Category: Crisis PR

What is PR

How to Implement a Brand Reputation Management Plan

In this digitally interlinked era, the importance of maintaining an impressive online standing can’t be understated. The perception of a brand, if positive, can accelerate growth, draw in consumers, and reinforce loyalty. Conversely, a...

Crisis Management Plan

What to Do During a Brand Crisis

When a brand crisis looms, it can feel like an unanticipated wave, ready to engulf years of painstakingly built reputation. In today’s hyper-linked world, a single misstep can echo across social media, news channels, and online...

MANAGEMENT-CREATED CRISES

Caring About Consumers To Avoid PR Crises

In January 2024, a seemingly simple “How is everybody doing?” from the official Elmo account on X unleashed a tidal wave of emotional responses, both positive and negative. This unexpected vulnerability surprised even the Sesame Street...

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Reconnecting and Rebuilding After a Crisis

Crisis situations evoke a very specific feeling, akin to the ground beneath one’s feet suddenly giving way, plunging them into chaos and confusion. These situations are able to shatter all the stability that companies rely on...

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Showing Accountability During Crisis Situations

In the age of instant information and hyperconnected communities, any brand can find itself at the center of a PR crisis. Whether it’s a misstep in marketing, a product malfunction, or a social media...