PR Insights

Understanding a Crisis


Warren Buffett is one of the most recognizable – and wealthiest – business figures in the world. He also proved to have full comprehension of crises when he said, “it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” For executives with […]

Bachelorette Star Responds to N-word Statement

In the list of words some people in the public eye just can’t say, no matter the context, the N-word probably tops the list. By now, nearly everyone understands the potential career consequences of a celebrity uttering that term in public, no matter what their reasons may be. Many fans see the headline, and they […]

10 Things to Prepare Before Hiring a PR Firm

How PR Firms are changing

Hiring a PR firm is an important asset for many different companies, however, it’s important to have a few things in mind before making the decision on choosing the company. Before everything else, it’s important that the company and the PR firm have the right relationship and that both representatives, ideas, and achievements align. Set […]

PR Firms Adapt Best Practices During COVID

COVID-19 is causing closures across the nation and the world, but many PR agencies are still operating, helping their clients weather this unprecedented storm. But how are these agencies working to protect their employees and their clients? Clients in Crisis For many businesses and brands, the coronavirus pandemic has been catastrophic. Business has vanished overnight, […]

How Important is PR for a Crowdfunding Campaign?

There are plenty of popular products or services that people are using, that all started with an idea and a very successful crowdfunding campaign. In order to achieve that same success, it’s not enough to set up an account on any crowdfunding platform, upload everything and then check back on how it’s doing a few […]

Public Relations Careers: Options, Job Titles, Descriptions

Making the right choice when it comes to a career path is a defining moment in anyone’s life. However, not everyone has an easy time making that decision, especially since a lot of people don’t know if they’ll end up liking a certain choice as they’ve never had any experience working in such a field. […]

“That’s when I fell for… the leader of the pack”


Boomers may remember this 1964 hit song first made popular by the Shangri-Las and subsequently recorded by other artists. In today’s fast-moving world of digital communications, the leader of today’s pack is Instagram. So? Recent research by Business Insider Intelligence revealed that 79% of brands relied on Instagram for their influencer campaigns. The research service […]

How Media Agencies Connect Brands to Audiences

A media agency is there to advise companies and brands on how and where to advertise products or services, along with the best ways for brands to present themselves to the public in a positive light. The main services that a media agency offers its clients is public relations, advertising, as well as various other […]

How Poker Brands Can Succeed During the Pandemic

poker pr

With the COVID-19 pandemic spreading across the world, many bricks-and-mortar businesses have had to rethink and reorganize the way they used to work, whether this is from allowing their employees to work from home and holding virtual meetings, to working all throughout the night to keep track of deadlines. However, while plenty of businesses are seeing a […]

NHL Responds to Inconsistent COVID Protocols

Since the COVID-19 pandemic reached American shores, professional sports has been part of the story. From NBA players testing positive to leagues shutting down and championship tournaments being canceled, the world of sports was the first to have to make major public adjustments to their schedule and protocols. Now, one of those pro sports leagues […]