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Despite the passage and implementation of the General Data Protection Regulation (GDPR) more than a year ago, the actual application of the law to businesses within the EU — and the world over — remain unclear. In the wake of the GDPR’s passage, firms from a range of sectors scrambled to make internal changes. Many […]
There can be little doubt now that the popularity of podcasts has skyrocketed in the last year. With barely any barriers to entry and a burgeoning community of global listeners, it makes sense that podcasting has become a must-have marketing strategy. But how do you make sure your podcast is one of the good ones? […]
As the summer interns pack up their desks and head back to school, it’s time to start thinking about the college student and graduate programs and the quality of employees they are producing. Within every university, there is a group of dedicated students learning the craft of marketing and perhaps even dipping a toe into […]
Today, privacy is one of the hottest topics that marketers debate over. Consumer data privacy is an important issue, and with the increase in our reliance on technology, keeping our information and behavior private has become a top provider for many service providers. With data breaches more likely than ever due to the advances made […]
In just a quarter of a century, Amazon has transformed itself from its humble beginnings in a garage to a multinational giant employing thousands of people. Today, people all over the world rely on the platform to purchase books, movies, music and a range of products from the retailer itself and hundreds of partner companies. […]
The day in the life of a retail business is a busy one: from shelf restocking to fulfilling orders to inventory management, retail entrepreneurs surely have enough on their plate to keep them busy! One priority item on their to-do lists, however, is product marketing. For those without a background in this discipline, digital marketing […]
According to Nielsen, the market survey and ratings firm, some 77% of consumers say they would be more likely to purchase a new product or service if their friend or relative recommended it. The survey reported that a whopping 84% trust these recommendations. There lies the potential of referral marketing using key customers as brand […]
Whether you’re a new entrepreneur on the scene trying to win your first customer, or a seasoned salesperson ready to acquire your 10,000th, customer acquisition should never stop being a business goal. Still, for many owners, sales can be unpredictable. Gaining new customers can, most of the time, feel like a game of chance. The […]
Entrepreneurs who want to build a business that gives them time to live their lives are a dime a dozen. The idea of creating a self-running business is nothing new, but the world of e-commerce has opened up a world of opportunity for savvy business owners-to-be. Still, if you want to grease the gears of […]
Is there a week that goes by when you don’t receive mail with brochures and coupons? Hardly. Which ones appealed to you? Which ones did you act on? Brochures continue to be one of the most effective marketing tools today. Most graphic designers would be elated and jump at the opportunity to design a brochure, […]
