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Enrollment Marketing Analytics and Digital Advertising

Due Date: December 20, 2023 Introduction The Texas Tech University Health Sciences Center (“TTUHSC”), a part of the Texas Tech University System, seeks proposals from qualified firms for Enrollment Marketing Analytics and Digital Advertising...

Event Marketing

What is Event Marketing? Definition, Strategies & More

In the dynamic landscape of marketing, businesses are constantly seeking innovative and impactful ways to connect with their target audience. Event marketing has emerged as a powerful strategy that allows brands to engage with...

The Journey is On

Navigating the Business Landscape with Customer Journey Analytics

Understanding customer preferences and behaviors is crucial in today’s competitive business world. Customer journey analytics provides valuable insights into the customer experience. What is customer journey analytics? Customer journey analytics involves collecting and analyzing...