Marketing

How to Spot a Sub-Standard Digital Marketer

What makes a good digital marketer? It’s a question a lot of businesses are asking themselves, especially if they are signing pricey invoices for outsourced digital marketing help. The world of digital marketing is not dissimilar to any other industry; there are some seriously passionate professionals and others who are riding down easy street for […]

5WPR CONSUMER MARKETING SURVEY

5W Marketing

Predicting consumer behavior has slowly developed into its own separate industry. This means that gone are the days when companies would blindly gauge the interests of the masses and market to them accordingly. These days, brands need all available information regarding their consumers, their motivations, impulses, and thoughts. It’s the only way to really market […]

P&G Commits to Marketing Cuts

Procter & Gamble’s chief brand officer Marc Pritchard says the firm will continue to drive efficiencies across a number of operations, including its advertising and marketing supply chain, production costs and other media spending. “Even after saving $1 billion in the past five years in agency fees and production costs, we still see a long […]

Goodwill’s New Campaign is a Thanksgiving Treat

A new campaign from Goodwill and the Ad Council is equal parts humorous and heartwarming, and it’s come just in time to coincide with the usual Thanksgiving advertising deluge. The Bring Good Home PSA is the pro bono brainchild of global advertising and marketing agency Digitas and is designed to encourage more Americans to shop […]

What are The Types of Digital Marketing?

The main types include content marketing, search engine optimization, search engine marketing, social media marketing, and affiliate marketing. Email marketing and pay-per-click advertising are also on the list. What are the 3 types of digital media? Audio. This can be in the MP4 format which is of low quality or can be on FLAC format […]

Digital Marketing: Ins & Outs

The world of marketing has changed – digital media is part and parcel of any marketing agency.  What Is a Digital Marketing Agency? Digital marketing defines many ways to promote brands. It can be through technology via the internet and other devices such as mobile phones, billboards, digital signs, and displays and TVs. A digital […]

After the Temporary Boom of the Holiday Season

While most merchants are prepping for the 2019 holiday season, they should also be thinking about next year.  And the thinking should not be as much about the 2020 holiday season but retaining current and any new customers they acquire. While holiday sales are important, building and retaining one’s customer base is critical to growing […]

Online Reputation Management Makes the Internet Safer

In the digital age, living part of your life online isn’t just a convenience — it’s practically a necessity. We find our apartments on Facebook, scroll through potential dates on Tinder, and apply for job interviews on LinkedIn. Day-to-day life is more convenient, searchable, and organized than ever before. However, this scroll-and-swipe ease comes at […]

Minorities Will Outnumber The Majority by 2040

The U.S. Census Bureau recently reported that sometime in 2020, the number of minority children in our country will outnumber white children and that around 2040, the total number of minorities will outnumber whites.  Other data indicates that four out of ten millennials are non-white and that generation Z (1995-2012) is about 50%.  Yet another […]

Three Marketing Takeaways from a Top Influencer Agency

Last year, Joe Gagliese, co-founder of the popular influencer agency Viral Nation, sat down for an interview with Vox. In the interview, Gagliese talks at length about the makings of a successful influencer career as well as a marketing campaign that converts, and there is useful information to be gleaned from his experience.  Influencer marketing […]