Technology PR

Gone Phishin’

That phrase with its new spelling appears to be the rage for cybercriminals these days. 76% of all companies surveyed last year reported being victims of phishing attacks. The most popular in the second quarter of 2019 were free webmail sites and SaaS followed by the financial sector. And if that’s not enough to scare […]

Japan Takes on Big Tech

Tokyo is at it again. Japan has begun drafting guidelines that will be used to introduce more regulation into the US tech giant-dominated domestic digital market. This time, the goal is to weave together the protection of competition and protection of user privacy and devise a set of regulations that would address the purposes of […]

Is AI Coming for Your Job?

Persado is an artificial intelligence-driven company that utilizes machine learning to create compelling copy and branding words for companies looking for a boost. While services such as what Persado offers are attractive and innovate, some marketing professionals might be quaking in their boots. And this trepidation may well be valid: Persado just signed a deal […]

E-Commerce: How To Optimize Your Product Page

You’ve opened your first online store, and the numbers look good at first. Thanks to a killer online marketing strategy, you’re funneling people to your store in healthy numbers. There’s only one problem: not enough of these visitors are taking that final step and adding your product to their cart. It’s time to revise your […]

Big Tech’s 2019 PR Challenge: Tax

Big Tech's 2019 PR Challenge: Tax

March 2018: at France’s request, the European Commission has put forward two proposals for the reform of corporate tax rules and a tax on the big technology players. The aim of this new legislation? To adjust tax laws so that any company with significant digital operations within the EU would have to pay tax there, […]

Facebook Dips its Toes in Hot Water- Again

According to the New York Times, Facebook is set to merge data from its three messaging services- Messenger, Instagram and WhatsApp- into a single platform. The move has since been confirmed by Facebook CEO Mark Zuckerberg himself, with Zuckerberg claiming that the platform merger is not set to occur before 2020, with the process only […]

Headline Media: Top Israeli Public Relations Agency

headline-media-public-relations

Headline Media is an Israeli PR firm -, specializing in technology and innovation – taking high-growth companies to market leadership and positioning emerging tech ecosystems. While they focus on different markets, Europe and Asia maybe their best focus. Headline Media has helped hundreds of both global and growth stage startups, publicly traded companies, VCs, government […]

Big Tech CSR Can Unleash Major Social Change

Adam Jiwan and Big Tech CSR

In the United States, disappointment over the political system has led many Americans to look elsewhere for leadership on social change. This stands in stark contrast with the visionary leadership offered by the CEOs of the largest tech firms. Perhaps this is why there was talk of Mark Zuckerberg running for president (at least, that […]

WealthTech – Changing the Investment Landscape

New technology is transforming the way we manage wealth. What has become known as “wealthtech” now permeates consumer wealth management (through robo-advisors and micro investing platforms) as well as institutional wealth management (through brokerage and advisory software). Digital investment solutions represent the future, offering what Forbes touts as a method for delivering superior products at […]

Jason Silva Interview: Humankind’s Greatest Quest

Jason Silva Interview

Jason Silva, star of the Emmy winning series The Current, talks about his documentary “Turning Into Gods.” This dynamic, intelligent, and enthusiastic visionary presents a hopeful reality for people in the 21st Century. But, does the march of science, humankind’s age old quest for the unknown, necessarily need to mutually exclude God? These and other questions are probed in this exclusive interview with one of technology’s great thinkers.