PR Leaders

Is Cause Marketing A Good Approach for Your Business?

Marketing by appealing to or supporting a cause is on the rise. Why is this? Consumers are increasingly averse to marketing gimmicks and publicity stunts, and they want to find a true connection with the businesses they patronize. But before just jumping on the bandwagon and finding a cause to support and insert into marketing […]

Nicole Perna: Celebrity Publicist 

Publicist Nicole Perna is no stranger to the tumultuous world of Hollywood public relations. Perna has made it her personal mission to provide top-flight service to a growing roster of A-list clients, although amongst many she is considered controversial. Perna has experienced the ups and downs of the industry. From conflicts with clients to launch […]

Leadership Tips from Psychologists

Being a great leader involves a different skill set than being a great manager. Being a leader is much more human, and is about connecting with people on a real level. Managers can have experience in economics, marketing, and operations without the chance to hone their leadership skills at the same time. Vision Business leaders […]

Tips and Strategies for Becoming the Best CEO

CEO

There isn’t a one-size-fits-all approach to running a business or being a great CEO. There are many variables to consider — the business, the experience of the CEO, and the goals of the company, just to name a few. It can be difficult to know exactly how to improve and grow, yet this is mandatory […]

What Makes a CEO a Great Leader? 

While some of the qualities of being a great leader come naturally to some CEOs, this isn’t always the case. Many of these skills are teachable and may not be so obvious. All great CEOs know that they have to be honest about what qualities they possess, and those they do not, while also having […]

Emotional Intelligence in Leadership

Emotional intelligence is the capacity to recognize, understand, and manage emotions in yourself and in others. All businesses require people to succeed, and emotions make up a large part of people. Daniel Goleman, psychologist and science journalist of Emotional Intelligence claims it accounts for 67% of the abilities deemed necessary for superior performance in leaders […]

Managerial Delegation in the Professional World

The Value of Managerial Delegation in the Professional World

Delegation. It’s a tough topic to broach with professionals who pride themselves on their ability to manage projects and people. Traditionalists preach that “if you want something right, you have to do it yourself,” and while this can be true in certain circumstances, there is more power in proper delegation than some may initially think. […]

How To Find A Great Public Relations Firm

This is a guest interview with Katherine M. Rothman of KMR Communications At its inception, public relations was a tactical operation to crystalize public opinion for Fortune 500 companies, Hollywood studios, celebrities and politicians.  As decades passed and the world became globalized, public relations became a necessary complement to traditional advertising and marketing. Anyone with a […]

Chief Communications Officer Must Have’s

https://everything-pr.com/how-to-manage-company-communications-in-the-lead-up-to-an-ipo/

The role of a Chief Communications Officer, or CCO, is constantly evolving as the digital and communications landscape is also in flux. Being a CCO now covers many aspects of the organization, from public relations to internal communications to branding. As a result, in many organizations, CCOs have taken on a more prominent leadership role. […]