PR Leaders

Interview With Brafton’s CMO: Jeff Baker

2021-09-17 by JamesD
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Interview with Jeff Baker, the CMO for Brafton's marketing team. He specializes in SEO research and testing. In his personal time, he is a woodworker and jogger. He hosts a podcast that can be found below: https://itunes.apple.com/us/podcast/above-the-fold-by-brafton/id1413932916 1.    What is the biggest challenge you’ve faced as a CMO? I come from an account management and production background. In many ways, life is a lot simpler when you have someone telling you exactly what you need to do and when it needs to be done. Your priorities are laid out perfectly in front of you; your calendar is filled with what... Read More >

Q&A with Damian Burleigh, Chief Revenue and Marketing Officer, Acuity Knowledge Partners

2021-09-14 by Jade Minh
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download ·         What is your role at Acuity Knowledge Partners and how have your responsibilities been redefined by the pandemic?  As the Chief Revenue and Marketing Officer (CRMO) at Acuity Knowledge Partners (Acuity), I lead all sales, account management and marketing activities for the global organization.  My role, and sales and marketing in general, has seen remarkable elevation amid the pandemic. Acuity’s board and C-suite see marketing as a critical function to drive growth for the company. As CRMO, I must set priorities so the firm can navigate this growth strategically. Throughout the pandemic, my focus for both sales and marketing... Read More >

Promotional Tips for Companies in a New Era

2021-09-13 by Ronn Torossian
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One of the great ways that business owners can get a head start in launching their companies is by promoting them on social media platforms. As long as they have a strong social media strategy, it’s one of the most cost-effective and efficient tools. Market Research The first step in creating any sort of promotional campaign on social media is to research the market and the target audience of the business. Random promotional efforts will only end up wasting the time and resources of a company -  However, a targeted and knowledgeable approach generates plenty of beneficial results. Most of... Read More >

POSTCARD MANIA CMO FEATURE

2021-09-13 by JamesD
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Q: What’s your favorite part of being a CMO? A: Since PostcardMania (PCM) founder and CEO, Joy Gendusa, brought me on in 2004, it’s always been a delight to serve PostcardMania’s central purpose: helping small business owners grow their companies. It’s been enjoyable solving the marketing puzzle for different industries. We started off primarily serving real estate; these guys contributed to almost half of all revenue. When the housing bubble burst in 2008, PostcardMania really had to grow and pivot our focus to helping everyone we could with direct mail. I helped Joy dive into our available data to see how much... Read More >

Avery Andon is navigating the contemporary art world in an age of digital transformation

2021-08-23 by JamesD
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It takes far more than a quiver of sought after works by leading contemporary artists to stand out in the saturated art market. Kaws, Takashi Murakami and Jeff Koons are all household names, and while presenting their works might turn a significant profit, institutional innovation is vital to success in our world of digital exposure. None know this better than Avery Andon, founder of ArtLife Gallery and the standalone NFT-hosting platform, ArtGrails. Andon began his sprawling art career as manager to his brother, the world-renowned street artist, Alec Monopoly, before branching into gallery work. His brainchild, ArtLife, has set a new standard for how... Read More >

Alexei Orlov Talks Brand Fusion

2021-08-16 by Wilson Scott
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According to Alexei Orlov, most brands serve, but only an elite few go beyond. These brands create the trends along with bearing the responsibility of setting them. They serve and reshape. Success and notoriety come because they do more than lead. They transform opinion and reshape the way we think. These truths are told in enduring ways since they understand the necessity to speak in the familiar voice of the everyman. Authority brands create staying power. These transcendent brands become part of the patina of what you know. Do you remember a moment, any moment, where someone was telling you... Read More >

The importance of long copy in ads

2021-08-09 by Ronn Torossian
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These days social media plays a crucial role in advertising which has led to the increasing popularity of videos as a medium. In spite of that, a print ad that is a perfect cocktail of words and pictures can be as impactful as contemporary, digital components.   Long copy can still be the  secret to any successful sales. Long copy works because it gives people the information they need before they make a purchase. Hence, the long copy is not really an outmoded format. Anything that is uncommon in advertising works because it will stand out. To turn contacts into customers... Read More >

VIRGO PR NAMED AGENCY OF RECORD FOR OPENSEA – THE FIRST AND LARGEST NFT MARKETPLACE

2021-08-05 by JamesD
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Virgo PR Executed Recent Funding Announcing $100M Investment From a16z, Highlighting Uptick In the Platform’s NFT Transaction Volume And Cross-Blockchain Support Virgo PR, a New York PR agency that creates campaigns that delight audiences and attracts attention, has been appointed to work with OpenSea, the world’s first and largest digital marketplace for crypto collectibles and non-fungible tokens (NFTs) on their latest funding and cross-blockchain announcements. OpenSea, which launched in 2017, recently announced it has raised $100 million in Series B financing led by Andreessen Horowitz (a16z), valuing the company at $1.5 billion. A16z led OpenSea’s latest funding round, with participation from Creative... Read More >

Misleading Claims and PR Crises

2021-08-02 by Ronn Torossian
The Need to Prepare a Media Crisis Management Plan

In an indictment that was unsealed in New York recently, the founder of Nikola, Trevor Milton, is currently facing federal charges about lying to the investors of the company. According to the indictment, Milton had been making misleading and false statements for about a year, about practically every aspect of the business itself. Milton’s business is focused on developing hydrogen and electric-powered trucks. According to the US attorney for the Southern District of New York , Milton made a number of false and misleading statements about his company. Those statements included things that could help him generate more demand for stock... Read More >

Rick De La Croix: Genius At Building Brands

2021-07-30 by JamesD
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With over two decades in the luxury watch industry, Pieric “Rick” De La Croix is one of the major figures in the industry of luxury watches, working as the CEO of Ares Distributors. In that position, he works with numerous luxury watch brands across the US as well as Latin America. He's also a founding distributor partner at Hublot, and he founded Bomberg Watches. Based and long working out of Switzerland, his first watch job was working at Tag Heuer, a Swiss luxury watchmaker, and he's been working in the industry ever since. He later moved to South America to... Read More >

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