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Burson Marsteller

Burson-Marsteller is a global communications and public relations agency and part of Young and Rubicam, which in turn is owned by WPP Group PLC, one of the largest conglomerates in the world. They are headquartered in New York City and have 67 wholly-owned offices with an additional 71 affiliate offices on six continents in 98 countries. Some of their largest clients include Bank of America, Behr Paints, AG&P, Avon, Big Daddy, and Pedigree. But those are the corporate clients.

The company was founded in 1953 by William Marsteller and Harold Burson. It has become one of the premiere companies for global crisis management. One of the first companies it represented in such a situation was Tylenol when the scare was out about bottles being laced with poison back in the late 1970s.

Companies owned by BM include Penn Schoen Berland, a company that does political polling, market research, and strategic consulting; Proof Integrated Communications, a full-service marketing and communications agency; Prime Policy Group, DC’s premiere public affairs and government policy firm; DirectImpact, a grassroots mobilization firm; and Palisades Media Ventures, a media development company focused on thought leadership and public affairs.