Insights

A virtual world of interactions and transactions is driving the need for new technologies and platforms. Many entrepreneurs are realizing the value of NFTs and how NFTs are attracting cash. Nowadays, with NFTs being everywhere, they are perfectly suited to benefit small businesses as well. As NFTs exist on a blockchain that makes transactions secure, they cannot be substituted with a fake. They can always be traced back to the original owner or creator. With their digital permanence being an added advantage, given below are the ways by which NFT technology can help SMEs grow and retain customers. 1) Customer... Read More >

Luxury brands are becoming increasingly attracted to NFTs. NFTs have become an obsession for luxury brands, and this obsession might increase in the days ahead. NFTs push the limits of artistic expression, and hence brands are increasingly getting in on them as well. The results of these brands’ involvement in NFTs have interesting concepts. It has led to marketplaces like 4K, which allows users to exchange the NFTs they purchase on the website in return for the physical form of that item.  There is also an alternative platform, other than GOAT or StockX, where people can search for collectibles. Given below... Read More >

There are things that technology can definitely solve, especially when it comes to purchasing opportunities made accessible and affordable. Livestream shopping is a type of transformation of existing practices. Livestream shopping is an online shopping event where customers can make purchases in real time while a video, presenting products, is streaming live. The event can take place on social media platforms, on a mobile app, or on a designated subdomain of the online store. It is one of the hottest trends to emerge during the pandemic, as businesses have adopted this approach to engage customers. Livestream shopping is extremely helpful... Read More >

While the world is constantly changing and companies have to keep up with the needs and desires of their customers, the pandemic ended up making a lot of big changes, especially in terms of what consumers think they need and what their daily habits are. What used to be considered normal is largely no longer possible, at least for the time being, and people had to quickly adapt. The same is true for many companies that had to worry about surviving lockdowns, remote work, and turning to the digital world to be able to operate. The increased digitization also meant... Read More >

The interdependence between films and shows seeking advertising support and marketers desiring product exposure has led to the practice of product placement. It is a sales technique where movies or shows get paid to put certain products in their scenes. A lot of companies are ready to make their story a part of the story on the screen. Product placement is no longer seen as something that would detract from the story being told. The strategy used is normally that of, ‘seen but not said’, which focuses on subtle displays of the product where it is seen intermittently throughout the... Read More >

There are certain businesses that have successfully survived and even thrived without having a website.  However, that’s not the case for everyone.  It has never been easier to invest a bit of time and effort into creating a business website for any company, which provides a variety of benefits, especially for smaller businesses. Additionally, most of those benefits tend to increase in value exponentially over a long period of time. Professional Appearance One of the reasons why companies need to have a website is to appear more professional and credible to consumers as compared to businesses that only have profiles... Read More >

Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy. In doing so, they develop soil’s organic matter and restore degraded soil’s biodiversity. It is a method of proper land management. Some brands are leading the way in making a positive environmental impact by supporting and building regenerative supply chains. Given below is a list of brands that are implementing regenerative agricultural practices in their supply chain. 1) Nestlé - In the month of September, Nestlé launched its ‘sustainability promise’. It was a pledge to help protect and restore the environment and improve the livelihoods... Read More >

If companies don’t invest in digital PR campaigns, it is often the case that all of the time and effort that’s spent on improving SEO scores is not going to bring any positive results. Achieving success through digital PR starts at setting goals, and all of the strategies for each digital PR campaign should work hand in hand to deliver the company the desired results.   Setting clear goals when creating a digital PR strategy is essential to achieving success, and if a company isn’t able to achieve certain goals, but doesn’t always mean the goals should be changed. Plenty of... Read More >

Zero waste is the way to get to a plastic-free future. A typical zero-waste store sells plastic-free items which help people reduce their waste generation. As a marketing strategy, promoting products and services in an eco-friendly manner not only shows commitment to the consumer, but it also shows a commitment to the greater good. A brand that encourages a zero waste lifestyle has a positive image. The imminent ban on plastic straws has seen fast-food chains introducing paper straws. The youth today are more connected, informed, and demanding about sustainable living than ever before. Hence, it is only right for... Read More >

Puns can be useful as a marketing strategy. Despite having a questionable reputation, punning is considered to be among the highest displays of wit. Wordplay can be a powerful strategy for audience engagement. It can be catchy and fun, and can help a brand to stand out from the crowd. However, one has to be careful while using puns, as excessive usage can make a brand seem outdated. Humor, in the midst of pandemic and financial meltdown, can lead to positive feelings and hence more customer engagement.  There are several famous punchlines based on puns. Some examples are, ‘Nothing runs... Read More >