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There are a number of things that may cause a company to completely pivot its marketing strategy in order to ensure continued sales and brand growth in times of crisis, and the COVID pandemic is no exception. Over the past year, we have seen companies around the world engage their fight or flight … [Read more...]
The online marketplace is getting crowded as we speak. The amount of available information online has started making people overwhelmed, to the point where their only choice is to step away from digital platforms and reconsider what’s important to them. This is true for both brands and consumers, … [Read more...]
Today, an interview with Sarah Farrant, Head of Strategy at public relations agency NINICO Communications. What are five trends you see this year? “Podcasts: Easily my top pick. According to Infinite Dial 20, 55 percent—155 million—people in the United States listened to a podcast this year, … [Read more...]
Spoke to some Public Relations and marketing experts for 2021 predictions on whats to come. Here are what experts told us: Susan Thompson of TopCasinobonus.com told us “In 2021, Sponsored content will become more essential and useful for the PR program. Publishers spend a great deal of time … [Read more...]
In the past couple of years, podcasts have started rivaling traditional media, like radio and TV, especially in public relations. Back in the day, if a story wasn’t in the newspapers or presented on TV, no one even heard about it, and the traditional media gatekeepers used to decide what was and … [Read more...]
The sixth annual study, Woman in the Workplace, by McKinsey and LeanIn.org, grabbed more attention than usual since the heightened awareness was given to diversity and equality in the workplace. Most alarming was that more than 25% of women polled said they were considering decelerating their … [Read more...]
Ayelet Noff, Founder and CEO of SlicedBrand, has been in the PR and marketing space for the last 20 years, and has led the PR activities of over a thousand technology companies in various fields, including AI, health tech, blockchain, mobile, cybersecurity, and fintech. We asked her today about … [Read more...]
What long-term effect will the pandemic have on the global workforce? An October report by the World Economic Forum (WEC) reported that two-fifths of the companies it surveyed are planning to reduce their workforces. The reason? Technology. Accurate or not, the forecast for a shift is shared by … [Read more...]
Word of mouth and foot traffic used to be two of the ways for small companies to market themselves and grow. These days, instead of visiting the business itself, customers prefer to look them up online and research what others are saying about it. After doing their online research, according to … [Read more...]
It takes a special kind of team to enter into a new industry without any sort of blueprint. NisonCo PR was one of the first to take the plunge into cannabis, hemp and CBD specific PR when the cannabis industry started to take off. Since its beginning, NisonCo has situated advocacy front … [Read more...]