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EDITOR’S PICKThis Month’s Featured Blog:
5W Public Relations
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5WPR is one of the top 20 largest independent PR firms in the U.S. They are headquartered in New York, with offices in Los Angeles and Denver. Some of their largest clients include KRUPS, Walgreens, Avant, Zeta Interactive, Medifast, Welchs, Coca-Cola, the Westminster Kennel Club, and the Jackie Robinson Foundation.
They were founded in 2003 by CEO Ronn Torossian , and 5W stands for the five main points of communication – Who, What, Why, Where, and When. The firm employs approximately 135 people and remains one of the fastest growing and most well-respected firms in the PR industry.
Although there are some similarities between mutual funds and hedge funds, knowing and strategizing for these differences is an important pathway toward achieving success. People generally invest in hedge funds to maximize their returns while minimizing or eliminating risk. Hedge fund PR is an important arm of financial PR, and selecting the right agency to […]
It’s been a tense last couple of weeks for one of the nation’s largest evangelical colleges, Liberty University. The president, Jerry Falwell, Jr., initially resigned, then, according to him, ‘never really resigned.’ Then, later in the week, he resigned (again), this time personally and, apparently, officially. The resignation comes as the embattled former university head […]
To any NFL team, gathering as much information about the competition is essential to winning. The six-time Super Bowl New England Patriots got caught videotaping signals of New York Jets’ coaches during a 2007 game in an incident dubbed Spygate, which resulted in fines and sanctions. The Pats were caught again in December for videotaping […]
Over the past few years, technologies in the advertising space have exploded into the marketing space. Now, mind-blowing technology platforms automate and deliver highly-targeted advertising. This has been at the expense of conventional means, where humans working with rudimentary algorithms bought and sold digital advertising packages. Thanks to a boom in the venture capital space, […]
Technology is always growing and shifting due to advances and changes in consumer demand. Now, with vastly more people staying at home, both for work and in their free time, technology is shifting to meet current demands, and some industry watchers believe these trends could signal a long-term sea change for many different industries. At […]
If a company is facing a serious problem that is threatening its reputation as well as many important relationships, it means it’s time for that company to get in touch with a crisis management firm. A number of situations are valid reasons for concern when it comes to businesses working with crisis management firms, including […]
Blaze PR offers its public relations services to a variety of different lifestyle brands. This boutique PR agency, based in Santa Monica, has a team of professionals. The firm was established in 1990 and is a strategic public relations and marketing communications company. The agency strives to create three dimensional strategies and presents each brand […]
Luxury PR & Hospitality Group has fostered a national reputation over the past 13 years as being one of the most well-connected PR agencies in the country. On top of their outstanding relationships with producers and journalists, Luxury PR boasts premier services that help create local, national, and even international status for their clients. Superior […]
COVID-19 Relief in Hollywood Under the Paycheck Protection Program, the public relations agency 42West has received a $725,200 small business loan, according to a securities filing. The agency was acquired by Dolphin Entertainment back in 2017, which also owns a number of other entertainment marketing companies, such as The Door, a branding and marketing firm, […]
Since 1999, Launchsquad PR has set themselves apart as an award-winning public relations, content marketing, and creative agency. Dedicated to helping their clients become established market leaders, Launchsquad is known for helping powerhouse brands use creative storytelling to get attention. About Launchsquad Launchsquad has four offices across the country in New York, Boston, San Francisco, […]