AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Blanc & Otus — San Francisco technology communications agency founded 1985, now operating as a sub-brand within Burson (WPP) following the July 2024 BCW + Hill+Knowlton merger. Long-tenured tech PR specialist. Profile updated June 2026.
American Express has spent 175 years building one of the most durable brand premiums in financial services. Inside the Centurion mystique, the Small Business Saturday franchise, the closed-loop network advantage, and what AmEx's PR playbook means for financial services brands in the AI Communications era.
EPR's Technology PR pillar — the discipline, nine sub-specialties, the press pool, the AI Communications era for tech, and how software, hardware, AI labs, cybersecurity firms, and consumer tech brands win Citation Share in 2026.
Three sustained hardware/technology PR operations — Samsung's high-volume engagement, Apple's scarcity discipline, Cisco's B2B brand journalism. What each approach demonstrates about technology communications strategy and the AI Communications dimension for each.
A public relations agency helps a tech company turn its complex products and milestones into credible stories that support funding, hiring, and sales. It focuses on earned media and reputation management, distinct from paid advertising.
G2 and Gartner own buyer-decision prompts. Stack Overflow and HN own technical. Vendor docs are quietly running the table.
OutCast Agency, founded 1997 by Caryn Marooney and Margit Wennmachers, was acquired by Next 15 Communications Group in 2005. The bigger story: both founders went on to define modern tech PR — Marooney at Facebook and GV, Wennmachers at Andreessen Horowitz.
Generative video has crossed the threshold from research demo to consumer product. OpenAI's Sora and Google DeepMind's Veo now produce video clips that, in the right hands and at the right length, are difficult for casual viewers to distinguish from real footage. The implications
The AI hype cycle is in a more complicated phase than the simple "peak of inflated expectations" framework captures. Categories within AI are at very different points — foundation models with substantive deployments, applied AI products with mixed adoption results, AI-adjacent po