how to generate leads 2018 tips

How to generate leads online

2022-06-28 by EPR Staff

A lead usually refers to contact with a potential customer. To generate leads online, asking people for their contact information is never really enough. A combination of ideas and tools have to be used to build relationships with potential customers. The target audience has to get something worthwhile. This is where lead magnets come in […]

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Creating Relevant YouTube Videos for PR

2022-06-27 by EPR Staff

Companies can improve their public relations efforts in plenty of different ways, with one of the most effective ones being video content. Although research has shown that most people’s attention spans have been decreasing, there’s plenty of room for companies to start utilizing long-form video content, specifically on YouTube. Then, companies can re-purpose that long-form […]

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Sustainable product packaging

2022-06-27 by EPR Staff

Consumers today might switch loyalties and buy different products if they meet environmental standards. It is important for customers that businesses they associate with have a sustainability focus. The same goes for packaging. How sustainable the packaging of products is will have a direct effect on brand loyalty. Sustainable packaging is increasingly becoming a standard. […]


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2022-06-26 by EPR Staff

Effective Strategies for Repurposing Video Content

Plenty of times companies are looking for ways to publish long-form videos, and during those times the go-to platform of choice tends to be YouTube. However, many companies tend to forget that they can repurpose a singular long video into shorter pieces of content on other platforms as well. With the right strategies, companies can […]

content marketing
2022-06-25 by EPR Staff

Utilizing Content Marketing the Right Way

Companies tend to frequently look for ways to get in front of the target market and set themselves apart from their competitors. Most of the time, companies tend to focus on their unique selling point as a differentiator from other companies, however, sometimes that’s not enough. In those times, companies can start relying on the […]

Branding Tips
2022-06-24 by EPR Staff

RFP Issued For University’s Branding Initiative

Thursday, July 7, 2022 @ 2:00 P.M. CT Deliver Bid Response to: Debbie Carpenter University of Houston-Clear Lake Procurement Department, Attn: Debbie Carpenter 2700 Bay Area Blvd. – North Office Annex II (NOA II) Houston, Texas 77058 SECTION I INTRODUCTION 1.1 GENERAL: Nestled on a 524-acre wildlife and nature preserve, University of Houston-Clear Lake (“University” […]

2022-06-24 by EPR Staff

PR tactics to build a brand

PR is an important tool for a brand to further its reach. It can help a brand get media placements that can further develop its identity. It is an effective way, not only to build a brand but also to communicate to a target audience and attract further investment. To appeal to various audiences, brands […]

2022-06-23 by EPR Staff

Brand Strategy Consultant Services RFP 

Submission Deadline: Tuesday, June 28, 2022 2:00 PM PST CONTACT PERSON: FLORENTINA VASILESCU, ASSOCIATE DIRECTOR, PROCUREMENT SERVICES, Invitation to Proponents This Request for Proposals (the “RFP”) is an invitation by Vancouver Community College (the “College”) to prospective proponents to submit proposals for Brand Strategy Consulting Services as further described in Section A of the RFP […]

lermanszlak com franchising in food industry and new challenges in times of pandemic dark stores and mobile delivery applications franchising in food industry and new challenges
2022-06-23 by EPR Staff

The pandemic and franchising 

The pandemic made the future seem uncertain and affected the world of franchising. Nobody expected the past couple of years to be marked by growth.  The results have been surprising where the business of franchising is concerned. New unit openings of franchises may have shrunk, but there has been growth. Growth may have been slower […]

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Public Relations Reports