What is Lunar New Year & How Your Brand Can Celebrate
In many parts of the world this year, January 22nd was celebrated as the start of the Lunar New Year. This is a widely celebrated occasion in East Asia and it marks the start...
Category: Marketing
Product Placement On Reality TV: Is It Effective?
In the past, people used to be tolerant of ad breaks when they were watching some of their favorite TV shows. Back then, they could choose to mute the TV and get themselves a...
Digital Marketing Ideas to Market Your Brand Between the Seasons
No matter the industry, every company’s business volume, and revenue tend to shift with each season. It’s important that companies understand these types of changes for each season and utilize the right marketing strategies...
Brands, BeReal and Effective Marketing
With over 50 million downloads and other platforms now replicating similar features, the popular photo sharing application, BeReal has had quite an impactful year, especially with younger generations. However, unlike other social media channels,...
Content Marketing and AI
Artificial intelligence (AI) still tends to hold some negative connotations for some people, as the term can conjure up images of soulless machines. Although there are certainly bad actors in AI, there are certainly...
Beyond the Trend, What’s here to Stay in Marketing
Trends on social media are constantly changing, and many companies have had trouble keeping up, as well as deciding whether or not a trend is relevant for their business. However, there are certain trends...
Social Media Automation
Businesses are always looking for different ways to generate more leads and increase their subscribers. There are many ways that companies can go about achieving those goals, however, one of the most effective ones...
Digital PR for Link Building
Companies that aren’t relying on digital PR efforts to improve their link-building strategies are missing out on the incredible opportunities that they could get while gaining a competitive advantage in their markets. Through digital...
Automation in Marketing
There is only so much time in the day that companies can use to run business operations and everything this entails. However, as a company starts scaling and growing, it needs to figure out...
Organic Marketing Success
In the last few years, most social media platforms have been trying to play catch-up with TikTok, incorporating various features that were introduced in the short form video application. Though it didn’t pioneer short...
