Consumer PR

Increasing Sales with Digital Marketing

20191112054904 FotoJet32 1

20191112054904 FotoJet32 1 One of the most effective ways to reach a target audience is through digital marketing, which allows businesses to drive traffic to the company’s website, close sales, and generate high-quality leads. To create a good digital marketing strategy that will result in … [Read more...]

Samsung Takes Risk Hoping for High Reward

It’s no secret to consumers that the price points for smartphones and other mobile devices are climbing rapidly. People complained, but millions still went out and bought the latest and greatest handsets, even as prices climbed over $1,000. Then, COVID-19 hit, and an economic downturn followed. Many … [Read more...]

This Bud’s Not for Boston

This Bud’s not for Boston

Even after the Supreme Court essentially legalized gay marriage nationwide, gay rights remains a hot button and contentious political issue. Some companies, like Starbucks and Chick Fil A, have come out strongly on one side or the other of the issue. Others have been a bit more circumspect, donating … [Read more...]

The Future of Processed Foods

The Future of Processed Foods

Processed foods globally should see a year-over-year growth of about 1.6% moving from the 2016 value of $4.6 trillion to $4.675 trillion in 2017. Though from one type of food to another growth patterns can differ widely. We all know that food can be about a lot more than sustaining the body; for … [Read more...]

Coffee prices set to rise

Coffee prices set to rise

If you get your coffee at the store rather than through the drive-thru, the price of a cup may have just gone up. Smucker, the company which owns popular brands such as Folgers, Café Bustelo and owns the rights to sell Dunkin’ Donuts branded coffee in grocery stores recently announced plans to raise … [Read more...]