Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.

Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 250 professionals in the company’s headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions.

Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR.

Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller.

A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.

Subscriptions and Social Media

2021-10-20 by Ronn Torossian
bell button channel subscribe faheem fahim 3926340

Twitter has been trying to expand its creator monetization tools suite, and the latest addition to that toolbox is a new ‘Subscribe’ button on certain users’ profiles. This is a very helpful tool for newsletter creators and links back to the company’s recent acquisition of the platform Revue, which was a service that helped users create and charge for their newsletters. The ‘Subscribe button will give profile visitors information regarding the user’s newsletter and will be visible right below the main profile information panel. It’s designed to help visitors easily sign up for a creator’s or a company’s newsletter directly... Read More >

Resonating With Customers Through Content

2021-10-19 by Ronn Torossian
content marketing public relations

It takes a special set of skills to create a company’s marketing efforts in a way that positions the business as an industry leader and builds trust with customers while avoiding making things sound like a simple sales pitch. Most of the time, a company’s blog is one of the flagships of a promotional effort and is the fifth most trusted source of information for consumers. That means through blog posts, companies can influence potential leads to make a purchase without directly convincing them that they need a product or a service. When creating blog posts, companies should inform the... Read More >

Brand chaos and crisis management

2021-10-12 by Ronn Torossian
The Need to Prepare a Media Crisis Management Plan

A brand can be confusing, complicated, or plain chaotic about its tone of voice or messaging. It then becomes necessary to bring its range of offerings into focus and gain control over how the brand is perceived by consumers. Managing perception helps customers make sense of a multifaceted organization. It also optimizes marketing efficiency and performance. As customers become progressively more restless and demand more from brands, Public Relations should help reinvent brands and the way they engage customers across various touch points. With brands being vulnerable to a diverse range of unexpected threats, any crisis can have a potentially devastating effect... Read More >

Engaging effectively with customers

2021-10-06 by Ronn Torossian
customer service

‘Being engaged’ means being truly interested in what customers have to say. A business has to want feedback of all kinds because feedback provides  important data to be used for building a better organization. It takes commitment and focus to actually connect with people. One cannot simply be engaged on social media platforms, or just engaged in public relations because it is trending or it will lead to increased sales. There has to be an authentic belief that being active in growing a social network will lead to deeper and stronger relationships with customers. A business has to be interested in its... Read More >

Tips on Travel Marketing Campaigns

2021-09-27 by Ronn Torossian
shutterstock 1094945555 min

Companies in the travel industry often have to create attention-grabbing campaigns to inspire their target audience to make a big-ticket travel purchase. Fortunately, there have been plenty of great travel and travel PR marketing campaigns throughout the years which other companies in the travel industry can learn or take inspiration from. Jet Blue Several years ago, when people all over the globe were focused on the 2016 US elections and tensions were high, this airline company decided to create a unique campaign. In 2016, Jet Blue decided not to ignore the negativity that was present throughout the world. It decided... Read More >

Successful co-branding partnerships

2021-09-19 by Ronn Torossian
Kanye West

When two brands form a brand partnership, they create mutual marketing and PR benefits. The brands may include retailers, car manufacturers, and restaurants, among others. The brands involved pool their resources, creativity, and existing images in order to build an offering that is greater than the sum of its parts. This leads to better customer reach, publicity, and conversions. Co-branding also boosts revenue streams and decreases risks. Sometimes, customers who are loyal to their brands do not attempt to try different brands.  In this case, co-branding helps to reach out to them and increases the acceptance and receptivity of a... Read More >

Promotional Tips for Companies in a New Era

2021-09-13 by Ronn Torossian
robert bye s65VlkIYSDw unsplash

One of the great ways that business owners can get a head start in launching their companies is by promoting them on social media platforms. As long as they have a strong social media strategy, it’s one of the most cost-effective and efficient tools. Market Research The first step in creating any sort of promotional campaign on social media is to research the market and the target audience of the business. Random promotional efforts will only end up wasting the time and resources of a company -  However, a targeted and knowledgeable approach generates plenty of beneficial results. Most of... Read More >

Cost-Effective Promotional Strategies for New Businesses

2021-08-30 by Ronn Torossian
12 promotional strategies to increase your sales

There are plenty of business owners, the term marketing and public relations dance to conjure up images of expensive marketing campaigns and excessive spending. However, marketing a business doesn't always have to be expensive because there are plenty of free ways to do it. The digital landscape has offered exposure to a number of different businesses. Although this can sometimes feel like fighting a losing battle for companies that are starting right now, there are still a variety of ways for businesses to market themselves through their consumers, even for free. Email data One of the ways that companies can... Read More >

Charities and Public Relations

2021-08-23 by Ronn Torossian
277674 640

When it comes to charitable organizations, many of their marketing teams prefer having the media come to them, instead of going out of their way to get media coverage. However, charitable organizations could be doing a lot more in terms of public relations efforts, and seizing a lot more opportunities to share their stories with as many people as possible. Fortunately, even when an organization doesn't have a big or even a dedicated budget for PR efforts, there are plenty of beneficial strategies they can employ. Charitable organizations should be working hard to show how their work differs from other... Read More >

Public Relations Rules for Off the Record Chats

2021-08-15 by Ronn Torossian
istockphoto 172690146 612x612 1

Although having an off-the-record conversation with a reporter sounds complex or even mysterious, it's a very effective public relations tool. Whether that means a business owner is providing honest information about a trend in the industry that they find frustrating, or trying to find a way to ease the impact of an upcoming story about the company itself, there are plenty of benefits when it comes to off the record conversations with the press, even though their impact tends to be indirect.  Additionally, off-the-record conversations aren't just limited to crisis management or politics, although they're mostly mentioned in those contexts. These types... Read More >

1 2 3 4 30