Social Media

Recently, the owner of Tesla and SpaceX, Elon Musk, asked his followers on Twitter whether he should sell 10% of his stock in Tesla, and the majority of them responded with “yes”. What followed the results of that tweet was over a 10% drop in the value of the stock of Tesla during the premarket trading period. On Twitter, Musk talked about how many people made a connection between unrealized gains, such as stocks in companies, and tax avoidance, which is why he posed the question to his followers on the platform. He created a poll on Twitter and asked... Read More >

Companies face plenty of competition on a platform like Instagram, having to navigate both organic and paid promotions on the platform to succeed. That’s why they have to make sure each ad that’s created specifically for the platform is perfectly crafted for their audience. That’s what allows companies to get the best possible results and return on their investment (ROI), which gives businesses the most out of every dollar on ad spending. Ad Format When creating ads for Instagram, it’s essential that companies test different formats. Each element of an ad should go through split testing, with companies trying out... Read More >

A business should be ready to accept the good, the bad, and the ugly on social media. Handling criticism and responding appropriately when consumers post positive and negative comments online is a huge asset. Today’s customer base is empowered. If they have a negative experience with any business, they can use their smartphone or any other device available to share it with not only their friends but also complete strangers throughout the world. From the standpoint of a business, this is a scary proposition. One cannot control the online posting of negative comments about a business. Hence, it is wiser... Read More >

Twitter has been trying to expand its creator monetization tools suite, and the latest addition to that toolbox is a new ‘Subscribe’ button on certain users’ profiles. This is a very helpful tool for newsletter creators and links back to the company’s recent acquisition of the platform Revue, which was a service that helped users create and charge for their newsletters. The ‘Subscribe button will give profile visitors information regarding the user’s newsletter and will be visible right below the main profile information panel. It’s designed to help visitors easily sign up for a creator’s or a company’s newsletter directly... Read More >

When it comes to utilizing public relations efforts, e-commerce stores can see plenty of benefits-- especially if all efforts come from honesty. Whatever message is going to be shared with the target audience should be true and factual, because making false statements in any PR effort is pointless. This is especially true in today's age when people can fact-check and find the right information at the press of a button. However, there's a big difference between telling people the truth and telling people everything. Most of the time, revealing everything doesn't really help any business.  However, giving honest and relevant... Read More >

Social media stories are gradually becoming one of the most trending storytelling forms. Every culture uses stories to explain and educate. It would not be incorrect to call stories emotional propositions. Storytelling still boils down to a message being delivered via a medium. A story is based on human truths and can be used for products or services that answer a human need. Stories communicate messages in entertaining, engaging, and involving ways. Stories allow creators to use photos,videos,texts and emoticons to create both long-form and short-form content. They can be uploaded from mobile devices and recorded in a vertical format.... Read More >

In the age of social media platforms, companies have found themselves at a great advantage because they allow for reaching numerous people at a moment’s notice. However, before implementing a social media marketing campaign all companies have to conduct research, plan, and create the campaign itself and then keep track of various metrics to see how well it is performing. Despite all the preparations carried out beforehand, sometimes it’s easy for marketers to make small mistakes, but as long as they learn from them and improve in the future the campaigns are going to be successful. Additionally, no matter the... Read More >

One of the great ways that business owners can get a head start in launching their companies is by promoting them on social media platforms. As long as they have a strong social media strategy, it’s one of the most cost-effective and efficient tools. Market Research The first step in creating any sort of promotional campaign on social media is to research the market and the target audience of the business. Random promotional efforts will only end up wasting the time and resources of a company -  However, a targeted and knowledgeable approach generates plenty of beneficial results. Most of... Read More >

Building brand awareness around a company and its products or services through various social media platforms is the core of social media marketing. The end goal of any social media marketing campaign can be to increase traffic to a company’s website, increase product or service visibility, find more customers, or simply to get more followers on those platforms. These days social media platforms have become the fastest way for companies to spread the word to their customers about any new products and services. Additionally, millions of people around the world spend quite a bit of their time on social media... Read More >

As a marketing platform with a lot of potential, Instagram has the ability to bring together plenty of businesses and consumers. In fact, it’s consistently ranked as one of the most popular social media platforms, with over a billion users around the world who enjoy the visual focus of the app. There are several ways that companies can successfully employ Instagram marketing. These are strategies that can position businesses as a part of the global digital community and help them reach a large number of consumers. Business Instagram Account The first step in utilizing Instagram as a marketing platform for... Read More >