Category: Insights

Beaumont communications Lausanne developing key messages

Communicating a Brand Message on the Home Page

The homepage of the company is basically its virtual business card, which makes the first impression on website visitors and connects with potential customers. The ideal homepage of a business website should have a...

Websites

Getting Attention With an About Us Page

One of the main pages that people tend to check when they visit a website is the About Us page, which provides them with a lot of information that they might want or need...

brand

Creating Memorable Brands

It’s important for companies to develop memorable and meaningful brands to be able to develop more valuable relationships with their target audiences. These days, it’s no longer enough for companies to simply market themselves...

The Saint Louis Science Center Seeks Media Buying Company

Main Stages of the Buying Journey

There are three main stages of the buying journey that every customer goes through, which are the awareness, consideration, and the final, decision stage. Companies that are able to understand these stages in detail...

seo_hosting

Negative SEO and Businesses

Most companies tend to have a small risk of facing negative SEO, however, it’s always possible for competitors to negatively impact the ranking of a website in search engine results pages. Fortunately, companies can...

The Benefits of Customer Reviews on Google

The reviews that companies can get from their customers tend to have a direct effect on the credibility and reputation of a business, and, when those reviews are left on the right platforms, it...

images 9

Strategies for Promoting Small Businesses

Small businesses need to work hard at promoting themselves from the very beginning to ensure they’re reaching their target audiences. That means investing in both organic and paid promotional efforts that will make sure...

rebuilding-your-data-analytics-capabilities-in-a-post-covid-world-1024x440-1

Important Website Metrics Companies Should Track

Companies have to invest in different types of promotional efforts if they want to be able to stay competitive in their markets and reach their target audiences. There are hundreds of different metrics that...

Conducting Market Analysis

With over 2 billion customers in the digital market all over the world, the e-commerce industry has significantly grown in the last two years. Aside from that significant growth, there is a lot of...