social media

Twitter has been trying to expand its creator monetization tools suite, and the latest addition to that toolbox is a new ‘Subscribe’ button on certain users’ profiles. This is a very helpful tool for newsletter creators and links back to the company’s recent acquisition of the platform Revue, which was a service that helped users create and charge for their newsletters. The ‘Subscribe button will give profile visitors information regarding the user’s newsletter and will be visible right below the main profile information panel. It’s designed to help visitors easily sign up for a creator’s or a company’s newsletter directly... Read More >

When it comes to utilizing public relations efforts, e-commerce stores can see plenty of benefits-- especially if all efforts come from honesty. Whatever message is going to be shared with the target audience should be true and factual, because making false statements in any PR effort is pointless. This is especially true in today's age when people can fact-check and find the right information at the press of a button. However, there's a big difference between telling people the truth and telling people everything. Most of the time, revealing everything doesn't really help any business.  However, giving honest and relevant... Read More >

Why create an entire campaign geared towards the LGBTQ+ community? How about their over $1 Trillion in buying power in the US today? To top that, the median income of a same-sex couple is 23% above that of straight households. And most importantly to a business? LGBTQ+ consumers are more than twice as loyal to brands they trust. However, plenty of companies still struggle in their approach to advertising and incorporating LGBTQ+ audiences in their efforts. Between including certain groups of LGBTQ+ representation in their campaigns and failing to include or even target all others, there’s plenty of room for... Read More >

In the age of social media platforms, companies have found themselves at a great advantage because they allow for reaching numerous people at a moment’s notice. However, before implementing a social media marketing campaign all companies have to conduct research, plan, and create the campaign itself and then keep track of various metrics to see how well it is performing. Despite all the preparations carried out beforehand, sometimes it’s easy for marketers to make small mistakes, but as long as they learn from them and improve in the future the campaigns are going to be successful. Additionally, no matter the... Read More >

Building brand awareness around a company and its products or services through various social media platforms is the core of social media marketing. The end goal of any social media marketing campaign can be to increase traffic to a company’s website, increase product or service visibility, find more customers, or simply to get more followers on those platforms. These days social media platforms have become the fastest way for companies to spread the word to their customers about any new products and services. Additionally, millions of people around the world spend quite a bit of their time on social media... Read More >

As a marketing platform with a lot of potential, Instagram has the ability to bring together plenty of businesses and consumers. In fact, it’s consistently ranked as one of the most popular social media platforms, with over a billion users around the world who enjoy the visual focus of the app. There are several ways that companies can successfully employ Instagram marketing. These are strategies that can position businesses as a part of the global digital community and help them reach a large number of consumers. Business Instagram Account The first step in utilizing Instagram as a marketing platform for... Read More >

The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands - some are even using the app to create full-blown businesses. However, the growth in popularity of the platform hasn’t only been benefitting the newcomers, as plenty of traditional media companies have also benefited from TikTok. Companies such as Yahoo News, The Washington Post, and many others, have started turning to the app in very successful attempts to reach new audiences. Many brands have been following suit by adapting the existing content into short-form videos that can fit the app’s format... Read More >

More and more businesses are turning their focus towards digital marketing, and specifically public relations, in an attempt to boost their credibility and visibility with the target audience. One of the best ways to get a company's name in front of a lot of people, as well as build thought leadership, is through PR. However, companies that are looking to get more media coverage as a part of their marketing strategies can improve their odds by doing some of the work ahead of time. One of the things that companies should be considering before they get more media coverage is... Read More >

While some might wish to be spared yet another political fight that will be taking over social media, there is a lot to learn for savvy Pr firms and specialists. So as the opening salvos in the fight for NYC votes begins, let’s take a look at how the top NYC candidates for mayor are utilizing different social media platforms to get the word out about their campaigns. Andrew Yang Candidate Andrew Yang can be found on Facebook, Twitter, and Instagram, and across all of these platforms, he has about 3 million followers. On Facebook, he shares content about his... Read More >

A ban was announced this year on Australian news stories being viewed or shared on the social media platform Facebook. This came after the Australian government drafted a law that would force tech giants Facebook and Google to pay for Australian news and journalism. How the Social Media Giant Will Move Forward Facebook announced this week that they will lift a controversial ban on viewing and sharing of Australian news stories on their platform. Facebook has struck an agreement with the Australian government this month that will make the online giant pay for using Australian journalism. This comes as a... Read More >