PR Insights

Over the past few years, fake news has become a major part of any discourse around the media. Fake news that leads to negative headlines can damage the reputation of a company, bring down its stock price, and set off a PR nightmare. In the corporate world, fake news can act like a suicide bomber. The reputation of a company can blow up into bits. The falsified information that fake news contains may have varied content, but all fake news has a defined objective. Its objective is to misinform by distorting reality. Given below are ways by which businesses can... Read More >

Everywhere people turn these days, they can’t seem to get away from Taylor Swift, and that seems to be continuing into 2022. Just in the last three years, she’s managed to release three new albums, Lover, folklore, and evermore, as well as two that she re-released with additional songs, Fearless (Taylor’s Version), and Red (Taylor’s Version). The last one got 90 million streams on Spotify on its release date, November 12.   Swift herself managed to make history in the music industry by releasing a 10-minute version of one of her most popular heartbreak anthems from Red (Taylor’s Version). The song, once the album was released,... Read More >

Brand trust makes a noticeable difference to a business. Brand trust affects sales. It builds loyalty, and can help a business weather any storm. Building brand trust is a crucial part of any marketing strategy. Today, brands are up against a pandemic. With each crisis, brands face new challenges to delivering on the promises they make with their products and services. Given below are ways by which brands can establish trust for long-term success. 1) Refine customer experience - There’s nothing as harmful as a customer contacting a company only to be addressed by a confused employee on the other end. To... Read More >

A company that’s able to proactively incorporate environmental, societal, and cultural values into its operations is utilizing purpose-driven PR. Truly purpose-driven companies can make corporate choices that put their purpose over their profits. Although public relations by itself isn’t purpose-driven, a brand can be, and it can use public relations to improve the world around it. Purpose-driven PR isn’t about creating campaigns and promotional materials, but rather about a way of thinking that everyone in a company agrees upon. There are plenty of ways that companies can support their consumers, communities, and even the world overall. Between donation campaigns and... Read More >

It’s not always easy for smaller businesses to tell the difference between public relations efforts and branding, because both of these tools are used to accomplish a company’s goals. Additionally, both of the tools tend to share a lot of foundational elements, such as research, writing, communication, psychology, and utilizing social and traditional media platforms. However, businesses have to understand the different uses between the two, and the limitations and strengths of each, so that they don’t end up wasting their time and resources pursuing the wrong one. Goal One of the first steps in figuring out the difference between... Read More >

One of the most common questions that companies have when looking to promote themselves or their solutions is whether PR even works. While it’s not always easy to track the benefits of public relations in comparison to other promotional strategies, such as advertising or marketing, it doesn’t mean businesses should overlook the power of PR. Media Impressions One of the ways that companies can assess the performance of their PR efforts is to keep track of the number of media impressions a company gets over a certain period of time. This goes hand in hand with the number of press... Read More >

Customer segmentation aims to divide a large customer base into smaller subgroups that share similar needs and characteristics. Some of the normal criteria for subgroup classification are age, gender, purchasing behavior, financial situation, and occupation. Conventional customer segmentation methods, however, are undergoing change due to an increasing number of customers  experimenting with their style and budget. Given below are some examples of segmentation styles that help companies enhance their assessment of their customers so they can offer products and services designed to appeal to the targeted audience. 1) Demographic segmentation - This is one of the most widely used methods of classification.... Read More >

Authenticity is the perceived honesty and genuineness of a message or an experience. In the restaurant business, it means that customers feel like they are getting authentic food and genuine service in a place that has personality and soul. Authenticity is a crucial part of the restaurant experience. If customers don't feel like they're getting a true dining experience, they won't come back. Customers want to know they can trust the food and service they receive at a restaurant. Being authentic allows a restaurant to stand out from other dining establishments and draw in a more loyal customer base. Maintaining... Read More >

A financial public relations firm or financial PR firm is a company whose primary function is to work with the news media and reporters in order to generate publicity for a client's business.  PR firms provide client companies with media access through speaking opportunities, press releases, advertising, celebrity endorsements, and other forms of outreach in an effort to raise the profile of the clients they represent. Financial public relations firms are typically retained by emerging companies to help them develop brand awareness and establish credibility. A financial PR firm helps to promote and market a company's products and services to... Read More >

The customer success industry focuses on helping companies improve their relationships with customers for mutually beneficial results. This includes monitoring and analyzing customer data as well as improving communication between companies and their clients. The field is still relatively new, so it is constantly evolving in order to keep up with the ever-changing needs of modern businesses. As companies look for more effective ways to increase revenue and grow their clientele, many are turning  to those which specialize in customer success management strategies. The goal of these strategies is to provide businesses with more efficient and effective ways to deal... Read More >