Category: PR Insights

earned media marketing

Essentials of Media Outreach

Technology and social media platforms have dramatically changed the way that people consume news on a daily basis, and have also changed the way that journalists source their stories. That’s why it’s important for...

public relation news

Navigating the Digital Era Through Public Relations

The spread of fake news and disinformation is incredibly dangerous for individuals and companies, especially in terms of the public relations efforts that many companies utilize. That’s why it’s important for companies to keep...

Public Relations Tips in the Digital Era

These days, it’s no longer possible for companies to have their marketing and public relations teams or departments working in a silo, as they both have to work together to help the business achieve...

All Press Good Press

Tips in Companies Connecting With Outlets

There are a variety of strategies that companies can use when they’re looking to reach out to relevant journalists or media outlets to get their stories heard and shared, however, few work as well...

Agency-In-House-Collaboration

Using a PR Agency vs in House PR Team

It’s not always easy for companies to figure out whether they should rely solely on their in-house public relations professionals for all of their public relations needs, or if they should hire an outside agency to...