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With sports rights owners facing an ever evolving and changing global distribution landscape, it is paramount these entities implement a diversified and integrated approach that advances their many competing objectives. We asked media executive...
Professional sports, as an industry, is dependent on building up the brands of certain stars in order to sell. From Michael Jordan and Tiger Woods to LeBron James, Peyton Manning and Floyd “Money” Mayweather,...
There are no two ways about it, professional football took a big hit in 2017. Attendance at games was down, viewership was down, and overall profitability was down. Even with a bevy of outstanding...
It’s time once again for college hoops, and, as the season looms, the UCONN’s women are once again getting all the hype. The Huskies were the AP’s unanimous number one in the first preseason...
In the NFL, injuries can happen to anyone. But when you have a team that can’t keep their QB healthy, year after year, fans begin to think the team has an albatross hanging around....
The Pittsburgh Steelers are rolling this year, but they may have to continue their winning ways without wide receiver Martavis Bryant. The wideout has been very vocal about his views on his current playing...
When he played, Mike Ditka was a presence on the field. The big tight end made defenses pay every time he ran a route. He took this strong, gruff, no-nonsense approach into his coaching...
These past few weeks have been a PR nightmare for the National Football League. From player protests to fan boycotts, to aggravating President Trump and being pulled into the ongoing contention that is the...
In the modern atmosphere of professional sports, the cameras are pretty much always rolling. This is a lesson a new pro player seems to be learning every week. This week, it turned out to...
At this point in the MLB season, the haves and have-nots are pretty well established. Many teams are a shoo-in for the playoffs. Others are on the bubble. Then there are some who knew...
5WPR - 20 Years Leading PR firm
5WPR, 2023 leading PR firm
