Learn how to create effective creative RFPs that align client goals with agency expertise, from defining objectives to setting timelines and budgets for project success
Learn how celebrity PR agencies shape public figures’ images through strategic branding, crisis management and social media to build lasting legacies in modern media
Learn how pre-trial litigation PR strategies shape public opinion and legal outcomes through media relations, crisis communications and strategic messaging
Learn how men’s lifestyle brands struggled with PR fails by relying on outdated masculinity stereotypes and failing to adapt to modern values of inclusivity and sustainability
Explore public affairs PR strategies across Asia’s diverse political and economic landscapes, with insights on cultural sensitivity and digital platforms for successful campaigns
Learn how non-profit PR drives social change through storytelling, media relations and stakeholder relationships to amplify missions and create lasting community impact
H&M faced backlash over racially insensitive ad featuring Black child in monkey hoodie. Learn how poor cultural awareness led to PR crisis & brand damage
Learn how to start your digital PR career after graduation with tips on internships, industry tools, networking, and building your online presence for success
No longer a one-sided effort to simply distribute press releases, media relations in 2025 will be about forging genuine connections, offering value, and establishing long-term relationships based on mutual trust.
In 2025, the relationship between brands, journalists, and consumers will be more dynamic, data-driven, and personalized than ever before meaning public relations is forever changed.
