Latest PR News

climate

The Climate Change Imperative [by Richard Edelman]

I went to the home of Professor Jeffrey Sachs, director of The Earth Institute at Columbia University, last night for dinner. Sachs, a Harvard classmate (one of those people you identified at age 18 as having superior intellect), has taken a leadership role in the Sustainable Development Solutions Network (SDSN), a coalition of academics, business and non-governmental organizations.

User experience

How to Create a Better User Experience for Your Website

The age of digital marketing is now heading towards a better and advanced experience for the users. Having a positive user experience as one of your primary focuses could help you stand out among the rest of your competitors given that you’re able to satisfy the needs of your target audience, for websites, they are your visitors.

Ronn Torossian

PR in the Age of the Social Entrepreneur

We used to call them philanthropists or just “generally good people,” but Ronn Torossian said there is another name entering the common lexicon for successful businesspeople who become social activists – the “social entrepreneur.”

Richard Edelman

The Summer Job [by Richard Edelman]

Last night was the annual party for the interns at Edelman New York. As I do every year, I spend time with them, ask questions, listen, give advice when asked, avoid beer pong and other potentially hazardous activities and do my best to fit in.

Cross talk

Can gossip ruin your employee engagement?

There’s a major difference between speaking about someone and speaking to someone at work. When you are collaborating, sharing ideas, and welcoming feedback you are speaking to that person (manager, colleague, boss, supervisor, etc); when you are speaking about the people in the office, you are gossiping. Gossip leads to decreased productivity because instead of doing something fruitful, you’re being distracted. Can chitchat ruin employee engagement? Yes, it can.

Google burns

Defend Your Reputation: Google Bows to European Data Protection Law

Google now has to remove search results related to your name, but only if you are European, and if those results are “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.” Google lost a battle with the European court, and has to comply with its “right to […]

Office furniture

How office furniture design leads to better business

If you run a business, you’re concerned with keeping your employees as focused, efficient, and productive as possible. The design of your office space can play a bigger in role in this than you may realize. Old design approaches had rows of cubicles, with workers all toiling away at their desks. When employees spend day after day in a maze of little cubicles, it’s easy to become demoralized. It also leads to wasting time looking for coworkers, trying to find a meeting room, or being distracted by the people chatting in the adjacent cubicle.