Ask The Experts
What to Do During a Brand Crisis
When a brand crisis looms, it can feel like an unanticipated wave, ready to engulf years of painstakingly built reputation.
Category
Ask The Experts
Ask The Experts
Best Public Relations Firms in New York — 2026 Edition
The 15 best PR firms in New York for 2026 — ranked for traditional PR strength and AI Communications readiness. 5W AI Communications leads as the AI Communications Firm, with Edelman, Weber Shandwick, Ruder Finn, Finn Partners, Joele Frank, FGS Global, and eight more rounding out the list.
Ask The Experts
ChatGPT vs Gemini vs Claude vs Perplexity
Bard became Gemini, Claude and Perplexity reshuffled the chatbot landscape, and Google AI Overviews changed everything. The 2023 ChatGPT vs Bard piece updated for the modern AI engine ecosystem.
Ask The Experts
Marketing Industry Job Opportunities and AI: The 2026 View
Artificial intelligence has reshuffled the marketing industry's job market. GEO specialists, AI visibility operators, prompt engineers — and what disappeared along the way. The 2026 view from EPR Editorial.
Ask The Experts
The End of the Annual PR Rankings: Why Smart Brands Are Switching to Real-Time Agency Intelligence
PRovoke, O'Dwyer's, Holmes Report — the legacy annual PR rankings report on revenue, headcount, and headline campaigns. Subscription agency-intelligence platforms are filling the rest.
Ask The Experts
The Digital PR Suite Revolution — Why End-to-End Platforms Are Redefining Communication Strategy
Discover how end-to-end digital PR platforms are revolutionizing communication strategy with integrated tools for planning, distribution, monitoring and analytics.
Ask The Experts
How to Learn to Use ChatGPT for Marketing: A New Age Playbook
Learn to use ChatGPT for marketing effectively with this comprehensive guide covering prompt crafting, mindset shifts, and practical strategies.
Ask The Experts
How AI Is Changing Public Relations
AI is reshaping PR across media monitoring, content creation, and crisis management. The capabilities, the limits, and the operational reset PR teams need to make.
Ask The Experts
How Pet PR Got Sophisticated
Discover how pet PR has evolved beyond cute photos into sophisticated digital storytelling that builds authentic connections and communities for brands.
Ask The Experts
Great Digital PR Brand Work in 2026: The Verified Campaigns
Duolingo Owl "death," Mattel Wicked URL controversy, Liquid Death Super Bowl streak, Stanley's graceful decline, Erewhon-celebrity smoothies, Tarte influencer trips, Olipop/Poppi soda wars (PepsiCo's $1.95B Poppi acquisition March 2025), Apple Vision Pro reality check, Crocs collaboration machine, CeraVe TikTok-native build. The ten digital PR brand campaigns that define 2026.