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EDITOR’S PICKThis Month’s Featured Blog:
5W Public Relations
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5WPR is one of the top 20 largest independent PR firms in the U.S. They are headquartered in New York, with offices in Los Angeles and Denver. Some of their largest clients include KRUPS, Walgreens, Avant, Zeta Interactive, Medifast, Welchs, Coca-Cola, the Westminster Kennel Club, and the Jackie Robinson Foundation.
They were founded in 2003 by CEO Ronn Torossian , and 5W stands for the five main points of communication – Who, What, Why, Where, and When. The firm employs approximately 135 people and remains one of the fastest growing and most well-respected firms in the PR industry.
While many PR agencies officially have their offices closed due to Covid-19, we are aware Rubenstein Public Relations in NYC opened, although we know DKC-PR, MWW PR, 5WPR and other market leaders in that region have their offices closed, although employees are free to go in if they want. What are … [Read more...]
The best time to start a PR campaign is before trouble rears its head. Unfortunately, when a crisis arises, damage control in real-time is virtually impossible. Of course, big crisis can be handled professionally, and the firms below have developed a reputation for doing the impossible when it comes … [Read more...]
Stephen Corsi Named Chief Digital Officer of Peppercomm The leading strategic communications and marketing agency, Peppercomm, hired Stephen Corsi as its Chief Digital Officer as well as Senior Partner. His primary role at the agency is to lead and grow digital marketing communications … [Read more...]
Although there are some similarities between mutual funds and hedge funds, knowing and strategizing for these differences is an important pathway toward achieving success. People generally invest in hedge funds to maximize their returns while minimizing or eliminating risk. Hedge fund PR is an … [Read more...]
It’s been a tense last couple of weeks for one of the nation’s largest evangelical colleges, Liberty University. The president, Jerry Falwell, Jr., initially resigned, then, according to him, ‘never really resigned.’ Then, later in the week, he resigned (again), this time personally and, apparently, … [Read more...]
Gain an Advantage with Competitive Intelligence To any NFL team, gathering as much information about the competition is essential to winning. The six-time Super Bowl New England Patriots got caught videotaping signals of New York Jets’ coaches during a 2007 game in an incident dubbed Spygate, … [Read more...]
Over the past few years, technologies in the advertising space have exploded into the marketing space. Now, mind-blowing technology platforms automate and deliver highly-targeted advertising. This has been at the expense of conventional means, where humans working with rudimentary algorithms bought … [Read more...]
Technology is always growing and shifting due to advances and changes in consumer demand. Now, with vastly more people staying at home, both for work and in their free time, technology is shifting to meet current demands, and some industry watchers believe these trends could signal a long-term sea … [Read more...]
Tapping a Crisis Management Firm in Times of Need If a company is facing a serious problem that is threatening its reputation as well as many important relationships, it means it’s time for that company to get in touch with a crisis management firm. A number of situations are valid reasons … [Read more...]
Blaze PR: Company Profile of Blaze PR Blaze PR offers its public relations services to a variety of different lifestyle brands. This boutique PR agency, based in Santa Monica, has a team of professionals. The firm was established in 1990 and is a strategic public relations and marketing … [Read more...]