Technology PR

E-Commerce: How To Optimize Your Product Page

You’ve opened your first online store, and the numbers look good at first. Thanks to a killer online marketing strategy, you’re funneling people to your store in healthy numbers. There’s only one problem: not enough of these visitors are taking that final step and adding your product to their cart. It’s time to revise your […]

Big Tech’s 2019 PR Challenge: Tax

Big Tech's 2019 PR Challenge: Tax

March 2018: at France’s request, the European Commission has put forward two proposals for the reform of corporate tax rules and a tax on the big technology players. The aim of this new legislation? To adjust tax laws so that any company with significant digital operations within the EU would have to pay tax there, […]

Facebook Dips its Toes in Hot Water- Again

According to the New York Times, Facebook is set to merge data from its three messaging services- Messenger, Instagram and WhatsApp- into a single platform. The move has since been confirmed by Facebook CEO Mark Zuckerberg himself, with Zuckerberg claiming that the platform merger is not set to occur before 2020, with the process only […]

Big Tech CSR Can Unleash Major Social Change

Adam Jiwan and Big Tech CSR

In the United States, disappointment over the political system has led many Americans to look elsewhere for leadership on social change. This stands in stark contrast with the visionary leadership offered by the CEOs of the largest tech firms. Perhaps this is why there was talk of Mark Zuckerberg running for president (at least, that […]

WealthTech – Changing the Investment Landscape

New technology is transforming the way we manage wealth. What has become known as “wealthtech” now permeates consumer wealth management (through robo-advisors and micro investing platforms) as well as institutional wealth management (through brokerage and advisory software). Digital investment solutions represent the future, offering what Forbes touts as a method for delivering superior products at […]

Jason Silva Interview: Humankind’s Greatest Quest

Jason Silva Interview

Jason Silva, star of the Emmy winning series The Current, talks about his documentary “Turning Into Gods.” This dynamic, intelligent, and enthusiastic visionary presents a hopeful reality for people in the 21st Century. But, does the march of science, humankind’s age old quest for the unknown, necessarily need to mutually exclude God? These and other questions are probed in this exclusive interview with one of technology’s great thinkers.

Marketing Blockchain

Marketing Blockchain

If you are a marketer, it’s time to do some research on … Blockchain. It may be the wave of the near future in marketing to consumers as well as when buying ads. Let’s start with the most basic question, what is blockchain? It is probably one of the fastest growing markets currently available and […]

Renault Invests Heavily in Electric Cars

Renault invests heavily in electric cars

When it comes to making a commitment to renewable energy sources, Renault is really taking a stand. The automaker is promising that, within five years, at least half of its models will be either hybrid or fully-electric. But that’s not the only automotive category that Renault is working to find space in. The company is […]

Verizon and Yahoo Brace for Layoffs

Verizon and Yahoo Brace for Layoffs

There are a lot of mergers in the air. As Fox is trying to make good on its offer to buy Britain’s Sky TV network, Verizon is in the process of trying to collect Yahoo. And it looks like Verizon is a lot closer to making this happen than they were after shareholders approved a […]

Nissan Tries to Fight Distracted Driving

Nissan Tries to Fight Distracted Driving

Officials who keep track of such things say about 6,000 pedestrians were killed last year because of distraction. The main culprit blamed, of course, was texting while driving, but, really, there are a lot of things that can distract drivers and cause accidents. Various automakers have put out campaigns hoping to encourage people not to […]