That may have been the cry until earlier this month when the latest appeals court decision that web scraping doesn’t break anti-trust laws. LinkedIn lost its two-year legal battle with a private company that it had blocked from its site for allegedly stealing publicly available data from its website. How Does It Affect My Organization? […]
Challenges Facing Modern PR Pros
Public relations is all at once a timeless and a dated industry. Why do we say this? Well for starters, there will always be a need for public relations. The image/message that a business sends to consumers is vital, and having a public relations firm or consultant on retainer can help navigate the tricky world […]
Share Baby Hashtag Calls for the Promotion of Paternity Leave
A global network focused on women in the creative industries, SheSays, has now launched a campaign calling on firms to shift their parental leave and pay benefits for working dads. While the British government introduced a shared parental leave and pay policy in 2015, SheSays says most businesses are focusing on advocating the benefits of […]
Why’s The Middle Market Job Market So Stagnant?
Mid-market companies, those with annual revenues between $100 million and $3 billion did quite well in the second quarter of 2019 according to figures recently released by the U.S. Chamber of Commerce. In spite of this growth, hiring rates were down. Why was that the case? According to the Chamber, it was due to a […]
Career Spot: Political Social Media Strategist
In recent years, social media has emerged to play a pivotal role in transforming the ways in which people engage in politics, and how politics itself operates as a function in society. Considering the digital platform it depends on, social media has given political parties and politicians the chance to establish direct connections with an […]
Use These Tips to Give Your Social Media Strategy a Facelift
A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals alike, a strong social media calendar can take a load of stress and work off the table. But sometimes it’s easy to get stuck in a bit of a content […]
Does Every Business Need a Website or Social Media Presence?
Shelly is a public relations professional who works on her own, freelancing for clients and representing businesses whenever the need arises. Formerly an executive director at a popular PR firm, Shelly decided that it was time to strike out on her own and make her own decisions. With decades of experience under her belt and […]
Vox Staffers are Tweeting their CEO
Earlier this month, dozens of Vox Media staffers took to Twitter to share their personal stories about what it has been like to work at the digital media giant. A host of reporters, editors and other staffers addressed their tweets to CEO Jim Bankoff to share how proud they were of their work they had […]
How Social Media Can Help Brands Improve Customer Service
Somehow, somewhere along the line, consumer behavior shifted away from calling a business on the phone to simply pulling up their website or social media on their mobile device. Now, businesses can have a strong presence in a customer’s mind without that person even setting foot outside of their home. This omnipresence can be beneficial, […]
How to Run an Instagram Contest
Whether you’re a well-established brand or just getting started, an Instagram contest is an increasingly popular social media strategy – and for good reason. Everyone loves freebies, and Instagram contests prove their mettle time and time again in being able to engage existing followers while drawing in new customers at the same time. When mapping […]
