Marketing

How to Get Free Press Coverage

From a distance, getting press coverage seems like a simple step in a brand’s marketing plan. Because journalists are more or less inundated with new pitches, however, the reality is that you’re going to have to work a little harder to make your brand and product stand out from the crowd. Whether you’re an established […]

Writing an Automated Email Campaign

Email marketing automation is an excellent customer retention tool for online businesses. Even so, many businesses don’t have much idea which automated email campaigns are worth prioritizing and testing. There is a major upside to adopting email marketing: this method of marketing typically generates the highest return on investment (ROI) out of the most common […]

Increasing Conversions on Product Pages

As an e-commerce business owner, you already know that your product page is where the majority of your customers make the final decision to either buy your product or leave your store. Unfortunately, the all-important product page is often one of the most neglected sections of the sales funnel. While most store owners tend to […]

E-Commerce: How To Optimize Your Product Page

You’ve opened your first online store, and the numbers look good at first. Thanks to a killer online marketing strategy, you’re funneling people to your store in healthy numbers. There’s only one problem: not enough of these visitors are taking that final step and adding your product to their cart. It’s time to revise your […]

Managing Tone in Marketing Messaging and Customer Engagement

It’s a common occurrence. All too often, in today’s age of social media prevalence, brands get into virtual shouting matches with users who are combative behind a screen. Or, customers themselves get into virtual spats in the comments on a post. It happens more often than not, unfortunately. And whether or not it’s a pleasant […]

Attracting the Best: Writing Job Descriptions for Marketing Positions

Recently, I stumbled across a job posting. I’ll spare the details for the sake of the company’s reputation, but here’s the rundown of the job description: ●        The job posting bragged about the company’s lack of work/life balance ●        The hired professional perform the jobs of no less than three full-time employees ●        The pay was sub-par for […]

Cheap and Ethical: Mutually Exclusive Branding?

Branding Tips

The global fashion industry is facing an existential crisis: after exploding across the globe in search of ever-cheaper places to manufacture its treasures, stories of worker abuses are as depressing as they are consistent: violence, brutally long hours, unpaid wages, dangerous conditions, and perpetual poverty. Last year, workers at an Indian factory known for supplying […]

Why Explosive Growth Can Be a Recipe for Marketing Disaster

Launching a new business can be a nerve-wracking but exciting experience. Every business owner wants to see their product or service take off quickly, bringing in the crowds and corresponding revenue. But there is such a thing as too much, too soon. Why is this? Often, brands don’t do the proper preparation for a major […]

Slow Down to Speed Up: ‘How to Find Success in Marketing’

central park forest for the trees

The owner of a business that offers a new dating app for local singles who are also dog owners is excited. She’s come up with a great idea to market the app to prospective users and is determined to make a splash in a crowded market full of other options. She hires a design firm […]