Marketing

Through digital marketing companies can focus on creating more value for their target audiences while still retaining a competitive edge over their markets. With a successful digital marketing strategy companies need to get different departments within a business together to ensure that they are sharing the same messages, creating a positive experience for the customers, and meeting the needs of their customers. Video marketing Through video marketing efforts companies can increase their reach, expand their operations, and grow their revenue. The goal of video marketing efforts is for companies to create informational or valuable video-based content for the target audience,... Read More >

Interview With Austin Rotter, a digital branding and media relations expert with over 12 years of experience working with a number of clients ranging from innovative startups to hypergrowth brands and everything in between. With the first half of 2022 in the books, it’s time to turn your attention to the rest of the year. And when it comes to your digital marketing strategy, there’s no shortage of steps you can take. Even if you’ve met or exceeded all your digital marketing goals for the first half of 2022, there’s no guarantee you’ll experience the same success in the months to come. According to... Read More >

Even the best companies all over the world use digital marketing strategies to reach their target audiences and their goals. The most successful digital marketing campaigns tend to focus on how a business and its solutions can improve the lives of the target consumers or provide some sort of a solution to their pain points. Social media Companies that focus on building brand awareness and increasing their conversions through social media platforms are utilizing social media marketing efforts. With the help of a social media marketing campaign, companies can utilize one, or a variety of social platforms, depending on the... Read More >

It's not always easy for small businesses to rank for various keywords since larger companies that have more resources tend to target the same terms. Fortunately, by using local SEO strategies, even small businesses can inch their way to the top of search engine results pages. Google Google owns and operates a business directory called Google My Business. The goal of this platform is to provide accurate business information for various local companies to search engine users. With that in mind, most businesses need to have a Google My Business listing within a year of starting that business. Generally, this... Read More >

Once a customer has made a purchase, the journey doesn't end there. During this stage, companies should focus on ensuring that every customer is happy so that they come back in the future, or even recommend the business to their social circles. Surveys One of the best ways that companies can improve their overall marketing funnel is to learn the stages where potential customers get stuck. To get a better understanding of that, companies can include surveys in their post-marketing strategies that are going to be placed on the company's website, or given to customers after they make a conversion.... Read More >

Even when companies have an established presence in digital spaces, such as sharing engaging content on social media platforms or a highly ranked website on search engine results pages, there are plenty of other strategies that companies need to use in digital marketing efforts to achieve more success. Between content marketing and email marketing, those are just two of the many strategies that a company can utilize in its digital marketing efforts. Content marketing With content marketing, companies are focused on creating engaging and valuable content for their target audiences such as blog posts, videos, photos, infographics, and more. All... Read More >

There are several strategies that companies can use to build backlinks in terms of improving their local SEO strategies. Improving their SEO efforts means that companies will begin able to generate a lot more website traffic, and turn that website traffic into more sales. Review websites According to studies, most consumers tend to read online reviews about different local businesses, and over 80% of those customers tend to look for a high rating of those businesses before they decide to make a purchase. That means companies need to get positive reviews on local review websites because those are the websites... Read More >

In today's digital world, digital marketing has become crucial no matter what the industry or the size of a company might be. It's one of the best ways for companies to grow, build revenue, and attract more customers. Any plan that outlines how a company plans to achieve its marketing goals through digital channels like social media and search engines is what digital marketing is all about. Search engine optimization (SEO) One of the most effective ways that companies can utilize social marketing strategies is through search engine optimization. This is the process of improving a company's business website so... Read More >

With mobile devices becoming even more popular in the last few years, so has the mobile commerce industry. Consumers these days can have the ability to browse and make purchases from anywhere, which has increased impulse purchases for many people. However, companies need to think and plan ahead to send out from their mobile commerce competitors with the right strategies. Optimization There's a lot of competition in the world of mobile commerce. If a company's website doesn't highlight the benefits that consumers get from the products they want to purchase, this can result in a loss of sales. For companies... Read More >

Most e-commerce business owners tend to be quite familiar with every marketing channel that's available to them, but plenty of them tend to overlook how important and valuable email marketing can be. Unlike SEO or social media platforms, email marketing is quite unique because companies are in charge of every step of the buying journey for their customers. Additionally, companies actually own their email contact list, which makes data collection a lot more important and effective, which is different from, for example, social media platforms, where companies have to rely on data and algorithms that are used by those platforms.... Read More >