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growing a career in Public Relations

From Intern to Account Executive: How to Grow a Career in PR

Securing a position as an intern takes well-planned strategies. From an objective point of view, an intern is in a good position to make the step from intern to account executive. There are several points to consider to achieve this goal. College students should be vigilant of potential internships available in top firms during semester […]

Social Media Marketing

Social Media Marketing Trends for 2015

  2015 is bringing some incredibly innovative social media marketing trends to the forefront. The end of 2014 saw some of these techniques sneak up on the marketplace; however, this year will bring them in full force. Here are some of the trends that you should jump on top of if you are planning to […]


The PR implications of ‘Beef’ in Hip Hop

The world of hip-hop stars, and rappers in particular is quite unique. This is exemplified the best when arguments and confrontations, otherwise known as “beefs”, erupt between opposing rappers on the hip-hop scene. Of course these confrontations occur on a fairly regular basis, so much so it has made some people wonder if some of […]


Top Women In Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they affect the field across the […]


Public Relations vs. Media Relations

Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. Media relations accomplishes one goal, and public relations accomplishes another. Public Relations Public relations act of connecting and communicating with all the various publics that a business or organization may have formed a relationship. These […]


10 Ways to Measure the ROI of Public Relations

PR ROI cannot be reduced to a simple accounting equation. An additional, intangible value, needs to be considered, and this value may take a while till it becomes “cash.” And because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.


100 Media Monitoring Tools for PR in 2015

Although there are hundreds of media monitoring tools available online, some are very hard to find. We put together a collection of 100 such sources (software, applications and service providers), some free, some that require a fee. When it comes to media monitoring and analytics, it’s really hard to choose. Some offer in-depth features, but […]

super bowl advertising

Advertising in the Super Bowl: Then, Now and the Future

When the super bowl first began, it was a much simpler time. Football was a sport played by men with little to lose. Now, the stakes are high and millions upon millions of dollars will be spent on advertising every year for the Super Bowl. Let’s take a look at how advertising has changed since […]


The Online Business of the E-Church Experience

It may be typical for a traditional communal attendance at brick-and-mortar churches, as many families see Sunday mass as an opportunity to connect with other Christians and celebrate their faith. But the church landscape is evolving among generations, especially with millennials, as the digital revolution of churches is a growing platform of virtual mass and […]

mackeeper request for public relations

Mackeeper Is Looking For A PR Agency

MacKeeper is looking for a PR Agency that will support company with the full scope of PR activities in the U.S (Tier 1 market) and/or Europe (Tier 2 market: Germany, France). Their goals from a PR firm: • Get more media coverage and connect with journalists new ways • Address reputation issues • Engage in […]

ronn torossian choclate wars

Chocolate wars Create Rage on two Continents

If there is anything that might get otherwise congenial people fighting, it’s probably taking their chocolate. But that’s what is happening in some markets, and it has chocoholics all but rioting in the streets. Ronn Torossian explains the conflict, and explores the PR consequences of fighting the chocolate wars. Currently, US chocolate heavyweight Hershey is […]

reality show

New Jersey Reality Shows Are Being Cast

Tami Brandel says: We are currently casting glamorous women, housewives and families in New Jersey who live in fabulous homes and live an even more fabulous lifestyle for a Major Network Docu-series TV show! . Ideally we are looking for a group of women who are all connected through family, business and/or friendship…something that screams […]

jonah engler meetings

Three Meetings you need to Schedule Right Now by Jonah Engler

Management comes with responsibility. It also seems to come with a perpetually refilling inbox. Time becomes something elastic, a finite resource that grows increasingly finite when you need it the most. That’s a reality nearly all managers face, and it’s one of the most cited reasons when managers are asked why they “hate” meetings. They […]