Why do authors need publicists?
When publicizing a book, the media should be used to spreading the word about it. Publicity often determines whether a book will be successful . Without publicity, no one will know that a book...
Category: Editorial
RxAir Successfully Pivoting Brand Messaging During Global Pandemic
There are a number of things that may cause a company to completely pivot its marketing strategy in order to ensure continued sales and brand growth in times of crisis, and the COVID pandemic...
PR Firms for Authors: Book Launches, Publicity and More
Do you need a PR firm or publicist for a book you’ve written? Generally book pr firms do not think outside of the box – and their retainers are 2 to 4 thousand dollars...
YouTube Videos Post-TikTok?
Until recently, TikTok had been the bright social media star but recent talk about banning the platform in the U.S. has dimmed it. Google bought YouTube in 2006, it has grown to become especially...
LIFE CUBE PROJECT CONNECTS ART AND COMMUNITY IN MIAMI BEACH THIS FALL!
LIFE CUBE PROJECT COMBINES COMMUNITY OUTREACH IN MIAMI BEACH WITH INTERACTIVE ART IN SOUNDSCAPE PARK (November 20-24, 2019) Miami Beach, FL (October 18, 2019) – The Life Cube ProjectTM will create a twelve-foot high...
Trade War Affecting You?
For companies selling to a lot of tourists from China, the current trade war between the U.S. and China can be rather perplexing. Visitors from China still rank at the top in spending among...
Leadership in ‘Hustle Culture’
A recent article published in the New York Times dissected the concept of “hustle culture” made popular by millennial workers. Indeed, the idea of the “rat race” has been replaced by the more user-friendly, rise-and-grind mentality that fits...
What is an Advertising & Public Relations Search Consultant?
That’s a pretty long title for a job, is must be important, right? Turns out, it actually is. A Public Relations search consultant (or ad agency search consultant) helps a client find the perfect...
Patrice Tanaka Embarks On A Pursuit of Joy
Patrice Tanaka is no settler. Throughout a career spanning nearly four decades, Tanaka has solidified her reputation as a best-selling author, PR whiz and, above all, a person who believes that life is fully...
The Demise of SXSW has Been Greatly Exaggerated
Over the past several years, it’s become chic in the industry to dump on SXSW. The renowned Austin business festival is all out of steam, bereft of ideas, and all-around stale… or so the...
