Business News - Everything PR

Leadership in ‘Hustle Culture’

A recent article published in the New York Times dissected the concept of “hustle culture” made popular by millennial workers. Indeed, the idea of the “rat race” has been replaced by the more user-friendly, rise-and-grind mentality that fits better on an Instagram post. But in this modern day culture of grind and hustle, how can leaders modernize their efforts? […]

The Importance of Social Media Marketing for Local Businesses

Using Facebook to enhance marketing efforts

There are over 327 million people in United States. According to Statista, as of October 2018, there were 204 Facebook users in the US. This means that approximately 2 in 3 people in the US were Facebook users at the time. Taking these numbers into account, it is evident the importance and benefits of social […]

How to be an innovative PR firm

As a PR firm, business innovation might not be at the top of your list, but it should be. As we head in 2019, there are probably a lot of things that your firm has in mind to achieve and improve. One of those things should be being a more innovative business. Without innovation, growth […]

Three bad leadership traits that are detrimental to business

Three bad leadership traits that are detrimental to business

There are many issues that businesses face – from marketing to sales to technical, but the worst of them is a leadership problem. When leadership is lacking, it affects all aspects of the business and company culture. Good leadership, on the other hand, can turn around a business and radically change and improve business performance. […]

3 Things Entrepreneurs Wish They Knew Before Starting Their Company

3 Things Entrepreneurs Wish They Knew Before Starting Their Company

In today’s digital world, many people are starting to think seriously about the possibility of giving up their nine-to-five job and replacing it with a life as an entrepreneur. The online environment makes it easier than ever for ambitious people to start selling products and services online. However, a lot of people don’t realize just […]

Major Challenges of PR Professionals

Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis. Yet public relations is an industry that is known for being on top of its game – we’re great at keeping up to date with our developments in our client’s industry […]

PR Agencies Can Help Products Hit Shelves

Consumer Tech PR agencies are usually on top of their game when it comes to creating and generating content that results in increased visibility and brand awareness for their clients, working with both traditional and digital media channels to get the best possible outcome for their clients’ products. However, these agencies can do a lot […]

Building an Effective In-House Marketing Team

Building a strong in-house marketing team involves a lot of time and energy due to which a lot of companies resort to hiring marketing agencies to do the work for them. While these agencies are fully equipped with the necessary skills, nothing beats having a quality in-house marketing team. There are plenty of tough decisions […]

Study reveals marketing professionals aren’t ready for digital change

Last month, the Digital Marketing Institute released the results of their study, which revealed that most marketing professionals are not prepared for digital change. This report titled ‘20/20 Vision: A Marketing Leader’s View of Digital’s Future’ included insights regarding challenges to the marketing industry after surveying over 2000 executives and senior marketing professionals worldwide. According to the […]

How to Empower Corporate Communication

Strategies to Empower Corporate Communication

Effective communication is key to a successful business. Whether it’s relaying information up the chain, to your colleagues, between departments, or most importantly, to your client base, the way you present yourself has an effect in how you and your business is perceived. Corporate communication has rapidly evolved in recent times due to the advent […]