PR Insights

This Summer, Try An Online Public Relations Course

Public relations can make or break a business – large or small. Good PR skills are also a vital tool for a range of professions, from politicians to radio presenters, or anyone trying to promote an idea or product. The internet is packed with bursting with online courses offering to help you improve your PR […]

Why Google Rankings and Ads Matter for Any Business

google ranking

An entrepreneur has just hung his shingle up and opened up for business as an independent public relations consultant. Specializing in handling public relations for niche athletes, the proprietor anticipates a low amount of competition in his home area of southern California. After all, most PR professionals tend to work for agencies, which tend to […]

Pitching Blockchain Startup Stories To Media

Find Common Ground Be clever in how you frame your story. It is vital that you find common ground between what works for you, and what counts as a good story for the journalist. “The word ‘exclusive’ is, of course, gold to any self-respecting journalist,” says Josh Quittner, Decrypt editor-in-chief, “There is often a happy […]

Tim Cook: Nice Guy, But Still a Businessman

tim cook apple ceo

With his unassuming spectacles and warm smile, Apple CEO Tim Cook plays the grandpa role well. He comes across as one of those guys who mean well, and he probably does, but he also definitely means business.  Speaking at the Time 100 Summit in New York City last month, Cook covered a range of topics: […]

Public relations is a woman’s world, but a man’s game.

Attending lavish events, drinking champagne, networking in glamorous cities and, on the odd occasion, speaking to journalists. This is the world of public relations according to brand-new television drama Flack. The glamour is certainly enticing, and seemingly befitting of an industry where women make up a massive 66% of the overall workforce, according to the […]

Coming Back from A Negative Review

Coming Back from A Negative Review

Every business, no matter the size, has to deal with a spat of bad publicity every now and then. It’s an unfortunate side effect of offering a product or service to consumers — not everyone will be satisfied every time. And that’s okay. What matters the most is the way in which a business handles […]

PR in a post-GDPR world

With the first anniversary of the 25 May effective date of the GDPR fast approaching, PR firms- regardless of if they are interacting with stakeholders in and beyond the EU- must be sure to act responsibly, transparently, ethically and legally when handling personal data. Indeed, successful PR is dependent on the ability to build and […]

China Marketing 101

China Marketing

China presents a wealth of growth opportunities for brands. It has the largest population in the world, making it a very big market. On top of that, it also boasts a growing economy with an increasing number of consumers with disposable income. If your brand is looking to cross the border into Chinese territory, then […]

PR Consumer Beauty: Reassessing Why People Buy

Do people buy to become, or do they buy to enhance? That is the central question currently redefining beauty PR and marketing. The debate is raging online, on social media, and in malls across America, with adherents on both sides digging in and planting flags in what they call “the right answer.” The “traditional” approach, […]