Marketing

How Marketing and HR Can Collaborate

Hr and marketing

Marketing and HR teams have their own unique and very important functions. However, the evolving and expanding role of a marketer is one of the reasons why marketing can work alongside HR teams. It’s not news that there the job market is a very different place. Unemployment is at an all time low and there […]

Every Digital Marketing Guru Starts Somewhere

Marketing. What an incredibly vast subject that is. There are as many strategies as there are stars in the sky, but there must be some things in common, right? Why, yes. Yes, there are. Below is a short list: 6 things that every marketing strategy has, or at least that they employ at some point. […]

SEO Tips to Make Search Engines Work Better

You’ve heard it before: New Year, New You. While you’re at it, you’re probably considering a revamp of your firm’s online communication strategy- and if you’re not, you should. Many SEO tactics just don’t cut it anymore, forcing many communicators to rethink their entire approach to SEO. Here are some quick and actionable tips to […]

Things marketers should know about Hulu’s new ads

Let’s be honest, most people get annoyed when they’re forced to watch an ad while they’re streaming videos. However, a few weeks ago, Hulu unveiled a solution to disrupting people while in the midst of binge-watching a TV series. The solution which Hulu has described as a “non-intrusive, viewer-initiated” ad unit is an advertisement that […]

4 Qualities to Look For In Management

qualities for great managers

When looking to hire a manager, or to promote someone into the position, there are a number of key factors to consider. Getting stuck with someone who looks good on paper but is a relatively weak employee is the nightmare of every employer out there. Below are four things that are widely regarded as the […]

What Pixar Can Teach Us About How To Succeed

pixar films -pr insights

There are precious few – if any – animation studios more successful than Pixar. In fact, there are very few movie production studios of any kind that can say they are more successful than Pixar. The company, much like it’s partner, Disney, started with one creative guy with one creative idea. Followed by huge risks, […]

Recognizing good marketing agencies

Marketing is an evolving and growing industry. There are many marketing agencies out there promising to get results. With the rise of internet marketing, most marketing agencies are on board with and proficient at online and digital marketing, including SEO, social media advertising and Google AdWords. However, sometimes it can be daunting to try to […]

Three tips on building a strong tech brand

“A brand that captures your mind gains behavior and a brand that captures your heart gains commitment”, according to the brand strategist Scott Talgo. This definitely holds true for developing brands across different industries. In the tech industry, branding has been a hot topic lately with tech companies dominating the top brand charts – think […]

Marketing Your Small Business on a Budget

How to Market Your Small Business on a Budget

If you’re trying to build a business and your budget is relatively small, then you might be wondering what you can do to improve your chances of success. Some small companies assume that the best way to save money is to cut down on their marketing budget. However, the truth is that without a good […]

Five Low-Budget Marketing Tactics

Five Low-Budget Marketing tactics

A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural marketers – they jump from one marketing tactic to another without assessing their efforts will result in higher sales. If this […]