Marketing

Recognizing good marketing agencies

Marketing is an evolving and growing industry. There are many marketing agencies out there promising to get results. With the rise of internet marketing, most marketing agencies are on board with and proficient at online and digital marketing, including SEO, social media advertising and Google AdWords. However, sometimes it can be daunting to try to […]

Three tips on building a strong tech brand

“A brand that captures your mind gains behavior and a brand that captures your heart gains commitment”, according to the brand strategist Scott Talgo. This definitely holds true for developing brands across different industries. In the tech industry, branding has been a hot topic lately with tech companies dominating the top brand charts – think […]

Marketing Your Small Business on a Budget

How to Market Your Small Business on a Budget

If you’re trying to build a business and your budget is relatively small, then you might be wondering what you can do to improve your chances of success. Some small companies assume that the best way to save money is to cut down on their marketing budget. However, the truth is that without a good […]

Five Low-Budget Marketing Tactics

Five Low-Budget Marketing tactics

A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural marketers – they jump from one marketing tactic to another without assessing their efforts will result in higher sales. If this […]

8 Common Traits of Successful Chief Marketing Officers 

9 Common Traits of Successful Chief Marketing Officers 

Being a Chief Marketing Officer is one thing but being a successful Chief Marketing Officer is another thing. Successful and effective CMOs are impressive people who know how to lead their team in the right direction. Are you on the path to becoming CMO in your company? Or do you want to improve yourself as […]

Twitter Boosts Responsibility Profile by Targeting Political Bots

Twitter Boosts Responsibility Profile by Targeting Political Bots

In recent months, and in response to massive consumer and political pressure, social media companies have been clearing the decks, deleting bad actors and “fake” accounts while also limiting the accounts of provocateurs. Facebook has deleted millions of accounts, gaining consistent headlines. Not to be outdone, Twitter recently suspended a network of accounts accused of […]

The Cajon Valley Union School District

Cajon Valley Union School District

MARKETING SERVICES Purpose: The District is soliciting proposals for marketing services to publicize and strengthen the brand of the District as well as its individual schools and special programs. Specifically, the goal is to increase student enrollment at schools with room for growth by attracting students to enroll from surrounding areas as well as enrolling […]

Marketing and the Weather

marketing and the weather

Can your product or brand marketing be influenced by the weather? It’s something to consider. Weather impacts product sales for things like cold or hot foods, big pharma – think of allergies, colds, coughs, flu, and even seasonal depression, clothing, accessories such as hats, umbrellas, and the like, protective gear from wildfires – and various […]

How to Use Google Analytics Behavior Flow

Google Analytics Behavior Flow

Google analytic behavior flow is all about how your website is working (or not) when you have visitors to the site. You may feel the website is easy to use, but this tool helps you know for certain … or will let you see where there are bumps in the internet roadway of your site. […]