Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.

Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals in the company’s headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions.

Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR.

Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide.

Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller.

A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.

Overcoming entrepreneurial anxiety

2022-06-22 by Ronn Torossian

Compared to non-entrepreneurs, entrepreneurs are more prone to mental health conditions. They suffer from anxiety attacks, triggered by their lifestyle, which has workdays with no structure and boundaries. The journey to success never did run smooth, it is normally filled with situations that fuel anxiety. For entrepreneurs, learning how to deal with anxiety is very important as it would help them to achieve their goals and build a successful business. Given below are some practices that would help entrepreneurs pull through panic and manage anxiety successfully: Self-reflection as a tool Introspection or self-reflection helps to develop emotional intelligence. It helps... Read More >

Social Listening Mistakes

2022-06-13 by Ronn Torossian
Social Listening

According to research, over 60% of companies these days are utilizing social listening tools and platforms to keep track of what consumers are saying about the brands. However, despite the high number, most businesses tend to miss out on all of the opportunities that they can get from it, and really leverage social listening tools to generate a lot of benefits. In fact, according to studies, most of the companies that are utilizing social listening tools only use those tools to track customer sentiment and brand mentions. However, that's not the end all be all of the social listening tools... Read More >

Different stages of crisis communication

2022-06-07 by Ronn Torossian

Crisis communications is that division of PR that helps to defend and protect an organization during a crisis. A crisis that has been handled well can actually elevate the reputation and credibility of an organization. When a crisis occurs, an organization has to get its story out, as it may be mistrusted by the public. The first few minutes and the first few hours are extremely important in deciding the media and public perception of a company. In today’s digital world with social media platforms gaining importance, information about a business can spread with an unprecedented speed. It is important... Read More >

Essential Leadership Qualities in an Inclusive Leader

2022-06-01 by Ronn Torossian
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An inclusive leader is an asset to an organization. A leader who creates an inclusive culture for their teams sees an increase in performance and better collaboration. The trust and compassion they have for their followers yield results. Over the years, how people work, manage responsibilities, and collaborate have changed. The workplace we know will keep evolving. An inclusive leader values differences and will leverage those differences so that organizations can benefit from them. Given below are strategies to adopt to become a more effectively inclusive leader. Practice empathy Empathy is the capacity to relate to the thoughts of others.... Read More >

How can Influencers help Spirit Companies?

2022-05-26 by Ronn Torossian
Study On The Top 20 Celebrity Influencers

Spirits companies have started to turn to influencers to connect with their consumers. This has come about because influencers have the ability to reach a wider audience than traditional advertising methods. As spirits brands continue to grow, they are looking for new ways to reach their audience, and influencer marketing may be the solution. It’s no secret that influencers can provide a high return on investment (ROI) for brands as this has been proven over the years. Spirit companies have been able to connect with their customers through the power of influencer marketing. This method of marketing has become more popular over... Read More >

McDonald’s on Improving Business Operations and Performance

2022-05-19 by Ronn Torossian
McDonald’s hoping tech brings back customers

Recently Mcdonald's announced that it would be introducing a brand new system in the next year that would be assessing how each of its franchise restaurants is performing. According to the announcement, this new assessment system is meant to help the fast food chain better support its objectives regarding the growth plan. Response After the announcement, many franchisees expressed their opinion to the public, with plenty of them questioning the timing of this new system while the entire country is undergoing a labor shortage which has also impacted the operations of many Mcdonald's franchises. In fact, according to two different... Read More >

PR Strategies for Israeli Companies

2022-05-09 by Ronn Torossian
Adding Thought Leadership To Your Marketing Strategy

With the right PR strategies, both big and small Israeli companies can get the chance to get media coverage, engage with their target audiences and convert more customers. With so many businesses of all kinds trying to compete for the attention of the customers these days, companies that want to stand out from the crowd need to be more creative in their PR efforts. Social media Any company that is serious about its PR efforts needs to maintain a consistent presence on relevant social media platforms that the audience already likes to use. This is mainly because social media platforms... Read More >

Fintech PR is Essential for Smaller Fintech Companies

2022-05-02 by Ronn Torossian

The Fintech industry has taken over the world, where new businesses offer exciting new financial services or financial institutions become more consumer-friendly and convenient. It is one of the fastest-growing sectors globally and is also the focus of many new start-ups. But increasing growth also brings increasing competition. It can be difficult for smaller businesses to stand out from their competitors. Therefore, it is important for early-stage fintech startups and smaller fintech companies to invest in fintech PR. PR allows the new or smaller companies to put the word out about their products. It can also help them connect with their... Read More >

Effective PR Strategies to Promote a Saas Company

2022-04-24 by Ronn Torossian
SaaS promotion

With more than 50,000 SaaS companies in the world and many more launching every day, competition is fierce in the industry. This means it can be hard to stand out in a crowd and get people talking about your product or service. A recent Gartner survey revealed that lack of visibility and awareness was one of the biggest challenges for SaaS companies attempting to achieve their revenue goals. Saas PR campaigns are great ways to build brands. PR is a great way to attract new customers to your SaaS company. It can help you generate quality leads, drive web traffic... Read More >

Mascots as part of TikTok strategy

2022-04-14 by Ronn Torossian
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Mascots represent something as being alive and making emotional connections. They are storytellers and they send messages without using words. Most importantly, they make brands recognizable. They not only give brands identity but also help build a connection with target audiences. A mascot gives a brand human characteristics and turns it into a living entity. With Gen Z actively engaging with TikTok, it does not come as a surprise that a lot of brands use mascots as a TikTok strategy. Mascots resonate with TikTok users. Given below are some mascots who have humanized brands across TikTok. Blue - Blue is the... Read More >

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