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Columbus and Franklin County Metro Parks Issues Digital Media RFP

Columbus and Franklin County Metro Parks (Metro Parks) is seeking digital creative services to help Metro Parks with the development and implementation of an integrated, strategic digital media strategy. The purpose of this Request for Proposal (RFP) is to establish a contract with a qualified agency to manage and evaluate a digital marketing plan that […]

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STATE OF NORTH CAROLINA ISSUES MARKETING RFP

The North Carolina Global TransPark (NCGTP) is seeking the assistance of a qualified economic development and marketing consultant/firm. The consultant/firm would be responsible for assisting in the implementation of a developed economic development program, which will include, but is not limited to policies, activities, strategies, and projects. The successful candidate will serve as an advisor […]

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Starting Your Business: Tools and Resources

If you are reading this article, a major goal of yours is to start your own business. Still, we all have the success ratio of new business failure stamped deep into our minds: according to the U.S. Small Business Administration, 30 percent of businesses fail within their first year, and half of all businesses close […]

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Top Tips for Budding Entrepreneurs

As the founder of successful production company Modern Producers, Adrian Wood has a thing or two to say about building a workable subscription model. And a growing business. The key, he says, is putting himself in the position of the customers and determining what an up and coming producer would need to get started. With […]

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City of Moncton Issues Marketing & Communication RFP

The purpose of this Request for Proposal is to invite submissions from qualified, professional marketing and communication consulting firms to provide a Proposal, in compliance with the Terms and Conditions, Specifications, Terms of Reference, Drawings / Plans, and Appendices stated herein, to assist the City of Moncton with the development and deployment of a marketing […]

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How to Get Free Press Coverage

From a distance, getting press coverage seems like a simple step in a brand’s marketing plan. Because journalists are more or less inundated with new pitches, however, the reality is that you’re going to have to work a little harder to make your brand and product stand out from the crowd. Whether you’re an established […]

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STATE OF MICHIGAN ISSUES MARKETING & ADVERTISING RFP

The Contractor will provide professional, strategic marketing, branding, communications, and media-placement services to assist the MWC in developing and implementing campaign/s that will address priority goals as stated above. Activities include marketing research, coordination, planning, writing, graphic design, photography, video production, radio and television public service announcement and advertising production, social and digital media planning […]

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Delgado Community College Issues Media Buying RFP

Delgado Community College wishes to enter into an agreement for media buying services based upon an effective marketing strategy incorporating traditional and new media. Working with Delgado Public Relations and Marketing professionals to gain an understanding of Delgado and its strategic goals, the Contractor shall develop and implement a data-driven marketing strategy that will increase […]

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What’s in a Trademark? Protecting Your Brand and Business

One of the less glamorous, but no less important, parts of becoming an entrepreneur is acquainting yourself with a host of rules, practices, and terminology that make up the backbone of your business. One of these elements is trademarks: what is a trademark, what parts of your business can you trademark, and what stage of […]

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Writing an Automated Email Campaign

Email marketing automation is an excellent customer retention tool for online businesses. Even so, many businesses don’t have much idea which automated email campaigns are worth prioritizing and testing. There is a major upside to adopting email marketing: this method of marketing typically generates the highest return on investment (ROI) out of the most common […]

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