Companies that want to generate more sales and revenue through Facebook need to focus on advertising on the platform with the right strategies. There are several different ad types that companies can use to improve their sales rates and conversions. Conversions Companies that want potential customers to take a high-value action on the business website […]
The pandemic was a devastating time for many. However, it also had a major impact on the pet food and pet bedding industry. It was estimated that over 1 million dogs and cats were lost during this time because they did not have access to proper food or shelter. It is important to note that […]
When companies want to reach their audiences on Facebook they tend to rely on both paid and organic content. However, when it comes to paid content, companies are constantly looking for ways to improve their campaigns, and one of the best ways that they can do that is by conducting an audit of the existing […]
To convert leads into paying customers, they need to be pushed towards purchasing decisions. Leads will not automatically convert to sales. Additional strategies are required to produce the conversion. Given below are tips that would help a business to convert leads to sales. Research the target audience What customers want and how they want to […]
REQUEST FOR PROPOSAL FROM INDIVIDUALS OR FIRMS INTERESTED IN PROVIDING SOCIAL MEDIA MARKETING SERVICES TO THE CITY OF UNION CITY FOR THE PERIOD JULY 1, 2022 THROUGH JUNE 30, 2023 Introduction Pursuant to the Fair and Open Process described under N.J.S.A. 19:44A-1, et seq., the City seeks Requests for Proposal (“RFP”) for Social Media Marketing […]
When companies think about their public relations efforts, they tend to think about generating more positive media coverage, and video content isn’t always at the top of their minds. However, it’s precisely the video content that companies can create that can generate a lot more positive coverage and help customers move further down the buying […]
A lead usually refers to contact with a potential customer. To generate leads online, asking people for their contact information is never really enough. A combination of ideas and tools have to be used to build relationships with potential customers. The target audience has to get something worthwhile. This is where lead magnets come in […]
Companies can improve their public relations efforts in plenty of different ways, with one of the most effective ones being video content. Although research has shown that most people’s attention spans have been decreasing, there’s plenty of room for companies to start utilizing long-form video content, specifically on YouTube. Then, companies can re-purpose that long-form […]
Consumers today might switch loyalties and buy different products if they meet environmental standards. It is important for customers that businesses they associate with have a sustainability focus. The same goes for packaging. How sustainable the packaging of products is will have a direct effect on brand loyalty. Sustainable packaging is increasingly becoming a standard. […]
