Latest PR News

labor-dispute

When Business Battles Labor who wins the PR battle?

Sometimes, when it comes to corporate or consumer PR, a win – even a legitimate win – is anything but a victory. Recently, labor advocates celebrated a major win after a federal agency said, when considering liability issues,  McDonald’s corporate operations can be combined – or considered together – with its thousands of franchisees. Ronn […]

e-cig

Attorney Martin Russo Says Marketing & Law To Affect E-Cigs

E-cigarettes have been gaining more and more popularity as a healthier alternative to regular cigarettes, but they are facing more and more public relations opposition. The WHO is now calling for more regulations regarding e-cigs, and this will have a dramatic impact on the industry – expect laws and marketing to be affected. People have […]

Zeta Interactive

Need Big Data?  Three Things To Look For In Your Provider

The amount of data on, and provided by, the Internet is overwhelming.  Every click can be tracked, and each user leaves thousands of breadcrumbs about who they are, what they like, and how they think. And it’s all available to you to help grow your company. If you’re not using the mountains of data available […]

crisis pr

Playing the Blame Game: Crisis Communications

By Kate Connors, Senior Account Manager & Social Media Strategist at Media & Communications Strategies It is hard to forget the media frenzy and public sympathy that occurred after it was revealed that Foxconn Technology Group had an alarming number of suicide attempts and tragic deaths amongst their Chinese workforce. But what was even harder […]

non-profit-public-relations

5 ways PR can Increase your Non-Profit Success

Ronn Torossian believes that service is ingrained in our country’s DNA. That’s one of the reasons he founded the Ronn Torossian Foundation. Seeing volunteers step up and selflessly take on a huge challenge is exciting and inspiring, giving them an opportunity to make a difference together is an even bigger thrill. No matter what your […]

marketing

Revealed! 4 secrets of negotiations for powerful women

Is it true that women can’t bargain? As a matter of fact, women can master negotiations just as well as men. During a business meeting that involves negotiations, women don’t like to be antagonistic or importunate; they hate to intimidate an opponent because they don’t want to hurt feelings and create a hostile environment. Rather than […]

starbucks-marketing

NY Times article puts Starbucks on Blast

If you ever doubted the power of the media to influence change in a major business, Ronn Torossian says you need to know about the recent tilt between Starbucks and the New York Times. Both contenders are legitimate titans, both in business and in the Big Apple. There’s a Starbucks on every corner (sometimes two) […]

Zeta Interactive

Need Big Data?  Three Things To Look For In Your Provider

The amount of data on, and provided by, the Internet is overwhelming.  Every click can be tracked, and each user leaves thousands of breadcrumbs about who they are, what they like, and how they think. And it’s all available to you to help grow your company. If you’re not using the mountains of data available […]

non-profit-public-relations

5 ways PR can Increase your Non-Profit Success

Ronn Torossian believes that service is ingrained in our country’s DNA. That’s one of the reasons he founded the Ronn Torossian Foundation. Seeing volunteers step up and selflessly take on a huge challenge is exciting and inspiring, giving them an opportunity to make a difference together is an even bigger thrill. No matter what your […]

marketing

Revealed! 4 secrets of negotiations for powerful women

Is it true that women can’t bargain? As a matter of fact, women can master negotiations just as well as men. During a business meeting that involves negotiations, women don’t like to be antagonistic or importunate; they hate to intimidate an opponent because they don’t want to hurt feelings and create a hostile environment. Rather than […]