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With sports rights owners facing an ever evolving and changing global distribution landscape, it is paramount these entities implement a diversified and integrated approach that advances their many competing objectives. We asked media executive Sal Siino how these owners are responding to this changing environment and what we can expect next. The first step is […]
Professional sports, as an industry, is dependent on building up the brands of certain stars in order to sell. From Michael Jordan and Tiger Woods to LeBron James, Peyton Manning and Floyd “Money” Mayweather, sports fans gravitate toward dynamic athletes with connective personalities. Perhaps more than any other professional sport, tennis public relations and popularity […]
There are no two ways about it, professional football took a big hit in 2017. Attendance at games was down, viewership was down, and overall profitability was down. Even with a bevy of outstanding games and last minute nail-biters, the NFL struggled to keep fans engaged. Between the growing frustration with new rules, and the […]
It’s time once again for college hoops, and, as the season looms, the UCONN’s women are once again getting all the hype. The Huskies were the AP’s unanimous number one in the first preseason poll, tying Tennessee for most number one rankings overall…at least heading into the season. And that’s where we all have to […]
In the NFL, injuries can happen to anyone. But when you have a team that can’t keep their QB healthy, year after year, fans begin to think the team has an albatross hanging around. Just ask Indianapolis Colts fans now that franchise quarterback Andrew Luck is, once again, going to miss the rest of the […]
The Pittsburgh Steelers are rolling this year, but they may have to continue their winning ways without wide receiver Martavis Bryant. The wideout has been very vocal about his views on his current playing time via social media, and it looks like those posts are going to cost him. According to the Associated Press, Bryant […]
When he played, Mike Ditka was a presence on the field. The big tight end made defenses pay every time he ran a route. He took this strong, gruff, no-nonsense approach into his coaching days, building a reputation as a dominant winner during his time in Chicago. Despite his gruff exterior and scowling presence on […]
These past few weeks have been a PR nightmare for the National Football League. From player protests to fan boycotts, to aggravating President Trump and being pulled into the ongoing contention that is the current American political climate, the NFL is struggling to find a comfortable place for its brand and a way to deliver […]
In the modern atmosphere of professional sports, the cameras are pretty much always rolling. This is a lesson a new pro player seems to be learning every week. This week, it turned out to be two NFL players, Carolina Panthers QB Cam Newton and Pittsburgh receiver Antonio Brown. During their week four game against the […]
At this point in the MLB season, the haves and have-nots are pretty well established. Many teams are a shoo-in for the playoffs. Others are on the bubble. Then there are some who knew they didn’t have a shot before Labor Day. For those teams and their fans, the 2017 season demands some changes. Player […]
