Marketing

Businesses cannot afford to operate in the dark when it comes to keyword selection. When a business wants to build an audience from search engine traffic, they cannot make guesses. Some search engine visitors can be attracted by creating content even without a SEO strategy. Each post may not take a business to the first position on Google, but more can be gotten out of SEO with some effort. Given below are some tips to consider while using keywords to play up content. Relevance The keywords should match the products, services, and the target audience of a business. A keyword... Read More >

Companies that have brick-and-mortar stores tend to have a difficult time conceptualizing the buying journey of their customers. Although one of the most popular marketing efforts that they rely on is word-of-mouth marketing, there are plenty of other ways that customers can find these types of businesses. One of the most effective ways to do that is through search engines, as most customers rely on looking up businesses and learning more about them before they make a purchasing decision with a company. That's why it's important for companies to organically improve their ranking on search engine results pages through search... Read More >

According to research, in the United States, less than 50% of small companies actually invest in search engine optimization. That means over half of all small businesses in the US end up losing out on traffic, revenue, and customers because they are not organically improving their search engine rankings. However, this ranking is incredibly important for smaller businesses because most customers tend to rely on search engines to research the companies a plan to make purchases from, long before they actually make that purchase. Google Business Profile The Google Business Profile is a free platform that helps customers find different... Read More >

Video content has started prioritizing with some of the most popular social media platforms. This type of content also tends to be quite dynamic and shareable for many audiences. Many other benefits come with video content, making videos very powerful tools companies can use to target more potential customers. In fact, according to research, video has been incredibly effective for companies in reaching target audiences and improving their engagement rates at every stage of the buying journey that they go through. Over 90% of companies have reported higher customer acquisition rates because of video content, and over 75% have stated... Read More >

By keeping track of website traffic companies can create realistic strategies and goals that are going to result in an increase in revenue for them. Although plenty of companies tend to claim to be data-driven, less than 30% actually have a business strategy that's documented. That means companies need to have a business strategy so they can utilize the data that they collect from their website traffic to grow their businesses. Additionally, if a company isn't measuring the performance of its website, it's not going to be easy to set goals that are going to be realistic. Key performance indicators... Read More >

One of the best ways that companies can ensure that they're taking advantage of every opportunity they have to attract local potential customers is by conducting a local SEO audit. This type of audit will assess all of the company's search engine ranking to help it figure out which steps it should take to maintain or improve its local digital presence. Companies that haven't conducted an SEO audit before might think it's a difficult process, but it's not the case, and it's actually quite easy. All that a local SEO audit entails is assessing how a company's website ranks in... Read More >

Many companies might be familiar with the concept of revenue marketing, as it's also widely used. However, it's important to note that it takes a bit of work to be put into action and it can be quite complex. Fortunately, it's a lot easier to do so with the help of marketing analysis tools because companies can generate all the data they need to utilize in revenue marketing. There are several steps that companies need to take before implementing a revenue marketing strategy. Consumers Most companies tend to have some sort of time-bound revenue goals, such as quarterly or monthly.... Read More >

By now, most companies have figured out that customers want to engage with businesses across a variety of communication and public relations channels. However, at the same time, most companies also feel overwhelmed when they have to start implementing an omnichannel marketing strategy. That's why one of the best ways to implement this type of strategy is to learn from examples. Disney Disney is one of the pioneers in this type of marketing effort because the company has managed to navigate the combination of TV, in-person, and digital marketing for a couple of decades now. The omnichannel marketing strategy from Disney... Read More >

Analytics tools in the customer experience field have been evolving and growing, and companies need to start utilizing them sooner rather than later. That way, they'll be able to precisely pinpoint what is and isn't working for their customers, and improve the overall experience they have when interacting with a business. However, when utilizing customer experience analytics tools, companies have to be mindful of which metrics they want to track so they can measure them and get accurate results. There are different metrics that companies can choose to track, but it's smart to start with the most important ones. Satisfaction... Read More >

Self-promotion has certain goals. One of the major goals is to get the right message to the right people at the right time. It is a powerful tool in marketing. It is truth, well told and is based on integrity. If a business stops marketing, it will quickly see the effects in lost profits and reduced sales. To effectively self-promote, a positive attitude and enthusiasm is needed. Before a business can sell itself to others, it must be absolutely sold on itself. Whenever there is a lack of confidence in self-promotion, a business can fail. There is no harm in... Read More >