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Perspectives, News and Insights from the Public Relations Industry. This is Everything PR: By PR Pro's for PR Pro's.
You’ve opened your first online store, and the numbers look good at first. Thanks to a killer online marketing strategy, you’re funneling people to your store in healthy numbers. There’s only one problem: not enough of these visitors are taking that final step and adding your product to their cart. It’s time to revise your […]
Growth is the name of the game in the burgeoning CBD industry. With the enactment of the 2018 Farm Bill, which opened up more legal doors for the manufacturing and sale of cannabidiol products for public consumption, more brands are putting their name in the hat to be the next big thing. One such brand […]
It’s not news that women dominate in terms of sheer numbers when it comes to PR. According to the Bureau of Labor Statistics, women hold around 59 percent of PR management roles and 63 percent of PR specialist positions. Despite this, females are underrepresented in leadership roles in PR. This begs a question—why is it […]
It’s been decades since tennis sensation Boris Becker made international headlines. In those days, he was a phenom on the court, capturing the attention of tennis fans the world over as he won multiple Wimbledon titles. The recent mention of Becker in the headlines paints a very different picture. Becker is embroiled in a bankruptcy […]
About Airfoil Public Relations Airfoil Public Relations has been downsizing as it recovers from the loss of about 20 percent when Microsoft Enterprise Product Group ceased to be part of the Seattle software giant’s long-term plans. The Microsoft Enterprise was Airfoil’s main client. Airfoil is a Public Relations Firm that originated in Detroit and specializes […]
Who is Tom Coyne? Tom Coyne (aka Thomas F. Coyne) has worn many hats in his lifetime, but none have fit better than PR. In 1991, he founded Coyne Public Relations LLC, where he is the CEO today. PR made it on Tom’s radar during his time at Marist College – majoring in communications with […]
At Everything PR News we realize that the public relations industry is generally liberal, there are a handful of strong PR firms who have Republican CEO’s. Some on this list serve politicians, lobby for initiatives, and have worked for the Republican National Committee (RNC), while others have strong media contacts and are good “street-fighting” PR professionals. […]
A close friend of President Donald Trump’s son-in-law, Jared Kushner, Ken Kurson has an impressive and compelling background in politics and print. After years of working with the Observer as an editor, Kurson in 2017 by stepped down to pursue a new career as the senior managing director of Teneo Strategy, a division of the corporate advisory firm […]
One of the best signs of a good leader is how well they can effectively train new leaders within their organization, as well as how well they develop the leaders they already have on the team. Most companies say they have a training and development program, but how often are those protocols measured, and what happens if […]
Sometimes Airlines lose luggage. They sure picked the wrong luggage to lose this time. Daniel Levine, founder and President of Blue Ribbon Bags, the world’s leader in tracking lost luggage, arrived in China this week but his luggage did not arrive with him. Unfortunately for the airline, this customer was prepared. Daniel went straight to […]
