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Thanks to the internet, the way that people make purchases has changed quite a bit, which means any business who has been willing to keep up with those changes and adjust their strategies has proven to be the most successful. While both sales, as well as marketing, have been a part of the key elements […]
Marketers aiming to break sales records this year may wish to look even harder at influencers for assistance. Between 2014 and 2019, spending for print ads declined at the same rate as the rate of increase in influencer marketing. The study and information was provided by Google Trends and all indications seem to point to […]
Betcris, one of the leading gambling platforms across Latin America has joined forces with the former FIFA player of the year Ronaldinho Gaucho, for a media creation event in Brazil that’s unlike anything that’s been done before. The company was founded back in 1985 in Costa Rica. It became a pioneer in the online betting […]
There’s a line in “Searchin’,” the 1957 hit song by the Coasters that boomers know so well, “Searchin’ every which a-way” that seems so appropriate in today’s all-important SEO world. Proper search engine optimization is the key to organic success for websites, and what every marketer is constantly longing for. KEYS TO SUCCESS Omnichannel is […]
When famed author and humorist Mark Twain said, “Reports of my death are greatly exaggerated,” he was responding to a rumor that he had passed away while on a trip to London. Such is the case with SEO or search engine optimization which some people have declared dead as well. One reason why some doomsayers […]
The influencer marketing industry looks like it is here to stay: according to Adweek, the value of Instagram influencer marketing is on track to reach $10 billion this year. Influencers on other platforms, like Snapchat, YouTube, and TikTok, are also finding a foothold with lucrative markets of their own. Meanwhile, the industry seems to reach […]
When a brand chooses to invest in influencer marketing, they should know going in how they plan to employ that influencer as well as how they plan to measure the outcome of the campaigns. But those are just the broad strokes. A successful influencer marketing campaign will include multiple different complementary strategies and logistical factors […]
The growth of the influencer industry has been nothing short of meteoric: having only hit its stride in the last few years, influencer marketing is set to become a $15 billion business by 2022. The credibility of the industry has experienced a recent uplift, with more brands than ever proving ready to put money behind […]
Growing an email marketing list can be a challenge for a business that’s just starting out or that’s only just beginning to integrate email into its marketing strategy. And for smaller businesses, it can be hard to justify the sometimes-steep cost per acquisition for building that email list. For businesses dedicated to doing marketing the […]
Looking at the trends, it’s crystal clear that digital marketing is showing a strong, long-term growth line. According to multiple reports, digital marketing spending will eclipse $146 billion over the next three years. While “search” budgets may plateau, other forms of digital marketing are expected to continue to grow.Voice-based searches powered by Amazon’s Alexa and […]
