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There is nothing fair and equitable about the so-called “cancel culture.” Let’s get that out of the way right from the start. That said, it helps no one to complain about whether or not something is fair. We have to work with the world as it is, not how we want it to be. Regardless of how brand … [Read more...]
“If 2020 was a career, it would look like a gaping hole,” said leadership author and keynote speaker Julie Winkle Giulioni this September. The pandemic, she explained, caused many companies to place employee development and advancement on hold indefinitely. That and growing community activism … [Read more...]
At Everything-PR we like to review successful campaigns, and today, an interview with Kristina Nolan, Vice President of Affiliate at DMi Partners on a successful campaign. Set up the situation for us: who is Rastelli’s and what did they task your agency with? Rastelli’s started out in 1976 as … [Read more...]
Riding in a Boeing 747 with the words "God Bless You" embellished in both English and Arabic on the plane's belly, the then 32-year-old Prince Mohammed bin Salman (MBS) embarked on a charm offensive to sell an audacious plan to modernize Saudi Arabia. Eyeing support for a putative revolution that … [Read more...]
We asked some experts how brands can succeed on TikTok. “Brands succeeding on TikTok use the right hashtags, follow trends, incorporate influencers, comment regularly/encourage comments, post often, use effects, make interesting videos with good descriptions, use ads, set hashtag challenges, and … [Read more...]
As implied in part of a quote by popular American fantasy novelist Brandon Sanderson, some traditions may come and go. It goes, "But merely being tradition does not make something worthy." The quote could trigger the motivation that causes marketers to move from focusing on one part of the funnel to … [Read more...]
What kind of client wouldn’t you work with is a question we asked some experts. Here is what they said: Richard Edelman CEO of the world’s largest PR firm has said that “PR is not like the law – Not everyone deserves representation,” and has also said that "We do not accept clients … [Read more...]
The late and legendary recording artist Ray Charles had many hits and these lines from one of his hit songs sum up the dilemma some marketers encounter when trying to conduct consumer surveys. “And anyone can tell. You think you know me well. Well, you don’t know me.” Done well, consumer surveys … [Read more...]
Before 2015, 35-year-old Prince Mohammed Bin Salman (MBS) was largely unknown to the world outside Saudi Arabia. However, the crown prince has won plaudits from global leaders for outstanding reforms that the prince has overseen in the kingdom. MBS was born on 31st August 1985 as the eldest son … [Read more...]
Getting More Leads The pandemic taught marketers many things. One that stood out for B2B marketers is the importance of digital ads, particularly since face-to-face contact had been eliminated as an option. After pay-per-click on platforms like Google ads, digital advertising is the next logical … [Read more...]