Social Media

When TikTok started going viral and attracting millions of users a couple of years ago, most social media platforms started shifting their attention to short-form video content. One of the biggest competitors to TikTok became Instagram due to its Reels feature, along with YouTube Shorts, both of which started promoting short-form video content. However, TikTok recently announced that it's going to be exploring a few different video features that include video content in different formats, which means the platform might be taking on its biggest social media rivals to date. To help companies better understand whether the new features from... Read More >

The first platform that completely banned misinformation regarding climate change was Pinterest. At the start of April, the platform rolled out a brand new policy that will eradicate any climate change misinformation by removing content that denies the impacts or the existence of climate change. The policy also removes content claiming that climate change isn’t backed by science or caused by human influence. Pinterest also announced that any content that contradicts previously established scientific claims, or that misrepresents scientific data about public safety emergencies such as extreme weather events and natural disasters, is also banned under the new policy. Advertising... Read More >

Mascots represent something as being alive and making emotional connections. They are storytellers and they send messages without using words. Most importantly, they make brands recognizable. They not only give brands identity but also help build a connection with target audiences. A mascot gives a brand human characteristics and turns it into a living entity. With Gen Z actively engaging with TikTok, it does not come as a surprise that a lot of brands use mascots as a TikTok strategy. Mascots resonate with TikTok users. Given below are some mascots who have humanized brands across TikTok. Blue - Blue is the... Read More >

During the years 2014-2015, Dubsmash was extremely popular as an app for people who enjoyed lip-syncing or dancing to short videos. This free German app lets users take selfie videos and choose any sound from Dubsmash’s Soundboard to play during the videos. Since its launch in November 2014, it has been downloaded over 20 million times. The app was an easy way to record humorous videos without exerting oneself too much. For an app that experienced success, it would be helpful to know what went wrong. What set it apart from TikTok Although people could record one minute of live... Read More >

Influencer campaigns are a rather popular marketing strategy these days. For instance, when most people hear the word "pudding" they tend to think of their childhood and the snacks they used to have. However, women with curly hair tend to have a different response to the word. For these women, one of the most popular hair products is the Pantene Pro-V Curl Defining Pudding, which helps curly hair retain natural curl without frizzing or drying out. The product leaves curly hair shiny and smells good, and it's often mentioned by the influencers that worked with the brand on a promotional... Read More >

Businesses take a lot of time to curate the perfect social media content, especially in terms of visual content. Perfect content means using the best filters, the right hashtags, and the best captions for social media platforms. However, that also means companies tend to overlook some of the elements that aren't as visible when sharing those posts, largely because this element, in particular, tends to live in the background of social media posts. Yet the proper use of that element is extremely beneficial to both accessibility and SEO, and that element is Alt or Alternative text. Wherever a photo is... Read More >

Social media marketing can provide significant benefits to a business. B2B brands are investing more and more into social media platforms. For B2B brands that want to retain customers and increase their loyalty, social media marketing is critical. Social media marketing, if implemented properly, can lead to fantastic outcomes, like those described below. Drives traffic Social media or digital pr platforms help businesses connect directly with their target audience. They play an important role in directing people to the right places. The social media platforms used by a business should express its value proposition. There are chances that prospective customers... Read More >

Facebook has more than one billion users, and can safely be called a cultural, economic, and social phenomenon. Users across the world have been devoting countless hours to the site.  The importance of this social media platform to businesses, communication, journalism, and social relationships cannot be overstated. For the first time in its 18-year history, Facebook lost daily users. The lower-than-expected ad growth sent its stock plunging by nearly 20 percent. The loss was greatest in Africa, Latin America, and India. User base One of the causes for Facebook’s decreasing user base is its aging user base, and the fact... Read More >

It's not always easy to stay on top of all of the changes happening in the digital and social landscapes, given their speed. Between social media platforms finding new ways for creators to generate income, Facebook rebranding into Meta, and different platforms pushing short-form video content, there are plenty of changes to social media platforms that have happened in the last year alone. One thing that hasn't changed for influencer marketing has been the platform where most campaigns take place. Instagram has a big and highly engaged audience, and this audience consumes thousands of pictures or videos on a daily basis, which... Read More >

When they come across a new brand on Instagram, the first thing that most people do is read the brand’s bio. That’s why when executed the right way, an Instagram Bio can give potential consumers some insights into a brand, what it stands for, and perhaps the offers that are currently available from it. Aside from those essentials, an Instagram bio can also contain any branded hashtags that are currently relevant to a company’s brand or industry. A company’s Instagram profile should always include the name of the business, the company’s logo as the profile picture, a link to the... Read More >