Consumers today might switch loyalties and buy different products if they meet environmental standards. It is important for customers that businesses they associate with have a sustainability focus. The same goes for packaging. How sustainable the packaging of products is will have a direct effect on brand loyalty. Sustainable packaging is increasingly becoming a standard. […]
Plenty of times companies are looking for ways to publish long-form videos, and during those times the go-to platform of choice tends to be YouTube. However, many companies tend to forget that they can repurpose a singular long video into shorter pieces of content on other platforms as well. With the right strategies, companies can […]
Companies tend to frequently look for ways to get in front of the target market and set themselves apart from their competitors. Most of the time, companies tend to focus on their unique selling point as a differentiator from other companies, however, sometimes that’s not enough. In those times, companies can start relying on the […]
Thursday, July 7, 2022 @ 2:00 P.M. CT Deliver Bid Response to: Debbie Carpenter University of Houston-Clear Lake Procurement Department, Attn: Debbie Carpenter 2700 Bay Area Blvd. – North Office Annex II (NOA II) Houston, Texas 77058 SECTION I INTRODUCTION 1.1 GENERAL: Nestled on a 524-acre wildlife and nature preserve, University of Houston-Clear Lake (“University” […]
PR is an important tool for a brand to further its reach. It can help a brand get media placements that can further develop its identity. It is an effective way, not only to build a brand but also to communicate to a target audience and attract further investment. To appeal to various audiences, brands […]
Submission Deadline: Tuesday, June 28, 2022 2:00 PM PST CONTACT PERSON: FLORENTINA VASILESCU, ASSOCIATE DIRECTOR, PROCUREMENT SERVICES,purchasing@vcc.ca Invitation to Proponents This Request for Proposals (the “RFP”) is an invitation by Vancouver Community College (the “College”) to prospective proponents to submit proposals for Brand Strategy Consulting Services as further described in Section A of the RFP […]
The pandemic made the future seem uncertain and affected the world of franchising. Nobody expected the past couple of years to be marked by growth. The results have been surprising where the business of franchising is concerned. New unit openings of franchises may have shrunk, but there has been growth. Growth may have been slower […]
Digital marketing is important for companies across all sizes and industries. However, creating a strong digital marketing campaign isn’t always something that business owners of smaller companies want to concern themselves with, simply because they’re already investing their time on everything else to run their businesses. Instead, they tend to be a lot more concerned […]
Compared to non-entrepreneurs, entrepreneurs are more prone to mental health conditions. They suffer from anxiety attacks, triggered by their lifestyle, which has workdays with no structure and boundaries. The journey to success never did run smooth, it is normally filled with situations that fuel anxiety. For entrepreneurs, learning how to deal with anxiety is very […]
