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Branding Tips

Branding and Public Relations

It’s not always easy for smaller businesses to tell the difference between public relations efforts and branding, because both of these tools are used to accomplish a company’s goals. Additionally, both of the tools...

Video Game Public Relations

Marketing Efforts in the Gaming Industry

The gaming industry has constantly been growing, as people of all backgrounds and ages can be found among the consumers of games. That means the video game industry is no longer exclusive to a...

SEO 101

Competitor SEO Analysis

Marketing efforts are all about telling the target audience why a company’s solution is the best possible choice that will meet their needs, and the best way for companies to figure out how they...

seo

Common SEO Mistakes To Avoid

Search engine optimization isn’t always easy for companies to utilize, as the industry is always coming up with different strategies and rules while the search engines are regularly updating their algorithms. In fact, Google...

seo ascension

Optimizing Website Images for SEO

Companies that are looking to improve their website ranking on search engine results pages and get an edge in their search engine optimization efforts need to start investing in optimizing the images that they...

Conducting Market Analysis

With over 2 billion customers in the digital market all over the world, the e-commerce industry has significantly grown in the last two years. Aside from that significant growth, there is a lot of...