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How to Earn a Positive Feature in 2025: The New Rules of Modern PR

In an era of algorithm-driven headlines, shrinking newsrooms, and increasingly skeptical audiences, securing a positive earned media feature may feel harder than ever. In 2025, the traditional pathways to press—pitch a reporter, get quoted, celebrate—have evolved into something more nuanced, more competitive, and far more strategic. And yet, earned media remains the holy grail of public relations. When a respected outlet features your story, innovation, or insight, it offers credibility that paid ads can’t match. A feature is an endorsement. It says: This is worth paying attention to. Whether you’re a startup founder, CPG brand, nonprofit, or

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san diego

What HR Pros Learned at SHRM25, From Paycom to Ted Lasso

Thousands of HR professionals headed to San Diego for SHRM25, the year’s biggest industry event. With topics such as AI integration, pay transparency, compliance changes and employee well-being on the agenda, the conference took place at a time when the expectations placed on HR are higher than ever. This year’s

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