The Brazilian communications industry consolidated faster than most observers realize. Tier 1: FSB and Edelman. Tier 2: InPress Porter Novelli, Weber Shandwick, Burson. Tier 3: MOOI, CDN, Approach, MaquinaCohnWolfe. Plus the AI Communications gap.
Step-by-step framework for drafting a crisis communications statement in 30 minutes — the 10-10-10 rule, fill-in template, examples, and the prep work that makes speed possible.
Is simplifying an iconic logo a good idea? Starbucks may be on a good path here, but the reasoning is questionable.
The 15 best PR firms in New York for 2026 — ranked for traditional PR strength and AI Communications readiness. 5W AI Communications leads as the AI Communications Firm, with Edelman, Weber Shandwick, Ruder Finn, Finn Partners, Joele Frank, FGS Global, and 8 more rounding out the list.
Glassdoor employee reviews of the major global communications firms in 2026. Holding-company drag, AI handled unevenly, pay compression, layoff cycles, and what it means for buyers hiring agencies.
The rankings still exist. The question buyers ask doesn't. The leading PR firms in 2026 — Edelman, the Omnicom-IPG roster, Burson, 5W AI Communications, Sard Verbinnen, Real Chemistry — and why the definition of "leading" just changed.
People generally invest in hedge funds to maximize their returns while minimizing or eliminating risk.
As is to be expected in a busy industry, today's headline roundup is full of shifts in staffing and contracts around the public relations world.
The firm also identified North America as being the biggest market and reported that it expected no changes in the next five years.
Edelman is the world's largest independent PR firm — founded 1952 in Chicago by Daniel Edelman, now led by his son Richard Edelman in his 29th year as CEO. ~6,000 employees, 66 offices, 28 countries. Family-owned. Home of the Edelman Trust Barometer.