business

Standing Out From The Crowd

2021-01-18 by Ronn Torossian
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The online marketplace is getting crowded as we speak. The amount of available information online has started making people overwhelmed, to the point where their only choice is to step away from digital platforms and reconsider what’s important to them. This is true for both brands and consumers, and the best way to get around this issue is to stand out from the crowd by creating an original and unique offer that attracts everyone’s attention. Plenty of business owners prefer to follow a previously outlined strategy and only do things as they always have been done, without ever experiencing or... Read More >

Competitive Edge: Edge Over the Competition

2019-10-21 by Aaron Sarno
Competitive Advantage

Establishing a competitive edge means turning the tables of the market into your businesses favor. Ensure the market forces favor your company is key to gaining an edge on the competition. With so many businesses competing for the customer's dollars and attention, each business has to work hard to set itself apart from its competitors. Whether they offer a unique product or service, or even if they've been in business for a long time, differentiating your product or service can mean the difference in low or no profits for your company. Being different doesn't always have to be unconventional in... Read More >

Leadership in ‘Hustle Culture’

2019-03-05 by Jade Minh

Leadership in ‘Hustle Culture’ A recent article published in the New York Times dissected the concept of “hustle culture” made popular by millennial workers. Indeed, the idea of the “rat race” has been replaced by the more user-friendly, rise-and-grind mentality that fits better on an Instagram post. But in this modern day culture of grind and hustle, how can leaders modernize their efforts? How does one lead a generation of hard-working (but more than a little burned out) young adults? A great leader must be willing to adapt to change. In any work culture, the leader must be perceived as approachable and willing to... Read More >

The Importance of Social Media Marketing for Local Businesses

2019-02-11 by Jade Minh
Using Facebook to enhance marketing efforts

The importance of social media marketing for small local businesses There are over 327 million people in the United States. According to Statista, as of October 2018, there were 204 million Facebook users in the US. This means that approximately 2 in 3 people in the US were Facebook users at the time. Taking these numbers into account, it is evident the importance and benefits of social media marketing for businesses. Facebook and other social media platforms give small business a huge platform to promote their business and their brand. Engaging with social media can substantially increase a small businesses... Read More >

How to be an innovative PR firm

2019-01-28 by Jim Crickell

How to be an innovative PR firm As a PR firm, business innovation might not be at the top of your list, but it should be. As we head in 2019, there are probably a lot of things that your firm has in mind to achieve and improve. One of those things should be being a more innovative business. Without innovation, growth and transformation are limited. As a result, businesses fall behind. So if you want to stay ahead of the game, here are a few tips on how to be a more innovative PR firm: Be flexible There’s a... Read More >

Three bad leadership traits that are detrimental to business

2019-01-23 by Jim Crickell
Three bad leadership traits that are detrimental to business

There are many issues that businesses face - from marketing to sales to technical, but the worst of them is a leadership problem. When leadership is lacking, it affects all aspects of the business and company culture. Good leadership, on the other hand, can turn around a business and radically change and improve business performance. A leader is, by definition, someone at the forefront of the business, making the decisions that impact both the business and the employees. Good leadership is a skill, and while many think they have it, the truth is that most people are lacking in good... Read More >

3 Things Entrepreneurs Wish They Knew Before Starting Their Company

2019-01-14 by Jade Minh
3 Things Entrepreneurs Wish They Knew Before Starting Their Company

Back view image of young businessman standing against business sketch In today's digital world, many people are starting to think seriously about the possibility of giving up their nine-to-five job and replacing it with a life as an entrepreneur. The online environment makes it easier than ever for ambitious people to start selling products and services online. However, a lot of people don't realize just how difficult it is to thrive in the business world. Most people looking into entrepreneurship for the first time will encounter a few mistakes on the road to success. However, the good news is that... Read More >

Major Challenges of PR Professionals

2019-01-07 by Jim Crickell

Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis. Yet public relations is an industry that is known for being on top of its game - we’re great at keeping up to date with our developments in our client’s industry and new technology that helps us do our job better. Being a PR professional means facing struggles that require innovative thinking and creative approaches. Working day-in-day-out to supply relevant and effective content for clients and consumers, PR professionals have to deal with daily struggles. Here... Read More >

PR Agencies Can Help Products Hit Shelves

2018-12-26 by Jim Crickell

Consumer Tech PR agencies are usually on top of their game when it comes to creating and generating content that results in increased visibility and brand awareness for their clients, working with both traditional and digital media channels to get the best possible outcome for their clients' products. However, these agencies can do a lot more than this. A smart company will use their PR and marketing efforts in a variety of ways, such as developing industry relationships with purchasing managers, retailers, and e-commerce businesses. As a consumer tech company, building these relationships is vital, especially since purchasing managers are... Read More >

Building an Effective In-House Marketing Team

2018-12-21 by JamesD

Building a strong in-house marketing team involves a lot of time and energy due to which a lot of companies resort to hiring marketing agencies to do the work for them. While these agencies are fully equipped with the necessary skills, nothing beats having a quality in-house marketing team. There are plenty of tough decisions to be made when designating an in-house marketing team. These decisions will impact how smoothly how your company runs and how effectively your marketing team will be able to make a positive impact on the business. To get the best out of an in-house marketing... Read More >

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