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The growth of the influencer marketing industry is no accident: the power of word-of-mouth recommendations is a timeless tool and, when used well, influencer marketing can return excellent results for brands. At the same time, however, the success of online marketing has given rise to the dark underbelly of the influencer industry. These days, it […]
As of 2018, there was a whopping 23 million YouTube channels on the popular video platform, and that number is sure to have jumped even higher since. In such a densely packed marketplace, however, it can be easy for brands to give up on their YouTube growth strategy before they even begin. This means that […]
The main types include content marketing, search engine optimization, search engine marketing, social media marketing, and affiliate marketing. Email marketing and pay-per-click advertising are also on the list. What are the 3 types of digital media? Audio. This can be in the MP4 format which is of low quality or can be on FLAC format […]
The role of the executive has changed drastically over the last decade. The social media platforms have produced a more transparent and interactive executive role. The influencers of social media, are many times the CEO’s and General Managers of large, growing companies, with tech orientated roots. For many, who rise to the heights of influence […]
That may have been the cry until earlier this month when the latest appeals court decision that web scraping doesn’t break anti-trust laws. LinkedIn lost its two-year legal battle with a private company that it had blocked from its site for allegedly stealing publicly available data from its website. How Does It Affect My Organization? […]
Public relations is all at once a timeless and a dated industry. Why do we say this? Well for starters, there will always be a need for public relations. The image/message that a business sends to consumers is vital, and having a public relations firm or consultant on retainer can help navigate the tricky world […]
A global network focused on women in the creative industries, SheSays, has now launched a campaign calling on firms to shift their parental leave and pay benefits for working dads. While the British government introduced a shared parental leave and pay policy in 2015, SheSays says most businesses are focusing on advocating the benefits of […]
Mid-market companies, those with annual revenues between $100 million and $3 billion did quite well in the second quarter of 2019 according to figures recently released by the U.S. Chamber of Commerce. In spite of this growth, hiring rates were down. Why was that the case? According to the Chamber, it was due to a […]
In recent years, social media has emerged to play a pivotal role in transforming the ways in which people engage in politics, and how politics itself operates as a function in society. Considering the digital platform it depends on, social media has given political parties and politicians the chance to establish direct connections with an […]
A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals alike, a strong social media calendar can take a load of stress and work off the table. But sometimes it’s easy to get stuck in a bit of a content […]
