Category: PR Insights

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Inexpensive marketing ideas

Sometimes, expensive marketing ideas may not work for a business, and a budget may not allow a business to take advantage of some creative marketing ideas. Resources should be used to their maximum potential...

PR Tools

Digital PR tools

Digital PR helps to increase the awareness of a brand by using online methods. Digital PR helps a brand to reach target customers by featuring it on podcasts, social media platforms, and websites. Digital...

Tips on Creating PR Campaigns 

Some of the top public relations campaigns have been executed by companies that were able to formulate and develop their public image in a way that relates to the target audience and influences purchasing...

Creating a Value Proposition for Companies

According to Ronn Torossian, before companies can create the best possible value proposition for their target audiences that will get potential customers to convert, they need to take several things into consideration. Offer The first...

Pitching Positive Stories and Updates to Outlets

One of the main reasons why plenty of companies pursue public relations campaigns is to generate positive media coverage with targeted outlets that are able to reach the target audience of that company. Public...

Reputation Laundering

PR and online reputation management

All businesses need reputation management. It is extremely important and helps to build trust with customers and employees. It is not wise to wait for a PR crisis to happen to start investing in...

marketing research

Market Positioning for Companies

Businesses that are looking to position themselves in the market and even establish themselves in front of the target audience have a few different strategies they can use to achieve those goals. Strategies like...

Sports Publicity

How to Define Publicity in 2022

Although it’s been a difficult couple of years, throughout the global pandemic, the world witnessed a lot of resilience and compassion. The public relations industry has also dealt with a lot of change, and...