RFP, Public Relations, Marketing, Social Media and more!
In today’s digitally connected era, people’s data is practically everywhere, which means that pretty much anyone is facing the threat of being hacked, from the most secure organizations in the world to everyday individuals....
There is no point for companies to create any sort of content, including films if they’re not reaching the right audience. To increase visibility companies have to get positive media coverage, mentioned on social...
According to Ronn Torossian, with the year slowly creeping to an end, plenty of companies are looking to figure out what’s going to be happening in the public relations industry in the future to be...
It’s not always easy for companies to generate any sort of media coverage with their public relations campaigns because of the sheer number of stories that journalists need to cover and tend to come...
When it comes to successful public relations campaigns, the best ones are planned in detail and researched beforehand. Before a company can start reaching out to media outlets and influencers, there are a few...
Companies that want to target audiences and customers to choose them over their market competitors need to invest in a strong public relations campaign. However, it’s important for companies to invest in public relations...
Every company these days is struggling to get the attention of more people and convert them into consumers. Whether they’re trying to achieve that goal with social media platforms, search engine ads, or email...
Greenwashing can damage the reputation of a business and can erode the confidence of a consumer. To avoid greenwashing, the first thing a business has to do is to ensure that it will cause...
People are often reluctant to buy green products as they are suspicious of corporate environmental claims. When companies publicize how great their green credentials are, people are suspicious that the companies must be hiding...
Companies that want to improve their PR efforts can learn a great deal from some of the most successful promotional efforts from popular brands all over the world. Mattel The popular actress Rose Ayling...
