edelman

Although there are some similarities between mutual funds and hedge funds, knowing and strategizing for these differences is an important pathway toward achieving success. People generally invest in hedge funds to maximize their returns while minimizing or eliminating risk. Hedge fund PR is an important arm of financial PR, and selecting the right agency to manage a hedge fund PR to reach this audience is critical. Who are some of the best agencies working in that arena? Edelman This global agency has 30 financial staff members available at its New York offices to work with new and existing clients. Some... Read More >

As is to be expected in a busy industry, today’s headline roundup is full of shifts in staffing and contracts around the public relations world. For image issues stemming from both domestic as well as global professional interactions, public relations firms are constantly making adjustments according to business needs. Cathay Pacific Taps Edelman for Help Prominent airline Cathay Pacific, recently under pressure from the ongoing protests in Hong Kong, has tapped PR firm Edelman to navigate the tricky issues it faces. Cathay Pacific has dealt with much criticism from Chinese authorities, thus far prompting high ranking resignations and consecutive months of... Read More >

We Company Enlists Edelman in Face of Executive Changes News broke this week that the founder and CEO of We Company, Adam Neumann, has stepped down from his position. This shift comes after a year of tumult for the company, which was founded on the notion of providing co-working spaces to workers seeking a more productive and independent working environment. In recent months, Neumann had come under scrutiny for his financial relationship with the company as well as his “eccentric” leadership style. After a scheduled IPO was tabled earlier this year investors, including a primary funder, SoftBank, began to get... Read More >

A Bright Future for PR Public relations firms are elated following the release of a recent report by the Business Research Company saying that sales from the profession are expected to grow at a compound annual growth rate (CAGR) of nearly 10% until 2022. In its report, the company said the PR market globally was estimated to be valued at $63.8 billion in 2018 and that it was expected to increase to $93.07 billion through 2022 with a CAGR of 9.9%. The firm also identified North America as being the biggest market and reported that it expected no changes in... Read More >

City of Billings Seeking Media Marketing Consultant The City of Billings is soliciting proposals from qualified Consultants to provide development and delivery of a strategic media marketing plan for the Public Works Department, and all Divisions therein. Background: Each of us is touched daily by Public Works services. Public Works allocates available resources to protect the health and safety of Billings residents. We provide design, construction, operation and maintenance of water, wastewater, stormwater, streets and alleys, solid waste, traffic control, and we provide engineering and other services most citizens take for granted. Scope of Work: The type of professional services... Read More >

News From 5WPR, Finn Partners, Edelman PR and More… A busy few weeks for the PR industry has kept public relations professionals occupied with staying abreast of the most recent developments. New partnerships create new opportunities, and so with that in mind, many industry leaders are rightly contemplating what the latest round of announcements portends for the future. 5W Public Relations is pleased to announce its new partnership with The Topps Company. Everyday consumers will recognize flagship confectionary products such as Ring Pop or Bazooka Bubble Gum. The Topps Company is also the exclusive trading card partner of Major League... Read More >

  On the back of the success of Nike’s Just Do It anniversary campaign, public relations firm Edelman has run the numbers: consumers all over the world would much rather spend their money on brands that take a stand on social issues, rather than brands that avoid controversy. According to the 2018 Earned Brand study, “belief-driven buyers” are all the rage this year, with sixty-four percent of respondents to the survey saying they buy from, or boycott, brands based on the company’s position on a social or political issue. These buyers make up the majority in every market, age group... Read More >

5W Public Relations Now Repping Selby Jenning Selby Jennings, global recruitment organization, operates under the larger umbrella of Phaidon International and they just signed with 5W PR as their agency of record for public relations efforts. Selby Jennings specializes in recruiting high-performing mid-to-senior leadership for the financial and banking sectors. Selby Jennings is one of five micro-specialist recruitment entities under Phaidon. 5WPR also announced it has expanded its Digital Marketing team, adding Grant Powell as Vice President of Digital Strategy, and Melissa Olund as Vice President of Digital Content, reporting into Senior Vice President, Elizabeth Minton. Edelman’s New Report Shows Public Trust is... Read More >

Finn Partners and Pharma Finn Partners has brought their corporate social responsibility and healthcare divisions together to form a new area of specialization … Pharma. Doing good is a good fit for the Big Pharma, they may have had some bad press in recent years, but for decades they have given back through charity and philanthropic efforts. Former Racepoint Global CFO Charged Edward J. Abell III, former CFO of Racepoint Global a PR firm in Boston, was charged at the US federal court with embezzlement from the public relations firm. Abell was the VP of finance at the firm as... Read More >

WPP Subpoenaed by Department of Justice Three of WPP’s subsidiaries have been pulled into the U.S. DOJ’s investigation into production practices. WPP is a communications holding company based in London, and they are cooperating with the DOJ’s investigation. Some of the PR companies under the WPP umbrella include Burson-Marsteller, Ogilvy PR, and Hill+Knowlton Strategies. This announcement follows one from Interpublic Group that they too have been contacted by the Department of Justice. Also included are two of Omnicom’s firms and three of Publicis’ agencies. The broader investigation has to do with antitrust laws. WPP issued a statement confirming the information,... Read More >