PR Insights

Internal Communications: 4 Steps to an Effective Communication Strategy

While internal communication has a significant impact on employee engagement, a majority of organizations lack well-designed internal communication (IC) strategies. Lack of an effective internal comm strategy limits these organizations’ abilities to tap into benefits associated with highly motivated employee teams. Given the importance of effective IC, there’s a need for organizations to develop long-term […]

What Brands Can Learn from the Arts

Brands

COVID-19 did a lot of things, mostly negative, to our society. It also exposed cracks around for years but cast an even stronger light on them, particularly the structural racism and need for much more equity and social change. An extensive survey this April and May by cultural marketing firm LaPlaca Cohen and Solve Linett […]

B2B CMOs and LinkedIn

LinkedIn

Of all the social media platforms, LinkedIn was cited as the favorite by 74% of B2B CMOs polled in the Chief Marketer 2019 B2B Marketing Outlook survey. It’s not surprising since LinkedIn is most widely used by 706 million people, the majority of whom are business people and professionals. What sets LinkedIn apart from other […]

Great Marketing & Publicity Books

Here are some great marketing and publicity books as recommended by our readers: Andrew Latham, Managing Editor for SuperMoney.com said, “I would like to recommend “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves by Adam L. Penenberg” and “The Tipping Point: How little things can make a big difference, by Malcolm Gladwell.’ He added, “Viral Loop: […]

McDonald’s Continues Fight with Former CEO

The legal fight between fast-food giant McDonald’s and its former CEO continues to be acrimonious. This could have Public Relations ramifications for both the brand and the embattled ex-boss. Initially, when Steve Easterbrook left McDonald’s over disclosures about an “inappropriate” relationship with a company employee, the two parties parted ways relatively amicably, with McDonald’s giving Easterbrook a […]

Delivering 5-Star Hedge Fund PR

Although there are some similarities between mutual funds and hedge funds, knowing and strategizing for these differences is an important pathway toward achieving success. People generally invest in hedge funds to maximize their returns while minimizing or eliminating risk. Hedge fund PR is an important arm of financial PR, and selecting the right agency to […]

What Is the Best Marketing Campaign of 2020?

earned media marketing

We conducted a series of interviews and got a variety of responses from people about “What is 2020’s best marketing campaign.”  – although The Last Mile from Volkswagen – got ample praise.  Here are some answers: According to Sam Willamson, head of marketing for CBDiablo, “Early in the year we saw the campaign called The […]

Communications Strategy Group of the Rocky Mountains

Denver, Colorado and the Rocky Mountains have many known attractions, but one that may have slipped under the radar is Communications Strategy Group or CSG. In 2016, it was named one of the “Top 10 Best Workplaces in Advertising & Marketing” by Fortune Magazine. CSG had already been named “Best Place to Work” earlier that […]

What Is Buyer Persona?

buyers

Buyer persona is to marketing, what sewing patterns and costume design are to the fashion conscious. The mutual aim of all is in customizing their products to fit customers’ desires and interests. Other terms like marketing persona, user persona, and customer persona have also been used and mean the same thing. Regardless of which term […]

Tips of Hedge Funds PR

Managers of hedge funds have to get other people to invest in their organization. However, they tend to have a lot of limitations because they can advertise their business and look for various investors. When it comes to hedge funds, they aren’t registered with the Securities and Exchange Commission, which means that these organizations don’t […]