Category: PR Insights

SaaS (Software as a Service) companies, like any other businesses, can face challenges with their publicity and PR efforts. Here are some notable examples of SaaS PR campaigns or strategies that went wrong and...

As the cannabis industry matures and becomes increasingly mainstream, the role of public relations (PR) in shaping perceptions and driving engagement has become more critical than ever. With evolving regulations, diverse consumer demographics, and...

In the competitive realm of business-to-business (B2B) marketing, where products and services often blend into a sea of similarity, the ability to stand out is crucial. Authentic storytelling using b2b Tech public relations has...

As the travel industry continues to rebound from the challenges posed by the pandemic, the role of public relations in shaping perceptions and driving engagement has never been more critical. In 2024, travel PR...

In the wake of a series of scandals that rocked Wells Fargo, the bank faced an uphill battle to restore its tarnished reputation. The “Rebuilding Trust” campaign, launched in 2020, is a testament to...

Cybersecurity threats are no longer abstract concerns relegated to IT departments; they are real challenges that impact every individual and organization. In this context, cybersecurity public relations (PR) has a critical role in shaping...

In a world where health and wellness are at the forefront of consumer consciousness, the dietary supplement industry has emerged as a beacon of hope for many seeking to enhance their well-being. With a...

Charity PR campaigns are crucial for raising awareness, securing donations, and engaging with supporters. However, missteps in these campaigns can lead to significant failures and backlash. Here are some notable examples of charity PR...

The travel industry has undergone significant changes in recent years, driven by technological advancements and evolving consumer preferences. In this dynamic environment, public relations (PR) plays a crucial role in shaping perceptions and building...

Several adult film stars have successfully transitioned into mainstream visibility and have associated themselves with well-known PR brands or have been involved in mainstream media campaigns. Their ability to cross over into mainstream platforms...