Social Media - Everything Public Relations

Engaging TikTok Audiences

TikTok

The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands - some are even using the app to create full-blown businesses. However, the growth in popularity of the platform hasn’t only been benefitting the newcomers, as plenty of traditional media … [Read more...]

PR Push Essentials

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More and more businesses are turning their focus towards digital marketing, and specifically public relations, in an attempt to boost their credibility and visibility with the target audience. One of the best ways to get a company's name in front of a lot of people, as well as build thought … [Read more...]

Social Media & The Hunt For NYC’s Next Mayor

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While some might wish to be spared yet another political fight that will be taking over social media, there is a lot to learn for savvy Pr firms and specialists. So as the opening salvos in the fight for NYC votes begins, let’s take a look at how the top NYC candidates for mayor are utilizing … [Read more...]

Update on Facebook Ban of Australian News

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A ban was announced this year on Australian news stories being viewed or shared on the social media platform Facebook. This came after the Australian government drafted a law that would force tech giants Facebook and Google to pay for Australian news and journalism. How the Social Media Giant … [Read more...]

Instagram Contests Can Grow the Audience

3 Fantastic Examples of Instagram Contests That Fuel Marketing Goals

Looking for a quick way to gain more followers? According to the social media scheduling tool, Tailwind, running a contest on Instagram can gain a brand 70% more followers in just one quarter than not hosting one. The statistic was the result of analyzing more than 60,000 Instagram posts. Another … [Read more...]

TikTok Marketing and Brand Marketing

TikTok is a phenomenon – and brands are clamoring with how to market on Tiktok and reach consumers on this vital platform.  Many different thoughts on how to succeed on marketing on TikTok and implications of Brand Tiktok. "Brands who are laser-focused on cementing their cultural presence … [Read more...]

The Basics of Programmatic Advertising

Being able to buy and sell digital ad space in real-time by using automated bidding and placement platforms is called programmatic advertising. Most digital marketers already understand how important programmatic advertising is for a business. Not all understand how to use it correctly. This type … [Read more...]

Understanding Fake Accounts on Social Media

Internet use has become almost synonymous with the use of social media platforms, with many users relying on Facebook, Twitter and Instagram as their main channels to catch up on current affairs, make purchasing decisions, and find entertainment. Even so, the social media landscape has increasingly … [Read more...]

Big Brands Announce Facebook Boycott

Big Brands Announce Facebook Boycott Social media giant Facebook has been getting bad news ever since some of the company’s key employees went public with their frustration over the company’s policy against censoring comments on the platform. At the time, Facebook publicly acknowledged and even … [Read more...]

TP Manufacturers Respond to Consumer Complaints

TP Manufacturers Respond to Consumer Complaints There are a lot of things missing from grocery and big box store shelves, but nothing has become more emblematic of the COVID-19 crisis than shelves without toilet paper. Panic buying caused sales of toilet paper to more than double what they were … [Read more...]