EDITOR’S PICKThis Month’s Featured Blog:
5W Public Relations
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Do people buy to become, or do they buy to enhance? That is the central question currently redefining beauty PR and marketing. The debate is raging online, on social media, and in malls across America, with adherents on both sides digging in and planting flags in what they call “the right answer.” The “traditional” approach, […]
COBINHOOD ICO reached 25% of its goal within 12 hours of PR / Digital influencer engagement. According to their website, it “is the world’s first “ZERO Trading Fees” cryptocurrency exchange with the vision to achieve ultimate trading experience for traders around the globe, building a cryptocurrency service platform for the blockchain era. Traders will enjoy zero […]
5WPR continues its success as a leading food and beverage PR company, as they have been hired by Brooklyn, New York based BCGA Concept Corp., manufacturers of Bruce Cost Ginger Ale and Brooklyn Organics. 5WPR will be responsible for the execution of a comprehensive public relations program designed to increase consumer awareness for the Brooklyn-based […]
Even after the Supreme Court essentially legalized gay marriage nationwide, gay rights remains a hot button and contentious political issue. Some companies, like Starbucks and Chick Fil A, have come out strongly on one side or the other of the issue. Others have been a bit more circumspect, donating to this cause or that one, […]
Most people love the idea of travel and adventure. They may not always make it out the door themselves, but the idea is fun, thrilling, sometimes even a bit scary in a good kind of way. Travel is probably more affordable now than at most any other time in the past too. So Millennials and […]
Processed foods globally should see a year-over-year growth of about 1.6% moving from the 2016 value of $4.6 trillion to $4.675 trillion in 2017. Though from one type of food to another growth patterns can differ widely. We all know that food can be about a lot more than sustaining the body; for many it’s […]
If you get your coffee at the store rather than through the drive-thru, the price of a cup may have just gone up. Smucker, the company which owns popular brands such as Folgers, Café Bustelo and owns the rights to sell Dunkin’ Donuts branded coffee in grocery stores recently announced plans to raise prices across […]
In 2016 Maybelline and CoverGirl both made a leap by announcing male models as spokesmen for their makeup brands via social media. A first. They say putting on makeup isn’t gender specific. Men wearing makeup isn’t really new, but it’s still not seen as common. David Bowie, Alice Cooper, Boy George, and others have worn makeup […]
Internet Marketing and e-commerce powerhouse Market America | SHOP.COM is hosting its renowned World Conference this week in Miami where a sold out crowd of entrepreneurs dubbed UnFranchise Owners (UFOs) are soaking in one of the largest business conferences of the year. The conference draws UFOs from around the world for three days of high energy, […]
Can you imagine a future of flying in which a window seat wasn’t an option? That’s just one of the considerations being put into play at an Airbus idea hub in Silicon Valley. The end goal is to completely transform the airplane cabin, so the entire flight experience is different, and, Airbus hopes, better.
