On the back of the success of Nike’s Just Do It anniversary campaign, public relations firm Edelman has run the numbers: consumers all over the world would much rather spend their money on brands that take a stand on social issues, rather than brands that avoid controversy. According to the 2018 Earned Brand study, […]
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Edelman is a multinational firm and is the largest PR and communications firm in the world. It is also still privately owned and employs more than 5,500 people. They have offices in 65 cities worldwide with their headquarters in New York. Other major locations for the firm include Asia Pacific, Middle East, Africa, Canada, Europe, Latin America, and the U.S. Some of their largest clients Neiman Marcus, Edge Dream Jobs, Barilla, AXE, Bear Naked, Johnson and Johnson, Starbucks, Arby's, and Heineken.
They were founded in 1952 in Chicago by Daniel J. Edelman and are now headed by Richard Edelman. They specialize in six main areas of practice including public affairs, crisis and risk – business and social, consumer marketing, corporate, and digital. Many of their clients fall into five different sectors comprised of technology, health, food and beverage, energy, and financial services. In 2014, they were voted among Glassdoor’s best places to work.
5W Public Relations Now Repping Selby Jenning Selby Jennings, global recruitment organization, operates under the larger umbrella of Phaidon International and they just signed with 5W PR as their agency of record for public relations efforts. Selby Jennings specializes in recruiting high-performing mid-to-senior leadership for the financial and banking sectors. Selby Jennings is one of […]
Finn Partners and Pharma Finn Partners has brought their corporate social responsibility and healthcare divisions together to form a new area of specialization … Pharma. Doing good is a good fit for the Big Pharma, they may have had some bad press in recent years, but for decades they have given back through charity and […]
WPP Subpoenaed by Department of Justice Three of WPP’s subsidiaries have been pulled into the U.S. DOJ’s investigation into production practices. WPP is a communications holding company based in London, and they are cooperating with the DOJ’s investigation. Some of the PR companies under the WPP umbrella include Burson-Marsteller, Ogilvy PR, and Hill+Knowlton Strategies. This […]
The United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) is seeking a marketing & communications agency to provide a range of services to assist UN Women Communications Unit in raising awareness on 16 Days of Activism to end Gender-based Violence by providing communication services, including an innovative approach to the […]
About Texas State Technical College Texas State Technical College (“TSTC”) a state-supported two-year technical college, the state’s largest provider of technical education has issued an RFP seeking a Public Relations Agency. The college is an open enrollment institution with a full-time equivalent enrollment of approximately 12,000. In contrast with Texas’s regionally-focused community colleges, TSTC has […]
The dawn of the Internet likely signaled the beginning of dusk for traditional journalism. More and more, readers began to turn to the Internet for not just entertainment, but knowledge, and then news, and now just about everything. In fact, according to a study done by the American Press Institute, 69 percent of Americans get […]
Matthew Lehrich returns to White House after stint with Porter Novelli President Obama appointed Matthew Lehrich as the assistant secretary for communications and outreach, the top communications position in the Department of Education. Lehrich returned to fill the post beginning in February. He and three other people were appointed to positions in the White House […]
Chipotle had worked with Edelman, but severed the ties in October due to a large chunk of business Edelman signed that was in conflict with Chipotle from their perspective. Now they have signed B-M as their U.S. agent of record, hoping to recover from the damage done to their reputation with E. coli issues during […]