Latest PR News

news-jacking

A PR Pro’s Guide to Newsjacking

People see articles everywhere with titles such as five marketing lessons from the Asian games or four things eBay’s billion dollar payday can do to inspire B2B marketers. Uniquely crafted takes on a current event attract a reader to visit a company’s website to read more. These articles and others like them are part of […]

women-in-pr

Top Women in Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they affect the field across the […]

media-relations-public-relations

Public Relations vs. Media Relations

Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. Media relations accomplishes one goal, and public relations accomplishes another. Public Relations Public relations act of connecting and communicating with all the various publics that a business or organization may have formed a relationship. These […]

Facebook Pages organic reach at all time low.

Facebook Organic Reach at All Time Low

Many Facebook business page managers noticed a significant decline in organic reach in the past few months. The situation is frustrating for business owners counting on Facebook to reach their consumers, but for Facebook, the focus seems to be more on the types of content that bring more value for the fans. Page managers are […]

ROI

10 Ways to Measure the ROI of Public Relations

PR ROI cannot be reduced to a simple accounting equation. An additional, intangible value, needs to be considered, and this value may take a while till it becomes “cash.” And because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.

media-monitoring

100 Media Monitoring Tools for PR

Although there are hundreds of media monitoring tools available online, some are very hard to find. We put together a collection of 100 such sources (software, applications and service providers), some free, some that require a fee. When it comes to media monitoring and analytics, it’s really hard to choose. Some offer in-depth features, but […]

beauty-pr-social-media

Promoting Beauty Products Social Media

Social media and the beauty industry go together like lipstick and mascara. Together, attention grabbing, intriguing and virtually unstoppable. Promoting beauty products online can effectively harness the share power that social media platforms provide in order to successfully market, create product awareness and to highlight the best features and benefits of make-up and other beauty […]

honda recall

RECALLS: Honda CEO sets an impressive standard

This article contains quotes from Ronn Torossian of 5WPR based in New York City. Very few things can wreck perfectly good public relations like a public recall. Just ask GM. But auto recalls don’t have to kill your credibility. Ronn Torossian reveals how a recent move by a top automaker’s CEO shows how one can turn negative […]

national-relief-charities

Breaking PR News: PR Firm Sought By National Relief Charities

National Relief Charities (NRC) is seeking a full service PR Agencyto develop a comprehensive communications strategy and implementation plan for our nonprofit. NRC is the largest Native American-serving nonprofit in the U.S., both in funds raised and scope of services provided. A 501(c) (3) nonprofit, NRC operates distribution centers and program offices to serve reservations […]

uno-de-50-public-relations

Uno de 50 Seeking a Public Relations Company

Spanish Jewelry Brand, Uno de 50 seeks a marketing & Public Relations company for 2015.  Their AW14 Collection Look Book is included herein UNO de 50 was founded in the late 1990s by a group of creative artists who resolved to create a fashion jewelry brand that would break all existing molds. Their key concept […]

orogold-cosmetics

Orogold Cosmetics Examines the Anti-Aging Sector

International Skincare giant OROGOLD Cosmetics offers its take on the future of the anti-aging industry and examines the factors behind the unsurpassed growth of the anti-aging sector. Barring the year 2009, the world cosmetics industry has witnessed a steady growth of about 4% each year between 2004 – 2013. The beauty industry is one of […]

toornament-pr-agency

Toornament Seeks A PR Agency In America

Toornament is looking for a PR Company to improve its name brand. Toornament is the most intuitive and powerful solution to manage and promote video game / “Esport” tournaments. Since launching via beta 6 months ago, Toornament has already supported 3000 events from 82 different countries. Matured from years of development and other products, Toornament […]