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5WPR has been named agency of record for Pawlicy Advisor, leading independent pet insurance marketplace. The agency, which has deep experience in the pet space as well as with financial services marketplaces, will be responsible...
In the world of marketing and sales, understanding the effectiveness of campaigns and strategies is crucial. One essential metric in this regard is the Cost Per Lead (CPL), which helps businesses measure the efficiency...
In today’s interconnected world, social media has become a double-edged sword for businesses and organizations. While it offers a powerful platform for engagement, promotion, and building brand loyalty, it also exposes entities to the...
A new product launch is an exciting opportunity for businesses. It allows them to showcase innovative solutions, capture audience attention, and drive sales. However, a successful product launch requires meticulous planning and execution. Defining the objectives...
Choosing the right public relations degree is crucial for a successful PR career. While there’s no definitive list of degrees guaranteeing success, certain fields of study provide a strong foundation. Practical experience through internships,...
The digital transformation of work in the last few years has revolutionized the way companies operate. The COVID-19 pandemic further accelerated this transformation, presenting new challenges and forcing organizations of all sizes to rapidly...
Press releases are a powerful tool for businesses to communicate with the media and the public. However, not all business announcements warrant a press release. In order to use press releases effectively, it’s important to understand...
Crises can strike at any moment, causing major damage to a company’s reputation and finances. In these situations, it’s up to the PR professionals to respond quickly and effectively. Their main responsibility is to...
In the advertising and marketing industries, the term Agency of Record usually means a single agency that was in charge of all the promotional services that a company might need. Traditionally, those promotional services...
According to Ronn Torossian, with the year slowly creeping to an end, plenty of companies are looking to figure out what’s going to be happening in the public relations industry in the future to be...
