media-monitoring

100 Media Monitoring Tools for PR in 2015

Although there are hundreds of media monitoring tools available online, some are very hard to find. We put together a collection of 100 such sources (software, applications and service providers), some free, some that require a fee – for all PR and communications professionals to use in 2015. When it comes to media monitoring and […]

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growing a career in Public Relations

From Intern to Account Executive: How to Grow a Career in PR

Securing a position as an intern takes well-planned strategies. From an objective point of view, an intern is in a good position to make the step from intern to account executive. There are several points to consider to achieve this goal. College students should be vigilant of potential internships available in top firms during semester […]

diddy-drake-beef

The PR implications of ‘Beef’ in Hip Hop

The world of hip-hop stars, and rappers in particular is quite unique. This is exemplified the best when arguments and confrontations, otherwise known as “beefs”, erupt between opposing rappers on the hip-hop scene. Of course these confrontations occur on a fairly regular basis, so much so it has made some people wonder if some of […]

women-in-pr

Top Women In Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they affect the field across the […]

media-relations-public-relations

Public Relations vs. Media Relations

Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. Media relations accomplishes one goal, and public relations accomplishes another. Public Relations Public relations act of connecting and communicating with all the various publics that a business or organization may have formed a relationship. These […]

ROI

10 Ways to Measure the ROI of Public Relations

PR ROI cannot be reduced to a simple accounting equation. An additional, intangible value, needs to be considered, and this value may take a while till it becomes “cash.” And because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.

REAL ESTATE COMMUNICATIONS

Communication in the Real Estate Industry

The real estate market has always had highs and lows throughout the years. Real estate agents can experience real pressure when trying to buy or sell real estate. One of the ways that can help a real estate agent is to have a strong communications plan in place. A strong communications plan begins with accessibility. […]

media-monitoring

100 Media Monitoring Tools for PR in 2015

Although there are hundreds of media monitoring tools available online, some are very hard to find. We put together a collection of 100 such sources (software, applications and service providers), some free, some that require a fee – for all PR and communications professionals to use in 2015. When it comes to media monitoring and […]

PLO Found Guilty In NY Court

PLO Found Guilty In NY Court – Lawyers Statement On $655 Million Ruling

After weeks of trial, an American jury has carefully weighed the evidence presented to them and found the Palestinian Authority and the PLO guilty of supporting international terrorism during the years of the Second Intifada. These 10 American families who had their loved ones murdered and maimed in some of the most heinous terrorist attacks […]

mark cuban cell phone

What Mark Cuban’s Smartphone Can Teach You About Success

Recently, a reporter asked billionaire Mark Cuban a simple question that revealed quite a bit about both Cuban’s personality as well as offering some insight into the secrets of his success. That question? What apps do you have on your phone? Now, you might think a guy who has to monitor a massive amount of […]

Guide to Business to Consumer PR

Your Quick Guide to B2C Public Relations

Business to consumer (B2C) public relations is all about three things: product, people and buzz. Let’s take a look at all three of these components and see how they fit together into your successful  B2C PR campaign to customers and potential customers. Product No amount of great marketing will get an audience to stay if […]