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5W Public Relations
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Over the last few years, a focus on women’s issues has risen in prominence in the public sphere. From the pink tax to inequality in the workplace, gender issues have taken center stage in the news more than ever before. Still, there is one issue that few outlets — and brands — have managed to […]
There’s an old saying in public relations: “Advertising is what you pay for, publicity is what you pray for.” When it comes to the age-old battle between advertising and public relations, it’s a case of unpaid versus paid, credible versus skeptical, earned versus purchased. Advertising is hardly filling, and public relations just tastes so, so […]
The idea of entrepreneurship or a freelance lifestyle is attractive to many marketing professionals. After all, what could be better than setting one’s own schedule, answering to zero bosses, and finding fulfillment in work? Working solo has a long list of perks and benefits, but this lifestyle is far from easy. It requires a lot […]
A career in public relations has long been portrayed as a glamorous career path, filled to bursting with designer products, elaborate parties, and upper-tier clientele. Take Samantha Jones from Sex in the City, for example. She was a powerful woman with a long lunching habit and looked picture perfect at all times (except for that […]
Public relations can make or break a business – large or small. Good PR skills are also a vital tool for a range of professions, from politicians to radio presenters, or anyone trying to promote an idea or product. The internet is packed with bursting with online courses offering to help you improve your PR […]
In recent times, Wildlife Organizations gain more recognition due to the public becoming aware of the dangers of the world’s wildlife. Wildlife is the breath of our ecological balance, and that doesn’t negate the importance of smaller undomesticated lifeforms such as birds, fish, microscopic organisms, and fungi. The significance of all life forms is recognized […]
An entrepreneur has just hung his shingle up and opened up for business as an independent public relations consultant. Specializing in handling public relations for niche athletes, the proprietor anticipates a low amount of competition in his home area of southern California. After all, most PR professionals tend to work for agencies, which tend to […]
Find Common Ground Be clever in how you frame your story. It is vital that you find common ground between what works for you, and what counts as a good story for the journalist. “The word ‘exclusive’ is, of course, gold to any self-respecting journalist,” says Josh Quittner, Decrypt editor-in-chief, “There is often a happy […]
Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to evolve and grow as marketing trends come and go, and sometimes she still admits that she gets a bit “old school” with her strategy. Not every marketing professional can say […]
With his unassuming spectacles and warm smile, Apple CEO Tim Cook plays the grandpa role well. He comes across as one of those guys who mean well, and he probably does, but he also definitely means business. Speaking at the Time 100 Summit in New York City last month, Cook covered a range of topics: […]
