Small alcohol brands rise through innovation and authenticity in craft brewing and distilling, challenging big corporations with unique products and storytelling
Learn how Nike transformed from sportswear giant to digital marketing powerhouse through social media activism and consumer engagement with the iconic #JustDoIt campaign
Learn how cannabis marketing often fails through targeting minors, deceptive claims & glamorization. Explore ethical solutions for responsible industry promotion
Learn how personalization in app marketing drives user engagement and retention through AI, data analytics and tailored experiences in the digital landscape
Explore how Chime disrupts traditional banking through innovative digital marketing, targeting millennials with fee-free services, influencer partnerships & social media outreach
Learn how B2B brands leverage affiliate marketing to drive growth, build partnerships and tap new markets through effective strategies and best practices
Explore how cybersecurity marketing has evolved from technical solutions to essential business strategy, focusing on AI, privacy laws & building customer trust in digital security
Learn how influencer marketing has transformed sports, from athlete endorsements to authentic digital connections, and discover strategies for brands to leverage sports stars online
Learn how brands can create authentic marketing campaigns for minority communities that go beyond tokenism and build meaningful connections with diverse audiences
Explore how unethical influencer marketing practices in Europe led to scandals and brand damage. Key lessons on transparency and compliance in social partnerships.
