Crisis PR

crisis PR
News and Updates from the Top Crisis Public Relations Firms and Agencies.

CRISIS COMMUNICATION PLAN & PLAN

In an earlier article, we discussed how to begin drafting a plan by identifying the primary and secondary spokespersons. Here is a presentation of the next steps. The top topics to focus on were identified earlier and the plan should center around them.  Continue by gathering all current and pertinent information about each subject and […]

Post 9/11

September 11, 2001 is a day most in generation Z and any older generations will never forget.   A drone attack on the world’s largest oil refinery in Saudi Arabia just a few days after this year’s 9/11 memorial punctuated the possibility of even more crises to come. What Does That Prove? The latest drone attack […]

The Golden Rules of PR Crisis Management

At some point, no matter the industry, your business is almost guaranteed to have to face some sort of a public relations crisis. At the same time, your crisis management plan can be the difference between a hugely beneficial image boost, or a major blow to your brand that alienates your customers, business partners, and […]

Getting Ahead of a Crisis Before it Happens

Crisis management. Two words that no business wants to have to handle, but unfortunately this is often a part of running a company. Inevitably, something negative will happen. The effects of these types of situations are highly dependent on how they are handled. But why wait until there is a crisis to handle? Being proactive […]

Cheap and Ethical: Mutually Exclusive Branding?

Branding Tips

The global fashion industry is facing an existential crisis: after exploding across the globe in search of ever-cheaper places to manufacture its treasures, stories of worker abuses are as depressing as they are consistent: violence, brutally long hours, unpaid wages, dangerous conditions, and perpetual poverty. Last year, workers at an Indian factory known for supplying […]

Jussie Smollett’s career is over

Jussie-Smollett-convicted

There can be no doubt now that Jussie Smollett will struggle to revive his career. The Empire star broke his silence on the ‘worst time of his life’ after all charges against him for filing a false police report were dropped earlier this month.  His record has also been wiped clean, and reports indicate he […]

Three PR Pros Respond to Gillette’s Controversial Ad

Bold, Beautiful or Just Plain Bad? Three PR Pros Respond to Gillette’s Controversial Ad

If the aim of Gillette’s latest campaign was to cause widespread controversy, the razor firm’s PR team is surely congratulating itself. If you haven’t seen it by now, the only possible explanation is that you’ve forgotten how to use your phone. And laptop. And how to talk. The two-minute film, produced by Grey New York […]

Gillette’s Controversial Ad is Nothing New

Gillette’s “We Believe” campaign has ruffled more than a few well trimmed feathers, with the one-minute, 49-second ad all but taking over online discussion this week. Among its supporters, Gillette has nailed its attempt in providing some much-needed commentary on so-called “toxic masculinity”, while the campaign’s detractors are calling the ad offensive to men. The […]