Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

ronn torossian is the CEO and Founder of 5W Public Relations

Ronn Torossian is the founder of 5WPR. As President & CEO of 5W Public Relations he has overseen the company’s fast growth and expansion to the Inc.500 list and has helped Fortune 500, Inc. 500, and Forbes 400 businesses become successful as well.
He is well-regarded as one of the foremost public relations experts in the United States. His views on public relations and communications, including crisis management, public affairs, and social media are thought of as authoritative and influential. Blue chip companies, top business executives, and American and international executives have sought his counsel regarding their companies.

Torossian is also a regular contributor to Forbes, Inc., Bloomberg, CNBC, and The New York Observer on topics including marketing, entrepreneurship, media, innovation, leadership and New York City. He is a member of the prestigious Young Presidents Organization (YPO). The positive attitude Mr. Torossian has for his work has brought him a lot of accolades and rewards. Torossian was named a semifinalist for Ernst & Young’s Entrepreneur of the Year, and was also named to PR Week’s “40 Under 40” List and Advertising Age’s “40 Under 40” list. American Business Awards also named him Public Relations Executive of the Year.

Today, his company employs 175 Public Relations professionals and is headquartered in the iconic Helmsley Building in New York City. Outside of work, Mr. Torossian lives a full life. He also speaks on a regular basis at colleges and universities, and is a board member for not-for-profit organizations. Torossian is a native New Yorker, and a proud father to two daughters with whom he resides on Manhattan’s Upper East Side.

“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.” - Ronn Torossian

5WPR

5WPR is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 175 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communication.

The agency has won multiple awards, including ABA Agency of the Year, PR Agency Elite: B2B Campaign, SABRE Awards in the categories of Home & Furniture and Beauty & Fashion, and several awards for Product Launch campaigns throughout the year.

ronn torossian is the CEO and Founder of 5W Public Relations

PR Tips For Startups

small business start up tips

You’ve decided to set up a new company. Congratulations! No doubt filled with that new-baby glow, you’re probably also wondering how to make your message stand out amid the crowd of other emerging businesses. You might also be wondering how your strategy will need to shift as your new company grows, or how you deal […]

Tim Cook: Nice Guy, But Still a Businessman

tim cook apple ceo

With his unassuming spectacles and warm smile, Apple CEO Tim Cook plays the grandpa role well. He comes across as one of those guys who mean well, and he probably does, but he also definitely means business.  Speaking at the Time 100 Summit in New York City last month, Cook covered a range of topics: […]

Why Delegation Is Vital for Entrepreneurs

entrepreneur tips and tricks

Entrepreneurs are independent. It’s one of the personality traits that turn them from employees to entrepreneurs. But it’s also a personality trait that can be a downfall when left unchecked. Why is this? Because no one person can handle everything that comes with running a fledgling business. Marketing is one of the most important parts of launching […]

Getting the Most Out of Instagram Hashtags

Hashtags have carved an interesting path in the world of social media: starting off on Twitter, they never quite took off on Facebook, and have instead become the backbone of Instagram marketing. Just the mere adding of # symbol to your post can turn any word or phrase into a clickable, followable topic, with the […]

The Era of the News Feed is Over

After a decade of executive instability, Mark Zuckerberg announced a series of dramatic changes last May. He moved two top executives in a bid to create a new blockchain division, and installed new heads at WhatsApp and the News Feed. He also appointed someone to run a new group dedicated to privacy initiatives, though this […]

Tips for Getting Instagram Followers and More Likes

There is a lot of noise about how to get free Instagram followers, more likes, more shares, more engagement. A new report from Mention and HubSpot looked at more than 48 million Instagram posts, and it garnered a wealth of tips for your business growth needs. After analysing more than 48 million Instagram posts and […]

Can’t Miss Tips for Powerful Earned Media

earned media marketing

For any brand, earned media is a must for any profitable PR campaign. This is doubly true when you are a business with very stiff competition, in an industry with strict regulations, or if you are just starting out and trying to get a toehold in a crowded marketplace.But how can you gain effective earned […]

Best Public Relations Practices for Small Businesses

Even without an enormous budget, small businesses can still make a splash with strategic public relations. PR is necessary for the positive reception of any business, so don’t skip this vital step and be sure to hire a professional if this is unchartered territory for you. Public relations is all about the public, or target […]