Author: EPR Staff

Marketing and Sales Funnels

Importance of Marketing for Companies

Marketing efforts always have and will continue to be essential for every company as it’s impossible to grow a business without them or even reach the target audience in the first place. However, before...

Basic PR Essentials

Companies that want to target audiences and customers to choose them over their market competitors need to invest in a strong public relations campaign. However, it’s important for companies to invest in public relations...

Kitchen Appliances

Great Advertising Examples for Kitchen Appliances

When the pandemic started, a lot more people started spending a lot more time in their kitchens, trying out new recipes, renovating their kitchens, and more. However, despite the pandemic being predicted to start...

Websites

Ways to promote a website

People are spending a lot of time on the internet and as a result, businesses have moved online. A business with an eCommerce store will want to reach as many customers as possible. If...

Green Home Public Relations

Ways to avoid greenwashing in marketing

Greenwashing can damage the reputation of a business and can erode the confidence of a consumer. To avoid greenwashing, the first thing a business has to do is to ensure that it will cause...

Environmental green

Types of greenwashing

People are often reluctant to buy green products as they are suspicious of corporate environmental claims. When companies publicize how great their green credentials are, people are suspicious that the companies must be hiding...

Developing an Influencer Marketing Strategy

Companies that want to invest in influencer marketing campaigns to reach their target audiences first need to create their influencer marketing strategy. With the help of a strategy, companies can have a much easier time reaching...