When TikTok started going viral and attracting millions of users a couple of years ago, most social media platforms started shifting their attention to short-form video content. One of the biggest competitors to TikTok became Instagram due to its Reels feature, along with YouTube Shorts, both of which started promoting short-form video content. However, TikTok recently announced that it's going to be exploring a few different video features that include video content in different formats, which means the platform might be taking on its biggest social media rivals to date. To help companies better understand whether the new features from... Read More >

Aside from link building, off-page SEO involves plenty of other activities that don't always result in brand new backlinks from another website to a company's website. In fact, even just posting and leaving comments can be considered an off-page promotion. There are several strategies that companies can use to improve their off-page SEO efforts, but before doing that companies need to ensure that their websites are ready for link building. Internal pages One of the biggest differences that contribute to a company's website ranking is the optimization of the internal pages. That involves interlinking all of the pages of a... Read More >

Once a company has set up its website and it’s fully functional, many businesses find that t’s not generating enough traffic or engaging the current website visitors. This is a very common issue, as about 90% of most content online doesn't get organic traffic from Google. The best way to solve it is to conduct a website audit where the company can precisely pinpoint what’s happening and the reasons why website visitors might be leaving the website or abandoning the buying journey. SEO Audit The SEO audit is comprehensive website analysis, its ranking in search engine results pages (SERPs), and... Read More >

Digital commerce has its own set of challenges. The digital commerce industry has been growing and so have its challenges. The pandemic has witnessed the shift to digital commerce, and people have started using e-commerce to make purchases that they would have previously bought in brick-and-mortar stores. Shopping is definitely easier, but it has also brought new problems for companies. Given below are the challenges faced by digital commerce. Uncertainty The pandemic has brought consumer anxiety, and since supply chains are affected by uncertainty, digital commerce, too, has been affected by it. There have been shipping difficulties, and social distancing... Read More >

The graphical overlays that pop up on a website after a visitor spends a certain amount of time on them or after they take a specific action on them, are called pop-ups. Most people have come across a pop-up or two on the Internet.  Most companies use pop-ups to gather the email addresses of their website visitors. However, they can be used in plenty of other ways too, such as for promoting products, recommending related products, segmenting an email contact list, increasing demo sign-ups, recovering abandoned carts, and more. However, pop-ups tend to be controversial because when they were first... Read More >

Address: 136 Blackstone Street, 5th Floor, Boston, MA 02109 The MA Office of Travel and Tourism (MOTT) is seeking proposals from experienced Massachusetts marketing agencies in public relations, marketing strategy, social media, graphic design, and advertising support services for a marketing campaign to promote Massachusetts to tourists and travelers. The campaign will include innovative promotional strategies and/or programs to stimulate and incentivize spending and provide support to the Massachusetts tourism businesses disrupted by the COVID19 pandemic and increase activity to VisitMA.com and all social media sites. It will highlight the recreational, scenic, historic, cultural, and culinary tourist attractions, amenities, and advantages of... Read More >

One of the only constants in the SEO industry is change. While it might feel like those changes are out of the control of companies, there's plenty that's leftover that companies can control, more specifically the way they react to change. However, there are certain challenges that companies tend to come across in their SEO efforts no matter how much they work to improve their rankings. Ranking Search engine optimization is a long-term strategy. Unlike paid search efforts, it takes time for companies to see the results from organic search, and that usually tends to be a culmination of smaller... Read More >

A PR crisis can occur anytime. How a company responds to a crisis will determine the impact the crisis has on the company’s reputation. The last couple of years have made businesses experience how a crisis can affect operations. Preparation for a crisis involves assessing the crisis, and readying the tools and  resources that need to be used. Given below are steps that should be followed to maintain a company's reputation while navigating a crisis. Build a team -  Having a team that knows how to handle  a crisis effectively will save a business from ignominy. Ideally, a crisis communications team... Read More >

There are plenty of different ways that companies can encourage their website visitors to convert. That doesn't always have to mean generating more sales, and instead can sometimes mean getting website visitors to join an email list, sign up for an ebook, or book a demo, for instance. One of the reasons why companies should be using pop-ups in their conversion strategies is because they have high conversion rates. By using pop-ups companies can reach the right customers at just the right time by using targeted pop-ups. Companies can also use split testing in their pop-ups to figure out which... Read More >

Trans people often feel pressured about their identities in social settings. They experience discrimination and hostility even in their workplace. Such experiences can have devastating consequences for their well-being as well as their job satisfaction. Awareness and acceptance are on the rise. Workplace protection on the basis of gender identity has improved considerably. A number of issues still remain. Pervasive issues Work is stressful for a lot of people. Trans people carry the additional weight of concealing their true gender identity for the fear of being ostracized by others. It is traumatic not being able to reveal their authentic selves... Read More >