Category: Editorial

Why do authors need publicists?

When publicizing a book, the media should be used to spreading the word about it. Publicity often determines whether a book will be successful . Without publicity, no one will know that a book...

YouTube Videos Post-TikTok?

Until recently, TikTok had been the bright social media star but recent talk about banning the platform in the U.S. has dimmed it.  Google bought YouTube in 2006, it has grown to become especially...

Trade War Affecting You?

For companies selling to a lot of tourists from China, the current trade war between the U.S. and China can be rather perplexing. Visitors from China still rank at the top in spending among...

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Leadership in ‘Hustle Culture’

A recent article published in the New York Times dissected the concept of “hustle culture” made popular by millennial workers. Indeed, the idea of the “rat race” has been replaced by the more user-friendly, rise-and-grind mentality that fits...

Patrice Tanaka Embarks On A Lifetime Pursuit of Joy 0

Patrice Tanaka Embarks On A Pursuit of Joy

Patrice Tanaka is no settler. Throughout a career spanning nearly four decades, Tanaka has solidified her reputation as a best-selling author, PR whiz and, above all, a person who believes that life is fully...