Sal Siino Commentary on The Best Practices For Optimizing Content Distribution in Sports
With sports rights owners facing an ever evolving and changing global distribution landscape, it is paramount these entities implement a diversified and integrated approach that advances their many competing objectives. We asked media executive Sal Siino how these owners are responding to this changing environment and what we can expect next. The first step is typically the clarification and prioritization of the potential goals in both the short and long term. 1 – Has the ultimate goal of sports right owners changed? No. Revenue maximization remains the ultimate goal for every sports entity. Other, seemingly universal goals are the achievement... Read More >