taylorswift single release mine

Communications Lessons from Taylor Swift

2022-01-18 by EPR Staff

Everywhere people turn these days, they can’t seem to get away from Taylor Swift, and that seems to be continuing into 2022. Just in the last three years, she’s managed to release three new albums, Lover, folklore, and evermore, as well as two that she re-released with additional songs, Fearless (Taylor’s Version), and Red (Taylor’s Version). The last one got […]

Libra Title Retains Virgo PR

2022-01-18 by EPR Staff

Virgo PR, a New York PR agency that creates campaigns that delights audiences and attract attention, has been named PR agency of record for Libra Title, a leading title insurance agency in the New York region. Virgo-PR launched a year ago and has exceeded $1 Million in revenues for 2021, with a client list which includes […]

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ZipoApps

ZipoApps / Tech talk with the entrepreneur, co-founder and CEO Gal Avidor

2022-01-18 by EPR Staff

This month, we conducted an interview with ZipoApps co-founder and CEO Gal Avidor. We asked him about the tech market, performance innovations, and the unique technology that makes ZipoApps a company worth watching. Gal, ZipoApps is a rapidly growing player in the field of purchasing, leveraging and optimizing of mobile apps and other digital assets; you have raised […]

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cook county health
2022-01-17 by EPR Staff

MARKETING RFP ISSUED BY COOK COUNTY HEALTH

Cook County Health (CCH) provides a wide range of health care services without regard to a patient’s ability to pay. The System operates the John H. Stroger, Jr. Hospital of Cook County, a tertiary, acute care hospital and Provident Hospital of Cook County, a community acute care hospital. The System also operates a network of […]

branding tips
2022-01-17 by EPR Staff

Ways to achieve brand trust

Brand trust makes a noticeable difference to a business. Brand trust affects sales. It builds loyalty, and can help a business weather any storm. Building brand trust is a crucial part of any marketing strategy. Today, brands are up against a pandemic. With each crisis, brands face new challenges to delivering on the promises they […]

UNIVERSITY-OF-MARYLAND-BALTIMORE
2022-01-16 by EPR Staff

Media RFP Issued By Maryland Dept of Health

The Maryland Department of Health (MDH or the Department), Office of Family & Community Health Services is issuing this Request for Proposals (RFP) to provide development and design of a print and digital media campaign (including logo and slogan branding) focused on sexual risk reduction education that targets Maryland youth, ages 10-19. The media campaign […]

can of soda being poured into a glass of water
2022-01-16 by EPR Staff

ADVERTISING SERVICES TO DEVELOP A SUGAR-SWEETENED BEVERAGE COUNTER-MARKETING CAMPAIGN

The Department of Health Chronic Disease Prevention and Health Promotion Division (“CDPHPD”) is requesting comments and feedback on the proposed scope of work and offeror qualifications that could influence and assist in the development of a Request for Quote (“RFQ”) to obtain advertising services to develop a sugar-sweetened beverage (“SSB”) counter-marketing campaign. CDPHPD regularly conducts […]

Topic Clusters They Can Boost Your SEO and Content Marketing
2022-01-15 by EPR Staff

Keyword Clustering in SEO

In the last few years, Google’s team of engineers has focused on natural language processing and developing a better understanding of how content on a page interrelates with it. With the help of neural matching the search engine can understand synonyms, which means with every update, users can use more literary terms for search queries. […]

PUBLIC RELATIONS 08
2022-01-14 by EPR Staff

Purpose-Driven Public Relations Efforts

A company that’s able to proactively incorporate environmental, societal, and cultural values into its operations is utilizing purpose-driven PR. Truly purpose-driven companies can make corporate choices that put their purpose over their profits. Although public relations by itself isn’t purpose-driven, a brand can be, and it can use public relations to improve the world around […]

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Public Relations Reports