PR Insights

PR Schools: Hofstra University & Chapman University

Asked a few experts what is the best school to learn public relations – and here’s some answers. Diana Bassett, President of Diana Bassett Public Relations said Hofstra University is the best school to learn PR.  She said, “Hofstra has both an undergrad and graduate PR department and … [Read more...]

The B2B Public Relations Playbook

b2b marketing

The integration of earned, shared, owned as well as paid media, that focuses on all of the buyer’s needs while also satisfying the media is defined as B2B public relations. Even when all of these three needs have differing interests, a good PR professional can balance between them. At its core, … [Read more...]

Eleven of World’s Leading Brands

R-E-S-P-E-C-T: That was the signature song for noted soul singer Aretha Franklin in 1967 and the cornerstone today for successful CMOs who serve consumers. Usability testing and software research tool company UserTesting conducted a study of the top 11 brands globally to understand what set them … [Read more...]

The Pandemic and the Diversity Gap

company diversity

The recent news that the new CEO of Citigroup will be the first female ever to head a Wall Street bank was welcome news to many people. Its current CEO, Michael Corbat, is retiring in February and will be succeeded by Jane Fraser. Fraser is currently the President and CEO of Citibank's consumer … [Read more...]

PR Agencies State Of The Office During The Pandemic

While many PR agencies officially have their offices closed due to Covid-19, we are aware Rubenstein Public Relations in NYC opened, although we know DKC-PR, MWW PR, 5WPR and other market leaders in that region have their offices closed, although employees are free to go in if they want. What are … [Read more...]

Mohammed Bin Salman: Power and Perception

Rising from obscurity, Mohammed Bin Salman (MBS) is transforming and modernizing the highly conservative kingdom. Having been a quietly spoken and a relatively unknown prince, the attentive and silent note-taker has thrived into one of the powerful leaders in the Arab world. To achieve the … [Read more...]

Reputation & PR Of Police Officers

What should police officers do to improve their reputations nationwide? There are many advocacy organizations  – like the National Police Association who work to bring national and local attention to the anti-police efforts challenging effective law enforcement at every turn, and to build … [Read more...]

Future Of Offices For PR Firms

We asked PR firms “Are you going back to the office?”, and here is what they said: John Lacy, president and COO at Idea Grove, said “Idea Grove, a Dallas-based high-tech PR firm, has reopened our offices.  Prior to the shutdown here in the state of Texas, Idea Grove already had a fairly … [Read more...]