Insights

Businesses Can Learn from Carol Cone’s Principles

Carol Cone’s Purpose Principles

Carol Cone has built a career around the idea of purpose. In a world that has rapidly progressed to a need for social transparency, particularly from businesses both large and small, Cone has seen an area for her to assist. Through her business, Cone collaborates with clients to help drive their brand purpose forward — and […]

Marketing Goals Should Be Measurable

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The idea of measurable goals in marketing is hardly a foreign one. After all, marketing is a data-centric industry and with the advances of technology that enable marketers to track every metric imaginable setting goals is more possible than ever. Believe it or not, some businesses don’t set tangible goals periodically, which makes a marketing […]

News and Notes from the Public Relations World

Public Relations World

As is to be expected in a busy industry, today’s headline roundup is full of shifts in staffing and contracts around the public relations world. For image issues stemming from both domestic as well as global professional interactions, public relations firms are constantly making adjustments according to business needs. Cathay Pacific Taps Edelman for Help […]

How Agencies Can Safeguard Against Client In-Housing

in-house-marketing

Industry trends are pointing to a shift in the dynamic between client and agency. As more businesses begin to embrace the idea of bringing their digital marketing work in-house, agencies are feeling the squeeze. The pressure to retain clients is mounting, and with it comes a new set of challenges for agencies looking to stay […]

Marketing With Text Messages

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The mushrooming of text messaging today should be sufficient impetus to encourage marketers to leverage MMS sooner than later. So why aren’t more marketers employing text messages? One reason is that many marketers are used to telling stories and want to say a lot more than they can in a text. If you’re on the […]

Does Ageism Affect Marketing and Advertising Industries?

ageimsm-in-the-workplace

The advertising and marketing industries are, generally speaking, full of younger professionals who are very much in tune with the current trends and platforms relevant to most brands. The fact of the matter remains that the marketing scene is one that’s constantly evolving. This means that anyone working in these industries must be able to […]

Foolproof Ways Podcasters Can Attract Attention

Podcast-Advertising

Podcasts, more than ever, are becoming a popular form of media consumption among many different demographics of consumers. One of the advantages of podcasts is that there is a virtually unlimited amount of niches that the content can fit into, meaning consumers can likely find a podcast that fits the subject matter they’re seeking easily. […]

Strong Brand Values: Why They Matter

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Nike took a big risk when it signed an endorsement deal with former NFL quarterback Colin Kaepernick. The player had caught a lot of flak from the league and from some fans for his unwavering stance on police brutality and racism in the country, and his insistence on kneeling during the singing of the National […]

The Balance Between Profits and Responsibility

The Business Roundtable, a nationwide organization of America’s CEOs who represent nearly all of our largest companies, recently came out publicly in support of a balance between shareholder profits and social responsibility. More than 94% or 181 of the 192 members signed the statement. Since 1978, the association had always espoused shareholder interests and profits […]

Confidence is Key When it Comes to Female Leaders

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The digital realm surely has great potential to be more egalitarian, more inclusive and less prejudiced than the traditional one. Users often don’t know who is sitting behind the screen, who is handling the request they have sent in, and who is writing the words they are reading. Even so, the digital world remains dominated […]