Ever since they got caught trying to scam U.S. emissions inspectors with their diesel vehicles, Volkswagen has been fighting two parallel battles. One group was working to repair the massive public relations damage done to the brand. The other was working feverishly to come up with a cost-effective “fix” for the mechanical issue that triggered […]
For over 25 years, FlatRate Moving has been running high-caliber moves for people all around the world. Be it local or long distance, urgent or gradual, each move under FlatRate’s care s a straightforward and well-planned task. From top to bottom, Flatrate excels in getting your goods where they need to go and when they […]
The Anderson County Tourism Council in Tennessee started a promotional campaign called Adventure Anderson in March 2016. This campaign promoted Anderson County’s adventures including water, mountain and historical adventures, through digital advertisements, social media, purchased and organic content and enhancements to the website. The first step was using a “spokesperson” who experienced different adventures in […]
Apple isn’t accustomed to getting negative feedback about one of its products. Typically, the company drops a new product, and an appreciative public gobbles it up in massive numbers. But the recent release of the latest iteration of the MacBook Pro is not receiving such rave reviews.
Public relations can be a harsh judge, jury, and, if your gaffe is bad enough, executioner. You can work a lifetime to build something, and then lose it in a moment. Just ask Pamela Taylor, the now “former” director of the Clay County Development Corporation.
The Macon-Bibb County Health Department (MBCHD) is seeking a marketing firm. The success of MBCHD’s new Teen Center Health Centers is contingent on local adolescents utilizing the services. They seek an agency to market the Teen Centers to local high school students, particularly in the African American community.