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Press releases are a powerful tool for businesses to communicate with the media and the public. However, not all business announcements warrant a press release. In order to use press releases effectively, it’s important to understand...
Crises can strike at any moment, causing major damage to a company’s reputation and finances. In these situations, it’s up to the PR professionals to respond quickly and effectively. Their main responsibility is to...
In the advertising and marketing industries, the term Agency of Record usually means a single agency that was in charge of all the promotional services that a company might need. Traditionally, those promotional services...
According to Ronn Torossian, with the year slowly creeping to an end, plenty of companies are looking to figure out what’s going to be happening in the public relations industry in the future to be...
An inclusive leader is an asset to an organization. A leader who creates an inclusive culture for their teams sees an increase in performance and better collaboration. The trust and compassion they have for...
Katerina Antonova is a well-known expert in public relations and strategic communications. She is the founder and CEO of Aeris PR, a boutique agency that helps tech startups and VC firms from Europe, Russia, and...
Recently, one of the top-ranking financial advisers at the wealth and investment management division of Bank of America, James Iannazzo, was fired and arrested. That happened after he berated a few smoothie shop employees,...
This month, we conducted an interview with ZipoApps co-founder and CEO Gal Avidor. We asked him about the tech market, performance innovations, and the unique technology that makes ZipoApps a company worth watching. Gal, ZipoApps is a...
NAMED AGENCY OF RECORD FOR nWAY, THE DEVELOPER AND PUBLISHER OF POWER RANGERS: LEGACY WARS Virgo PR, a New York PR agency that creates campaigns that delight audiences and attract attention, has been appointed to...
Who is Richelieu Dennis? Entrepreneurship! There are people who entrepreneurship runs in their blood, like Richelieu Dennis. Entrepreneurship runs in his entire family, from his maternal and paternal grandmothers to his father, mother, and...
5WPR - 20 Years Leading PR firm
5WPR, 2023 leading PR firm
