Insights

Ronald Reagan & Steve Jobs: Great Communicators!

Apple Steve Jobs

We asked communications professionals who are some great communicators, and we got some amazing responses. Margaret J. King, Ph.D., Director of The Center for Cultural Studies & Analysis, said “You can start with Ronald Reagan, the “Great Communicator.”  And I think Fred Rogers qualifies in a totally different way – speaking to children.  Actually, one of […]

YouTube Videos Post-TikTok?

Until recently, TikTok had been the bright social media star but recent talk about banning the platform in the U.S. has dimmed it.  Google bought YouTube in 2006, it has grown to become especially valuable to marketers who need time to demonstrate and show longer how-to programs. TikTok, on the other hand, is popular for […]

Twitter Sees User Growth and Revenue Decline

With the global pandemic and everyone stuck in their homes, Twitter reported another quarter of record user growth of 186 million daily users. This is a 34% increase compared to the same quarter last year, and also the largest year-over-year jump in growth ever since the platform first started reporting this metric back in 2016.  […]

The Facebook and Instagram Ad Toss-Up

facebook everything-pr

It’s a question that most brands with a limited social media advertising budget face on a regular basis: when it comes to advertising on social media, is it better to lead with Facebook or Instagram? While the two platforms have a broad overlap in users, the specific interactions and demographics of audiences on either are […]

Black Mansion Design Studio Says Be Creative During Corona

Millions of companies around the country are temporarily closed due to the coronavirus pandemic. There are many things that these business owners and managers could do during this time, but one of the most important things they can do is to consider what they can do to help make their company better than ever once […]

“That’s when I fell for… the leader of the pack”

LEADERSHIP-DO’S-AND-DON’TS

Boomers may remember this 1964 hit song first made popular by the Shangri-Las and subsequently recorded by other artists. In today’s fast-moving world of digital communications, the leader of today’s pack is Instagram. So? Recent research by Business Insider Intelligence revealed that 79% of brands relied on Instagram for their influencer campaigns. The research service […]

How Media Agencies Connect Brands to Audiences

A media agency is there to advise companies and brands on how and where to advertise products or services, along with the best ways for brands to present themselves to the public in a positive light. The main services that a media agency offers its clients is public relations, advertising, as well as various other […]

Tips for Becoming a Better Leader

LEADERSHIP-DO’S-AND-DON’TS

A good leader is constantly learning, evolving and improving their skills. This is not a choice that they make, it’s something they must do. As companies around the world are flourishing around the world, what a leader does to lead, manage and inspire their 10 employees isn’t going to work when they have a few […]

Where Did the Help Go?

Key insights on how consumers are using smartphones and tablets

First there were vending machines, then laundromats, automats, gas stations, ATMs, airport check-ins, grocery stores, and now restaurants that are going cashierless. As of last summer, Amazon Go had 13 cashierless stores and announced that they would have 3,000 by 2021. Some stores have even gone cashless while others have no wait staff. What does […]

RB Milestone Group Led by Ryan Brucato

RB Milestone Group, which is also known as RBMG, was founded by Ryan Brucato in 2009. This is a respected and successful public relations and investor relations firm that maintains offices in New York City and Stamford, Connecticut. Throughout its impressive history, RB Milestone Group has served numerous industry segments with the goal of moving […]