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For some marketers, especially malls and national retailers, 2020 was a big challenge even before the pandemic. COVID-19 quickly enlarged that font from 11 points to 72. American author and noted storyteller Jonah Sachs summed up what CMOs may want to watch and incorporate into their revised post-pandemic strategies when he said: “Your brand is […]
The influencer market is on an upward trajectory when it comes to growth, both in terms of financial and in popularity. At the simplest level, influencer marketing is broadcasting a brand’s message through creators and influencers, who are people with a large number of followers on social media platforms. Whenever a business buys adverts directly […]
Plenty of businesses have managed to master all of the details and intricacies of public relations, as well as marketing, especially organizations that have multiple locations. Of course, there are useful strategies that have proven time and time again that they work perfectly, such as reputation management and local paid search, along with paid search […]
A career in digital marketing or digital PR is a rewarding experience for many, and is well-suited to individuals from a range of backgrounds with a keen eye for online communications. One role often discussed is that of a community manager. Here is a brief guide to the role of a community manager in digital marketing. A […]
Over the past few years, technologies in the advertising space have exploded into the marketing space. Now, mind-blowing technology platforms automate and deliver highly-targeted advertising. This has been at the expense of conventional means, where humans working with rudimentary algorithms bought and sold digital advertising packages. Thanks to a boom in the venture capital space, […]
Maximizing every asset available to get the most out of a marketing or digital PR campaign is the wish for all CMOs. The reality is that not every wish is granted because of inadequacies or failures in the strategic plan. Time and cost also play roles, and converting visitors to a brand’s website to become […]
Interview with Ashley Jorgensen, Marketing Director at mailing.com, Website: https://www.mailing.com, https://www.linkedin.com/in/ashleyjorgensen/ Why should direct mail be part of a candidate’s outreach strategy? Direct mail is the unsung hero of creating voter engagement. In the 2018 election cycle, a record $573 million was spent on this channel. That’s in a fractured and crowded media environment – TV, billboards, radio, web, […]
Across the country, stay-at-home orders have been combined with sweeping mandates for the temporary closure of all “non-essential” businesses, such sports stadiums, restaurants, bars and barber shops. Unfortunately, despite these trying times, earning revenue and being paid a wage is still very much an essential part of everyday life. As such, hitting pause on normal […]
Did you know there are more than 2 million podcasts on the web today? It’s evident, podcasts are here to stay and any online marketer should consider starting one. If you have a podcast or are thinking about starting one, you might want to learn about its relation to search engine optimization (SEO). Do podcasts […]
Social media giant Facebook has been getting bad news ever since some of the company’s key employees went public with their frustration over the company’s policy against censoring comments on the platform. At the time, Facebook publicly acknowledged and even welcomed the employee’s criticisms, but now that criticism has spilled out, coalescing into a movement […]