Facebook posting on the Prime Minister’s behalf, Mr. Abe professes a simple but elegant truism; “The nation will be vibrant only when the local regions are vibrant.”
Mobile Technology

SPAIN: Madrid on the Wireless Smart Cities Map
2013-05-22 By Corina Manea
Madrid becomes one of the best connected cities in the world, after cities like New York, Paris, Dublin or Nice. To enjoy the benefits, users have to install GOWEX WiFi application on their devices, create an user and a password, connect to the WiFi GOWEX network and surf the web.

Emails and Social Networking Are US Internet Users’ Top Online Activities from Mobile Devices
2013-04-27 By Violeta-Loredana Pascal
There is a clear shift from desktops to mobile devices, as new studies show. A study carried out by The Media Behavior Institute and presented by emarketer.com reveals that the mobile phone is getting more and more users, followed by tablets. Desktops’ popularity drops constantly. 43.5% of the respondents mentioned using mobile phones in the [...]

How Enterprises Can Increase Productivity with Mobile Technologies
2013-03-21 By Neil Spencer
Mobile devices are here to stay. The challenge for enterprises is to contain the security risks so that the increased productivity, freedom and cost savings are not outweighed by the burdens.

Spain: Smartphones Trump Other Devices in Surfing the Internet
2013-03-15 By Corina Manea
In Spain, almost 4 out of 5 Internet users are surfing the web on smartphones, followed by laptop/netbook (80,9%) and desktop computer (78,8%) .

Mobile Highlights: Spindle Acquires MeNetwork, JDSU Buys Arieso
2013-03-09 By Liliana Dumitru-Steffens
There’s been a lot going on in the mobile industry last week, with many important movers and shakers to report. In the following, we brief you on two of the most important developments.















