Marketing

In today's digital world, digital marketing has become crucial no matter what the industry or the size of a company might be. It's one of the best ways for companies to grow, build revenue, and attract more customers. Any plan that outlines how a company plans to achieve its marketing goals through digital channels like social media and search engines is what digital marketing is all about. Search engine optimization (SEO) One of the most effective ways that companies can utilize social marketing strategies is through search engine optimization. This is the process of improving a company's business website so... Read More >

With mobile devices becoming even more popular in the last few years, so has the mobile commerce industry. Consumers these days can have the ability to browse and make purchases from anywhere, which has increased impulse purchases for many people. However, companies need to think and plan ahead to send out from their mobile commerce competitors with the right strategies. Optimization There's a lot of competition in the world of mobile commerce. If a company's website doesn't highlight the benefits that consumers get from the products they want to purchase, this can result in a loss of sales. For companies... Read More >

Most e-commerce business owners tend to be quite familiar with every marketing channel that's available to them, but plenty of them tend to overlook how important and valuable email marketing can be. Unlike SEO or social media platforms, email marketing is quite unique because companies are in charge of every step of the buying journey for their customers. Additionally, companies actually own their email contact list, which makes data collection a lot more important and effective, which is different from, for example, social media platforms, where companies have to rely on data and algorithms that are used by those platforms.... Read More >

One of the most impactful strategies that companies can utilize to improve their website traffic is conducting regular SEO audits. An average SEO audit can take anywhere between a few hours to six months, depending on what the company is trying to fix and achieve. Since it’s a relatively long process, it’s important for companies to prepare before starting the audit to ensure that the entire process is going to be addressing the right issues, is organized from start to finish, and saves as much time as possible. That means before a company decides to conduct an SEO audit it’s... Read More >

Creating a marketing and a sales funnel is simply a plan that 's going to show companies how their customers are interacting with their businesses from the first time that they encounter that business to the point where they convert. This plan is supposed to detail the buying journey that potential customers take to finally convert and detail every promotional effort that the company should take at each touchpoint in the sales funnel. Generally, the reasons that companies make purchasing decisions tend to be different from the way that individuals make the same decisions. Companies tend to spend a lot... Read More >

Birthdays tend to be fun events that people can celebrate. They're like a personal holiday that everyone gets, where people wish others a happy birthday, sing songs, and give gifts, while social media feeds are filled with best wishes and funny pictures. And for most consumers, another benefit of birthdays is getting promotional offers from brands. Consumers can get free meals at their favorite restaurants, free products from shops, or even discounts from their favorite brands. However, receiving a birthday email from a business isn't just good for customers, it's also great for businesses. Birthday emails A birthday email is... Read More >

Most small business owners understand that they need to put in a lot of hard work, effort, and dedication to increase their sales numbers. Much of the same can be stated for local SEO efforts for small businesses. Although these types of efforts take some time and effort, in the long run, they generate a lot of positive results for local businesses. Business directories There are plenty of business directories that companies can find online, and they should ensure to stake their claim on all of them. Some of the most popular ones include Google My Business, Yelp, Yahoo, Bing,... Read More >

According to one of the cofounders of the largest marketplace for non-fungible tokens, Alex Attallah, currently, there are more NFTs on Open Sea than there were websites on the Internet in 2010. Four added context, Open Sea, the largest marketplace for non-fungible tokens has over 250 million tokens that are currently searchable, and back in 2010, the Internet had about 200 million websites available on it. This has plenty of implications in terms of how businesses operate, as well as how they market themselves to their customers. Examples Recently, the senior vice president of growth for Together Labs, Lomit Patel,... Read More >

There are plenty of different ways that companies can improve their SEO efforts because search engines tend to look for a lot of different elements on a website such as title tags, internal link structure, image tags, and more. When all of those different factors are taken into account, companies have a lot of potential to improve their ranking on search engine results pages. Technical elements For a company's website to begin ranking on search engine results pages, there are three things that need to happen first. The search engine needs to find the website on the Internet, and then... Read More >

Aside from link building, off-page SEO involves plenty of other activities that don't always result in brand new backlinks from another website to a company's website. In fact, even just posting and leaving comments can be considered an off-page promotion. There are several strategies that companies can use to improve their off-page SEO efforts, but before doing that companies need to ensure that their websites are ready for link building. Internal pages One of the biggest differences that contribute to a company's website ranking is the optimization of the internal pages. That involves interlinking all of the pages of a... Read More >