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This year, PepsiCo announced a brand-new soda beverage, with a lemon-lime flavor, called Starry. According to the brand’s promotional content, this new product was created to target younger generations of consumers, specifically Gen Z...
Companies that want to grow have to invest in strategies that will allow them to reach more customers and generate more sales at the same time. Assets More and more people these days have...
Companies have to reach their consumers through their content, however, the biggest obstacle that businesses face in those terms is how they can create this type of content, and what format the content needs...
Customer experience is all about the way companies engage with their customers throughout every stage of the buying journey. That means customer experience doesn’t just support a business, it’s the core of every business....
One of the most popular marketing topics this year has been customer experience, but in reality, customer experience has always been at the core of what companies do. However, the pandemic accelerated the world...
With the prevalence and popularity of online reviews, customer service can make or break a company. If a business is working hard to provide the best possible service to its customers, the opportunity to...
It’s not always easy to build a successful e-commerce company. Plenty of e-commerce businesses have failed, which resulted in a waste of time and money. However, when done right, companies in the e-commerce industry...
With the arrival of Black History month, people want to support black-owned companies. This year the theme for Black History Month is Black Health and Wellness. Social distancing regulations have affected Black business owners...
As another end to a stressful year is approaching, and the world is still trying to navigate the impact of the global pandemic and its constant shifts in consumer behavior and values, one of...
One of the most effective ways to reach a target audience is through digital marketing, which allows businesses to drive traffic to the company’s website, close sales, and generate high-quality leads. To create a...
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