Explore public affairs PR strategies across Asia’s diverse political and economic landscapes, with insights on cultural sensitivity and digital platforms for successful campaigns
Learn how non-profit PR drives social change through storytelling, media relations and stakeholder relationships to amplify missions and create lasting community impact
H&M faced backlash over racially insensitive ad featuring Black child in monkey hoodie. Learn how poor cultural awareness led to PR crisis & brand damage
Learn how to start your digital PR career after graduation with tips on internships, industry tools, networking, and building your online presence for success
No longer a one-sided effort to simply distribute press releases, media relations in 2025 will be about forging genuine connections, offering value, and establishing long-term relationships based on mutual trust.
In 2025, the relationship between brands, journalists, and consumers will be more dynamic, data-driven, and personalized than ever before meaning public relations is forever changed.
Wine PR is not just about promoting a product; it’s about telling a story, creating a meaningful connection with consumers, and embracing the power of consumer-centric marketing.
In the interconnected world of the 21st century, public relations (PR) has become a vital tool for nations seeking to enhance their global standing. Among the countries that have excelled in this domain, Sweden stands out as a model of effective PR practices. Known for its progressive policies, strong commitment
As the cannabis industry undergoes rapid transformation, driven by legalization and changing societal attitudes, public relations (PR) plays a pivotal role in shaping perceptions and narratives around this once-stigmatized plant. The intersection of cannabis, culture, and communication is creating a dynamic landscape for PR professionals. This op-ed explores the key
In the complex and ever-evolving landscape of public affairs, effective communication is paramount. In Europe, where diverse cultures, languages, and political systems coexist, public affairs and public relations (PR) programs face unique challenges. Yet, many organizations have navigated these waters successfully, demonstrating innovative strategies that serve as valuable case studies
