Business News - Everything PR

Major Challenges of PR Professionals

Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis. Yet public relations is an industry that is known for being on top of its game – we’re great at keeping up to date with our developments in our client’s industry […]

5 Can’t-Miss PR Tips for Solo Entrepreneurs

5 Can't-Miss PR Tips for Solo Entrepreneurs

When you start your own business, and you ARE the business, there is no time. As the chief everything, from CEO to janitor, you’re focused primarily on what will bring in the money, so you can survive long enough to scale. You don’t have time for much else.  But that doesn’t mean you can just […]

PR Agencies Can Help Products Hit Shelves

Consumer Tech PR agencies are usually on top of their game when it comes to creating and generating content that results in increased visibility and brand awareness for their clients, working with both traditional and digital media channels to get the best possible outcome for their clients’ products. However, these agencies can do a lot […]

Building an Effective In-House Marketing Team

Building a strong in-house marketing team involves a lot of time and energy due to which a lot of companies resort to hiring marketing agencies to do the work for them. While these agencies are fully equipped with the necessary skills, nothing beats having a quality in-house marketing team. There are plenty of tough decisions […]

Study reveals marketing professionals aren’t ready for digital change

Last month, the Digital Marketing Institute released the results of their study, which revealed that most marketing professionals are not prepared for digital change. This report titled ‘20/20 Vision: A Marketing Leader’s View of Digital’s Future’ included insights regarding challenges to the marketing industry after surveying over 2000 executives and senior marketing professionals worldwide. According to the […]

How to Empower Corporate Communication

Strategies to Empower Corporate Communication

Effective communication is key to a successful business. Whether it’s relaying information up the chain, to your colleagues, between departments, or most importantly, to your client base, the way you present yourself has an effect in how you and your business is perceived. Corporate communication has rapidly evolved in recent times due to the advent […]

Tips to manage underperforming employees

If you’re a manager, you’re going to come across underperforming employees or maybe even teams at some point. There’s going to be that one person who just doesn’t get the job done. It is one of the greatest challenges of being a manager, whereas one of the greatest skills as a manager is being able […]

3 Ways to Become a Better Leader

3 Easy Ways to Become a Better Leader

Many people have their own ideal vision of the perfect leader. The chances are, these idealizations come from the leaders that influenced those people throughout their lives, whether it’s a great boss or an inspiring teacher. Although our opinion of the ultimate leader might vary, most people will agree on some of the main characteristics […]

4 Business Management Tips to Help You Grow

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Building a company is difficult, creating a successful company is even harder. Despite the challenges of entrepreneurship, countless ambitious people launch their own ventures every day, using the advent of the internet to help them on their journey. While there’s no one-size-fits-all strategy for achieving success in today’s complex business world, there are steps that […]