Insights

Best Practices for Improving Leadership Skills

leadership skills

Creating a positive working environment is a goal for most in leadership positions. Whether it’s a simple group project in college or a CEO leading a Fortune 500 company, the characteristics of a good leader remain the same. Review the “Best Places to Work” list on Glassdoor, and most of the review s will mention […]

Getting the Most Out of Instagram Hashtags

Hashtags have carved an interesting path in the world of social media: starting off on Twitter, they never quite took off on Facebook, and have instead become the backbone of Instagram marketing. Just the mere adding of # symbol to your post can turn any word or phrase into a clickable, followable topic, with the […]

Being a celebrity publicist in a post-truth era

post-truth era1

A new drama “Flack” is out, centered on the fast-paced and chaotic world of celebrity publicist Robyn, played by Anna Paquin. The series begins with a familiar dilemma: a famous chef is on the brink of being exposed as a cheater and womaniser, and Robyn knows to district the public with another story. “Illness is […]

Creating Strong Brand Messaging 

branding tips

Marketing is a universal language. No matter what type of product or service a business offers, the foundational principle remains the same: reach as many eyes as possible, with the most amount of results. Whether the aim is sales or simply just education, creating a unified and strong brand message is a key part to […]

Coming Back from A Negative Review

Coming Back from A Negative Review

Every business, no matter the size, has to deal with a spat of bad publicity every now and then. It’s an unfortunate side effect of offering a product or service to consumers — not everyone will be satisfied every time. And that’s okay. What matters the most is the way in which a business handles […]

Five Tech Trends To Watch in 2019

5 tech trends to look out for

It goes without saying that the ties between the internet and commercial success for any business are almost irreversibly woven, and become closer by the week. To make sure you’re getting your share of the pie, it is essential that you stay up to date with the rapidly evolving world of commercial tech. Here’s five […]

Using PR to fundraise for nonprofits

Unlike for-profit businesses, nonprofits have the additional burden of fundraising money from the pubic, business and government organisations to sustain themselves and their work. To achieve their fundraising goals, nonprofit organisations will benefit from using public relations to get the media and the public to pay attention to their activities. A targeted approach to public […]

Can’t Miss Tips for Powerful Earned Media

earned media marketing

For any brand, earned media is a must for any profitable PR campaign. This is doubly true when you are a business with very stiff competition, in an industry with strict regulations, or if you are just starting out and trying to get a toehold in a crowded marketplace.But how can you gain effective earned […]