Insights

Black Mansion Design Studio Says Be Creative During Corona

Millions of companies around the country are temporarily closed due to the coronavirus pandemic. There are many things that these business owners and managers could do during this time, but one of the most important things they can do is to consider what they can do to help make their company better than ever once […]

“That’s when I fell for… the leader of the pack”

LEADERSHIP-DO’S-AND-DON’TS

Boomers may remember this 1964 hit song first made popular by the Shangri-Las and subsequently recorded by other artists. In today’s fast-moving world of digital communications, the leader of today’s pack is Instagram. So? Recent research by Business Insider Intelligence revealed that 79% of brands relied on Instagram for their influencer campaigns. The research service […]

How Media Agencies Connect Brands to Audiences

A media agency is there to advise companies and brands on how and where to advertise products or services, along with the best ways for brands to present themselves to the public in a positive light. The main services that a media agency offers its clients is public relations, advertising, as well as various other […]

Tips for Becoming a Better Leader

LEADERSHIP-DO’S-AND-DON’TS

A good leader is constantly learning, evolving and improving their skills. This is not a choice that they make, it’s something they must do. As companies around the world are flourishing around the world, what a leader does to lead, manage and inspire their 10 employees isn’t going to work when they have a few […]

Where Did the Help Go?

Key insights on how consumers are using smartphones and tablets

First there were vending machines, then laundromats, automats, gas stations, ATMs, airport check-ins, grocery stores, and now restaurants that are going cashierless. As of last summer, Amazon Go had 13 cashierless stores and announced that they would have 3,000 by 2021. Some stores have even gone cashless while others have no wait staff. What does […]

RB Milestone Group Led by Ryan Brucato

RB Milestone Group, which is also known as RBMG, was founded by Ryan Brucato in 2009. This is a respected and successful public relations and investor relations firm that maintains offices in New York City and Stamford, Connecticut. Throughout its impressive history, RB Milestone Group has served numerous industry segments with the goal of moving […]

“We Try Harder”

Difference cars

Ever since its early beginnings, Avis, the car rental company, was always second to Hertz. In 1963, its agency Doyle Dane Bernbach decided to capitalize on Avis being second and came out with the slogan, “When you’re only number two, you try harder.” Avis had lost $3.2 million the year before the campaign but within […]

What Recession?

Who’s ready? Treasury yields have dropped, economic growth slowed in 2019, and freight shipments have tapered off. A recession is coming although no one can really say when it will occur. History shows that recessions occur about once every six years and last, on average, nearly two years.  Now, a survey by the National Association […]

Sales and Marketing in 2020

Incresase Sales

Thanks to the internet, the way that people make purchases has changed quite a bit, which means any business who has been willing to keep up with those changes and adjust their strategies has proven to be the most successful. While both sales, as well as marketing, have been a part of the key elements […]

Credit Card or DIP?

Credit card debt continues to rise, according to U.S. personal financial information company NerdWallet, but a recent newcomer is also beginning to make its mark with consumers. That newcomer is digital installment plans or DIP.  CivicScience, a U.S. market research, and intelligence firm revealed that the popularity of interest-free digital payment programs jumped from 24% […]