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in app purchases

Utilizing the in-app purchases feature

Social media platforms have transformed from communication tools to marketing powerhouses. Instagram and Facebook are two of the most popular platforms, with billions of users worldwide. In-app purchases have become crucial platforms for brands...

Topic Clusters They Can Boost Your SEO and Content Marketing

Content Marketing Essentials for Brands

Content marketing is an essential part of any successful marketing toolkit. It involves creating and sharing valuable, relevant and consistent content to attract a defined audience and drive profitable customer action. In today’s digital...

Employee Social Media Behavior

Social Media Marketing for Businesses

Social media marketing is a powerful tool for companies to build brand awareness, engage customers and drive sales. With over  4.2 billion users worldwide, investment in this area is rising as businesses aim to reach...

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Search Engine Marketing Basics for Companies

Search engine marketing (SEM) is a digital strategy that promotes websites on search engine results pages (SERPs), using ads to increase visibility. Defining goals and target audience To use Search Engine Marketing (SEM), companies...

reputation management online

Public Relations and Reputation Management

In the digital era, reputation is key. Reputation management is vital for digital PR, with companies needing to watch and control the brand’s online image to ensure it reflects company goals and objectives. Monitoring...