Content Marketing - Everything Public Relations

Content Marketing: Looking Back and Looking Ahead

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When the 16th annual Content Marketing Awards for 2020 were announced in October, it predictably generated a wave of excitement for the winners but also raised questions about the future of content because of the pandemic. Enter TURN ON – Das Saturn Magazin, winner of not just CMI’s Project of … [Read more...]

Marketing To Gen Z

Multicultural group of friends using cellphones - Students sitting in a row and typing on the smartphones We usually hear the word “next” when we’re in line at the bank or ticket counter, but lately, marketers are beginning to hear it more and more in context with Generation Z or Gen Z. This is … [Read more...]

Tips on creating purposeful content

Whether you’re a small local business, a large global organization or a charity, the key to good PR and marketing is creating good and relevant content. Good content enhances your brand’s reputation, attracts customers, and is successful in converting potential customers to paying customers. Below … [Read more...]

How will Streaming Change the Emmys?

streaming-emmys

5WPR CEO Ronn Torossian comments on the future of Streaming Live Events. The continued success of streaming video content has many traditional TV networks trying to figure out how to jump on the bandwagon without destroying their current, profitable business model. The NFL recently announced a deal … [Read more...]

Making Biotech Advances Known

Making Biotech advances known

Biotech may seem highly technical to everyone outside of the field, and in fact, it may be exactly that. But even highly technical things can become understandable when discussed in the right way. Advances in biotech often happen in minute adjustments, so it seems pointless to keep the public … [Read more...]