social media

Recently, the social media giant Twitter announced a brand new policy that's aimed at reducing the spread of viral and misleading information through tweets on the platform. The policy aimed at crisis misinformation is focused on any allegations that are made during a time of global or national crisis, and any false content that's shared during that time. It also includes more specific changes that are going to be shifting the way that the platform's users interact with Twitter. According to the company, once it has evidence that someone is sharing a claim that's false, it won't be recommending the... Read More >

There are different types of ads that companies can use when advertising on Facebook to reach their desired goals. Between carousel, dynamic, and collection ads, companies have a lot of options. That's why it's important for companies to first decide the goals they want to reach with their advertising campaigns, and then choose the right type of ad. Carousel Generally, after using 125 characters, Facebook ends up hiding the text of the ad behind a link where users can see more of it. That means businesses need to be very creative when they want to deliver longer messages to their... Read More >

Companies that want to generate more sales and revenue through Facebook need to focus on advertising on the platform with the right strategies. There are several different ad types that companies can use to improve their sales rates and conversions. Conversions Companies that want potential customers to take a high-value action on the business website should be using the conversion objective in their advertising campaigns as a way to direct all of those potential customers to the action they want them to take. With this objective, companies can encourage potential customers to do practically anything from looking at a landing... Read More >

When companies want to reach their audiences on Facebook they tend to rely on both paid and organic content. However, when it comes to paid content, companies are constantly looking for ways to improve their campaigns, and one of the best ways that they can do that is by conducting an audit of the existing campaigns. Budget It's common for businesses to expect to generate better results when they start increasing their advertising budgets on Facebook, but that's not always the case. In fact, many times, companies end up with worse overall performance when they start scaling their Facebook ad... Read More >

REQUEST FOR PROPOSAL FROM INDIVIDUALS OR FIRMS INTERESTED IN PROVIDING SOCIAL MEDIA MARKETING SERVICES TO THE CITY OF UNION CITY FOR THE PERIOD JULY 1, 2022 THROUGH JUNE 30, 2023 Introduction Pursuant to the Fair and Open Process described under N.J.S.A. 19:44A-1, et seq., the City seeks Requests for Proposal (“RFP”) for Social Media Marketing Services to the City of Union City for a contract period from July 1, 2022 through June 30, 2023 to be set forth in the resolution awarding the contract to the successful submitting firm. The successful candidate will provide the City with services related, but... Read More >

Companies that want to improve the performance of their social media marketing strategies need to first figure out what has and hasn't been working for them in the past. To generate more conversions and traffic from social media platforms, companies should be assessing the performance of their previous strategy using the right tools. Buzzsumo Companies that mainly focus their social media marketing efforts on Facebook can greatly benefit from analyzing and comparing the content they're sharing on the platform with the help of Buzzsumo. The platform has a Facebook audit feature that allows companies to analyze the content on their... Read More >

When TikTok started going viral and attracting millions of users a couple of years ago, most social media platforms started shifting their attention to short-form video content. One of the biggest competitors to TikTok became Instagram due to its Reels feature, along with YouTube Shorts, both of which started promoting short-form video content. However, TikTok recently announced that it's going to be exploring a few different video features that include video content in different formats, which means the platform might be taking on its biggest social media rivals to date. To help companies better understand whether the new features from... Read More >

The first platform that completely banned misinformation regarding climate change was Pinterest. At the start of April, the platform rolled out a brand new policy that will eradicate any climate change misinformation by removing content that denies the impacts or the existence of climate change. The policy also removes content claiming that climate change isn’t backed by science or caused by human influence. Pinterest also announced that any content that contradicts previously established scientific claims, or that misrepresents scientific data about public safety emergencies such as extreme weather events and natural disasters, is also banned under the new policy. Advertising... Read More >

Mascots represent something as being alive and making emotional connections. They are storytellers and they send messages without using words. Most importantly, they make brands recognizable. They not only give brands identity but also help build a connection with target audiences. A mascot gives a brand human characteristics and turns it into a living entity. With Gen Z actively engaging with TikTok, it does not come as a surprise that a lot of brands use mascots as a TikTok strategy. Mascots resonate with TikTok users. Given below are some mascots who have humanized brands across TikTok. Blue - Blue is the... Read More >

Influencer campaigns are a rather popular marketing strategy these days. For instance, when most people hear the word "pudding" they tend to think of their childhood and the snacks they used to have. However, women with curly hair tend to have a different response to the word. For these women, one of the most popular hair products is the Pantene Pro-V Curl Defining Pudding, which helps curly hair retain natural curl without frizzing or drying out. The product leaves curly hair shiny and smells good, and it's often mentioned by the influencers that worked with the brand on a promotional... Read More >