PR Insights

Companies that rely on in-house public relations departments or teams can always rely on these people for various public relations efforts. Between creating and sharing press releases and emails and communicating with employees, in-house, public relations teams are incredibly effective. In fact, most in-house PR teams don’t need to be made up of dozens of people, as a handful of employees can easily handle all of the essential tasks needed to keep the business moving forward and growing. Press release Companies these days can't rely on anyone but themselves to generate buzz around their events, announcements, or achievements. One of... Read More >

Whenever a company has grown enough to need more help for success, most businesses start turning to public relations to increase their target audience and convert more consumers. However, aside from working with specialized public relations agencies, some companies also have the opportunity to create their own in-house PR teams that will only be catering to the specific needs of that business. There are numerous benefits to companies creating their own in-house PR teams, such as having all the information the team might need readily available and making the team a good match for the rest of the business, among... Read More >

Many companies have faced a point in time where they've wondered whether they should start working with professional PR agencies to continue their growth. The answer to that question mainly depends on the individual companies and their resources and goals, but for most businesses, it's one of the best choices they can make. One of the biggest reasons why companies should be working with PR agencies instead of pursuing various PR efforts on their own is because those types of efforts take a lot of time and bigger investments that not many companies can do on their own. Goals One... Read More >

Market research is a very beneficial tool that companies can use to inform everything from their marketing campaigns to their overall business decisions. Fortunately, there's no need for companies to invest a big budget into marketing research to get all of the benefits that come from it. That's because there are plenty of free-market research platforms available to them, but it's always important to choose the right one. Google Trends Google Trends is a platform that keeps track of what the users of Google are searching for. The platform was introduced back in 2006 and is used to track the... Read More >

There are plenty of reasons why companies in the cannabis industry should be utilizing cannabis public relations campaigns, with one of the biggest ones being generating more awareness, boosting visibility, and overcoming the limitations that other brands in the market are facing. That’s because, through public relations, companies can develop and frame the way that the media and the public will see their brands, and in a positive manner. Through public relations, companies can interact with their target audiences and keep the conversation going with them, as well as keep the company’s name constantly circulating in media outlets. However, when companies in... Read More >

The objective of consumer Pr is to get people to know about a company, its products and services and to see the company in a positive light. For some businesses and podcasts, podcasting can be an extremely effective tool. The consumer need not read about a company and its products. The message is conveyed by someone telling the listener about the project. The message and information is sent strictly to people who have a special interest in a relevant industry. Given below are advantages that podcasting can offer to consumer PR today. Easier to consume Podcasts are a good source... Read More >

Quite a few brands are committed to representing real people in their ads and within their organizations. They embrace diversity in their content and their marketing campaigns. The youngest generations often question whether a brand supports diversity both publicly and behind the camera. If brands want to make a meaningful connection with future customers, they have to reflect a range of experiences and backgrounds within their messaging. Customers are also more loyal to brands that take a stand while addressing social inequalities. The changing conversation Many voices have been typically sidelined from conversations around whisky. This is changing. Women and... Read More >

Dogs were a source of comfort in the pandemic, and their owners took extra care to ensure that they were safe from infection. Many people bought masks, gloves, and goggles to protect themselves from the virus when they visited their pets. They also bought special food to feed them and extra blankets and beds to keep them warm. Some people even went as far as buying special dog cages so that they could quarantine their dogs at home if needed. There were many things that people bought for their pets during the pandemic, but it was not to protect them.... Read More >

The pandemic was a devastating time for many. However, it also had a major impact on the pet food and pet bedding industry. It was estimated that over 1 million dogs and cats were lost during this time because they did not have access to proper food or shelter. It is important to note that many pet food companies decided to stop producing pet food during this time since they were unsure of when they would be able to get raw materials again. This meant that there was a shortage of pet food at stores across the country. In addition,... Read More >

To convert leads into paying customers, they need to be pushed towards purchasing decisions. Leads will not automatically convert to sales. Additional strategies are required to produce the conversion.  Given below are tips that would help a business to convert leads to sales. Research the target audience What customers want and how they want to engage with companies can be a powerful lead conversion tool. Getting to know the target market results in effective data. The data can be used to create offers that would attract leads and convert them into paying customers. Follow-up emails A follow-up email is an... Read More >