Marketing

Running a Successful E-commerce Business

how to run an ecommerce business

Entrepreneurs who want to build a business that gives them time to live their lives are a dime a dozen. The idea of creating a self-running business is nothing new, but the world of e-commerce has opened up a world of opportunity for savvy business owners-to-be. Still, if you want to grease the gears of […]

“There’s $5,000 In Our Budget, Make Us A Brochure.”

Is there a week that goes by when you don’t receive mail with brochures and coupons?  Hardly. Which ones appealed to you?  Which ones did you act on? Brochures continue to be one of the most effective marketing tools today.  Most graphic designers would be elated and jump at the opportunity to design a brochure, […]

Why’s The Middle Market Job Market So Stagnant?

Mid-market companies, those with annual revenues between $100 million and $3 billion did quite well in the second quarter of 2019 according to figures recently released by the U.S. Chamber of Commerce. In spite of this growth, hiring rates were down. Why was that the case?  According to the Chamber, it was due to a […]

Using AI for Your Digital Marketing Strategies

When AI first burst onto the technology scene, there was an outpouring of conspiracy theories about robots controlling the world. Today, however, things have changed: people appear to have overcome their fear of the unknown, and AI is leading the charge into a bright new world. In this world, using artificial intelligence to formulate a […]

SEO for Dummies, Part Two

On-Page Content While is a huge load of work behind the scenes of SEO, you still need to ensure you are producing high-quality content for visitors to read and view. Google’s latest algorithm puts a major emphasis on useful, high-quality writing rather than heavy keyword usage. As such, avoid “keyword stuffing,” and instead focus on […]

SEO for Dummies, Part One

For many people, SEO can seem like the elephant in the room. You know your business needs to deal with it, but you would rather not be the person responsible for the task. Indeed, when most people think SEO, they assume a complex and time-consuming process akin to transcribing the entire internet itself. You’ll be […]

Google’s New Small Business Marketing Hub Can Help Businesses

Running a small business is challenging, and growing the customer base is always a big priority. After all, with new customers comes more revenue and more longevity. But growing this customer base involves marketing, and this is not a skill that every small business owner is familiar with. And that’s ok! Google is a company […]

Rags to Riches with Kickstarter? The Truth Behind Crowdfunding

Peter Dering started with zero dollars in venture capital. Now he’s worth tens of millions. Peter and his partners swear by project funding platform Kickstarter. That’s how their once small, camera accessory business, Peak Design got its start back in 2011, and how it continues to thrive today, to say the least. This month, Peak […]

Sussex, Wisconsin Issues Website Design RFP

The Village of Sussex, located in the Milwaukee Metropolitan area in Waukesha County, is soliciting Requests for Proposals (RFP) from qualified, experienced website design companies to re-design the village website utilizing information on the existing website, as well as new content, products, and features. The Village wishes to enhance the user experience by designing a […]

Making Revenue with Podcasting and YouTube

It seems to be the communications question of the year: is YouTube’s meteoric rise finally leveling out? What role does podcasting play in the contemporary PR toolbox? Which one has more opportunity? What exactly is a podcast, anyway? In reality, the debate can never be about which medium is objectively the best; what matters is […]