Marketing

Three Marketing Takeaways from a Top Influencer Agency

Last year, Joe Gagliese, co-founder of the popular influencer agency Viral Nation, sat down for an interview with Vox. In the interview, Gagliese talks at length about the makings of a successful influencer career as well as a marketing campaign that converts, and there is useful information to be gleaned from his experience.  Influencer marketing […]

Boosting Your Independent Marketing Profile

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The beautiful thing about working in the marketing industry is that it allows for flexibility and creativity. In many cases, a marketer can work solo and maintain a roster of clients, allowing for a more flexible work-life balance and lifestyle. But marketing is an industry that’s always changing, so it’s important that marketers are willing […]

Season Ready?

The music may still be missing but the holiday décor has been up at some stores for a few weeks already.  Are you ready?  Even if you are or think you are, there are some tweaks you may wish to consider in your marketing plan based on the following information. Like What? 83% of pc […]

Client Acquisition versus Client Retention: Which Matters More?

For digital marketers, there are, broadly speaking, two areas of focus when it comes to customer relationships. First, the marketing plan must work to acquire new customers. This process includes areas such as advertising, paid search, social media, and other channels focused on reach. The second area of focus, client retention, pertains to the user […]

Season Ready?

The music may still be missing but the holiday décor has been up at some stores for a few weeks already.  Are you ready?  Even if you are or think you are, there are some tweaks you may wish to consider in your marketing plan based on the following information. Like What? 83% of pc […]

Are Agencies On the Out?

It seems that more and more businesses are beginning to bring their marketing creative and public relations needs in-house. In an effort to stretch budgets as far as possible while still keeping up with the demand for consumer targeting and innovative marketing, some are seeing the value of having a dedicated team rather than outsourcing […]

What Happened To Gas Prices

Recent news of drone strikes on the world’s largest oil processing plant in Saudi Arabia not only caused an immediate spike in gasoline prices at the pump but are also causing other issues. In the meantime, observers say it will be weeks before the operation is back to normal. Companies involved in transportation, as well […]

Connecting the Dots Between ePrivacy Regulation and Digital Marketing

Despite the passage and implementation of the General Data Protection Regulation (GDPR) more than a year ago, the actual application of the law to businesses within the EU — and the world over — remain unclear. In the wake of the GDPR’s passage, firms from a range of sectors scrambled to make internal changes. Many […]

A Dummies Guide to Successful Podcasting

There can be little doubt now that the popularity of podcasts has skyrocketed in the last year. With barely any barriers to entry and a burgeoning community of global listeners, it makes sense that podcasting has become a must-have marketing strategy. But how do you make sure your podcast is one of the good ones? […]

Is Hiring Top Graduates Smart for Digital Marketing Agencies?

As the summer interns pack up their desks and head back to school, it’s time to start thinking about the college student and graduate programs and the quality of employees they are producing. Within every university, there is a group of dedicated students learning the craft of marketing and perhaps even dipping a toe into […]