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Richard Edelman speaks

The 2014 Academic Summit [by Richard Edelman]

Edelman hosted its sixth Academic Summit last week at DePaul University in Chicago. We had over 80 professors of communications, marketing and public relations for a three day event. Many of our clients, including HP, GE, Starbucks, SC Johnson, Samsung, Darden, Gap, CVS Caremark, DMI, ConAgra and Mars, spoke to the academics.

three

All Aboard: Next Stop the Real Europe

“Only behind closed doors … and even then only in whispers, bygone days may be over at last.” Today an upheaval is going on in Europe, for the first time in the 21st century, Europeans are willing to assume joint responsibility for foreign policy. And in Berlin today, no less.”

David A. Steinberg

Zeta Interactive On The Ultimate Creative Advantage

Big Data has been called many things: interesting, compelling, workable, complex, nuanced, overwhelming, helpful … many things. But, no matter what it’s called, the most important description of Big Data comes from how it is being used. Businesses who have implemented Big Data analysis correctly and simply, call it a great creative advantage.

ronn

Hall Makes a Tough Exit with Grace

Recently, it was announced that CBS TV would not be renewing the Arsenio Hall Show. The announcement came not long after the show had been reportedly renewed for a second season. PR Executive 5WPR CEO says this sort of whipsaw news is tough to handle, but common in the entertainment business. Not nearly as common, though, is the sort of grace with which Hall made his exit.

Cross talk

Can gossip ruin your employee engagement?

There’s a major difference between speaking about someone and speaking to someone at work. When you are collaborating, sharing ideas, and welcoming feedback you are speaking to that person (manager, colleague, boss, supervisor, etc); when you are speaking about the people in the office, you are gossiping. Gossip leads to decreased productivity because instead of doing something fruitful, you’re being distracted. Can chitchat ruin employee engagement? Yes, it can.

Google burns

Defend Your Reputation: Google Bows to European Data Protection Law

Google now has to remove search results related to your name, but only if you are European, and if those results are “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.” Google lost a battle with the European court, and has to comply with its “right to […]

Office furniture

How office furniture design leads to better business

If you run a business, you’re concerned with keeping your employees as focused, efficient, and productive as possible. The design of your office space can play a bigger in role in this than you may realize. Old design approaches had rows of cubicles, with workers all toiling away at their desks. When employees spend day after day in a maze of little cubicles, it’s easy to become demoralized. It also leads to wasting time looking for coworkers, trying to find a meeting room, or being distracted by the people chatting in the adjacent cubicle.