Social Media - Everything Public Relations

Why’s The Middle Market Job Market So Stagnant?

Mid-market companies, those with annual revenues between $100 million and $3 billion did quite well in the second quarter of 2019 according to figures recently released by the U.S. Chamber of Commerce. In spite of this growth, hiring rates were down. Why was that the case?  According to the Chamber, it was due to a […]

Career Spot: Political Social Media Strategist

In recent years, social media has emerged to play a pivotal role in transforming the ways in which people engage in politics, and how politics itself operates as a function in society. Considering the digital platform it depends on, social media has given political parties and politicians the chance to establish direct connections with an […]

Use These Tips to Give Your Social Media Strategy a Facelift

A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals alike, a strong social media calendar can take a load of stress and work off the table. But sometimes it’s easy to get stuck in a bit of a content […]

Does Every Business Need a Website or Social Media Presence?

Shelly is a public relations professional who works on her own, freelancing for clients and representing businesses whenever the need arises. Formerly an executive director at a popular PR firm, Shelly decided that it was time to strike out on her own and make her own decisions. With decades of experience under her belt and […]

Vox Staffers are Tweeting their CEO

Earlier this month, dozens of Vox Media staffers took to Twitter to share their personal stories about what it has been like to work at the digital media giant. A host of reporters, editors and other staffers addressed their tweets to CEO Jim Bankoff to share how proud they were of their work they had […]

How Social Media Can Help Brands Improve Customer Service

Somehow, somewhere along the line, consumer behavior shifted away from calling a business on the phone to simply pulling up their website or social media on their mobile device. Now, businesses can have a strong presence in a customer’s mind without that person even setting foot outside of their home. This omnipresence can be beneficial, […]

How to Run an Instagram Contest

Whether you’re a well-established brand or just getting started, an Instagram contest is an increasingly popular social media strategy – and for good reason. Everyone loves freebies, and Instagram contests prove their mettle time and time again in being able to engage existing followers while drawing in new customers at the same time. When mapping […]

Does Your Small Business Need a Website?

small business goals

With the popularity of social media and other shortened forms of digital media, many business owners find themselves questioning whether or not having a website is a worthwhile expense. While the cost of keeping a website up to date — and that of developing it in the first place — can be overwhelming to some, the […]

Getting the Most Out of Instagram Hashtags

Hashtags have carved an interesting path in the world of social media: starting off on Twitter, they never quite took off on Facebook, and have instead become the backbone of Instagram marketing. Just the mere adding of # symbol to your post can turn any word or phrase into a clickable, followable topic, with the […]

The Era of the News Feed is Over

After a decade of executive instability, Mark Zuckerberg announced a series of dramatic changes last May. He moved two top executives in a bid to create a new blockchain division, and installed new heads at WhatsApp and the News Feed. He also appointed someone to run a new group dedicated to privacy initiatives, though this […]