PR Insights

Neiman Marcus to explore travel market

neiman marcus

Neiman Marcus’ newly launched campaign, dubbed ‘The Art of Travel’, is the retailer’s attempt at reaching out to travel customers. The campaign kicks off a line of travel-themed exclusive items from handbags to fine apparel to beauty. ‘The Art of Travel’ collection boasts over 500 product exclusives across all merchants divisions, which will be offered […]

Storytelling with Experiential PR

The essence of good PR, everyone used to say, is storytelling. Indeed, the ability to convey a powerful message that consumers, governments, media, and a range of stakeholders, can relate to and adopt is, in many ways, a timeless one. Enter social media: initially coming at the expense of good storytelling, the speed of an […]

Best Public Relations Practices for Small Businesses

Even without an enormous budget, small businesses can still make a splash with strategic public relations. PR is necessary for the positive reception of any business, so don’t skip this vital step and be sure to hire a professional if this is unchartered territory for you. Public relations is all about the public, or target […]

What Exactly Is Beauty PR?

Beauty PR is exactly what it sounds like: public relations for beauty products, or cosmetics. Think of every commercial for eyeliner, lipstick, or mascara – the people behind those ads are beauty public relation agents. What Do Companies Do to Promote Products? More than just ads, PR agents are responsible for the promotion of products […]

The Natural Progression of Leadership

Adding Thought Leadership To Your Marketing Strategy

Management and leadership. The two seem to go hand-in-hand, but there is often a divide between management and their employees. There are a million problems that arise – whether the employees feel the manager is unqualified, or the manager feels the employees are lazy, there is often a simple lack of respect between the two. […]

The Right Way to Break into Beauty PR

The Right Way to Break into Beauty PR

Beauty PR is a dream job for many people. They get to promote the brand they love, set up large events, organize press releases, and so much more. Truly perfection for a lot of folks. An important thing to keep, though, in mind is that everyone’s path is different. There is no set formula for […]

Three PR Pros Respond to Gillette’s Controversial Ad

Bold, Beautiful or Just Plain Bad? Three PR Pros Respond to Gillette’s Controversial Ad

If the aim of Gillette’s latest campaign was to cause widespread controversy, the razor firm’s PR team is surely congratulating itself. If you haven’t seen it by now, the only possible explanation is that you’ve forgotten how to use your phone. And laptop. And how to talk. The two-minute film, produced by Grey New York […]

What Pixar Can Teach Us About How To Succeed

pixar films -pr insights

There are precious few – if any – animation studios more successful than Pixar. In fact, there are very few movie production studios of any kind that can say they are more successful than Pixar. The company, much like it’s partner, Disney, started with one creative guy with one creative idea. Followed by huge risks, […]

How to Get PR Coverage

Whether you’re just getting started or you’re an established business, it’s always a good idea to get exposure to let more people know about your product. This means finding the right outlet for your product or service and getting them to pay attention to you. This can sometimes seem daunting, especially in the current crowded […]

Four Ways Law Firms can Maximize Online Marketing

Getting more traffic on your website, more phone calls, and more ongoing referrals is essential to building a client base in a law firm. Between Google, Facebook, SEO and online reviews, there are a lot of things to consider when determining what marketing tactics work for your law firm. Your marketing plan should always begin […]