Companies tend to frequently look for ways to get in front of the target market and set themselves apart from their competitors. Most of the time, companies tend to focus on their unique selling point as a differentiator from other companies, however, sometimes that's not enough. In those times, companies can start relying on the content they create to grab the attention of the target audience and make them interested enough for the potential customers to want to stick around and learn more from the business. Content resource One of the biggest mistakes that many companies end up making with... Read More >

Thursday, July 7, 2022 @ 2:00 P.M. CT Deliver Bid Response to: Debbie Carpenter University of Houston-Clear Lake Procurement Department, Attn: Debbie Carpenter 2700 Bay Area Blvd. – North Office Annex II (NOA II) Houston, Texas 77058 SECTION I INTRODUCTION 1.1 GENERAL: Nestled on a 524-acre wildlife and nature preserve, University of Houston-Clear Lake (“University” or “UHCL”) has become a cornerstone of higher education along the upper Gulf Coast of Texas. Located midway between Houston and Galveston, Texas, adjacent to NASA’s Johnson Space Center and the Armand Bayou Nature Center, the University serves a diverse student population from the state,... Read More >

PR is an important tool for a brand to further its reach. It can help a brand get media placements that can further develop its identity. It is an effective way, not only to build a brand but also to communicate to a target audience and attract further investment. To appeal to various audiences, brands need stories, and PR can effectively organize such stories. It also helps to control an organization’s public reputation. Given below are PR strategies that will help to build a brand effectively. A strong value proposition A value proposition states why a customer should choose a... Read More >

Submission Deadline: Tuesday, June 28, 2022 2:00 PM PST CONTACT PERSON: FLORENTINA VASILESCU, ASSOCIATE DIRECTOR, PROCUREMENT SERVICES,purchasing@vcc.ca Invitation to Proponents This Request for Proposals (the “RFP”) is an invitation by Vancouver Community College (the “College”) to prospective proponents to submit proposals for Brand Strategy Consulting Services as further described in Section A of the RFP Particulars (Appendix D) (the “Deliverables”). Formed in 1965, Vancouver Community College is a public post-secondary institution that serves one of the fastest growing communities in Canada, including not only the city of Vancouver, but also areas of greater Vancouver, including Surrey, Richmond, Burnaby and the... Read More >

The pandemic made the future seem uncertain and affected the world of franchising. Nobody expected the past couple of years to be marked by growth.  The results have been surprising where the business of franchising is concerned. New unit openings of franchises may have shrunk, but there has been growth. Growth may have been slower compared to past years but sales improved and new franchisees were added and businesses sometimes successfully met increased demands. Some businesses experienced a pandemic-related boost. Innovation - Challenging times often lead to innovation. While the pandemic made many businesses file for bankruptcy, for some it... Read More >

Digital marketing is important for companies across all sizes and industries. However, creating a strong digital marketing campaign isn't always something that business owners of smaller companies want to concern themselves with, simply because they're already investing their time on everything else to run their businesses. Instead, they tend to be a lot more concerned with the tangible elements of their company, especially things like the number of customers they already have. The biggest mistake that these companies end up making is thinking that the customers will figure out a way to find the business because that business already provides... Read More >

To showcase designs and projects for interior spaces, to a targeted audience, PR is crucial. PR can make a big difference and be a game-changer for a business. Since PR involves media coverage, it can help to build a positive reputation for a business. It can increase the credibility of a business and attract new clients. Given below are PR tips that can help to foster the growth of an interior design business. Develop the brand - As in any other business, it is important to build a strong brand identity for an interior design business. Building a brand includes... Read More >

Plenty of smaller and newer businesses don't believe that they need to invest in marketing, and in fact, according to research, nearly 40% of smaller businesses don't even have their own business websites where they can market their solutions to the world. Most of the businesses that tend to avoid investing in marketing from the very beginning tend to do so because they're already busy trying to get as many customers as possible to convert and don't have the time to focus on marketing campaigns. However, it's actually marketing campaigns that are a much more effective and guaranteed way for... Read More >

Most e-commerce business owners tend to be quite familiar with every marketing channel that's available to them, but plenty of them tend to overlook how important and valuable email marketing can be. Unlike SEO or social media platforms, email marketing is quite unique because companies are in charge of every step of the buying journey for their customers. Additionally, companies actually own their email contact list, which makes data collection a lot more important and effective, which is different from, for example, social media platforms, where companies have to rely on data and algorithms that are used by those platforms.... Read More >

People may have become habituated to Zoom meetings but that cannot replace what is felt while  meeting someone  and shaking hands. In the past couple of years, COVID-related travel bans kept a lot of people grounded. A major reason had also been an attempt to keep business costs down for companies facing uncertainties. Positive changes The return of business travel is not only a return but also a new world of trends. There is an increase of business travelers booking ‘bleisure’ trips. Bleisure trips are those trips that combine business with pleasure. Some trade shows are surpassing pre-pandemic numbers. The... Read More >