PR Perspectives

Perspectives, News and Insights from the Public Relations Industry. This is Everything PR: By PR Pro's for PR Pro's.

Q & A With All Points Digital

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How do you develop interesting campaigns? For our company (All Points Digital), everything starts with understanding our client’s business. We do a discovery process of our client’s business, by going through their entire business process from A-Z (not just the marketing … [Read more...]

Police & Public Relations

Many are concerned about the police and public relations. We asked some PR pros what police can do to improve their reputations.  Many organizations, including the National Police Association are fixated on improving the lives – and reputations – of police departments nationwide. Andrew … [Read more...]

Falwell Resigns, Creating a PR Opportunity for Liberty

It’s been a tense last couple of weeks for one of the nation’s largest evangelical colleges, Liberty University. The president, Jerry Falwell, Jr., initially resigned, then, according to him, ‘never really resigned.’ Then, later in the week, he resigned (again), this time personally and, apparently, … [Read more...]

Digital vs. Traditional PR

When it comes to public relations, people have probably asked themselves this question at least once: digital PR, or traditional PR? This question is the embodiment of the change that PR has faced in the 21st century, thanks to the evolution of the field of digital marketing. Some of the most … [Read more...]

Emerging Trends in PR Firms Shaping the Marketing World

Emerging Trends in PR Firms Shaping the Marketing World Expanding paid digital practice, mergers, and acquisitions, reducing the number of employees and sealing major deals with international companies. These are some of the shifts currently experienced in the marketing space, making a huge … [Read more...]