Latest PR News


A PR Pro’s Guide to Newsjacking

People see articles everywhere with titles such as five marketing lessons from the Asian games or four things eBay’s billion dollar payday can do to inspire B2B marketers. Uniquely crafted takes on a current event attract a reader to visit a company’s website to read more. These articles and others like them are part of […]


Top Women in Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they affect the field across the […]


Public Relations vs. Media Relations

Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. Media relations accomplishes one goal, and public relations accomplishes another. Public Relations Public relations act of connecting and communicating with all the various publics that a business or organization may have formed a relationship. These […]

Facebook Pages organic reach at all time low.

Facebook Organic Reach at All Time Low

Many Facebook business page managers noticed a significant decline in organic reach in the past few months. The situation is frustrating for business owners counting on Facebook to reach their consumers, but for Facebook, the focus seems to be more on the types of content that bring more value for the fans. Page managers are […]


10 Ways to Measure the ROI of Public Relations

PR ROI cannot be reduced to a simple accounting equation. An additional, intangible value, needs to be considered, and this value may take a while till it becomes “cash.” And because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.


100 Media Monitoring Tools for PR

Although there are hundreds of media monitoring tools available online, some are very hard to find. We put together a collection of 100 such sources (software, applications and service providers), some free, some that require a fee. When it comes to media monitoring and analytics, it’s really hard to choose. Some offer in-depth features, but […]


$1 Million Gift to MU to Support Community Journalism

Gift will support conferences, research on helping small, local newspapers COLUMBIA, Mo. – Walter B. Potter Jr., a resident of Falls Church, Va., has committed $1 million to the University of Missouri School of Journalism to supplement the Walter B. Potter Fund for Innovation in Local Journalism, established in 2010. The endowment supports teaching and […]


The Women’s Board of The Boys’ Club of New York Is Seeking A PR Agency

The Women’s Board of The Boys’ Club of New York (BCNY), the nation’s oldest continuously operating boys’ club, is hosting the 2014 Winter Luncheon, featuring Facebook COO and Lean In: Women, Work, and the Will to Lead author Sheryl Sandberg interviewed by legendary journalist and ABC News Anchor Diane Sawyer. They are seeking a PR Agency. The […]

open on thanksgiving

Open on Thanksgiving? Profit versus PR

 “Should” you be open on Thanksgiving? There are many different thoughts on this great holiday debate. Two years ago the first retail businesses began encroaching on the national Thanksgiving holiday. Coming at the end of the Great Recession, the general public cringed, but then sort of shrugged. They understood the appeal. And for many, the […]


Charles Rutenberg Names Stefani Markowitz President

One of Manhattan’s Largest Residential Real Estate Firms Appoints Youngest President in New York City Real Estate History Charles Rutenberg, one of New York City’s largest residential real estate brokerages announced the appointment of Stefani Markowitz as President of the firm, which boasts over 500 licensed real estate brokers throughout New York City. Markowitz, 27 years old, will lead […]


Ronn Torossian on The Future of the Wearable Technology Industry

CEO of 5WPR Ronn Torossian: Once thought of as a throwaway trend in a market saturated with technology, wearable technology are at a pivot point where it can either succeed or fail. What was seemed to have been pioneered by Nike, the fitness band is now taken up by rival companies like Samsung, Garmin, Sony, Jawbone, […]


How the LAPD uses Big Data To Enforce The Law

There’s no doubt about it, law enforcement in the 21st century is all about technology. Sure, police work still requires brave, smart, dedicated people to get the job done, but the tools they use to fight crime today are much different than they were even a generation ago. Case in point, more and more large […]