Response Deadline: 8/10/2022 03:00 PM (CT) The College of Education at the University of Iowa (hereafter, The University / University) is seeking professional assistance in developing, marketing, recruiting and retaining students for selected online certificates and degree programs. In addition, it seeks expert advice on approaches for configuring and delivering online courses and programs using proven best practices. University Background The University of Iowa The University of Iowa is a broad-based public university of international stature. The University has 30,000 students and is recognized for its academic achievement, leadership in research, and its teaching hospital: the University of Iowa Hospitals and... Read More >

It's not always easy for a company to invest in creating the highest quality content that they can, given the fact that most companies are trying also to create as much content as they can to cater to the target audience at every stage of the buying journey. However, by focusing on the quality instead of the quantity of the content a business produces, companies can ensure that they're able to attract the right customers, at the right time, and on the right platforms, instead of trying to shoot in the dark. Time When a potential customer comes across the... Read More >

Proposal due date: August 8, 2022 at 2:00pm Project overview The County of Hennepin, State of Minnesota (“County”) is soliciting proposals to establish a multi-year agency partnership at a not to exceed amount of $3 million for strategic media planning and procurement across various media channels and county program areas. Anticipated countywide campaigns will utilize County, St. 2.1  RFP overview This Request for Proposals ("RFP") is an invitation for Proposers to submit a proposal to the County. It is not to be construed as an official and customary request for bids, but as a means by which the County can... Read More >

Content repurposing is also known as content recycling. It is the practice of using existing content and presenting it in a new way to increase its reach. It involves making changes to  a piece of content to make it fresh by either making the angle seem different or changing the format. Repurposing content as a part of marketing strategy can help to save money and also provide other benefits. Time will not be spent to come up with new content ideas. Types of content Different types of content can be used for repurposing. A blog post which has a lot... Read More >

Having a content marketing strategy is crucial if businesses want to succeed in their content marketing efforts. They also have to invest a lot of time and effort into creating the content, and without the right strategy, companies won't be able to reach or convert any potential customers. When done right, content plays a significant role in overall marketing or company-wide objectives. Strategy Content is simply the things that a company creates in order to influence and educate its target audience. It can be anything from articles or blog posts to videos, infographics, or podcasts. One of the best ways... Read More >

Businesses cannot afford to operate in the dark when it comes to keyword selection. When a business wants to build an audience from search engine traffic, they cannot make guesses. Some search engine visitors can be attracted by creating content even without a SEO strategy. Each post may not take a business to the first position on Google, but more can be gotten out of SEO with some effort. Given below are some tips to consider while using keywords to play up content. Relevance The keywords should match the products, services, and the target audience of a business. A keyword... Read More >

Climate catastrophes could be anything from droughts to the rise of sea levels. This requires sustainable innovation, some instances of which are battery-powered vehicles and using wind energy to move boats. All sectors are moving towards a trend of environmentalism. Green technology is any technology that decreases the negative effects of human activity on the environment. Planet-saving innovations The US is on its path to ‘net zero’ greenhouse gas emissions. The focus is on energy efficiency and preserving forests. There are businesses which are making a positive impact on the world and their priority is  the environment. They are developing... Read More >

Navajo Nation Division of Behavioral and Mental Health Services (DBMHS) is requesting for proposals from consultants to provide program marketing (print, radio, and display), website design and development, and media services for the Navajo Nation Crisis Counseling Care Line. The goal of this grant is to establish crisis counseling regular services throughout five agencies (Eastern Navajo, Western Navajo, Central, Northern, and Fort Defiance), three satellite communities and the Health Command Operations Center. The NNC3 24/7 helpline will provide social support by implementing mental health help lines to reduce social, emotional distress and economic distress and by doing so, to better... Read More >

Companies that rely on in-house public relations departments or teams can always rely on these people for various public relations efforts. Between creating and sharing press releases and emails and communicating with employees, in-house, public relations teams are incredibly effective. In fact, most in-house PR teams don’t need to be made up of dozens of people, as a handful of employees can easily handle all of the essential tasks needed to keep the business moving forward and growing. Press release Companies these days can't rely on anyone but themselves to generate buzz around their events, announcements, or achievements. One of... Read More >

Bid Date & Time: 8/8/22 8:00am Scope: Provide Digital Campaign Services SPECIFICATIONS/SCOPE OF WORK PURPOSE New Mexico State University (NMSU) is requesting proposals from qualified firms to provide professional media and advertising services for digital campaigns. Successful applicants will support Marketing and Communications with the planning and execution of digital advertising campaigns. SERVICES The following are typical services to be furnished and managed under this contract. Services will be provided on an as-needed basis. Work under this contract will be performed on an individual project basis consisting of individually negotiated orders. Each project will have a specific scope, fee and... Read More >