RFP, Public Relations, Marketing, Social Media and more!
EDITOR’S PICKThis Month’s Featured Blog:
5W Public Relations
Want to submit your blog for an
Editor’s Pick? Send us a note!
There are a number of things that may cause a company to completely pivot its marketing strategy in order to ensure continued sales and brand growth in times of crisis, and the COVID pandemic is no exception. Over the past year, we have seen companies around the world engage their fight or flight … [Read more...]
Do you need a PR firm or publicist for a book you’ve written? Generally book pr firms do not think outside of the box – and their retainers are 2 to 4 thousand dollars a month --- a bargain when looking at larger Public Relations companies, that might be able to produce more for a higher … [Read more...]
YouTube Videos Post-TikTok? Until recently, TikTok had been the bright social media star but recent talk about banning the platform in the U.S. has dimmed it. Google bought YouTube in 2006, it has grown to become especially valuable to marketers who need time to demonstrate and show … [Read more...]
LIFE CUBE PROJECT CONNECTS ART AND COMMUNITY IN MIAMI BEACH THIS FALL! LIFE CUBE PROJECT COMBINES COMMUNITY OUTREACH IN MIAMI BEACH WITH INTERACTIVE ART IN SOUNDSCAPE PARK (November 20-24, 2019) Miami Beach, FL (October 18, 2019) - The Life Cube ProjectTM will create a twelve-foot high metal … [Read more...]
Trade War Affecting You? For companies selling to a lot of tourists from China, the current trade war between the U.S. and China can be rather perplexing. Visitors from China still rank at the top in spending among foreign visitors although that position is in jeopardy. Chinese tourists spend an … [Read more...]
Leadership in ‘Hustle Culture’ A recent article published in the New York Times dissected the concept of “hustle culture” made popular by millennial workers. Indeed, the idea of the “rat race” has been replaced by the more user-friendly, rise-and-grind mentality that fits … [Read more...]
That’s a pretty long title for a job, is must be important, right? Turns out, it actually is. A Public Relations search consultant (or ad agency search consultant) helps a client find the perfect advertising agency for them. There are hundreds, even thousands, of agencies out there and it can be … [Read more...]
Patrice Tanaka is no settler. Throughout a career spanning nearly four decades, Tanaka has solidified her reputation as a best-selling author, PR whiz and, above all, a person who believes that life is fully lived through pursuit of one’s passion. Tanaka is Japanese American, born in Hawaii and … [Read more...]
Over the past several years, it’s become chic in the industry to dump on SXSW. The renowned Austin business festival is all out of steam, bereft of ideas, and all-around stale… or so the critics would have us believe. And, in point of fact, some big tech companies and other brands have – very … [Read more...]
Effective communication has always played a vital role in profitability, no matter what your business offers. That challenge, here, is that communication – both the methods and the expectations, change over time, so what may have worked in the past may not work so well in the future. That means the … [Read more...]