Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals.

Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 200 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions.

Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR.

Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller.

A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities

Current Effective PR Trends

2021 Design trends blog

In the current ever-changing news cycle, companies have to keep up with trends and create content that will help them connect with their target audience. Right now, that type of content should emphasize humanity and lean into core company values. The pandemic managed to shift the day-to-day lives … [Read more...]

Music Marketing on Social Media

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In the last year, people’s attention spans have drastically shortened, largely due to the pandemic as well as the rising popularity of a number of social media platforms. Having people around the world stay at home and spend most of their free time scrolling down the social media apps on their … [Read more...]

12 PR Hacks to Boost your Brands Visibility


The primary objective of a PR campaign is to boost a company’s or brand’s visibility to their target audience. There are many conventional as well as unconventional methods that can be used to increase a brand's visibility. Referral Programs Referral programs have been successfully employed by … [Read more...]

Using Instagram to build a brand

3 Fantastic Examples of Instagram Contests That Fuel Marketing Goals

There’s no sign of Instagram slowing down anytime soon. Instagram is not just about choosing filters to transform images and sharing them with others. Studies have shown that on Instagram, users are more likely to be shoppers than on any other social networks. There are nearly one billion active … [Read more...]

Monetizing a blog

10 Value Investing Blogs to Check Out!

A blog considerably improves website SEO and increases the strength of the online presence of a brand. A blog can garner mass attention and go viral. It can bring business, recognition, sales, and traffic. With skilled marketing, a blog can be successfully embedded in consumers’ perception of a … [Read more...]

Boosting Social Media Marketing Strategies

Social media

In the past couple of decades, social media slowly crept into consumers’ lives until it became their focal point. These days 7 in 10 Americans are on social media - Brands and corporations took notice of this change, and ever since then, social media platforms have offered platforms for the highest … [Read more...]

7 Ways to Rehabilitate a Struggling Brand


The online reputation of a business is of critical importance today. It takes steady effort to build up a dependable presence online but it only takes a couple of unfavorable reviews or mentions to knock it down. With little or no control over what is being said about organizations on digital … [Read more...]

The Value of Evergreen Content for PR

branded content

Content marketers and Public Relations professionals have been talking about the importance of evergreen content in PR and marketing strategies for years. That’s because this type of content is very helpful, as audiences find it useful long after the content has been published. Evergreen … [Read more...]