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PR Strategies – Sara Lee vs. Pepperidge Farm

We’ve all seen the commercials of various products being advertised by Pepperidge Farm and Sara Lee, thanks to the creative endeavors of their PR campaigns. And while both brands remain successful amidst many other competing brands, each campaign has its differences. Pepperidge Farm – Pepperidge Farm was founded by Margaret Rudkin and officially began in […]

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Weber Shandwick CEO, Ketchum CEO & More

There are big name agencies out there, but not always enough people know about the people running these big name agencies.  Here’s some more background on some of the most powerful CEO’s in PR: Andy Polansky of Weber Shandwick PR Since 2012, Andy Polansky has served as the CEO of Weber Shandwick, a public relations […]

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PR Firms That Represent Rehab Centers

Our society has come a long way since Bill W and Dr. Bob cofounded AA eventually creating their 12-step program used successfully by so many addiction treatment groups and centers. Back then, nobody talked about addiction, no matter what your chosen substance might be. Due to the nature of what they do, many drug and […]

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request for proposal public relations

Updated Weekly: Public Relations Request for Proposal

At Everything PR, we cover the full spectrum of interests, activities, and PR-related topics. What could be more interesting to PR Agency professionals than the prospect of a new client? And for companies looking for help with their public relations, we want to make it easier for you to find the perfect fit. We happily […]

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How University PR Programs Must Evolve to Serve Students

In today’s digital world the lines between facts, entertainment, public image, vocation, and recreation are growing ever blurrier. Momentary whims and tiny soundbites can now control a brand, creating consequences much greater than they may have been a generation ago. Public relations is no longer an easily measured linear conversation between content creator and recipient. […]

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What’s Happening with BGR, APCO, Mercury PR, and SKDK

APCO Worldwide APCO is still gung-ho on playing ball with China, who has recently been cracking down on non-Chinese tech companies with holdings there. Per Bloomberg: “Huawei, ZTE, and Lenovo are among the world’s top makers of computing hardware and telecom networking equipment. President Xi Jinping’s government can afford to phase out its use of […]

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Bayer vs. Johnson & Johnson: A PR Overview

Bayer Healthcare and Johnson & Johnson are two of the world’s leading pharmaceutical companies. Serving consumers the world over with products essential to their health and well-being, these businesses rely on the trust of millions. A good PR strategy is absolutely essential to both. Healthcare is a field where one bad incident can lead to […]

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