Marketing

Managerial Delegation in the Professional World

The Value of Managerial Delegation in the Professional World

Delegation. It’s a tough topic to broach with professionals who pride themselves on their ability to manage projects and people. Traditionalists preach that “if you want something right, you have to do it yourself,” and while this can be true in certain circumstances, there is more power in proper delegation than some may initially think. […]

Coming Back from A Negative Review

Coming Back from A Negative Review

Every business, no matter the size, has to deal with a spat of bad publicity every now and then. It’s an unfortunate side effect of offering a product or service to consumers — not everyone will be satisfied every time. And that’s okay. What matters the most is the way in which a business handles […]

How Marketing and HR Can Collaborate

Hr and marketing

Marketing and HR teams have their own unique and very important functions. However, the evolving and expanding role of a marketer is one of the reasons why marketing can work alongside HR teams. It’s not news that there the job market is a very different place. Unemployment is at an all time low and there […]

Every Digital Marketing Guru Starts Somewhere

Marketing. What an incredibly vast subject that is. There are as many strategies as there are stars in the sky, but there must be some things in common, right? Why, yes. Yes, there are. Below is a short list: 6 things that every marketing strategy has, or at least that they employ at some point. […]

SEO Tips to Make Search Engines Work Better

You’ve heard it before: New Year, New You. While you’re at it, you’re probably considering a revamp of your firm’s online communication strategy- and if you’re not, you should. Many SEO tactics just don’t cut it anymore, forcing many communicators to rethink their entire approach to SEO. Here are some quick and actionable tips to […]

Things marketers should know about Hulu’s new ads

Let’s be honest, most people get annoyed when they’re forced to watch an ad while they’re streaming videos. However, a few weeks ago, Hulu unveiled a solution to disrupting people while in the midst of binge-watching a TV series. The solution which Hulu has described as a “non-intrusive, viewer-initiated” ad unit is an advertisement that […]

4 Qualities to Look For In Management

qualities for great managers

When looking to hire a manager, or to promote someone into the position, there are a number of key factors to consider. Getting stuck with someone who looks good on paper but is a relatively weak employee is the nightmare of every employer out there. Below are four things that are widely regarded as the […]

What Pixar Can Teach Us About How To Succeed

pixar films -pr insights

There are precious few – if any – animation studios more successful than Pixar. In fact, there are very few movie production studios of any kind that can say they are more successful than Pixar. The company, much like it’s partner, Disney, started with one creative guy with one creative idea. Followed by huge risks, […]

Recognizing good marketing agencies

Marketing is an evolving and growing industry. There are many marketing agencies out there promising to get results. With the rise of internet marketing, most marketing agencies are on board with and proficient at online and digital marketing, including SEO, social media advertising and Google AdWords. However, sometimes it can be daunting to try to […]