Insights

Navigating Backlash After Misleading Statements

Gear OnePlus 8T front and back SOURCE OnePlus

The computer hardware magazine recently figured out that the smartphone company, OnePlus, had started doing something unexpected. The company had started throttling the performance of his brand new, flagship smartphone. According to the publication, one of its journalists noticed an inexplicable … [Read more...]

The Aftermath of Communications and PR

crowd people pl sant jaume barcelona 21325063

crowd people pl sant jaume barcelona 21325063 According to recent research from the Copenhagen Business School, a company’s value and reputation can be severely damaged by any workplace misconduct allegations, specifically sexual harassment. There are serious consequences for sexual harassment … [Read more...]

Checkout This

1 QwN u7NaPehHGQtk64PmbQ

1 QwN u7NaPehHGQtk64PmbQ How important is it for customers to go online, purchase what they’re seeking, and easily checkout? More than half say they now decide where to shop online based on a brand’s checkout process. That interesting discovery is what 55.4% of the 600 consumers surveyed last … [Read more...]

Customer Service Burnout Priorities

emotional burnout and covid 19 1

The pandemic was bad enough and then the holidays came upon us. Historically, the last few weeks of the year always bring more stress on people for a multitude of reasons. And for customer service employees, this stress even extends into the new year with the usual crush of holiday gift returns, … [Read more...]

Who Needs PR?

Microphones resized 1200x565 1

While plenty of business owners seek  to get as much PR coverage as possible, not everyone needs it as much as they might think. Some industries don’t need to have much PR and might  achieve even more public exposure by investing in their advertising. On the other hand, some industries do best in … [Read more...]

Essentials of e-marketing for online travel business

entire_travel_destination_maldives2

When researching vacation destinations and purchasing travel packages, most customers seek options online. There is no single marketing technique that would cater to all types of customers and their needs. A linear process may not be successful. 1)      Article … [Read more...]

How to Spot and Stop Fake News

trump fakenews RM prw main T10 27 2020

Disinformation is dangerous. Defined by Merriam-Webster dictionary as “false information deliberately and often covertly spread (as by the planting of rumors) to influence public opinion or obscure the truth,” disinformation can impact people’s health and wellbeing, livelihoods, and mental … [Read more...]

Internal Issues and Communicating with the Public

ARC20 ProgramPages

For thousands of users, the social news aggregation, web content rating, and discussion website Reddit was recently down for a few hours, showing an error screen with a code 503, after taking a long time in trying to load any pages. The platform also has its own status page, where users can track … [Read more...]

Belonging Matters at Work

company diversity

An often unspoken piece of a diversity and inclusion program is the creation of a workplace environment where everyone feels a sense of belonging. Belonging is the difference between a company that shows they’re employing D&I versus one that truly supports both by also nurturing it. 51% of LGBT … [Read more...]

Page Experience: Google’s New Algorithm

google mobile algorithm

What is so unusual about Google's new algorithm? It is all about the new update, where page experience is the search engine's primary focus and priority. The new update seeks to improve the overall page experience by eliminating those aspects that give Google a lousy name. Some of the problematic … [Read more...]