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social media b2b

Social Media for B2B Brands

Companies in the B2B industry that haven’t started investing in social media platforms are losing out. These communication channels have been vital for consumer brands, both as a way to reach target audiences and...

Essential Strategies for Crisis PR

Having a PR crisis management plan in place beforehand is essential for companies to easily be able to navigate any sort of negative situation that might damage their public reputation. However, aside from the...

PR-Crisis

Effective Crisis PR Management

Most companies fear the day when they have to face a public relations crisis, and in an ideal world, no company would have to face these types of situations. Unfortunately, this is the real...