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It’s no secret to consumers that the price points for smartphones and other mobile devices are climbing rapidly. People complained, but millions still went out and bought the latest and greatest handsets, even as prices climbed over $1,000. Then, COVID-19 hit, and an economic downturn followed. Many … [Read more...]
The PR of Consumer Beauty: Reassessing Why People Buy Do people buy to become, or do they buy to enhance? That is the central question currently redefining beauty PR and marketing. The debate is raging online, on social media, and in malls across America, with adherents on both sides digging in … [Read more...]
Headline Media is an Israeli PR firm -, specializing in technology and innovation - taking high-growth companies to market leadership and positioning emerging tech ecosystems. While they focus on different markets, Europe and Asia maybe their best focus. Headline Media has helped hundreds of … [Read more...]
COBINHOOD ICO reached 25% of its goal within 12 hours of PR / Digital influencer engagement. According to their website, it “is the world’s first “ZERO Trading Fees” cryptocurrency exchange with the vision to achieve ultimate trading experience for traders around the globe, building a cryptocurrency … [Read more...]
Even after the Supreme Court essentially legalized gay marriage nationwide, gay rights remains a hot button and contentious political issue. Some companies, like Starbucks and Chick Fil A, have come out strongly on one side or the other of the issue. Others have been a bit more circumspect, donating … [Read more...]
Most people love the idea of travel and adventure. They may not always make it out the door themselves, but the idea is fun, thrilling, sometimes even a bit scary in a good kind of way. Travel is probably more affordable now than at most any other time in the past too. So Millennials and Gen-Z’ers … [Read more...]
Processed foods globally should see a year-over-year growth of about 1.6% moving from the 2016 value of $4.6 trillion to $4.675 trillion in 2017. Though from one type of food to another growth patterns can differ widely. We all know that food can be about a lot more than sustaining the body; for … [Read more...]
If you get your coffee at the store rather than through the drive-thru, the price of a cup may have just gone up. Smucker, the company which owns popular brands such as Folgers, Café Bustelo and owns the rights to sell Dunkin’ Donuts branded coffee in grocery stores recently announced plans to raise … [Read more...]
In 2016 Maybelline and CoverGirl both made a leap by announcing male models as spokesmen for their makeup brands via social media. A first. They say putting on makeup isn’t gender specific. Men wearing makeup isn’t really new, but it’s still not seen as common. David Bowie, Alice Cooper, Boy George, … [Read more...]
Internet Marketing and e-commerce powerhouse Market America | SHOP.COM is hosting its renowned World Conference this week in Miami where a sold out crowd of entrepreneurs dubbed UnFranchise Owners (UFOs) are soaking in one of the largest business conferences of the year. The conference draws UFOs … [Read more...]