PR Insights

How to Get PR Coverage

Whether you’re just getting started or you’re an established business, it’s always a good idea to get exposure to let more people know about your product. This means finding the right outlet for your product or service and getting them to pay attention to you. This can sometimes seem daunting, especially in the current crowded […]

Four Ways Law Firms can Maximize Online Marketing

Getting more traffic on your website, more phone calls, and more ongoing referrals is essential to building a client base in a law firm. Between Google, Facebook, SEO and online reviews, there are a lot of things to consider when determining what marketing tactics work for your law firm. Your marketing plan should always begin […]

Major Challenges of PR Professionals

Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis. Yet public relations is an industry that is known for being on top of its game – we’re great at keeping up to date with our developments in our client’s industry […]

PR lessons from post-hurricane Puerto Rico

On 20 September, 2017, Hurricane Maria brought destruction and despair to the island of Puerto Rico. Residents of the remote coastal town of Punta Santiago painted a sign on the pavement that read “S.O.S. Necesitamos right Aqua/Comida”, translated as “S.O.S. We need Water/Food”). This message made headlines in the United States and across the world, […]

UK’s anti-drink driving campaign

The UK government’s new Think! campaign attempts to mix humor and anti-drink driving, with a ‘Time to Tackle’ film featuring a group of friends kicking around a set of car keys to discourage their friend from driving home under the influence.  The anti-drinking Christmas campaign’s key message is simple: Don’t let your friends drink and […]

Five Low-Budget Marketing Tactics

Five Low-Budget Marketing tactics

A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural marketers – they jump from one marketing tactic to another without assessing their efforts will result in higher sales. If this […]

Lessons from Facebook on how not to conduct PR

There are many things companies should do during a crisis, but then there are also things you shouldn’t do. This time around, Facebook ticked a few of the boxes in that list.  The New York Times’ investigative report brought to light Facebook’s mishandling of the 2016 Russian influence campaign. The story, accurately titled ‘Delay, Deny […]

Why are there More Women than Men in PR?

Why are there more women than men in PR?

 It’s not news that women dominate in terms of sheer numbers when it comes to PR. According to the Bureau of Labor Statistics, women hold around 59 percent of PR management roles and 63 percent of PR specialist positions. Despite this, females are underrepresented in leadership roles in PR. This begs a question—why is it […]

The Need to Prepare a Media Crisis Management Plan

The Need to Prepare a Media Crisis Management Plan

If you face a sudden media crisis, being prepared can be the difference between a make or break situation. As a medical association or non-profit, you may not have the budget to support a large-scale management plan and have ongoing support during a crisis, but that’s just a good reason to have an issues management […]