5W Public Relations - News from the NY PR Firm

5WPR is one of the top 20 largest independent PR firms in the U.S. They are headquartered in New York, with offices in Los Angeles and Denver. Some of their largest clients include KRUPS, Walgreens, Avant, Zeta Interactive, Medifast, Welchs, Coca-Cola, the Westminster Kennel Club, and the Jackie Robinson Foundation.

They were founded in 2003 by CEO Ronn Torossian , and 5W stands for the five main points of communication – Who, What, Why, Where, and When. The firm employs approximately 135 people and remains one of the fastest growing and most well-respected firms in the PR industry.

The Year That Changed Everything for Crisis PR

crisis pr

After a year of uncertainty and chaos, things have changed for crisis communications and crisis PR, which means public relations experts have to learn more new things to keep up with the new demands. The beginning of a brand new decade saw a world filled with protests, economic uncertainty, and a … [Read more...]

What Marketing To Do Before Launching

LaunchYourContentMarketing

When businesses are looking to develop a brand new product, they need to plan a few things before that new product becomes available to the public. And while a coming soon page is a valuable tool in promoting that new product or business venture, as it can function as a sneak peek to the public, as … [Read more...]

PR Agencies State Of The Office During The Pandemic

While many PR agencies officially have their offices closed due to Covid-19, we are aware Rubenstein Public Relations in NYC opened, although we know DKC-PR, MWW PR, 5WPR and other market leaders in that region have their offices closed, although employees are free to go in if they want. What are … [Read more...]

PR News From Peppercomm, 5W PR & Golin Harris

  Stephen Corsi Named Chief Digital Officer of Peppercomm The leading strategic communications and marketing agency, Peppercomm, hired Stephen Corsi as its Chief Digital Officer as well as Senior Partner. His primary role at the agency is to lead and grow digital marketing communications … [Read more...]

Delivering 5-Star Hedge Fund PR

Although there are some similarities between mutual funds and hedge funds, knowing and strategizing for these differences is an important pathway toward achieving success. People generally invest in hedge funds to maximize their returns while minimizing or eliminating risk. Hedge fund PR is an … [Read more...]

Gain an Advantage with Competitive Intelligence

Gain an Advantage with Competitive Intelligence To any NFL team, gathering as much information about the competition is essential to winning. The six-time Super Bowl New England Patriots got caught videotaping signals of New York Jets’ coaches during a 2007 game in an incident dubbed Spygate, … [Read more...]

PR & Adtech: Marketing for Marketers

Over the past few years, technologies in the advertising space have exploded into the marketing space. Now, mind-blowing technology platforms automate and deliver highly-targeted advertising. This has been at the expense of conventional means, where humans working with rudimentary algorithms bought … [Read more...]

Why Digital PR is Now a Primary Concern

Technology is always growing and shifting due to advances and changes in consumer demand. Now, with vastly more people staying at home, both for work and in their free time, technology is shifting to meet current demands, and some industry watchers believe these trends could signal a long-term sea … [Read more...]