Category: Marketing

Tips for contest marketing

Contests have been around for quite some time but they have been modified with the rise of social media platforms. They not only help to increase the number of people who interact with a...

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Inexpensive marketing ideas

Sometimes, expensive marketing ideas may not work for a business, and a budget may not allow a business to take advantage of some creative marketing ideas. Resources should be used to their maximum potential...

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SEO trends to boost ranking

Marketers have to remain adaptable as new SEO trends are appearing frequently. SEO helps in the online ranking of a brand and this helps to elevate the profile of a brand. Optimizing the visibility...

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Podcasts as marketing tools

People are accustomed to listening to podcasts now, it is the new pastime. It helps people to fill up the hours when they are driving to work or waiting in a clinic. So, to...

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Search Engine Optimization for Small Businesses

Search engine optimization efforts are something that every company has to start investing in as soon as possible to be able to reach a bigger audience in an organic fashion, generate organic website traffic,...

marketing research

How Companies Can Do Their Own SEO

Companies that don’t have the budgets to invest in search engine optimization from a third-party can start doing the optimization on their own, at least at a more basic level. It’s important for companies...

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Diversity Podcasts

People are getting serious about diversity and inclusion in marketing. For content marketing to be successful, it has to be like a mirror and that mirror has to increasingly reflect people who make up...