Social Media - Everything Public Relations

Getting the Most Out of Instagram Hashtags

Hashtags have carved an interesting path in the world of social media: starting off on Twitter, they never quite took off on Facebook, and have instead become the backbone of Instagram marketing. Just the mere adding of # symbol to your post can turn any word or phrase into a clickable, followable topic, with the […]

The Era of the News Feed is Over

After a decade of executive instability, Mark Zuckerberg announced a series of dramatic changes last May. He moved two top executives in a bid to create a new blockchain division, and installed new heads at WhatsApp and the News Feed. He also appointed someone to run a new group dedicated to privacy initiatives, though this […]

Facebook’s Fall and what it means for your business

The Federal Trade Commission is negotiating a multi-billion-dollar penalty for Facebook’s violations of its consent agreement. In the UK, Parliament physically compelled the turnover of secret Facebook documents that show an astonishing disregard for user privacy- and a knowing, intentional effort to violate laws on the use of personal information. The UK has requested that […]

Tips for Getting Instagram Followers and More Likes

There is a lot of noise about how to get free Instagram followers, more likes, more shares, more engagement. A new report from Mention and HubSpot looked at more than 48 million Instagram posts, and it garnered a wealth of tips for your business growth needs. After analysing more than 48 million Instagram posts and […]

Using Facebook to enhance marketing efforts

Using Facebook to enhance marketing efforts

With its fair share of ups and downs – well, mostly downs – in the last year, Facebook is still reeling from its PR and image crisis. Concerns over privacy breaches and controversy over how its leadership handled issues are just a few of the problems the social networking site faces. Despite these issues, Facebook […]

Building New Relationships For Business

Building New Relationships For Business

In the modern business world, companies can’t rely on a great price or an innovative product alone to help them stay ahead of the competition. Today’s consumers judge companies based on the experiences that they can offer. This means that organizations need to spend more time and effort on building the right relationships with their […]

Three tips on building a strong tech brand

“A brand that captures your mind gains behavior and a brand that captures your heart gains commitment”, according to the brand strategist Scott Talgo. This definitely holds true for developing brands across different industries. In the tech industry, branding has been a hot topic lately with tech companies dominating the top brand charts – think […]

Five Low-Budget Marketing Tactics

Five Low-Budget Marketing tactics

A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural marketers – they jump from one marketing tactic to another without assessing their efforts will result in higher sales. If this […]

Rapper’s Persona Shifts from “Character” to Criminal Charges

Rapper’s Persona Shifts from “Character” to Criminal Charges

Up and coming rappers feigning a “hardcore” background or criminal reputation is nothing new, and the genre itself has a long history of stars who were actual gang members, drug dealers, or other societal rebels reputed for criminal behavior. The mystique is so ingrained in the mythos of the culture that some modern rappers have […]