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Internal Communications: 4 Steps to an Effective Communication Strategy

While internal communication has a significant impact on employee engagement, a majority of organizations lack well-designed internal communication (IC) strategies. Lack of an effective internal comm strategy limits these organizations’ abilities to tap into benefits associated with highly motivated employee teams. Given the importance of effective IC, there’s a need for organizations to develop long-term […]

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DeGeneres Charts a Course Back into Public Trust

After reports surfaced that some current and former employees of the Ellen show were accusing the star, Ellen DeGeneres, of allowing a “toxic workplace environment,” Ellen immediately responded. At the time, she said she felt “deep compassion” for anyone who felt mistreated, adding the following apology: “On day one of our show, I told everyone […]

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PR Firm Needed For International Republican Institute

Purpose: The selected Media and Advertising Company will work with IRI to produce promotional material in support of the Get Out The Vote Campaign during the month of October. The selected company will be able to develop branding and ads as well develop and implement strategies for publishing the content. The selected company will work […]

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Rebellious PR & Consulting Q & A

Due to these unprecedented times, many small business owners are altering their services to adapt—while some of these changes are positive, others, unfortunately, are not. However, these drastic changes have proven that many companies (big and small) need public relations. Rebellious PR & Consulting, a leading public relations firm dedicated to serving small businesses and […]

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Hot Paper Lantern: Solving Brand Challenges

Following an extensive period at Peppercomm, CEO Ed Moed started Hot Paper Lantern (HPL). Fusing communication and marketing strategies with technology solutions and business consulting, HPL sought to help brands survive the digital economy. Working with companies to solve a myriad of brand challenges, HPL would help companies develop impactful campaigns and strategies at crucial […]

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Message Me

If a brand was confident that it could achieve an open rate of nearly 100% with its customers through texting, why wouldn’t it leverage that resource? According to SMS provider Sendmode, 98% is the open rate for text messages. MailChimp reported an 18% open rate for emails. Yet, according to Internet Retailer for Open Market, […]

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mDesign’s Amazon Marketplace Expansion Plan Catches Attention

Did you know that the Amazon Marketplace worldwide sees two new sellers entering the arena every minute? In 2019 alone, Amazon’s 16 worldwide marketplaces saw an additional 1.2 million new third-party sellers join the ranks bringing Amazon’s total active sellers to a whopping 3 million. Of that 3 million, only 10,000 Amazon sellers saw their […]

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Mekky Media Relations: Boutique Agency Dedicated to Publicity

Founded in 2016 by PR veteran Michelle Mekky, Mekky Media relations has evolved into an agency that delivers powerful publicity. Employing a team of passionate professionals with extensive experience, the agency works relentlessly to achieve success for a wide array of clients. Thanks to a culture that’s based on being driven and determined to achieve results […]

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What Brands Can Learn from the Arts

COVID-19 did a lot of things, mostly negative, to our society. It also exposed cracks around for years but cast an even stronger light on them, particularly the structural racism and need for much more equity and social change. An extensive survey this April and May by cultural marketing firm LaPlaca Cohen and Solve Linett […]

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Timing Releases: What Is the Best Day to Send Out a Press Release

Many factors decide the life or death of media coverage. From editorial schedules, connections with top journalists, topics in a publication, and the target audience, these factors have an influential impact on press releases. However, PR professionals should also consider a basic determinant: timing a press release or a media pitch.  Once a communication professional […]

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