Everything PR News Blog

Branding Tips

Branding and Public Relations

It’s not always easy for smaller businesses to tell the difference between public relations efforts and branding, because both of these tools are used to accomplish a company’s goals. Additionally, both of the tools...

pr campaign

Grabbing Attention With PR Campaigns

Every company these days is struggling to get the attention of more people and convert them into consumers. Whether they’re trying to achieve that goal with social media platforms, search engine ads, or email...

Websites

Ways to promote a website

People are spending a lot of time on the internet and as a result, businesses have moved online. A business with an eCommerce store will want to reach as many customers as possible. If...

Green Home Public Relations

Ways to avoid greenwashing in marketing

Greenwashing can damage the reputation of a business and can erode the confidence of a consumer. To avoid greenwashing, the first thing a business has to do is to ensure that it will cause...

Environmental green

Types of greenwashing

People are often reluctant to buy green products as they are suspicious of corporate environmental claims. When companies publicize how great their green credentials are, people are suspicious that the companies must be hiding...

Developing an Influencer Marketing Strategy

Companies that want to invest in influencer marketing campaigns to reach their target audiences first need to create their influencer marketing strategy. With the help of a strategy, companies can have a much easier time reaching...

Kitchen Appliances

Top Advertising Campaigns For Kitchen Appliances 

When it comes to advertising and promoting solutions in the kitchen appliance space, there are a few different ways for brands to reach their target audiences more effectively. Education One of the best ways...

Advantages of Influencer Marketing Campaigns

Influencer marketing campaigns by influencer marketing agencies are aimed at developing relationships with the people that have the power to influence the target audience of a company. These influencers can be industry experts, bloggers, social media stars,...