Corporate PR

Corporate Social Responsibility as a PR Tool

2022-04-08 by EPR Staff
Social Responsibility

The biggest misconception about corporate social responsibility (CSR) is that it's purely altruistic. Although CSR can be used in this manner, it is also a strategy for maintaining or improving a company's reputation. Corporate social responsibility (CSR) is a broad term used to describe a company's efforts to improve society in some way. These efforts can include donating money or products to nonprofits or employees, volunteering, or reducing waste. Many companies try to make a positive impact on society through CSR. The idea of corporate social responsibility has been around since the early 1950s, but it wasn't until the past... Read More >

Intuitive Stock Trading made Simple with TradeUP

2021-09-30 by EPR Staff

TradeUP Securities (“TradeUP Securities,”, formerly Marsco Investment Corp)is rapidly achieving the coveted status as having one of the U.S.'s most trusted mobile trading platforms. TradeUP is the application designed to help you monitor opportunities and place trades from wherever you are.  It is available for download on iPadOS, iOS, and all Android devices. You can download TradeUP from the App Store or Google Play—it is fast and simple to navigate. TradeUP users are matching the more significant market activity traded in the first half of 2021. Signups increased over 100% during this same period. TradeUP offers investment products such as... Read More >

WynnBET partners with Paysafe for marketing and payments solutions in the US

2021-08-25 by EPR Staff

WynnBet, a sports-betting mobile platform in the US, has entered into a partnership with Paysafe, a platform for payments, also in the US. The partnership provides WynnBET with a platform to facilitate payments online.             In addition to facilitating payments, the partnership also provides WynnBET access to Paysafe’s Income Access, an affiliate program and marketing solution and services provider. Linking with Paysafe has allowed WynnBet’s online betting platform to add online payments to its vendors and bettors in places like Virginia, Indiana, and Colorado. The move is in line with the recent push by online bettors to prioritize fast... Read More >

Pivoting Business Landscapes Efficiently

2021-07-30 by EPR Staff

Plenty of business owners are known to have a high tolerance of risk, usually because they have to, especially when it comes to financial decisions for their businesses. Many business owners are innovators at the same time, which means they not only have to run a business, but they're willing to try different things to figure out which one works best when breaking into a new market. However, many business owners also tend to be smart decision makers, as that's another essential skill when owning a company and having it become successful. When things aren't going according to plan, business... Read More >

5WPR CEO Ronn Torossian on the State of the PR Industry, Shares Firm’s Outline for Success

2021-07-19 by EPR Staff

Ronn Torossian, Founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the U.S., spoke to Everything PR on how the pandemic affected public relations, the current state of the industry, and how his agency has continued to succeed despite the challenges of the last year. 5WPR has just launched their new tagline – “Built For Now.” How has the past year and the pandemic affected the PR industry? This past year was a turning point for the industry. With the coronavirus and social justice movements dominating day-to-day life, businesses have never had to communicate more,... Read More >

Nike PR: Year of Two Public Relations Crises

2019-11-08 by Ronn Torossian

Nike Public Relations: Pivotal Time for Nike Brand Nike PR has suffered two PR crises in 2019 that continue to have reverberating effects throughout the company and country even as the year draws to a close. While the two are very different in nature, they have been handled well, but not before causing some damage to Nike’s stock. Zion Williamson Shoe Tearing The first of Nike's PR crisis, was the result of Zion Williamson’s shoe falling off during one of the biggest and most-watched games of the year. As a global sports manufacturing brand, Nike suffered some bad publicity because... Read More >

Headline Media: Top Israeli Public Relations Agency

2019-01-30 by EPR Staff

Headline Media is an Israeli PR firm -, specializing in technology and innovation - taking high-growth companies to market leadership and positioning emerging tech ecosystems. While they focus on different markets, Europe and Asia maybe their best focus. Headline Media has helped hundreds of both global and growth stage startups, publicly traded companies, VCs, government innovation agencies, and municipal tech hubs capture the public’s imagination. Headline Media PR Clients Argus - A global supplier of embedded and connected software products for automotives. On January 7, 2019, they announced that they would be collaborating with NXP Semiconductors to bring the first... Read More >

What’s Happening at 5WPR, Edelman, W2O Group, Bratskeir & Company, and Joyce Sevilla PR

2018-01-29 by EPR Staff

5W Public Relations Now Repping Selby Jenning Selby Jennings, global recruitment organization, operates under the larger umbrella of Phaidon International and they just signed with 5W PR as their agency of record for public relations efforts. Selby Jennings specializes in recruiting high-performing mid-to-senior leadership for the financial and banking sectors. Selby Jennings is one of five micro-specialist recruitment entities under Phaidon. 5WPR also announced it has expanded its Digital Marketing team, adding Grant Powell as Vice President of Digital Strategy, and Melissa Olund as Vice President of Digital Content, reporting into Senior Vice President, Elizabeth Minton. Edelman’s New Report Shows Public Trust is... Read More >

Corporate Communication Challenges

2017-12-11 by EPR Staff
Corporate Communication Challenges

Challenges come in all shapes and sizes, but when it comes to corporate communications, it’s a big one. First, communication skills are less of a science and more of a skill that must be honed and developed. But few corporate leaders want to spend time on something that they can’t see an immediate payoff for, let alone one that may seem unnecessary in many situations. Did you catch the word “seem?” A lack of communication skills can end up sinking a company in short order, especially if a crisis comes along, but worse still – a lack of those skills... Read More >

Home Depot CFO takes a stand for women in business

2017-10-23 by Ronn Torossian
Home Depot CFO takes a stand for women in business

At the recent “Women Who Mean Business Awards” conference held in Atlanta, Home Depot CFO Carol Tome was given a Lifetime Achievement Award. This was a significant achievement, even at an event that celebrated trailblazing women who “make an indelible mark” on the Atlanta business community. Support from Other Women Hundreds of women turned up for the event, including some of the leading female business figures in the southeast United States. All of these women made dynamic contributions to their communities and to help other women in the workplace. Tome is a standout even among so many luminaries. She started... Read More >

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