PR Insights

Lessons from Facebook on how not to conduct PR

There are many things companies should do during a crisis, but then there are also things you shouldn’t do. This time around, Facebook ticked a few of the boxes in that list.  The New York Times’ investigative report brought to light Facebook’s mishandling of the 2016 Russian influence campaign. The story, accurately titled ‘Delay, Deny […]

Why are there More Women than Men in PR?

Why are there more women than men in PR?

 It’s not news that women dominate in terms of sheer numbers when it comes to PR. According to the Bureau of Labor Statistics, women hold around 59 percent of PR management roles and 63 percent of PR specialist positions. Despite this, females are underrepresented in leadership roles in PR. This begs a question—why is it […]

The Need to Prepare a Media Crisis Management Plan

The Need to Prepare a Media Crisis Management Plan

If you face a sudden media crisis, being prepared can be the difference between a make or break situation. As a medical association or non-profit, you may not have the budget to support a large-scale management plan and have ongoing support during a crisis, but that’s just a good reason to have an issues management […]

Profile On Cerrell Associates

Cerrell Associates has been active in the PR space for more than fifty years, responsible for moving some of the most significant projects and controversial issues in the California landscape forward. This organization frequently advocates for clever public policies in the social world, as well as building effective coalitions and investing in marketing solutions to […]

How to Get It Done Without Losing Your Mind

How to Get It All Done Without Losing Your Mind

Ask any leader, and they will likely tell you they have more to do than they have time to do it. We have all kinds of metaphors to describe it: wearing lots of hats, too many irons in the fire, burning the candle at both ends … you understand, because you’re likely living it. The […]

How First-Time Managers Can Thrive

How First-Time Managers Can Thrive in Their New Roles

Great management is a crucial aspect of any successful business. Of course, it can take some time for someone to settle into their new role, leading a company. When someone becomes a manager for the first time, it can be an exciting, and overwhelming experience. While earning a position like this is a great honor, […]

Handling Conflict: The Challenge of Modern Managers

Conflict is an inevitable part of any workforce. Though today’s hiring managers are investing more time and effort into choosing recruitment candidates that fit with company culture, it’s impossible to know whether someone will work out in a team before they’re given a chance to thrive in a specific situation. According to research by the […]

Vested PR Profile

Vested PR is a specialist company helping companies in the financial industry to improve brand awareness, enhance reputation and boost sales. Through an integrated mixture of communication skills including PR, paid media, and social expertise, Vested help companies from a range of backgrounds to achieve incredible things in today’s competitive digital marketplace. Vested addresses the […]

How to Start a Career In Public Relations

How to Start a Career In Public Relations

Experts who have a penchant for relationship management and advertising could achieve incredible things in the world of public relations. However, like many specialist careers, getting the ideal role in communications and public relations requires some careful planning, strategic learning, and plenty of dedication. Although earning the job of your dreams in the PR industry […]