Category: Social Media

Snapchats AI

The Rundown on Snapchat’s AI Integration

Snapchat recently announced the release of My AI, an artificial intelligence-powered Snapchat AI chatbotthat can converse with users through text messages. My AI was developed in collaboration with OpenAI, the nonprofit research organization that focuses on advancing...

What is Bluesky

What is Bluesky – The new app explained

Bluesky is a new social media app that has been in the works since 2019. The app aims to replace Twitter and address the concerns users have had with Twitter’s moderation policies. The project is being led by...

influencer-marketing

The Power of Influencer Marketing in PR Campaigns

Influencer marketing has become a powerful tool for public relations (PR) professionals to reach and engage with target audiences. By partnering with influencers who have a strong following on social media, PR professionals can...

TikTok

Tapping Into TikTok Trends for Your Marketing Plan

TikTok is rapidly growing as a social media platform, boasting over a billion users. It’s a hub for creativity, entertainment, and self-expression, and it’s also a venue for brands to connect with their audiences...

Tricks for Launching Influencer Marketing Campaigns

Reasons Why Companies Need Influencer Marketing

Influencer marketing has become a popular form of marketing, in which companies partner with social media influencers to promote products or services. These influencers have significant followings on various platforms, and can be an...

Employee Social Media Behavior

Social Media Marketing for Businesses

Social media marketing is a powerful tool for companies to build brand awareness, engage customers and drive sales. With over  4.2 billion users worldwide, investment in this area is rising as businesses aim to reach...