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According to reports, the global public relations market is constantly growing year after year, despite the global pandemic’s impact on the industry. One of the main reasons for that is because, through public relations,...
Most companies these days understand the importance of public relations efforts. However, not every business fully understands the steps to develop a public relations strategy. There are several essential steps that companies have to...
One of the key elements for establishing a positive reputation for a company is successful communication. Because of that, plenty of companies rely on specific public relations strategies that can improve their strategic communication...
Using traditional PR strategies and combining them with contemporary resources that are based on data to boost PR campaigns and generate more exposure for a business constitutes the core of digital PR. However, before...
A vital piece of every promotional strategy is public relations, especially when promoting events for a company. Plenty of the time local media outlets tend to target a local community, which means media coverage...
How do you develop interesting campaigns? For our company (All Points Digital), everything starts with understanding our client’s business. We do a discovery process of our client’s business, by going through their entire business process...
Many are concerned about the police and public relations. We asked some PR pros what police can do to improve their reputations. Many organizations, including the National Police Association are fixated on improving the...
It’s been a tense last couple of weeks for one of the nation’s largest evangelical colleges, Liberty University. The president, Jerry Falwell, Jr., initially resigned, then, according to him, ‘never really resigned.’ Then, later...
Back in 2017, a student at Waterford School, an elite private school in Utah, a went to officials alleging an off-campus sexual assault. Then, according to the student, “administrators held a meeting with the...
Many things happening – and many PR predictions experts. As an industry expert and business owner, Caitlin Copple Masingill is the founder and President of Full Swing PR, and shares how her company has thrived,...
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