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Brand USA Issues Branding RFP

The purpose of this Request for Proposal (RFP) is to identify the appropriate vendor to supply management and backend services for Brand USA’s digital television network, GoUSA TV. Our objective is for continuous improvement in providing a world-class travel entertainment channel to international consumers via Over-The-Top Television (OTT), YouTube, Transit, Airlines, Hotels and other distribution […]

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Red Egg Marketing & Forward PR Studio on Great 2020 Marketing

What do marketing and PR leaders think have been great 2020 marketing campaigns? Its been a tough year, but there has been great work which has been done. We conducted a number of interviews and here is what some of our readers think: “The best marketing and PR campaigns were done by fashion industry leaders […]

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What are the Best 2020 Marketing Campaigns

We interviewed a few people about what is the best marketing campaign of 2020, and here’s some of our responses. Jake Rheude, VP of Marketing at Red Stag Fulfillment said the two best marketing campaigns of 2020, “is IKEA on #StayHome.IKEA smartly promotes staying at home with its digital advertisement which is very timely. They encourage people […]

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MARKETING RFP ISSUED BY UNIVERSITY OF OKLAHOMA

The Board of Regents of The University of Oklahoma (University) invites interested Suppliers to submit Proposals to furnish the University with OU Online Creative Marketing Services. Due to the University’s compliance with the State of Oklahoma’s safer at home order, Suppliers shall submit their responses and include all pages of the original, including Addendums via […]

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Marketing After the Pandemic

For some marketers, especially malls and national retailers, 2020 was a big challenge even before the pandemic. COVID-19 quickly enlarged that font from 11 points to 72. American author and noted storyteller Jonah Sachs summed up what CMOs may want to watch and incorporate into their revised post-pandemic strategies when he said: “Your brand is […]

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Ronald Reagan & Steve Jobs: Great Communicators!

We asked communications professionals who are some great communicators, and we got some amazing responses. Margaret J. King, Ph.D., Director of The Center for Cultural Studies & Analysis, said “You can start with Ronald Reagan, the “Great Communicator.”  And I think Fred Rogers qualifies in a totally different way – speaking to children.  Actually, one of […]

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Digital RFP Issued By UNDP

We kindly request you to submit your quotation for Digital Campaign Management for UN75.  Background: UNDP Nepal works with the people and Government of Nepal, and other development partners to pursue equitable and sustainable human development goals through eradication of poverty, increase in livelihood opportunities, improvement in community resilience against conflict, disasters and impact of […]

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St. Paul Communications RFP Issued

The Contractor will provide communications, strategic marketing, business and community engagement work for an upcoming two-year construction project located on Interstate (I)-94 between Western Avenue and Mounds Boulevard; and on I-35E between I-94 and University Avenue in St. Paul. The construction will largely consists of pavement repair and resurfacing, bridge and ramp work and pedestrian […]

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Media Group Switches Course on Conspiracy Program

Since early into the COVID-19 pandemic outbreak, conspiracy theories have become big business. Entire industries sprung up around the more popular narratives and figures pushing those narratives. For the most part, though, these stories and theories remained at the consumer level, shared by believers and skeptics alike on file-sharing sites and social media. Recently, though, […]

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ARPR Data Report on Marketing in a Post-COVID World

ARPR, a tech PR agency recently released its 2nd annual data report, focused on where tech PR and digital marketing efforts are headed in 2021. The research, entitled ARPR’s 2nd Annual Tech Marketing Data Report: Marketing in a Post-COVID World, surveyed 100 tech marketers from enterprise brands, growth-stage companies and startups alike. Why did you decide on […]

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