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Marketing Services for the City of Los Angeles Ready Your LA Neighborhood (RYLAN) Program

Purpose: The City of Los Angeles is looking for qualified marketing firms to provide marketing services for the City’s Ready Your LA Neighborhood (RYLAN) program. The Consultant is expected to conduct market research, develop messaging and creative content, and implement a strategic marketing campaign for RYLAN. In addition, the Consultant will track campaign progress and […]

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PR News from Ruder Finn, ARPR & Others

Finn Partners Acquires CCI Nashville’s Corporate Communications Inc, was acquired by Finn Partners. Last year, Finn Partners acquired Lazar Partners, a New York-based IR shop, which became a part of its global health practice. Sard Verbinnen & Co Acquires Oakhill Communications The global strategic communications consultancy Sard Verbinnen & Co announced that it acquired Oakhill […]

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Customer Loyalty by Generations

“Trust is earned, respect is given, and loyalty is demonstrated” is the first half of a quote by Ziad Abdelnour, Lebanese-born American financier. For many brands, customer loyalty can make a tremendous difference is how and whether that person’s friends and family follow the lead. But a survey in late 2019 by global marketing agency […]

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Must-Read Public Relations & Marketing Books

We asked some public relations and marketing pros, “What are some inspiring books on marketing or public relations? Classics?” Nick Swekosky, Founder of Market Metrics said: “Ogilvy On Advertising, Content Inc. by Joe Pullizi, and You Should Test That! by Chris Goward.” Ronn Torossian, CEO of 5WPR said, “The Tipping Point: How Little Things Can […]

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Strategic Marketing and Caliber Corporate Advisers

Caliber Corporate Advisers, with offices in New York, was founded in 2010 and is a strategic marketing communications firm. It helps companies tell their own stories as well as connect with key stakeholders. The firm is practically an extension of its clients’ internal team and the existing marketing infrastructure. With the core tactical and strategic […]

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Great Marketing & Publicity Books

Here are some great marketing and publicity books as recommended by our readers: Andrew Latham, Managing Editor for SuperMoney.com said, “I would like to recommend “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves by Adam L. Penenberg” and “The Tipping Point: How little things can make a big difference, by Malcolm Gladwell.’ He added, “Viral Loop: […]

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Yulu Public Relations Inc.: Award-Winning Agency

Vancouver-based and Canada’s first PR agency to receive a B Corp certification, Yulu Public Relations, has affirmed its position as a driving force behind impact relations. Founded in 2011 by an award-winning social entrepreneur with a passion for innovative PR campaigns that influence positive social and environmental changes, Melissa Orozco, the PR firm has grown into an award-winning […]

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PR & Marketing Books Recommended By PR Pros

We asked some marketing pros what are the best PR & marketing books, and some answers came back. Ronn Torossian, CEO of 5WPR nominated his own book – “For Immediate Release”, telling us that it’s a hands-on guide for pr pros to learn about the ins and outs of the PR industry.  We agree and […]

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RX for Business Health & Wellbeing

With all the news lately about coronavirus, one thing’s for certain: companies must not only anticipate that it could arrive and affect their employees and operations but realize that now’s also a good time to put together a health and wellbeing strategy. Such a strategy wouldn’t only be in anticipation of the coronavirus, but also […]

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Yukon Government, Department of Tourism Issues Marketing RFP

The Marketing Unit of the Department of Tourism and Culture (Tourism Yukon) is seeking a single marketing agency to support the development, implementation and evaluation of the Tourism Yukon Marketing Plan to meet the goals of the Yukon Tourism Development Strategy. The marketing agency will interpret and incorporate these plans primarily into the consumer channel, […]

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