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Digital PR databases are essential tools for managing media relations, tracking coverage, and analyzing campaign performance. Here are ten of the best digital PR databases currently available: 1. Cision 2. Meltwater 3. PR Newswire...
Digital marketing agencies work across many platforms, but among those which best perform would be Tiktok. TikTok has become a powerful platform for food brands and restaurants looking to engage with audiences and boost...
Travel PR tech is a rapidly evolving sector, and staying on top of marketing trends can make a big difference. Here are some of the key trends shaping the marketing landscape in travel technology...
In the competitive bedding industry, companies deploy various public relations (PR) and marketing strategies to stand out in the market, enhance brand recognition, and drive sales. This analysis compares the PR and marketing approaches...
Public Relations (PR) in the gambling industry has undergone significant transformations, especially with the rapid advancement of technology. From its roots in traditional media, gambling PR has evolved into a dynamic field driven by...
Email marketing can be a powerful tool in real estate, helping agents and agencies connect with clients, nurture leads, and promote listings. Here are some real-life examples of effective email marketing strategies in the...
E-commerce companies use public relations (PR) strategically to enhance their brand visibility, build credibility, and ultimately grow sales. Here are specific examples of e-commerce companies that have effectively utilized PR to drive their success:...
A Kamala Harris presidency presents unique opportunities and challenges for US PR firms. As the first female Vice President of South Asian and African American descent, Harris represents a significant shift in American political...
Not-for-profit organizations often operate with limited resources, making impactful marketing and outreach essential for their missions. Influencer campaigns have emerged as a powerful tool for these organizations to amplify their message, reach broader audiences,...
Public relations (PR) plays a crucial role in shaping the perception of wine brands and influencing consumer behavior. An effective PR strategy can elevate a winery’s visibility, enhance its reputation, and ultimately drive sales....
Glassdoor is a platform that allows employees and former employees to review companies, and it’s increasingly being used by organizations as part of their marketing and employer branding strategies. Successful marketing on Glassdoor involves...
