Tagged: 5wpr

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PR for product launches 

What can be done to get journalists interested in a product? A product launch involves a lot of components that have to be synchronized to deliver success. PR for a product launch can reinforce...

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Heinz enters the gaming world

Marketing is evolving with the world it inhabits. The pandemic is not only leaving behind lessons but is also creating opportunities in the marketing world. To increase their ROI, marketers need to adapt their...

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Why press releases are still relevant

Companies have used press releases to get media attention for decades. A typical press release will contain for journalists the contact info of the main person behind a given project or event, information about...

TikTok

Engaging TikTok Audiences

The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands – some are even using the app to create full-blown businesses. However, the growth in...

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Why Buyer Personas Are So Important

Trying to determine the right buyer personas can be as challenging as celebrity judges trying to determine who the masked singer is. That popular Fox Network show thrives on keeping everyone guessing. However, that’s...

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Basics of Creating Key Messages

It’s not always easy to communicate with a target audience  to make sure that the company’s point comes across the right way. That’s why businesses develop core messages that they hone and reiterate to...

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The Future is Online

Many consumers who flocked to digital platforms during the pandemic have expressed their intent to stay in cyberspace. Bread, an online retail financing platform, was among the latest to validate this in a survey...