Marketing by appealing to or supporting a cause is on the rise. Why is this? Consumers are increasingly averse to marketing gimmicks and publicity stunts, and they want to find a true connection with the businesses they patronize. But before just jumping on the bandwagon and finding a cause to support and insert into marketing […]
5W Public Relations - News from the NY PR Firm
5WPR is one of the top 20 largest independent PR firms in the U.S. They are headquartered in New York, with offices in Los Angeles and Denver. Some of their largest clients include KRUPS, Walgreens, Avant, Zeta Interactive, Medifast, Welchs, Coca-Cola, the Westminster Kennel Club, and the Jackie Robinson Foundation.
They were founded in 2003 by CEO Ronn Torossian , and 5W stands for the five main points of communication – Who, What, Why, Where, and When. The firm employs approximately 135 people and remains one of the fastest growing and most well-respected firms in the PR industry.
Crisis management. Two words that no business wants to have to handle, but unfortunately this is often a part of running a company. Inevitably, something negative will happen. The effects of these types of situations are highly dependent on how they are handled. But why wait until there is a crisis to handle? Being proactive […]
TNS is looking for marketing partners who can transform established thinking and inspire messaging and strategies that will motivate travel to Nova Scotia and encourage visitor spending to contribute to the $4 billion goal. A critical aspect to achieving success will be to develop a strategic marketing plan that highlights Nova Scotia’s competitive advantages. This […]
Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to evolve and grow as marketing trends come and go, and sometimes she still admits that she gets a bit “old school” with her strategy. Not every marketing professional can say […]
From the U.S. East Coast to San Francisco to the UK, the public relations industry has been making headlines everywhere. 5WPR received recognition as a Google Partner Agency. This exclusive and prestigious designation is only given to agencies that demonstrate AdWords best practices: delivering revenue growth to clients and agencies, as well as continually growing […]
MWWPR To Represent The Professional Fighter’s League The Professional Fighter’s League (PFL) has selected independent PR agency MWWPR as their new agency of record. MWWPR has a digital-led, content-driven mission and will strive to highlight the PFL as a legitimate sports league among current fans as well as media and influencers. Since launching their Sports […]
Ronn Torossian hardly needs an introduction In the world of public relations. Ronn has cultivated a reputation of being a results-driven public relations professional capable of taking on even the most formidable challenges. Named twice to 40 Under 40 lists cultivated by Advertising Ageand PR Week, Torossian quickly built a name for himself as a force to […]
A busy few weeks for the PR industry has kept public relations professionals occupied with staying abreast of the most recent developments. New partnerships create new opportunities, and so with that in mind, many industry leaders are rightly contemplating what the latest round of announcements portends for the future. 5W Public Relations is pleased to […]
The CTO is initiating this RFP with the intent to provide an opportunity for qualified organizations to compete for the opportunity to develop and field initiatives that position the CTO competitively to attract a national audience of high-value travelers who will generate traveler spending throughout Colorado. The goals of the CTO are centered on increasing […]
The Kenton County Airport Board (“KCAB”) is soliciting proposals relating to Marketing and Creative Support at the Cincinnati/Northern Kentucky International Airport (“CVG”). CVG is currently one of the fastest growing airports in the country with total passenger growth since 2015 of 38 percent and local origin & destination passenger growth of more than 56 percent. […]