Latest PR News

diddy-drake-beef

The PR implications of ‘Beef’ in Hip Hop

The world of hip-hop stars, and rappers in particular is quite unique. This is exemplified the best when arguments and confrontations, otherwise known as “beefs”, erupt between opposing rappers on the hip-hop scene. Of course these confrontations occur on a fairly regular basis, so much so it has made some people wonder if some of […]

women-in-pr

Top Women In Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they affect the field across the […]

media-relations-public-relations

Public Relations vs. Media Relations

Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. Media relations accomplishes one goal, and public relations accomplishes another. Public Relations Public relations act of connecting and communicating with all the various publics that a business or organization may have formed a relationship. These […]

ROI

10 Ways to Measure the ROI of Public Relations

PR ROI cannot be reduced to a simple accounting equation. An additional, intangible value, needs to be considered, and this value may take a while till it becomes “cash.” And because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.

media-monitoring

100 Media Monitoring Tools for PR

Although there are hundreds of media monitoring tools available online, some are very hard to find. We put together a collection of 100 such sources (software, applications and service providers), some free, some that require a fee. When it comes to media monitoring and analytics, it’s really hard to choose. Some offer in-depth features, but […]

GENERAL ELECTRIC BIG DATA

General Electric and the future of Big Data

Big Data has always been a big commodity, but many businesses are not sure how to capitalize on the benefits. General Electric, however, has found a way to not only harness Big Data, but also share with other companies. With Big Data becoming more and more essential, this strategy is something that can’t be missed. […]

cracker barrel

Cracker Barrel Seeks A PR Agency

Cracker Barrel Old Country Store, Inc. (“CBOCS”) is starting the process of conducting a public relations agency of record search and is seeking information about public relations agencies. Company Background Stepping into a Cracker Barrel Old Country Store location is like traveling back to an era when stopping on the road for a meal was […]

massmedia-charity

MassMedia Raises 4,500 Pounds of Food to Assist Local Families in Need

Marketing firm hosts 4th annual competitive food drive benefiting Catholic Charities   LAS VEGAS (Dec. 12, 2014) – MassMedia, a full-service public relations, advertising and marketing firm with offices in Las Vegas and Irvine, California, raised 4,500 pounds of food including 86 turkeys, for Catholic Charities of Southern Nevada during its fourth annual Feeding the Masses Thanksgiving […]