social media

At the end of last year, it was difficult for people to imagine a worse time for social media and misinformation, given the intensity of false news stories regarding the pandemic, vaccines, and elections. However, the following year proved to be up to the task, with misinformation being shared on social media at even greater rates than before. That’s why companies should be prepared to battle misinformation in the coming year.  The trend is far from over, and it seems that it’s going to continue evolving. Although misinformation in the media has existed for a long time, with the advent... Read More >

We’re all living in an era when the social media phenomenon of “cancel culture” is either unavoidable or inevitable. However, the term itself, and “cancellations” aren’t a new thing that became popular with the rise of social media use. Back in the 1960s, people could also “cancel” various brands and corporations, in a slightly different way. All it took back then was people using their financial power by boycotting brands to push for different changes. The only difference between then and now is the fact that companies can get canceled on social media, which fuels those movements. The prevalent use... Read More >

When businesses are looking to connect with their target audiences on LinkedIn, one of the most ideal places to start is the company’s page on the platform. Between trying out video-based content and creating better posts, there are plenty of ways that businesses can get more visibility on the platform. Using Hashtags One of the things that a number of social media platforms have in common is the fact that content can be categorized using different hashtags . People are able to follow different hashtags on the platform, and once they do, they get any relevant content tagged with that... Read More >

Recently, the owner of Tesla and SpaceX, Elon Musk, asked his followers on Twitter whether he should sell 10% of his stock in Tesla, and the majority of them responded with “yes”. What followed the results of that tweet was over a 10% drop in the value of the stock of Tesla during the premarket trading period. On Twitter, Musk talked about how many people made a connection between unrealized gains, such as stocks in companies, and tax avoidance, which is why he posed the question to his followers on the platform. He created a poll on Twitter and asked... Read More >

Companies face plenty of competition on a platform like Instagram, having to navigate both organic and paid promotions on the platform to succeed. That’s why they have to make sure each ad that’s created specifically for the platform is perfectly crafted for their audience. That’s what allows companies to get the best possible results and return on their investment (ROI), which gives businesses the most out of every dollar on ad spending. Ad Format When creating ads for Instagram, it’s essential that companies test different formats. Each element of an ad should go through split testing, with companies trying out... Read More >

A business should be ready to accept the good, the bad, and the ugly on social media. Handling criticism and responding appropriately when consumers post positive and negative comments online is a huge asset. Today’s customer base is empowered. If they have a negative experience with any business, they can use their smartphone or any other device available to share it with not only their friends but also complete strangers throughout the world. From the standpoint of a business, this is a scary proposition. One cannot control the online posting of negative comments about a business. Hence, it is wiser... Read More >

Twitter has been trying to expand its creator monetization tools suite, and the latest addition to that toolbox is a new ‘Subscribe’ button on certain users’ profiles. This is a very helpful tool for newsletter creators and links back to the company’s recent acquisition of the platform Revue, which was a service that helped users create and charge for their newsletters. The ‘Subscribe button will give profile visitors information regarding the user’s newsletter and will be visible right below the main profile information panel. It’s designed to help visitors easily sign up for a creator’s or a company’s newsletter directly... Read More >

When it comes to utilizing public relations efforts, e-commerce stores can see plenty of benefits-- especially if all efforts come from honesty. Whatever message is going to be shared with the target audience should be true and factual, because making false statements in any PR effort is pointless. This is especially true in today's age when people can fact-check and find the right information at the press of a button. However, there's a big difference between telling people the truth and telling people everything. Most of the time, revealing everything doesn't really help any business.  However, giving honest and relevant... Read More >

Why create an entire campaign geared towards the LGBTQ+ community? How about their over $1 Trillion in buying power in the US today? To top that, the median income of a same-sex couple is 23% above that of straight households. And most importantly to a business? LGBTQ+ consumers are more than twice as loyal to brands they trust. However, plenty of companies still struggle in their approach to advertising and incorporating LGBTQ+ audiences in their efforts. Between including certain groups of LGBTQ+ representation in their campaigns and failing to include or even target all others, there’s plenty of room for... Read More >

In the age of social media platforms, companies have found themselves at a great advantage because they allow for reaching numerous people at a moment’s notice. However, before implementing a social media marketing campaign all companies have to conduct research, plan, and create the campaign itself and then keep track of various metrics to see how well it is performing. Despite all the preparations carried out beforehand, sometimes it’s easy for marketers to make small mistakes, but as long as they learn from them and improve in the future the campaigns are going to be successful. Additionally, no matter the... Read More >