social media

Brands and TikTok Stories

2022-05-16 by EPR Staff
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When TikTok started going viral and attracting millions of users a couple of years ago, most social media platforms started shifting their attention to short-form video content. One of the biggest competitors to TikTok became Instagram due to its Reels feature, along with YouTube Shorts, both of which started promoting short-form video content. However, TikTok recently announced that it's going to be exploring a few different video features that include video content in different formats, which means the platform might be taking on its biggest social media rivals to date. To help companies better understand whether the new features from... Read More >

Misinformation on Pinterest

2022-04-28 by EPR Staff
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The first platform that completely banned misinformation regarding climate change was Pinterest. At the start of April, the platform rolled out a brand new policy that will eradicate any climate change misinformation by removing content that denies the impacts or the existence of climate change. The policy also removes content claiming that climate change isn’t backed by science or caused by human influence. Pinterest also announced that any content that contradicts previously established scientific claims, or that misrepresents scientific data about public safety emergencies such as extreme weather events and natural disasters, is also banned under the new policy. Advertising... Read More >

Mascots as part of TikTok strategy

2022-04-14 by Ronn Torossian
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Mascots represent something as being alive and making emotional connections. They are storytellers and they send messages without using words. Most importantly, they make brands recognizable. They not only give brands identity but also help build a connection with target audiences. A mascot gives a brand human characteristics and turns it into a living entity. With Gen Z actively engaging with TikTok, it does not come as a surprise that a lot of brands use mascots as a TikTok strategy. Mascots resonate with TikTok users. Given below are some mascots who have humanized brands across TikTok. Blue - Blue is the... Read More >

The Reason Consumers Care About Influencers

2022-03-20 by EPR Staff
Study On The Top 20 Celebrity Influencers

Influencer campaigns are a rather popular marketing strategy these days. For instance, when most people hear the word "pudding" they tend to think of their childhood and the snacks they used to have. However, women with curly hair tend to have a different response to the word. For these women, one of the most popular hair products is the Pantene Pro-V Curl Defining Pudding, which helps curly hair retain natural curl without frizzing or drying out. The product leaves curly hair shiny and smells good, and it's often mentioned by the influencers that worked with the brand on a promotional... Read More >

Creating Alt Text for Social Media Platforms

2022-03-11 by EPR Staff
Social media

Businesses take a lot of time to curate the perfect social media content, especially in terms of visual content. Perfect content means using the best filters, the right hashtags, and the best captions for social media platforms. However, that also means companies tend to overlook some of the elements that aren't as visible when sharing those posts, largely because this element, in particular, tends to live in the background of social media posts. Yet the proper use of that element is extremely beneficial to both accessibility and SEO, and that element is Alt or Alternative text. Wherever a photo is... Read More >

Facebook user growth stagnates

2022-03-02 by EPR Staff

Facebook has more than one billion users, and can safely be called a cultural, economic, and social phenomenon. Users across the world have been devoting countless hours to the site.  The importance of this social media platform to businesses, communication, journalism, and social relationships cannot be overstated. For the first time in its 18-year history, Facebook lost daily users. The lower-than-expected ad growth sent its stock plunging by nearly 20 percent. The loss was greatest in Africa, Latin America, and India. User base One of the causes for Facebook’s decreasing user base is its aging user base, and the fact... Read More >

Tips on Writing an Impactful Instagram Bio

2022-02-02 by EPR Staff
3 Fantastic Examples of Instagram Contests That Fuel Marketing Goals

When they come across a new brand on Instagram, the first thing that most people do is read the brand’s bio. That’s why when executed the right way, an Instagram Bio can give potential consumers some insights into a brand, what it stands for, and perhaps the offers that are currently available from it. Aside from those essentials, an Instagram bio can also contain any branded hashtags that are currently relevant to a company’s brand or industry. A company’s Instagram profile should always include the name of the business, the company’s logo as the profile picture, a link to the... Read More >

Lead Ads on Facebook

2022-01-26 by EPR Staff

With nearly 3 billion active users all over the globe, and as a great influence on consumer buying decisions, Facebook can't be ignored by companies who want to generate leads.There are plenty of other reasons why companies should be using Facebook in their lead ads. For instance, the tools and features the platform provides to businesses for driving more attention to solutions and targeting audiences should motivate companies to use the platform. One of the best marketing tools that companies can use with Facebook is lead ads, which allow businesses to generate leads on Facebook among people that might be... Read More >

Clash of Employee and Company Actions

2022-01-26 by Ronn Torossian
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Recently, one of the top-ranking financial advisers at the wealth and investment management division of Bank of America, James Iannazzo, was fired and arrested. That happened after he berated a few smoothie shop employees, threw a drink at them, tried to force his way into the shop’s employees-only area, and called one of the employees a “fucking immigrant”. The situation developed in a Robeks smoothie franchise in Fairfield, Connecticut, about an hour after Iannazzo purchased his drink and left without causing any incidents. Filmed Incident A recently deleted video that went viral on social media platforms showed Iannazzo screaming at... Read More >

Social Media and Misinformation in 2022

2022-01-11 by EPR Staff
social media covid teaser

At the end of last year, it was difficult for people to imagine a worse time for social media and misinformation, given the intensity of false news stories regarding the pandemic, vaccines, and elections. However, the following year proved to be up to the task, with misinformation being shared on social media at even greater rates than before. That’s why companies should be prepared to battle misinformation in the coming year.  The trend is far from over, and it seems that it’s going to continue evolving. Although misinformation in the media has existed for a long time, with the advent... Read More >

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