Insights

Marketers Must Know Analytics

Google Analytics Behavior Flow

In recent years, data and analytics have turned into the foundation of marketing, and marketers and digital pr professionals that have the right proficiency and skills in analytics have a much easier time achieving great results with their marketing strategies. Which means, it’s not important to just collect and track all of the marketing data, but marketers […]

Who Are Some Great Communicators?

We asked our audience who they thought are the best communicators, and here’s what we got.  Eric Sachs of Sachs Marketing Group said, “Even if you’ve never watched a single of her highly popular television projects, you should listen to a Shonda Rhimes speech.  She’s an excellent storyteller. She adds elements of humor and emotion […]

Customer Loyalty by Generations

“Trust is earned, respect is given, and loyalty is demonstrated” is the first half of a quote by Ziad Abdelnour, Lebanese-born American financier. For many brands, customer loyalty can make a tremendous difference is how and whether that person’s friends and family follow the lead. But a survey in late 2019 by global marketing agency […]

Curbside Is Here to Stay

music equalizer wave

Shortly before he passed away in 1937, George Gershwin composed the music to “Our Love is Here to Stay.” His wife, Ira, finished the lyrics to what became a musical standard for many years. Some large shopping center owners who quickly adapted curbside pickup believe this may be a solution to their long-range challenges.          An […]

Culture Reset

In the wake of protests over the death of George Floyd and other African Americans, many companies are rethinking their own inter-racial culture. The difference this time is that advocacy groups have pushed dialogue beyond the “saying good things” stage to activism within the workplace and even brands. Sensitivity to racial stereotypes has exploded. Quaker […]

Ronald Reagan & Steve Jobs: Great Communicators!

Apple Steve Jobs

We asked communications professionals who are some great communicators, and we got some amazing responses. Margaret J. King, Ph.D., Director of The Center for Cultural Studies & Analysis, said “You can start with Ronald Reagan, the “Great Communicator.”  And I think Fred Rogers qualifies in a totally different way – speaking to children.  Actually, one of […]

YouTube Videos Post-TikTok?

Until recently, TikTok had been the bright social media star but recent talk about banning the platform in the U.S. has dimmed it.  Google bought YouTube in 2006, it has grown to become especially valuable to marketers who need time to demonstrate and show longer how-to programs. TikTok, on the other hand, is popular for […]

Twitter Sees User Growth and Revenue Decline

With the global pandemic and everyone stuck in their homes, Twitter reported another quarter of record user growth of 186 million daily users. This is a 34% increase compared to the same quarter last year, and also the largest year-over-year jump in growth ever since the platform first started reporting this metric back in 2016.  […]

The Facebook and Instagram Ad Toss-Up

facebook everything-pr

It’s a question that most brands with a limited social media advertising budget face on a regular basis: when it comes to advertising on social media, is it better to lead with Facebook or Instagram? While the two platforms have a broad overlap in users, the specific interactions and demographics of audiences on either are […]

Black Mansion Design Studio Says Be Creative During Corona

Millions of companies around the country are temporarily closed due to the coronavirus pandemic. There are many things that these business owners and managers could do during this time, but one of the most important things they can do is to consider what they can do to help make their company better than ever once […]