Influencers for Small Businesses
In today’s digital landscape, consumers tend to face a large number of advertising messages. This has made most of the traditional methods a lot less effective than they used to be. This is precisely...
Category: Social Media
Why Brands Should Partner with Advocates and Not Just Influencers
In today’s digital landscape, social media marketing reigns supreme. Brands are constantly vying for attention, battling for a slice of the consumer pie. One tactic that has gained immense popularity is influencer marketing. Collaborating...
5WPR Founder On Customer Advocacy and Social Media Listening
In today’s digital landscape, where social media holds significant influence, customer sentiment wields considerable power. A single tweet praising a product can reach thousands, while a negative review can spread rapidly. This underscores the...
The Uncertain Future of TikTok in the US: A PR and Marketing Conundrum
TikTok, the short-form video platform, has skyrocketed in popularity, particularly among younger generations. With its addictive format, catchy trends, and vast user base, it has become an incredibly powerful tool for creators, entertainers, and...
Creating Attention-Grabbing LinkedIn Content
Creating effective LinkedIn content involves a strategic approach that goes beyond intuition and creativity. Analyzing statistics and data is a crucial step in understanding how content performs and refining the strategy for optimal engagement....
Creating Effective Social Media Policies
In the dynamic landscape of social media, establishing and enforcing effective social media policies is crucial for brands. These policies serve as guidelines that help navigate the intricacies of online communication, protect the brand’s...
Turning a Press Release Into Social Media Content
Press releases have been a traditional tool in public relations for communicating news to the media and the public. But in the digital age, social media has become crucial for shaping public perception and...
Understanding the Evolving Role of Social Media in Public Relations
Social media has revolutionized the way public relations professionals interact with audiences, shape brand narratives and manage crises. It’s become an indispensable tool for building brand visibility, engaging with stakeholders, and amplifying the reach...
5WPR Founder Ronn Torossian On Social Media Crisis Communication Strategies
In today’s interconnected world, social media has become a double-edged sword for businesses and organizations. While it offers a powerful platform for engagement, promotion, and building brand loyalty, it also exposes entities to the...
Elon Musk and Twitter – A Timeline
Elon Musk, one of Twitter’s most controversial users, became the owner of the platform in a $44 billion deal last year. This acquisition marked the culmination of Musk’s long history with Twitter, dating back to over...
