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In the modern business world, companies can’t rely on a great price or an innovative product alone to help them stay ahead of the competition. Today’s consumers judge companies based on the experiences that they can offer. This means that organizations need to spend more time and effort on building the right relationships with their […]
“A brand that captures your mind gains behavior and a brand that captures your heart gains commitment”, according to the brand strategist Scott Talgo. This definitely holds true for developing brands across different industries. In the tech industry, branding has been a hot topic lately with tech companies dominating the top brand charts – think […]
A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural marketers – they jump from one marketing tactic to another without assessing their efforts will result in higher sales. If this […]
Up and coming rappers feigning a “hardcore” background or criminal reputation is nothing new, and the genre itself has a long history of stars who were actual gang members, drug dealers, or other societal rebels reputed for criminal behavior. The mystique is so ingrained in the mythos of the culture that some modern rappers have […]
International business can get very political, and successful executives understand how to leverage PR panache in a way that effectively communicates their message while creating buy-in, or at least a better bargaining position. However, buy-in is just one aspect of the challenge facing the new Facebook head of global affairs and communications, Nick Clegg. Clegg […]
In recent months, and in response to massive consumer and political pressure, social media companies have been clearing the decks, deleting bad actors and “fake” accounts while also limiting the accounts of provocateurs. Facebook has deleted millions of accounts, gaining consistent headlines. Not to be outdone, Twitter recently suspended a network of accounts accused of […]
With a reach of over 25 million users, the Mediakix amplifier effect is nothing to be sniffed at. With everybody wanting a slice of consumers attention in an ever-deafening online space, brands are having to work harder to be seen, and heard. The rising stars of contemporary marketing, then, are the influencers: individuals with reach, […]
SJJPA is soliciting proposals for “BAY AREA REGION MARKETING & OUTREACH SERVICES.” Background: The Intercity Passenger Rail Act of 2012 (Assembly Bill 1779) signed by Governor Brown on September 29, 2012, permitted the establishment of the San Joaquin Joint Powers Authority (SJJPA), and required the State to transfer the administrative responsibilities of the San Joaquins […]
These days it’s interesting being Facebook. Billions love you and use your services every day. But a growing number of users are angry about a growing number of issues they blame Facebook for. Whether it’s “fake news,” espionage, abusive posts, racism, unfair restrictions or not restricting enough, Facebook is facing a constant barrage of complaints. […]
Having millions of followers seems to be a worthwhile goal, especially if you specialize enough to be considered an “influencer” in your market. But what are the secrets to that kind of success on YouTube specifically? Perfect Imperfections John Legend’s popular tune says something like “love all your curves and your edges, all your perfect […]
