Marketing

Companies looking to get the attention of their target audience require a lot of patience while choosing the right strategy for their approach. Many marketers understand that it’s a difficult task to be able to effectively cut through all the market noise and engage the audience through the right channels, at the right time, and with the right message to make a sale. One great way to get the attention of the target audience is through SMS marketing campaigns. According to research, the average response time for text messages is less than 2 minutes, and it’s a channel that customers... Read More >

One of the important elements of a company’s website is the Frequently Asked Questions (FAQ) page, which helps with a company’s customer conversion journey. Any consumer that opens up that page has already identified a need for whatever a company is selling, and has entered the consideration stage of the purchasing journey. The FAQ page can provide the consumers with information that’s required to finalize their purchasing decision. Unfortunately, many companies overlook the importance of the FAQ page, or simply add the page as an afterthought as opposed to creating a page that’s going to generate more conversions. A company’s... Read More >

These are challenging times for brands, and   this is not a short-term challenge which will blow over anytime soon. Brands and customers are adapting and looking for ways to interact with each other. Experiential marketing channels are on the rise and brands are left with the near impossible task of attempting sensory marketing through intangible, digital channels. It is not that consumers have stopped wanting to try new products, rather it is just that they want a safer experience. For brands, in-person product sampling has been a way of getting their goods in the hands of potential customers.  As discussed... Read More >

With gender roles being in a state of flux, businesses should be inclusive about gender. Gender intelligence measures  people’s comprehension and inclusion of gender differences. The world is changing in order to design itself around the needs of both genders.   The worlds of marketing, product design, and customer experience should also strive to do the same. Traditional views on gender are also giving way to more inclusive ones  that allow for  individualized manifestations of gender that go beyond the binary model. Market research shows instances of women lamenting that they feel ignored by financial product services which do not meet... Read More >

Service design and product ideas have a huge impact on how happy a customer or user is going to be. Hence, they also determine how successful a business is in the long term. With  information overloads prevalent these days, it is not easy to capture the attention of the audience. The audience is not too keen to be convinced. They want to be fascinated and swept off their feet. Things have to be done differently now. According to Smashing Magazine, ‘ Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for... Read More >

Most marketers are familiar with the fact that SEO was  around long before search engines were . However, as the years have passed, so have the best SEO strategies as well as potential obstacles for companies conducting SEO. That’s why the best marketers try to anticipate future SEO challenges, and find ways to navigate those situations better. For everyone trying to find the best way to improve their search engine results page (SERPs) ranking on the most popular search engines, choosing the right SEO strategy should be the top priority. High-Quality Content The main thing that interests all search engines... Read More >

While SEO is an important aspect of the growth of a business, it’s a complex and time-consuming effort that requires a lot of patience to generate the desired results. Many business owners tend to see SEO efforts in a similar light to investing, since in both cases their options are to either do it themselves or outsource their efforts. Many business owners see SEO as a difficult thing to do - and it is, at least for people that don’t have the right experience. It requires a lot of knowledge beforehand, and it requires  dedicated effort, which people might not... Read More >

For many digital businesses and brands looking to achieve success through SEO, putting all of their efforts into SEO can be quite tempting. However, if those businesses aren’t careful, the efforts can quickly backfire. It’s really easy to implement SEO as a marketing and PR tool, but it’s quite difficult to completely master it. With a well-developed SEO strategy, companies can improve their search traffic.  But a bad strategy can result in ruining a website’s search engine ranking.  Most of the time, search engines look to provide users with the best and most accurate, useful, and high-quality results that match... Read More >

A key part of any promotional strategy is audience segmentation: when the businesses divide the overall target audience into actionable and well-defined segments, or smaller groups. Those groups thus share some common characteristics such as their demand, needs, or expectations from the business. When a company knows its overall target audience, it’s able to put together a promotional strategy that will meet the precise needs of each website visitor in every audience segment. There are different types of segmentation criteria that businesses can use when dividing the target audience.  Each one involves developing homogenous groups that are filled with individuals... Read More >

There are plenty of ways that companies can analyze and measure their traffic to understand their website performance. While Google Analytics is the most common choice for many companies, it’s just one of the many other available tools that are helpful for understanding those numbers and getting to the bottom of what strategies are working. Matomo One of the tools that companies can use to analyze website data is Matomo, which is a free and downloadable program. This tool provides businesses with detailed information on the website visitors including the pages that they’ve visited, the languages they speak, keywords they... Read More >