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Twitter Trolls and PR

Twitter can be an incredible PR tool, getting the word out on products, events, companies, celebrities, and anything else you can think of is a Twitter specialty. In fact, Twitter is one of the few places where you can easily contact a group of journalists, bloggers, and the like with hashtags such as #HARO, #journoresearch, […]

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Coke and Crimea: All Marketing Is Local

This past December, Coca-Cola posted a holiday update to its followers on Vkontakte, a social media network popular in Russia and Eastern Europe. The post included a cheerful message overlaid on a map of Russia presented in Coke’s iconic red and white. This is a branding strategy Coca-Cola has used for years: the company is […]

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Stephen Fry and Twitter Arguments

Despite recognition and wide reach, comedian and actor Stephen Fry complained at the ongoing Jaipur Literature Festival that social media is “dispiriting, upsetting and annoying.” His reason is that arguments for major issues like gender and politics often end up in bitter exchanges, and the points of the argument get lost in the bickering. Instead, […]

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Leading PR Agencies in China

PR professionals must broaden their market to adapt to the globalizing economic environment. Everyone knows about China’s impressive economic charge into the global market. But it makes sense to learn about reputed and veteran PR firms who know the ropes of the media there. In China, government heavily intertwines with PR, so PR strategies must […]

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Three Things About Tech All Entrepreneurs Need To Know

Everything-PR conducted an interview with Sarel Doglu, a technology professional who knows marketing, and knows how to help small and medium sized businesses grow. Doglu is a valuable tool for many business owners.  His words should be listened to – Here’s our interview: EPR: Learning about technology for business purposes can seem daunting. What should […]

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Fine Bro’s PR Crisis and YouTube Controversy

In this age of modern technology innovations where people are able to complete almost any tasks with the click of a mouse button or a few keystrokes on a keyboard, new rules are being made and broken on a daily basis concerning copyright and trademark ownership. The Internet’s Backlash One particular area where modern technology, […]

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Whole Foods Reeling After Consumer Complaints

Well, some said it could never happen, but the leading purveyor of “healthy and organic” groceries is getting trashed by the very people who, last year, were singing its praises. Whole Foods is under the gun, and it doesn’t look like things will get much better any time soon. In its most recent report, shares […]

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The Best New Social Networks for Marketers

Okay, everyone knows Facebook and Twitter are must-have social platforms. But they have limits, and you don’t want to be captive to the whims of their programmers. You only have so many hours in the day, so what other social platforms deserve your attention? And are there any that are just about to blow up […]

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