PR Insights

Integrating Diversity into the Company

company diversity

Although protests following the videotaped death of George Floyd at the hands of a Minneapolis police officer are decreasing, there’s still much discussion in communities not just about justice, but also the need for inclusion, diversity, and racial equity. Some brands were quick to publicly state their position on one or more of these topics, […]

Managing a Brand Crisis

Between online misinformation, misleading advertisements, and social media trolls, today’s crisis management planners have to be prepared for any type of emerging disaster. Whether that’s on a familiar front or a new and unexpected one, the best way of managing a crisis is with a solid plan. These days, brands and crisis management planners have […]

Careers in Digital Marketing: Community Managers

A career in digital marketing or digital PR is a rewarding experience for many, and is well-suited to individuals from a range of backgrounds with a keen eye for online communications. One role often discussed is that of a community manager. Here is a brief guide to the role of a community manager in digital marketing. A […]

Insights from With Global Alliance

Global Business

With Global Alliance, a global network of tech PR and marketing agencies, launched in January of this year with just five founding members. By June, the With Global Alliance (WGA) membership had doubled in size to include 10 firms, servicing 26 countries, all with deep tech expertise and hands-on senior leaders.  Operating in the international […]

PR Predictions From SPM Communications, Marketing Maven & More…

Everything-PR continues our round-up stories of speaking to industry experts on the future of PR. Here are some thoughts and feedback: “The pandemic has already refocused the PR industry – the future is here. While I would never say that this devastating global event is “helping” any industry, I believe this is the best time in […]

Blue Fog Communications, Shift Communications and Others on Future Of PR…

Continued interviews on the future of PR, with many differing thoughts. Here’s a few industry leaders: Stephanie Driscoll of Blue Fog Communications predicts, “…  we will see a large increase in individual PR in the future. If you think of some of the greatest brands of all time such as Oprah Winfrey and George Forman, […]

Ring Communications, Natasha Dressler & Others On PR’s Future

In our continued round-up of public relations executives on what the future of the PR industry will look like, some more thoughts of people we spoke to recently: “I believe the future of media relations will start to turn from larger agencies to smaller boutique ones. Coming from agency life, I enjoy working for myself from […]

The Future of PR from Lion & Lamb Communications and The IPY agency

Future Air Transportation and the Environment Ilan Kroo

During these historical times we are continuing to speak to industry leaders about what their take is on the future. Some thoughts from some leaders: Rachel Harrison, Co-founder of Lion & Lamb Communications said “The Future of PR is being reimagined in this time period of intense economic and lifestyle disruption with quick pivoting, ingenuity, […]

Interview with Michael Umansky, Co-Founder, INK

“Content Performance Optimization,” what is it and why is it essential to the role of public relations? MU: Optimization for web content does not mean we have to lose tone, voice, feel and branding. Because “too much” SEO can tend to feel robotic, we at INK knew a change was needed. We believed there had […]

Tracy Lamourie and Brian Stephens of Caissa Public Strategy on PR Post-Pandemic

We spoke to a number of PR pros about the future of the industry post-pandemic.  We got a variety of thoughts. First up, Tracy Lamourie is the author of the upcoming book GET REPPED – Build Your Brand With Effective Public and Media Relations. She’s an effective public relations consultant, and shared her thoughts with […]