Importance of Marketing for Companies
Marketing efforts always have and will continue to be essential for every company as it’s impossible to grow a business without them or even reach the target audience in the first place. However, before...
Everything PR News Blog
Branding and Public Relations
It’s not always easy for smaller businesses to tell the difference between public relations efforts and branding, because both of these tools are used to accomplish a company’s goals. Additionally, both of the tools...
Basic PR Essentials
Companies that want to target audiences and customers to choose them over their market competitors need to invest in a strong public relations campaign. However, it’s important for companies to invest in public relations...
Great Advertising Examples for Kitchen Appliances
When the pandemic started, a lot more people started spending a lot more time in their kitchens, trying out new recipes, renovating their kitchens, and more. However, despite the pandemic being predicted to start...
Texas Media Monitoring and Reporting Services RFP issued
Deadline for Submission of Proposals: September 28, 2022 (2:00 PM CT) Introduction The Texas Comptroller of Public Accounts (CPA), an agency of the State of Texas, issues this Request For Proposals (RFP) to solicit...
Grabbing Attention With PR Campaigns
Every company these days is struggling to get the attention of more people and convert them into consumers. Whether they’re trying to achieve that goal with social media platforms, search engine ads, or email...
Ways to promote a website
People are spending a lot of time on the internet and as a result, businesses have moved online. A business with an eCommerce store will want to reach as many customers as possible. If...
Creative Services Of City of Winter Haven – The Chain of Lakes City
Issue Date: September 7, 2022 DEADLINE: Sealed responses will be received by the City of Winter Haven until 2:00 P.M., October 12, 2022, at our online solicitation platform, Mercell, for: “Creative Services Continuing Contract” The...
RFP ISSUED BY CITY OF TRACY FOR COMMUNICATIONS, MARKETING, AND ECONOMIC DEVELOPMENT SERVICES
Statements of qualifications and proposals are to be mailed and/or e-mailed to vanessa.carrera@cityoftracy.org, no later than September 30, 2022, by 5:00 P.M. PDT. Statements of qualifications and proposals that are submitted after this date...
Ways to avoid greenwashing in marketing
Greenwashing can damage the reputation of a business and can erode the confidence of a consumer. To avoid greenwashing, the first thing a business has to do is to ensure that it will cause...
Types of greenwashing
People are often reluctant to buy green products as they are suspicious of corporate environmental claims. When companies publicize how great their green credentials are, people are suspicious that the companies must be hiding...
Developing an Influencer Marketing Strategy
Companies that want to invest in influencer marketing campaigns to reach their target audiences first need to create their influencer marketing strategy. With the help of a strategy, companies can have a much easier time reaching...
