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Branding Tips

Branding and Public Relations

It’s not always easy for smaller businesses to tell the difference between public relations efforts and branding, because both of these tools are used to accomplish a company’s goals. Additionally, both of the tools...

instagram

5 Tips on How to Market on Instagram

When it comes to marketing on social media platforms, for a few years now, Instagram has been one of the ideal platforms, especially for e-commerce companies. That’s partly due to the visual nature of...

Tips for contest marketing

Contests have been around for quite some time but they have been modified with the rise of social media platforms. They not only help to increase the number of people who interact with a...

fintech

Future Telecommunication Predictions for Businesses

The telecommunication industry has been leveraging machine learning and artificial intelligence to automate some of its infrastructure operations and is going to continue to do so in the coming years as well. Aside from...

Exposure Communications: Part PR, Part Consultancy

Current Trends in Telecommunication

The electronic exchange of information across distances in various forms is what telecommunications entail. There are various trends that have happened and are currently happening in this industry that have a direct impact on...

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Inexpensive marketing ideas

Sometimes, expensive marketing ideas may not work for a business, and a budget may not allow a business to take advantage of some creative marketing ideas. Resources should be used to their maximum potential...

Beaumont communications Lausanne developing key messages

Communicating a Brand Message on the Home Page

The homepage of the company is basically its virtual business card, which makes the first impression on website visitors and connects with potential customers. The ideal homepage of a business website should have a...