A lead usually refers to contact with a potential customer. To generate leads online, asking people for their contact information is never really enough. A combination of ideas and tools have to be used to build relationships with potential customers. The target audience has to get something worthwhile. This is where lead magnets come in handy. A lead magnet refers to a service or resource that is given with the purpose of gathering contact details. A lead magnet should propel prospects towards action. They aim to build relationships and demonstrate expertise. Given below are some effective lead magnets that help... Read More >

Companies can improve their public relations efforts in plenty of different ways, with one of the most effective ones being video content. Although research has shown that most people's attention spans have been decreasing, there's plenty of room for companies to start utilizing long-form video content, specifically on YouTube. Then, companies can re-purpose that long-form video content into trader videos for other platforms and generate more brand awareness. Relevant topics The first step in creating short-form video content from long-form video content is to identify the content pillars themselves. These pillars are the groups of primary keywords for topics that... Read More >

Consumers today might switch loyalties and buy different products if they meet environmental standards. It is important for customers that businesses they associate with have a sustainability focus. The same goes for packaging. How sustainable the packaging of products is will have a direct effect on brand loyalty. Sustainable packaging is increasingly becoming a standard. The packaging industry has begun to resort to ways to assess their practices in relation to the environment. Sustainable packaging is said to have a positive impact on the environment. Increased producer responsibility Oregon has passed a law that necessitates that the largest manufacturers will... Read More >

Plenty of times companies are looking for ways to publish long-form videos, and during those times the go-to platform of choice tends to be YouTube. However, many companies tend to forget that they can repurpose a singular long video into shorter pieces of content on other platforms as well. With the right strategies, companies can simplify the overall video production process and create a lot of content that they can use across most communication channels. Importance of video In today's age, video tends to be one of the best ways that companies can use to communicate with their target audiences.... Read More >

Companies tend to frequently look for ways to get in front of the target market and set themselves apart from their competitors. Most of the time, companies tend to focus on their unique selling point as a differentiator from other companies, however, sometimes that's not enough. In those times, companies can start relying on the content they create to grab the attention of the target audience and make them interested enough for the potential customers to want to stick around and learn more from the business. Content resource One of the biggest mistakes that many companies end up making with... Read More >

Thursday, July 7, 2022 @ 2:00 P.M. CT Deliver Bid Response to: Debbie Carpenter University of Houston-Clear Lake Procurement Department, Attn: Debbie Carpenter 2700 Bay Area Blvd. – North Office Annex II (NOA II) Houston, Texas 77058 SECTION I INTRODUCTION 1.1 GENERAL: Nestled on a 524-acre wildlife and nature preserve, University of Houston-Clear Lake (“University” or “UHCL”) has become a cornerstone of higher education along the upper Gulf Coast of Texas. Located midway between Houston and Galveston, Texas, adjacent to NASA’s Johnson Space Center and the Armand Bayou Nature Center, the University serves a diverse student population from the state,... Read More >

PR is an important tool for a brand to further its reach. It can help a brand get media placements that can further develop its identity. It is an effective way, not only to build a brand but also to communicate to a target audience and attract further investment. To appeal to various audiences, brands need stories, and PR can effectively organize such stories. It also helps to control an organization’s public reputation. Given below are PR strategies that will help to build a brand effectively. A strong value proposition A value proposition states why a customer should choose a... Read More >

Submission Deadline: Tuesday, June 28, 2022 2:00 PM PST CONTACT PERSON: FLORENTINA VASILESCU, ASSOCIATE DIRECTOR, PROCUREMENT SERVICES,purchasing@vcc.ca Invitation to Proponents This Request for Proposals (the “RFP”) is an invitation by Vancouver Community College (the “College”) to prospective proponents to submit proposals for Brand Strategy Consulting Services as further described in Section A of the RFP Particulars (Appendix D) (the “Deliverables”). Formed in 1965, Vancouver Community College is a public post-secondary institution that serves one of the fastest growing communities in Canada, including not only the city of Vancouver, but also areas of greater Vancouver, including Surrey, Richmond, Burnaby and the... Read More >

The pandemic made the future seem uncertain and affected the world of franchising. Nobody expected the past couple of years to be marked by growth.  The results have been surprising where the business of franchising is concerned. New unit openings of franchises may have shrunk, but there has been growth. Growth may have been slower compared to past years but sales improved and new franchisees were added and businesses sometimes successfully met increased demands. Some businesses experienced a pandemic-related boost. Innovation - Challenging times often lead to innovation. While the pandemic made many businesses file for bankruptcy, for some it... Read More >

Digital marketing is important for companies across all sizes and industries. However, creating a strong digital marketing campaign isn't always something that business owners of smaller companies want to concern themselves with, simply because they're already investing their time on everything else to run their businesses. Instead, they tend to be a lot more concerned with the tangible elements of their company, especially things like the number of customers they already have. The biggest mistake that these companies end up making is thinking that the customers will figure out a way to find the business because that business already provides... Read More >