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NSLC SEEKS CONSUMER MARKETING FIRM

This Request for Standing Offer (RSO) is an invitation by the Nova Scotia Liquor Corporation (the “NSLC”) to prospective proponents to submit proposals for Market Research and Customer Insight Services, as per the specifications. The term of this contract will be 2 years with the option to extend for a two-year period. The Nova Scotia […]

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Creating An Influencer Marketing Strategy

When a brand chooses to invest in influencer marketing, they should know going in how they plan to employ that influencer as well as how they plan to measure the outcome of the campaigns. But those are just the broad strokes. A successful influencer marketing campaign will include multiple different complementary strategies and logistical factors […]

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Bloomington Illinois Issues Branding RFP

The purpose of this Request for Proposal (RFP) is to solicit proposals to establish a lump sum contract with a qualified consulting firm with solid experience in marketing research (both quantitative and qualitative), message/positioning development, and municipal identity/branding including development of a brand values statement; logo development and associated graphic standards; and recommendations for brand […]

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CMO Turnover & The Role of the Chief Marketing Officer

Numerous articles over the past several years have called attention to and attempted to address the short career span of chief marketing officers (CMO).Yet the exodus of CMOs in C-suites continues. The primary basis for this appears to be a shift in focus from branding to proving a return on investment (ROI). Proving the latter […]

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Simple Differences Between Sales and Marketing

Many people tend to think there are practically no differences between the fields of sales and marketing. However, that couldn’t be further from the truth. When it comes to marketing, the goal is to inform as well as attract potential leads to a company, a service or a product. On the other hand, with sales, […]

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PR News From M Booth, Edelman & APCO

Some Public Relations news from around the industry: Karen Strauss Joins M Booth Karen Strauss has joined M Booth Health as the chief strategy and innovation officer, a position that will have her leading the company’s strategic and creative planning function. In this new position, she will also be developing new products and services for […]

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TAMU SCHOOL OF LAW MARKETING & COMMUNICATION

The Texas A&M University School of Law is seeking proposals from qualified vendors for graphic design, writing and placement for communication materials for the campus located in Ft Worth, TX. Background: Established in 1876, Texas A&M University has since grown to become a world leader in teaching, research, and service with an international reputation for […]

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Advertising RFP Issued By Oregon Land Trusts

CAMPAIGN GOAL: Increased visibility of the value of Oregon’s land and conservation organizations. MEASUREMENT: Community connections (to acquire email/address contact information) ● Ultimate use of contact info (not part of this campaign, context only): Inspire action locally—so each COLT member can use new local contacts to foster involvement/community engagement. STRATEGIES: Conservation awareness and audience engagement […]

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South Dakota Lottery Issues Marketing RFP

Approved in 1986, authorized in 1987 and still going strong today. The Lottery has been providing good fun to the good people of South Dakota for three decades. SCRATCH TICKETS In November 1986, 60 percent of the electorate in a statewide referendum voted to amend the state constitution to allow for a state-operated Lottery. In […]

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Kenya Film Commission Issues Digital Media RFP

Background: The Kenya Film Commission is a state corporation mandated by the government to Develop, Promote and Market Kenya’s film industry. The specific mandate of Kenya Film Commission, as per the Gazette Supplement, is detailed as follows;  § To develop, promote and market the film industry locally and internationally and identify and facilitate growth of the […]

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