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Hydroflask vs Stanley Cup

Hydroflask vs Stanley Cup – PR Lessons

Recent headlines about potential lead content in Stanley Cups have sent ripples of confusion and worry through the “Stanley girl” community and beyond. While there’s no official safety recall, navigating this murky water requires...

marketing research

Leveraging Market Research Tools for PR Success

In the fast-paced world of media today, successful public relations goes beyond storytelling. To truly connect with audiences and build brand loyalty, companies must rely on data-driven strategies. Market research tools play a crucial role in...

MANAGEMENT-CREATED CRISES

Caring About Consumers To Avoid PR Crises

In January 2024, a seemingly simple “How is everybody doing?” from the official Elmo account on X unleashed a tidal wave of emotional responses, both positive and negative. This unexpected vulnerability surprised even the Sesame Street...

Victoria Vaughan

Q&A with Victoria Vaughan: Founder of ICL agency

Victoria Vaughan who has over 10 years of experience in the tech space, primarily serving as CEO of Cointelegraph, the largest media dedicated to the crypto market with over 13M monthly visits. Victoria сo-founded ICL, now...

Does the United States have a writing problem?

Yes, and there is plenty of evidence to back that up. Look at Long Island, where 70 percent of local CEOs note poor writing skills among job-seekers, in addition to a lack of initiative and unrealistic...