SEO can be an important part of the PR strategy for a brand. The goal of SEO is to enable search engines to match relevant content to user search queries. It also returns the content of a business as high on the results page as possible, preferably on the first page of results. SEO professionals […]
Interview with Jeff Baker, the CMO for Brafton’s marketing team. He specializes in SEO research and testing. In his personal time, he is a woodworker and jogger. He hosts a podcast that can be found below: https://itunes.apple.com/us/podcast/above-the-fold-by-brafton/id1413932916 1. What is the biggest challenge you’ve faced as a CMO? I come from an account management and […]
To try to attract or retain clients, most attorneys these days tend to rely on public relations and marketing efforts. The ones that don’t utilize these tools end up losing out. Several decades ago, most of the legal industry believed marketing and public relations to be unethical and tended to avoid promoting themselves. However, these […]
The Florida Department of State (herein referred to as the “Department”), Division of Arts and Culture (herein referred to as the “Division” or “DAC”) is requesting proposals for fullservice, multi-platform marketing campaign services. Background: Founded in 1969 in response to the creation of the National Endowment for the Arts, the Division began life as the […]
The Board of Regents of the University of Oklahoma is seeking: Vendors to provide a comprehensive, strategic, creative dynamic effort to provide world class communications with the implementation of new projects and services, including: marketing, media and public relations, web communications and interactive/social media. Scope of Work: The successful vendor(s) shall: i. Be a full-service […]
The Labor shortage is biting hard on the American economy and companies regardless of their sizes are feeling it. Big companies like McDonald’s, JBS, Amazon, as well as major hotels and restaurants are feeling the heat of the crisis brought about by the widespread shortage of labor since the pandemic began. Workers lacked the incentive […]
Google’s sizable workforce has been working from home for more than a year now. The search giant told its employees to work from home when the pandemic hit. Now, nearly two years since it first told workers to begin working from home, Google has pushed back office resumption for its staff by three months, to […]
Effective public relations strategies are constantly changing, and what used to be an effective strategy even a year ago may no longer be practical for companies. That’s why companies have to keep up to date with the most relevant and current efforts which will help them get more attention and maximize their PR efforts. Today’s […]
In an unprecedented move, Thailand has announced its plan to start charging and collecting value-added tax (VAT) from technology corporations operating in the country. The plan is to generate about 5 billion baht– the equivalent of $154.7 million– from the tax every year. The announcement was made by a senior official of the government. […]
