Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder of 5WPR. As Founder & CEO of 5W Public Relations he has overseen the company’s fast growth and expansion to the Inc.500 list and has helped Fortune 500, Inc. 500, and Forbes 400 businesses become successful as well.

He is well-regarded as one of the foremost public relations experts in the United States. His views on public relations and communications, including crisis management, public affairs, and social media are thought of as authoritative and influential. Blue-chip companies, top business executives, and American and international executives have sought his counsel regarding their companies.

Torossian is also a regular contributor to Forbes, Inc., Bloomberg, CNBC, and The New York Observer on topics including marketing, entrepreneurship, media, innovation, leadership, and New York City. He is a member of the prestigious Young Presidents Organization (YPO). The positive attitude Mr. Torossian has for his work has brought him a lot of accolades and rewards. Torossian was named a semifinalist for Ernst & Young’s Entrepreneur of the Year and was also named to PR Week’s “40 Under 40” List and Advertising Age’s “40 Under 40” list. American Business Awards also named him Public Relations Executive of the Year.

Today, his company employs 175 Public Relations professionals in New York City. Outside of work, Mr. Torossian lives a full life. He also speaks on a regular basis at colleges and universities and is a board member of numerous not-for-profit organizations. Torossian is a native New Yorker and the proud father of two daughters with whom he resides on Manhattan's Upper East Side.
ronn torossian is the CEO and Founder of 5W Public Relations

Standing Out From The Crowd

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The online marketplace is getting crowded as we speak. The amount of available information online has started making people overwhelmed, to the point where their only choice is to step away from digital platforms and reconsider what’s important to them. This is true for both brands and consumers, … [Read more...]

Who’s Gen C and Why Are They Important?

gen c

While much has been written lately about millennials and Gen Z, often forgotten is Gen C. Unlike its age cohorts, the moniker Gen C was born 20 years ago at the research firm’s Inaugural Consumer 360 Conference in Jakarta, Indonesia. And while the term has taken on different definitions since … [Read more...]

The Year That Changed Everything for Crisis PR

crisis pr

After a year of uncertainty and chaos, things have changed for crisis communications and crisis PR, which means public relations experts have to learn more new things to keep up with the new demands. The beginning of a brand new decade saw a world filled with protests, economic uncertainty, and a … [Read more...]

Pandemic: Upskilling and Reskilling

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What long-term effect will the pandemic have on the global workforce? An October report by the World Economic Forum (WEC) reported that two-fifths of the companies it surveyed are planning to reduce their workforces. The reason? Technology. Accurate or not, the forecast for a shift is shared by … [Read more...]

Digital Marketing Predictions For Year To Come

As this tumultuous year comes to a close, marketers and digital PR professionals are looking to embrace even more creative and innovative ways to connect with the target audiences, build awareness, find various online touchpoints or add more digital insights to campaigns. With the absence … [Read more...]

What Marketing To Do Before Launching

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When businesses are looking to develop a brand new product, they need to plan a few things before that new product becomes available to the public. And while a coming soon page is a valuable tool in promoting that new product or business venture, as it can function as a sneak peek to the public, as … [Read more...]

Artificial Intelligence Utilization in Business

Fitting Artificial Intelligence (AI) with PR

The past several years have seen an increase in development and adoption of artificial intelligence in different aspects of people’s daily lives. However, above all, this tool has greatly impacted how companies operate.  The pandemic ended up changing countless companies around the world and … [Read more...]

Starting A Business During The Pandemic

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The pandemic that started at the beginning of 2020 and didn’t end in sight has seen many people losing their jobs and many businesses suffering or closing down. This has led to people either taking a break from their startups and waiting for the pandemic to come to an end or starting fresh and … [Read more...]

Eleven of World’s Leading Brands

R-E-S-P-E-C-T: That was the signature song for noted soul singer Aretha Franklin in 1967 and the cornerstone today for successful CMOs who serve consumers. Usability testing and software research tool company UserTesting conducted a study of the top 11 brands globally to understand what set them … [Read more...]

Gators Coach Responds to Brawl

florida gators

When the Florida Gators faced off against the Missouri Tigers, fans expected a hard-fought football game. They didn’t expect a bench-clearing brawl, but that’s exactly what they got. Now, the SEC is handing out penalties to players and coaches for their roles in the fracas, and at least one of these … [Read more...]