Agency of Record

Agency of Record updates

Marketing RFP Issued By Texas A&M University-San Antonio 

2022-03-01 by EPR Staff
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A&M San Antonio is  seeking  an innovative  marketing  agency to help  develop  and launch  a  new enrollment  marketing  campaign  and will  execute  and  oversee  an integrated,  multi-year  digital  advertising placement. Working  with University Marketing  &  Enrollment  Management  leaders,  the  agency will  create  an  entirely new  enrollment  campaign  to  be  integrated  with current  marketing  and  branding initiatives. The  new  campaign  must  be  ready to  go live  by  September  1, 2022.  In addition  to creating  assets  for the  enrollment  marketing  campaign,  the  selected  vendor  will  provide strategic  counsel  and will  secure  digital  advertising  placements  to generate  cost-effective,  quality leads  and inquiries,  which will  align ... Read More >

VIRGO PR NAMED AGENCY OF RECORD FOR CANNABOX

2021-08-18 by EPR Staff
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The subscription service enlisted Virgo PR to build consumer awareness and refine messaging  Virgo PR, a New York PR agency that creates campaigns that delight audiences and attract their attention, has been appointed to work with Cannabox, a cannabis accessory subscription service, and online smoke shop.  Since launching in 2012, the company has developed clout as the leading monthly subscription service for 420 accessories. Earlier this summer, they up-leveled their offerings and added to their portfolio one of the biggest online smoke shop options.  The company is dedicated to only providing brands with a reputation of high-quality products and at... Read More >

VIRGOPR NAMED AGENCY OF RECORD BY HODLNAUT

2021-02-10 by EPR Staff
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VirgoPR, a New York PR agency that creates campaigns that delight audiences and attract their attention, has been appointed Public Relations Agency of Record for Hodlnaut to help expand the company’s business and growth goals amongst investors in the U.S. market. Hodlnaut is a platform that provides financial services for individual investors where they earn interest on their cryptocurrencies by lending it to margin traders. Founded in April 2019 by self-proclaimed bitcoin maximalists Juntao Zhu and Simon Lee, the company has a mission to help hodlers get the most out of their crypto assets. Hodlnaut offers competitive interest rates (up... Read More >

U.S. DEPARTMENT OF JUSTICE SEEKS MEDIA RELATIONS FIRM

2020-08-03 by EPR Staff
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The purpose of this acquisition is to procure the expertise and services of a contractor to connect Drug Enforcement Administration (DEA) field offices with the communities they service and provide DEA leadership the ability to bring together disparate elements of local communities following DEA drug enforcement actions.  This media and outreach campaign will leverage DEA’s institutional information and street knowledge to enable its field offices to successfully convey information of local drug threats to the public.  As an entity representing one of the key community sectors (law enforcement), DEA will support local drug free community coalitions to aid impact and... Read More >

Ericho Communications: Eric Yaverbaum’s Company

2020-04-15 by EPR Staff

Of the numerous PR firms in New York City, one that stands out from the crowd is Ericho Communications. There are two main things that make Ericho unique: they conduct audits and tell lots of stories. By conducting a thorough communications audit of a new client, Ericho gains a deep understanding of not only what’s transpired, but also any undiscovered opportunities and potential trouble or weak spots. The information gathered is also critical to Ericho’s ability to craft a successful strategic plan. Throughout history, it is known that people embrace stories. The main part of every strategic plan Ericho tailors... Read More >

Quinn PR: Agency Profile

2020-02-14 by EPR Staff

Being heard above the din is a challenge and a goal for all public relations firms. Quinn PR is an OK agency if you are looking for short-term results. Quinn, which promotes itself as a lifestyle public relations firm with a global impact, has a lengthy list of well-known clients, although they have a track record of not keeping clients very long. They include Sensei, a luxury health center owned by tech billionaire Larry Ellison and celebrity doctor David Agus on the island of Lanai in Hawaii, Kendall Jackson Wines, AOL Steve Case’s Exclusive Resorts, Waldorf Astoria, and the Ritz... Read More >

PR Happenings at KCSA Communications, Havas/BPG, Cohn & Wolfe, & APCO

2017-01-27 by EPR Staff
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KCSA Strategic Communications Offers International Investor Markets Access to Corporate Services KCSA specializes in shareholder communications PR and social media, and they’ve just expanded their corporate access services to various international investment hubs including Africa, South Africa, Bahrain, Hong Kong, Dubai, Geneva, London, and Zurich. During its 48 years in business, they’ve worked with clients listed on the OTC, NASDAQ, and NYSE, introducing them to US and Canadian institutional and retail investors while bringing awareness to the public. Nearly one-third of their clients are outside North America and in locations such as Australia, Israel, China, India, Sweden, and the UK.... Read More >

PR Happenings From Barkley, North 6th, NCG Porter Novelli, Worldcom PR Group, NATIONAL, and Steinreich Communications

2016-12-21 by EPR Staff
Applebee’s Issues Second RFP in 2016

Applebee’s Issues Second RFP in 2016 After hiring Barkley less than a year ago for their creative and PR efforts, Applebee’s just issued another RFP. Along with changes in their leadership and adding Barkley, the company has not seen any significant changes in their ongoing sales’ slump. Applebee’s issued a statement saying: “While Barkley has proved themselves to be creative and valuable partners, Applebee's felt the time was right to make a creative shift given the evolving restaurant landscape.” Barkley will continue working with Applebee’s through the end of March 2017. North 6th Agency’s 2017 “Compete and Care” Employee Incentive Program... Read More >

PR Happenings from LaForce PR, Porter Novelli, and Hill+Knowlton Strategies

2016-12-13 by EPR Staff
LaForce Cancels Holiday Party – Showing Their Pouty Face Over Trump

LaForce Cancels Holiday Party – Showing Their Pouty Face Over Trump Pouty-faced models have been around for some time, but when a fashion industry PR firm decides to cancel their annual festivities because of Trump’s presidential win, some might think it un-festive. The firm’s leader James LaForce and his husband Stephen Henderson informed their previously invited guests in a letter that the party was off for the year. In part, the letter said: “We envisioned an extra-cheerful celebration of Hillary Clinton’s presidency. Alas, Election Day did not go as we’d hoped. So it’s with deep regret that we are canceling... Read More >

News from APCO Worldwide, Finn Partners, Rosen Group, and Tilson PR

2016-11-14 by EPR Staff
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APCO Study Finds Two-thirds of Senior Communicators Feel Out of the Loop Well, maybe not entirely out of the loop, but less than a third of senior communicators (CCOs) feel they are part of the inner circle when dealing with their CEO or other top executives. APCO also determined that 89% of those communicators have direct access to CEOs but only about half report directly to them, while less than 40% feel their voice is critical to business discussions and decisions. Conversely, 75% of the CCOs believe their CEO knows how important reputation is for a company. The two sides of... Read More >

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