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Podcasts continue to gain popularity as sources of content and entertainment, making them an effective marketing tool. One platform where podcasters aim to rank higher is Spotify. With over 456 million active users worldwide, Spotify is...
Recently, the US-based beauty brand Tarte Cosmetics took some influencers on a trip to Dubai to launch a new product. The three-day trip was all-expenses-paid and included 50 influencers in the beauty market, along with their...
Keeping customers engaged with YouTube videos can be a challenge, but it’s essential to ensure they watch all the content to the end. There are some strategies that can help companies keep their viewers...
In many parts of the world this year, January 22nd was celebrated as the start of the Lunar New Year. This is a widely celebrated occasion in East Asia and it marks the start...
In the past, people used to be tolerant of ad breaks when they were watching some of their favorite TV shows. Back then, they could choose to mute the TV and get themselves a...
No matter the industry, every company’s business volume, and revenue tend to shift with each season. It’s important that companies understand these types of changes for each season and utilize the right marketing strategies...
With over 50 million downloads and other platforms now replicating similar features, the popular photo sharing application, BeReal has had quite an impactful year, especially with younger generations. However, unlike other social media channels,...
Artificial intelligence (AI) still tends to hold some negative connotations for some people, as the term can conjure up images of soulless machines. Although there are certainly bad actors in AI, there are certainly...
Trends on social media are constantly changing, and many companies have had trouble keeping up, as well as deciding whether or not a trend is relevant for their business. However, there are certain trends...
Businesses are always looking for different ways to generate more leads and increase their subscribers. There are many ways that companies can go about achieving those goals, however, one of the most effective ones...
5WPR - 20 Years Leading PR firm
5WPR, 2023 leading PR firm
