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Social Media RFP Issued By North Central Regional Library

North Central Regional Libraries (“Library”) is seeking proposals from firms with social media expertise to manage the Library’s social media accounts in close collaboration with the Library’s marketing and communications team to meet identified objectives, create and publish posts on a regular schedule, and monitor and report analytics across all social media platforms used by […]

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Municipality of Cumberland Seeks Tourism PR Firm

The Municipalities have partnered to take a unified approach to the growth and development of the tourism sector in our area, which we’re calling the Cumberland region. From May 2018 to June 2019, the Municipalities worked collaboratively with tourism industry stakeholders to produce the Cumberland Region Tourism Development Strategy (the CRTD Strategy). The Municipalities generally […]

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Son of Inventor of Connect-4 Sues Hasbro

David Wexler, the son of the inventor of Connect 4, has sued Hasbro for allegedly stealing his invention of a new line of toys that combined games and toys controlled by Hasbro.   David is a renowned entertainment interest veteran who has had substantial critical acclaim and success as a director, screenwriter and producer of […]

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Imagine PR: Firm Profile

Whoever thought of the idiom “leave nothing to the imagination” must have had Imagine PR in mind in coming up with the lexis because that so accurately describes the result of experiential travel, one of many specialties that clients of the New York-based firm are known for. Somewhat new in the U.S., experiential travel immerses […]

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NSLC SEEKS CONSUMER MARKETING FIRM

This Request for Standing Offer (RSO) is an invitation by the Nova Scotia Liquor Corporation (the “NSLC”) to prospective proponents to submit proposals for Market Research and Customer Insight Services, as per the specifications. The term of this contract will be 2 years with the option to extend for a two-year period. The Nova Scotia […]

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Creating An Influencer Marketing Strategy

When a brand chooses to invest in influencer marketing, they should know going in how they plan to employ that influencer as well as how they plan to measure the outcome of the campaigns. But those are just the broad strokes. A successful influencer marketing campaign will include multiple different complementary strategies and logistical factors […]

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Bloomington Illinois Issues Branding RFP

The purpose of this Request for Proposal (RFP) is to solicit proposals to establish a lump sum contract with a qualified consulting firm with solid experience in marketing research (both quantitative and qualitative), message/positioning development, and municipal identity/branding including development of a brand values statement; logo development and associated graphic standards; and recommendations for brand […]

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CMO Turnover & The Role of the Chief Marketing Officer

Numerous articles over the past several years have called attention to and attempted to address the short career span of chief marketing officers (CMO).Yet the exodus of CMOs in C-suites continues. The primary basis for this appears to be a shift in focus from branding to proving a return on investment (ROI). Proving the latter […]

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Simple Differences Between Sales and Marketing

Many people tend to think there are practically no differences between the fields of sales and marketing. However, that couldn’t be further from the truth. When it comes to marketing, the goal is to inform as well as attract potential leads to a company, a service or a product. On the other hand, with sales, […]

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PR News From M Booth, Edelman & APCO

Some Public Relations news from around the industry: Karen Strauss Joins M Booth Karen Strauss has joined M Booth Health as the chief strategy and innovation officer, a position that will have her leading the company’s strategic and creative planning function. In this new position, she will also be developing new products and services for […]

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