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In today’s hyper-connected world, a brand’s reputation can be built or shattered in an instant. From product recalls and data breaches to social media gaffes and environmental disasters, crises can strike any organization, regardless...
In the digital age, a brand’s reputation is crucial. Businesses must strategically manage their online presence to foster positive consumer perceptions and build brand loyalty. Reputation management involves proactive efforts to shape how a brand is...
In this digitally interlinked era, the importance of maintaining an impressive online standing can’t be understated. The perception of a brand, if positive, can accelerate growth, draw in consumers, and reinforce loyalty. Conversely, a...
In the fast-paced, digitally connected world of today, there’s no room for playing fast and loose with brand integrity. Consumers are switched on, using online reviews and social platforms to keep brands on their...
When a brand crisis looms, it can feel like an unanticipated wave, ready to engulf years of painstakingly built reputation. In today’s hyper-linked world, a single misstep can echo across social media, news channels, and online...
The metaverse, a tapestry woven from virtual worlds and augmented reality, is rapidly emerging from the realm of science fiction and into people’s everyday lives. While holding immense potential for social interaction, entertainment, and...
Humor is powerful in public relations. A joke or meme can capture attention and build rapport, making brands endearing to their audience. Duolingo, the language learning app, is a prime example with its sassy...
In January 2024, a seemingly simple “How is everybody doing?” from the official Elmo account on X unleashed a tidal wave of emotional responses, both positive and negative. This unexpected vulnerability surprised even the Sesame Street...
In today’s digital age, cyber attacks are not a matter of “if,” but “when.” When a brand experiences a data breach or security incident, the impact goes far beyond lost data and financial repercussions. ...
Crisis situations evoke a very specific feeling, akin to the ground beneath one’s feet suddenly giving way, plunging them into chaos and confusion. These situations are able to shatter all the stability that companies rely on...
