Diane Green: Marketing & Business Strategies Collide

Not only did Google make a clever business decision when hiring investor and Google board member Diane Green to lead its cloud-computing business, the major corporation also made a smart marketing move. Diane Green has a very impressive resume. Her list of accolades is includes co-founding VMware with her husband and others, becoming its first […]

Porter Novelli CEO Wins Big, Denver PR Big-Wig Passes Away

Karen van Bergen

Here’s a roundup of some of the biggest news stories of the past week. Porter Novelli CEO Karen van Bergen Named “Woman of Influence” Karen van Bergen, chief executive officer of global public relations agency Porter Novelli, has been named a 2016 “Woman of Influence” by the New York Business Journal. The award is part […]

Agency To Promote Birth Control In India For DIMPA Network


The DiMPA Network, a group of private OB/GYNs and general practitioners trained to provide quality family planning services in in 45 cities of India, including Uttar Pradesh, Uttarakhand and Jharkhand is seeking a crisis management and media tracking PR firm for an initial period of January 2016– September 2016. The project focuses on providing the […]

Women in PR: Small Firms Accomplishing Big Things

Women in PR

When it comes to communication and building relationships, most social scientists agree women possess innate skills. After all, society socialized females over millennia to act as nurturers and caregivers, regardless of professional roles. That is not to say men do not excel in these fields as well, but for women, it is almost second nature. […]

North Carolina Housing Authority Seeks PR Company

north carolina

The City of Hickory Public Housing Authority in North Carolina has the primary purpose of providing safe, decent and affordable housing for low income citizens of the city, and focus on the management of low to moderate income multi-family housing. The organization manages 311 units of public housing and 449 Units of Section 8 New […]

BIC North America Pens Searches For A Public Relations Company

BIC north america

We have learned that BIC North America is searching for a public relations firm of record for both their consumer and corporate business. They seek a firm who can assist in all aspects of consumer PR, including product launches, day-to-day media relations and similar needs. The company also seeks a firm able “to mitigate potential […]

The Art of Targeting Niche Groups With PR & Marketing

Niche Groups

Recently, many public figures learned the importance of customizing messages for specific target groups. Business people and celebrities do this with ads and in songs and movies. Politicians do this to broaden the reach of their campaigns, as they begin to notice that majority rules, but minorities carry weight. Thus, winning the favor of niche […]

IR Public Relations: Independent Investor Relations Firms

Investor Relations Firm

As the field of public relations grows in size and demand, competition rises. Some firms compete by expanding their services, and branching into other related areas. Other firms carve out niches to serve companies exclusively, or as a part of complete portfolios. One niche that gained popularity is investor relations PR. IR focuses less on […]

Memphis Police to Launch Marketing Campaign

Memphis Police

The Memphis Police Department is searching for a firm to assist them with a marketing campaign in order to increase recruitment to the city’s finest.   The RFP seems to seek a kindler, gentler, smarter recruiter – instead of focusing on brute strength.  They seek “qualified applicants who are centered with honesty, loyalty, pride, respect, strength, […]

PR News: Everything PR Industry and Firm Blog