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EDITOR’S PICKThis Month’s Featured Blog:
5W Public Relations
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Any brand new company that’s serious about getting the attention of potential customers and other industry professionals will find PR extremely useful. However, not many business owners make public relations a priority - some due to the small budgets, and due to not realizing how important it really … [Read more...]
This has been a challenging year for businesses around the globe - between canceled events and budget cuts. The already gigantic market has been saturated with difficulties and obstacles. Nevertheless, the demand for professional services is still increasing, and plenty of companies are struggling … [Read more...]
All businesses and business owners want press coverage. Yet, very few actually understand what it takes to reach out to a journalist and frame a story in a way that will attract the journalist’s and their audience’s attention. When businesses don’t gain media coverage, they have a hard time building … [Read more...]
What are the stats around restaurant industry success standards? The restaurant industry is among the most cutthroat. Look into the industry statistics, and one will find that 60% of restaurants don’t make it past the first year of operating. Even more hauntingly, 80% are out of business within 5 … [Read more...]
More and more businesses are turning their focus towards digital marketing, and specifically public relations, in an attempt to boost their credibility and visibility with the target audience. One of the best ways to get a company's name in front of a lot of people, as well as build thought … [Read more...]
Many hedge fund managers are constantly looking for investors, yet they limit their company’s ability to find those investors and advertise to them due to their adverse public relations perspective. Furthermore, plenty of hedge funds prefer to operate away from the public’s eye, but that also hides … [Read more...]
In 2020, trends included AI, live streaming, unique/niche targeting, and even big data integrations. They haven't faded, but the focus on use has drastically changed. Brands have started using the online world more and more. For example, using influencers, social media, targeted content, and even … [Read more...]
The investment platform, Robinhood, had spent years perfecting its brand, by promising to make it easier for the public to invest and trade stocks. However, suddenly, with a very controversial move, one where the platform decided to stop trading certain shares, it effectively managed to take down … [Read more...]
Representation is a timely issue that all teams should consider, especially where their communication is concerned. Diverse voices not only allow for more connective communication. They promote ideas that are important to a growing number of consumers in a massive and active audience. But are … [Read more...]
Probably the biggest challenge PR professionals face is proving to their bosses or clients that they’re making progress and that they’re being successful. The reason? Proof. Unlike marketers, who may employ coupons or BOGO deals to drive trackable sales to the store or website, proving inroads on … [Read more...]