It is a surety, there is no worse public relations for a country than the obliteration of its own culture and natural resources. Regardless of the … Continue reading
Latest PR News
The Amazing Business Potential of Instagram Direct
Instagram announced today their release of Instagram Direct, a new tool for sending on the spot photo and video messages to fiends. What significant more than the 150 million who will be using this tool, is amazing potential for what could be called “residual advertising effect.”
A Symbol of Humankind’s Worst Destiny: Brazil’s Belo Monte Dam
It is a surety, there is no worse public relations for a country than the obliteration of its own culture and natural resources. Regardless of the pressures from inside or out, Brazil’s unfettered expansion into the rainforests there, the displacing of thousands of people, marks the worst kind of PR nightmare, the Belo Monte Dam project is a sore on the world.
3 Things You Should Never Forget in a Negotiation
Business people in general assume that good negotiators are aggressive and adversarial. According to them, if you want your partners to like you, you should agree with everything they say and don’t get involved in a negotiation. Believe it or not, that’s not the way to do it.
5 Ways to Use the Holiday Season to Your Business Advantage
Christmas is almost here! Are you making the most of it for your business? Whether you realize it or not, the holiday season is a season rich in marketing opportunities. Below, consider five specific ways you can still use this time of year to your business advantage, even now: 1. Holiday Social Media Content According […]
Giving Tuesday [by Richard Edelman]
About 15 months ago, I had lunch with Henry Timms, interim executive director for the 92nd Street Y in New York City. He had a wonderful notion: that America was looking for a new way to give back. His notion, “Giving Tuesday,” would be the opening salvo of the giving season, as many Americans open their wallets in the last few weeks of the year. Our firm helped with pro bono PR and with connections to our clients.
10 Killer Promotions from Some of the World’s Best-Known Brands
These ten popular names from the entertainment, business, fashion and food worlds have all offered excellent products that both promoted their brand and proved useful to consumers.
3 Things You Should Never Forget in a Negotiation
Business people in general assume that good negotiators are aggressive and adversarial. According to them, if you want your partners to like you, you should agree with everything they say and don’t get involved in a negotiation. Believe it or not, that’s not the way to do it.
PR Test Cases: It’s Not All Greek to Us
The last few months we’ve been conducting a series of test cases to once and for all prove out the overall effectiveness of public relations within the scope of an overall business communications success story.
Staff Surveys Can Help Increase Staff Retention Rates
Considering that increased staff turnover rates can cost companies a lot of money, the only key to long-term success is represented by employee retention. The basic component which guarantees that employee retention rates are maintained at a superior level involves identifying the right opportunities of letting your employees know that they can express their ideas and opinions freely.
