Latest PR News

Corporate Europe Observatory

Public Relations For Terrorists & PR Report On Working in PR For Dictators

A leading Brussels based think-tank, Corporate Europe Observatory just released a fascinating new report, entitled “Spin doctors to the autocrats: how European PR firms whitewash repressive regimes.” The full report dictates how European Public Relations companies work to protect and white-wash the work of nations throughout the world. Some of the more telling quotes: “Mother […]

growing a career in Public Relations

From Intern to Account Executive: How to Grow a Career in PR

Securing a position as an intern takes well-planned strategies. From an objective point of view, an intern is in a good position to make the step from intern to account executive. There are several points to consider to achieve this goal. College students should be vigilant of potential internships available in top firms during semester […]

Social Media Marketing

Social Media Marketing Trends for 2015

  2015 is bringing some incredibly innovative social media marketing trends to the forefront. The end of 2014 saw some of these techniques sneak up on the marketplace; however, this year will bring them in full force. Here are some of the trends that you should jump on top of if you are planning to […]

public relations in 2014

Public Relations: 2014 in Review

2014 was an incredible year in the world of public relations. A number of organizations and individuals made a splash on social media, while others were shaken by scandal and tragedy. From the shock of the Bill Cosby rape allegations to the glory of the ALS Ice Bucket Challenge, here are the PR stories that shook the […]


The PR implications of ‘Beef’ in Hip Hop

The world of hip-hop stars, and rappers in particular is quite unique. This is exemplified the best when arguments and confrontations, otherwise known as “beefs”, erupt between opposing rappers on the hip-hop scene. Of course these confrontations occur on a fairly regular basis, so much so it has made some people wonder if some of […]


Top Women In Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they affect the field across the […]


Public Relations vs. Media Relations

Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. Media relations accomplishes one goal, and public relations accomplishes another. Public Relations Public relations act of connecting and communicating with all the various publics that a business or organization may have formed a relationship. These […]


10 Ways to Measure the ROI of Public Relations

PR ROI cannot be reduced to a simple accounting equation. An additional, intangible value, needs to be considered, and this value may take a while till it becomes “cash.” And because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.


100 Media Monitoring Tools for PR in 2015

Although there are hundreds of media monitoring tools available online, some are very hard to find. We put together a collection of 100 such sources (software, applications and service providers), some free, some that require a fee. When it comes to media monitoring and analytics, it’s really hard to choose. Some offer in-depth features, but […]

mackeeper request for public relations

Mackeeper Is Looking For A PR Agency

MacKeeper is looking for a PR Agency that will support company with the full scope of PR activities in the U.S (Tier 1 market) and/or Europe (Tier 2 market: Germany, France). Their goals from a PR firm: • Get more media coverage and connect with journalists new ways • Address reputation issues • Engage in […]

ronn torossian choclate wars

Chocolate wars Create Rage on two Continents

If there is anything that might get otherwise congenial people fighting, it’s probably taking their chocolate. But that’s what is happening in some markets, and it has chocoholics all but rioting in the streets. Ronn Torossian explains the conflict, and explores the PR consequences of fighting the chocolate wars. Currently, US chocolate heavyweight Hershey is […]

reality show

New Jersey Reality Shows Are Being Cast

Tami Brandel says: We are currently casting glamorous women, housewives and families in New Jersey who live in fabulous homes and live an even more fabulous lifestyle for a Major Network Docu-series TV show! . Ideally we are looking for a group of women who are all connected through family, business and/or friendship…something that screams […]

jonah engler meetings

Three Meetings you need to Schedule Right Now by Jonah Engler

Management comes with responsibility. It also seems to come with a perpetually refilling inbox. Time becomes something elastic, a finite resource that grows increasingly finite when you need it the most. That’s a reality nearly all managers face, and it’s one of the most cited reasons when managers are asked why they “hate” meetings. They […]

de blasio nypd dispute

Mayor, NYPD and a PR Firm

In the world of big-league Public Relations, power is often about influence and reach. In fascinating news today, apparently a public relations firm – 5wpr – was at the center of helping to settle the disputes between Mayor Bill de Blasio and the Police Unions of the NYPD. According to The New York Daily News, […]