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Questions with Fabiana Meléndez, publicist at Zilker Media What is one of the most important takeaways PR professionals need to keep in mind when account managing during a crisis? This is not the time to be a “yes” person. Working with clients means knowing when to pick your battles. During times of non-crisis, it can be easier […]
You started a PR challenge in June. What’s the goal and how is it going? In June 2020, I started a publicity challenge to promote my business. The goal is simple: respond to 100 HARO queries to promote my business. I measure success by the number of replies, links, and relationships I develop. That’s a […]
Q&A: How to win awards for your clients and why it is necessary In the last three years, Don McLean has helped colleagues, clients, and his current brands win more than 32 awards for their work. In our conversation, he discusses his approach to award nominations and how to see them through to the win. Applying […]
While many in the private sector are busy planning the physical aspects of re-opening their plants, shops and offices, Everything PR sat down with PR veteran Stan Steinreich do discuss the importance of brands reviewing and adapting their marketing and public relations strategies to reach a world left in the wake of the COVID-19 pandemic. […]
Shelter-in-place orders have pushed the global digital revolution into overdrive, and marketers are at the forefront of this change: as digital media has become the only customer-facing channel for communications for most brands, digital literacy has never been more important. Also known as media literacy, digital literacy is far from a new or novel concept. […]
In the digital age, and especially during social distancing protocols, social media is a vital PR tool. Whatever is posted there can generate immediate attention… which can lead to either immediate acclaim or derision. It stands to reason, then, that brands and influencers would be extremely careful and calculating in regard to what they post […]
Search engine optimization, or SEO, refers to the process of making a website easy for search engines to find, to analyze, and to categorize. Investing in best SEO practices is an essential element of any brand’s digital marketing strategy: it makes all the difference in helping customers find a specific business among thousands of competitors. […]
Warren Buffett is one of the most recognizable – and wealthiest – business figures in the world. He also proved to have full comprehension of crises when he said, “it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” For executives with […]
In the list of words some people in the public eye just can’t say, no matter the context, the N-word probably tops the list. By now, nearly everyone understands the potential career consequences of a celebrity uttering that term in public, no matter what their reasons may be. Many fans see the headline, and they […]
Hiring a PR firm is an important asset for many different companies, however, it’s important to have a few things in mind before making the decision on choosing the company. Before everything else, it’s important that the company and the PR firm have the right relationship and that both representatives, ideas, and achievements align. Set […]