Social Media

One of the great ways that business owners can get a head start in launching their companies is by promoting them on social media platforms. As long as they have a strong social media strategy, it’s one of the most cost-effective and efficient tools. Market Research The first step in creating any sort of promotional campaign on social media is to research the market and the target audience of the business. Random promotional efforts will only end up wasting the time and resources of a company -  However, a targeted and knowledgeable approach generates plenty of beneficial results. Most of... Read More >

Building brand awareness around a company and its products or services through various social media platforms is the core of social media marketing. The end goal of any social media marketing campaign can be to increase traffic to a company’s website, increase product or service visibility, find more customers, or simply to get more followers on those platforms. These days social media platforms have become the fastest way for companies to spread the word to their customers about any new products and services. Additionally, millions of people around the world spend quite a bit of their time on social media... Read More >

As a marketing platform with a lot of potential, Instagram has the ability to bring together plenty of businesses and consumers. In fact, it’s consistently ranked as one of the most popular social media platforms, with over a billion users around the world who enjoy the visual focus of the app. There are several ways that companies can successfully employ Instagram marketing. These are strategies that can position businesses as a part of the global digital community and help them reach a large number of consumers. Business Instagram Account The first step in utilizing Instagram as a marketing platform for... Read More >

There are plenty of different ways for companies to reach a number of people, such as appearing on various digital platforms, adapting a single piece of content to match those platforms, and more. The importance of social media for new companies has never been more obvious, however, there are some companies that still need help in navigating this field. Facebook One of the most popular and common social media platforms is also one of the easiest places for companies to set up their accounts. Facebook is a platform that doesn’t actually favor a single piece of content, which makes it... Read More >

The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands - some are even using the app to create full-blown businesses. However, the growth in popularity of the platform hasn’t only been benefitting the newcomers, as plenty of traditional media companies have also benefited from TikTok. Companies such as Yahoo News, The Washington Post, and many others, have started turning to the app in very successful attempts to reach new audiences. Many brands have been following suit by adapting the existing content into short-form videos that can fit the app’s format... Read More >

While some might wish to be spared yet another political fight that will be taking over social media, there is a lot to learn for savvy Pr firms and specialists. So as the opening salvos in the fight for NYC votes begins, let’s take a look at how the top NYC candidates for mayor are utilizing different social media platforms to get the word out about their campaigns. Andrew Yang Candidate Andrew Yang can be found on Facebook, Twitter, and Instagram, and across all of these platforms, he has about 3 million followers. On Facebook, he shares content about his... Read More >

Looking for a quick way to gain more followers? According to the social media scheduling tool, Tailwind, running a contest on Instagram can gain a brand 70% more followers in just one quarter than not hosting one. The statistic was the result of analyzing more than 60,000 Instagram posts. Another discovery was that contests on Instagram receive 64 times more comments and 3 ½ times more likes than regular posts. Tailwind found that after spending an average of 2 ½ minutes on a contest app, 94.46% of users share the promotion. 62.13% tell friends and encourage them to enter as... Read More >

Being able to buy and sell digital ad space in real-time by using automated bidding and placement platforms is called programmatic advertising. Most digital marketers already understand how important programmatic advertising is for a business. Not all understand how to use it correctly. This type of advertising allows businesses to create very targeted ad campaigns and make great use of their marketing budgets to reach as many people as possible that are going to be interested in that product or service. While the specifics of the platforms can vary, the fundamentals of programmatic advertising are always the same. First, the... Read More >

Internet use has become almost synonymous with the use of social media platforms, with many users relying on Facebook, Twitter and Instagram as their main channels to catch up on current affairs, make purchasing decisions, and find entertainment. Even so, the social media landscape has increasingly become a divisive one, and one where threats abound.  Despite what users may think, social media platforms do more than just collate and deliver content from users to their followers. Every platform has its own specific “algorithm” that curates what users see on their feed based on “likes,” which effectively operate as votes. The... Read More >

Big Brands Announce Facebook Boycott Social media giant Facebook has been getting bad news ever since some of the company’s key employees went public with their frustration over the company’s policy against censoring comments on the platform. At the time, Facebook publicly acknowledged and even welcomed the employee’s criticisms, but now that criticism has spilled out, coalescing into a movement called #StopHateforProfit, led by a coalition of civil rights groups. One of the chief early aims of this movement is to put pressure on advertisers to get them to stop supporting platforms that the coalition feels are supporting hate. The... Read More >