EDITOR’S PICKThis Month’s Featured Blog:
5W Public Relations
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5WPR is one of the top 20 largest independent PR firms in the U.S. They are headquartered in New York, with offices in Los Angeles and Denver. Some of their largest clients include KRUPS, Walgreens, Avant, Zeta Interactive, Medifast, Welchs, Coca-Cola, the Westminster Kennel Club, and the Jackie Robinson Foundation.
They were founded in 2003 by CEO Ronn Torossian , and 5W stands for the five main points of communication – Who, What, Why, Where, and When. The firm employs approximately 135 people and remains one of the fastest growing and most well-respected firms in the PR industry.
The practice of publishing a press release is one as old as the industry itself. Pushing out a press release is a quick and effective way to put out information on a business, venture, new product, or event. But the downfall of the press release can also be the way public relations professionals and media […]
The Saint Regis Mohawk Tribe is soliciting proposals from qualified businesses/individuals to give guidance and assistance to the Akwesasne Tourism Team with preparing local tourism businesses for visitation including market readiness training, activity/product development, pricing and marketing, Akwesasne, New York. Background: The Mohawk Territory, which started out as a tiny village, is a truly international […]
A global network focused on women in the creative industries, SheSays, has now launched a campaign calling on firms to shift their parental leave and pay benefits for working dads. While the British government introduced a shared parental leave and pay policy in 2015, SheSays says most businesses are focusing on advocating the benefits of […]
A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals alike, a strong social media calendar can take a load of stress and work off the table. But sometimes it’s easy to get stuck in a bit of a content […]
PR Revenue Finally Increasing for Huntsworth According to a statement from CEO Paul Taaffe, the medical communications company Huntsworth’s Grayling, Citigate Dewe Rogerson and Red divisions are seeing a growth in revenue for “the first time in a number of years”. In the first part of the year, revenue was unimpressive. The company’s Like-For-Like (LFL) […]
Marketing by appealing to or supporting a cause is on the rise. Why is this? Consumers are increasingly averse to marketing gimmicks and publicity stunts, and they want to find a true connection with the businesses they patronize. But before just jumping on the bandwagon and finding a cause to support and insert into marketing […]
Crisis management. Two words that no business wants to have to handle, but unfortunately this is often a part of running a company. Inevitably, something negative will happen. The effects of these types of situations are highly dependent on how they are handled. But why wait until there is a crisis to handle? Being proactive […]
TNS is looking for marketing partners who can transform established thinking and inspire messaging and strategies that will motivate travel to Nova Scotia and encourage visitor spending to contribute to the $4 billion goal. A critical aspect to achieving success will be to develop a strategic marketing plan that highlights Nova Scotia’s competitive advantages. This […]
Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to evolve and grow as marketing trends come and go, and sometimes she still admits that she gets a bit “old school” with her strategy. Not every marketing professional can say […]
From the U.S. East Coast to San Francisco to the UK, the public relations industry has been making headlines everywhere. 5WPR received recognition as a Google Partner Agency. This exclusive and prestigious designation is only given to agencies that demonstrate AdWords best practices: delivering revenue growth to clients and agencies, as well as continually growing […]
