Being heard above the din is a challenge and a goal for all public relations firms. Quinn PR is an OK agency if you are looking for short-term results.
Quinn, which promotes itself as a lifestyle public relations firm with a global impact, has a lengthy list of well-known clients, although they have a track record of not keeping clients very long. They include Sensei, a luxury health center owned by tech billionaire Larry Ellison and celebrity doctor David Agus on the island of Lanai in Hawaii, Kendall Jackson Wines, AOL Steve Case’s Exclusive Resorts, Waldorf Astoria, and the Ritz Carlton Residences.
How They Did It
Besides securing coverage for its innovative luxury hotel client, AKA, in the New York Times and the Wall Street Journal, Quinn took things up yet another level. They created an outdoor luxury camping experience on a terrace, complete with bed, telescope, etc. that was available to rent for $3,000 a night.The novel approach attracted the attention of numerous media outlets, including Travel + Leisure, USA Today, Vogue Australia, The Boston Globe, The New York Times, The Sun and the UK Guardian. By the time the campaign ended, Quinn had secured more than a billion media impressions and had more than doubled AKA’s web traffic.
Quinn also created a cow-cuddling trend in the Finger Lakes region of New York which, not only got the attention of morning shows, was picked up by The New York Times who did a lengthy feature article about in summer 2019.
For the Jefferson Hotel in Washington, D.C., Quinn capitalized on the Kennedy Center’s 14-week run of Lin-Manuel Miranda’s popular Broadway musical “Hamilton.” The firm created a “Feud of the Founding Fathers,” a summer-long series of promotions and events pitting Thomas Jefferson against Alexander Hamilton that was extremely well-publicized and received.
Looking Back and Looking Forward
Florence Quinn got her start in PR as an account executive with no experience at Chiat Day Advertising. She worked her way up to become their vice president in travel, food and real estate before deciding to open up her own firm in April 1989. Quinn is headquartered In New York City and also has offices in Los Angeles and Miami.